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PRODUCT MIX

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Brief about the Company

Indias largest fast Moving consumer Goods

company with 100 factories across India.

In 1931,first Indian subsidiary, Hindustan

Vanaspati Manufacturing Company, followed

by Lever Brothers India Ltd.(1933) & United

Traders Ltd.(1935).

HLL formed in nov.1956.

The Anglo-Dutch company Unilever owns a

majority stake in Hindustan Unilever Ltd.

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Brief about the Company

One of the countries largest exporters and recognized as a

Golden Super Star Trading house.

The mission- add vitality to life

Harish Manwani, Chairman, Hindustan Unilever Ltd (HUL)

Gross turnover-14938 crore

HULs managing director and CEO Nitin Paranjpe.

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VISION OF THE COMPANY

To earn the loveand

respectof India,

by making a

real differenceto every Indian

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P P

R R

O OD D

U U

C & CT T

M L

I I

X N

E

S

Hindustan

Unilever

Ltd.

Personal

wash

Laundry

Hair care

Oral care

Skin care

Tea

Lux

Surf excel

Sunsilk

Close up

Ponds

Coffee

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74.3%

CONTRIBUTION TO DIFFERENT SECTORS

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HOME & PERSONAL CARE

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Home & personal care

Personal

wash:- YES

Laundry:- Dishwasher Disinfectant

s

Hair -Care Oral-care

LUX Surf Excel Vim Domex Sunsilk

naturals

Pepsodent

LIFEBOY Sun light Cif Clinic Close-up

LIRIL Rin Dove

HAMAM Wheel Lifebuoy

BREEZE Ala bleech

DOVE

PEARS

REXONA

WIDTH

LE

N

G

T

H

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Personal care product

Skin care Colour

cosmetics

deospray Ayurvedic

personal

&health cre

Fair & Lovely lakme Axe Ayush

Lakme Rexona

Ponds

Vaseline

WIDTH

L

E

N

GT

H

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BRANDS

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Foods & beverages

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The Food port folio of the company comprises of following

brands:

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Food & BeveragesTea Coffee Foods Ice cream

Brooke bond Brooke bond

BRU

Kissan Kwality Walls

Lipton Annapurna

Taj mahal Knorr soups

Modern

bread

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FOODS AND BEVERAGES

TEA- BROOKE BOND

TAJ MAHAL(TEA BAGS)

3 ROSES

A1

RED LABEL

Product Depth & consistency

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Five Product Levels

Each additional layer adds cost

Augmented benefits could

become Expected benefits

Augmentation could lead basic

benefit segments vacant

Applicable to most, if not all,

products

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Analyzing the Five Product Levels-food sector

Core benefit - refreshment, hunger

Basic Product taste, raw material

Expected product

hygiene ,safe consumption,nutritious & quality

Augmented product

easy to open & morevariety(flavors)

Potential product gifts, price discount& offers

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CUSTOMER & its INFLUENCER

product customer influencer

Tea All youth and old age CELEBRITES,

PACKAGING,PRICE,BRAND

LOYALTY ,ADS

&COMPETITORS

Coffee Youth & old age FLAVOURS,BRAND,TASTE &

COMPETITORS

RECREATIONAL TIMES

Food All age group Price, competitor ,health

&issue, taste& flavour

Ice cream Children & youth Quality.taste,hygiene,comp

etitors

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Product line length management

1. Line stretching -

Upward- Taj mahal,lipton(darjeeling

tea),Kwality walls(),Knorr soup

Downward- Annapurna Atta, salt,kisan jam,

modern bread, ketch up,taaza

2.Line filling- red label,brook bond,lipton red

tea,annpurna Atta

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Product line length management

3.Line Pruning-A1 BRAND,BROOK BOND UMBRELLA

4.Line modernization-

TEA BAGS(LIGHT,MEDIUM & DARK) &brook

bond (sehatmand),Lipton yellow label brand.

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HUL SATISFY NEED OF CUSTOMER?

YES, definitely the core and augmented product

formed according to need and satisfaction of

consumer

HUL is currently working on setting up a distribution

network across the country with cold chain. This product contribute more than 20% of

profit of company

HUL has launched a websitenamed www.cookitup.in where along with

HUL food products.

http://www.cookitup.in/http://www.cookitup.in/

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Options For Growth

Increase Market Share

Introduce New Products

Move into New Markets

Relaunch its old Brand

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OTHERS

Frozen food

Nutraceuticals

Ready to eat Spices & seasonings

Snacks foods

Low crab

Retail chain

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BRAND ISSUE

WITHDRWING ITS BRAND DUE TO QUALITY

ISSUE

Problem of mercury pollution

Problem of Skin lightening cream

Stiff competition in Dairy segment

Margarine product under the name of blueband withdraw from market due to failing of

consumer fancy ,10 years ago

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