1.START WITH WHY BY SIMON SINEK P R E S E N T A T I O N B Y : A A R O N J O N E S

2. Intro: Why Start With Why Assume You Know Carrots and Sticks Golden Circle This Is Biology CDC Emergence of Trust How A Tipping Point Tips Start With Why, But Know How Know Why Know How, Then What Communication Is Listening Origins of A Why CHAPTER SUMMARIZATION 3. SIMON SINEK Author I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves. 4. CARROT AND STICKS Manipulation vs. Inspiration Price Fear Peer Pressure 5. GOLDEN CIRCLE WHY HOW WHAT 6. THIS IS NOT AN O P I N I O N , T H I S I S B I O L O G Y A very basic human need, the need to belong, is not rational, but it is a constant that exists across all people in all cultures 7. THE EMERGENCE OF TRUST Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. 8. HOW A TIPPING POINT TIPS T H E E A R L Y M A J O R I T Y W O N T T R Y S O M E T H I N G N E W U N T I L S O M E O N E E L S E H A S 9. START WITH WHY. But Know How 10. Empowering the individual spirit is WHY Apple exists. Apple knows their WHY and so do we. Agree with them or not, we know what they believe because they tell us KNOW WHY KNOW HOW. THEN WHAT? 11. COMMUNICATION IS ABOUT LISTENING 12. THE ORIGINS OF A WHY 13. TAKE THIS BOOK OFF THE SHELF!