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Team:- TITANS
NIL MOURY
PRIY CH V N
DEEP LI DH USK R
NUSUY GHOSH
KSH D DES I
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Executive Summary
Chillzz is a new Soft Drinks room in the quaint area ofBandra in Mumbai
Its a Partnership Venture, managed by its owners
each contributing equally. Offer a full range of Soft Drinks (normal and iced),
In Bandra, our potential clientele is divided in Students
and faculty, Shoppers, Local Resident, Teenagers.
Total Investments of Rs.21,00,000.
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Chillzz will be a bottledbeverage and will be positionedas the only ready-to-drink ABCD(Soft Drinks) product available on
the market. The beverage willhave a green tea base withenhanced fruit flavors (passionfruit, strawberry and lime) as well
as tapioca pearls. It will bring anentirely unique drinking experienceto its consumers. It will present itselfas a funky and unusual alternativeto traditional tea while providingthe great taste of authentic fruit
juice in an attractive andconvenient packaging.
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Mission
Chillzz will make its best effort to create a uniqueplace where customers can socialize with each other
in a comfortable and relaxing environment
Our goal is to provide the finest premium Soft drinks We will be in the business of helping our customers to
relieve their daily stress by providing piece of mind
through great ambience, convenient location, friendly
customer service, and products of consistently high
quality.
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Objectives To operate a successful Soft drinks store in Bandra
Maintain an average gross margin of more than
40%(approx.). To achieve a break even by the end of the third year of
operation.
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Goals and Strategies
Short-term goal: Use the quality of our service and advertising to
soon become well-known throughout Mumbai.
Long-term goal: Expand the business to other locations and include
catering.
Strategy:
Work hard to have the best-tasting Soft drinks ,
treats, and service in town and surrounding areas.
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Reason behind choosing this business
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Management and organization
Management would consist of owners and a thirdparty, if employed.
Total of 14 employees.
2 Manager. 4 soft drinks makers and 2 helpers working in shift
4 employees employed for domestic work working
in shift.
2 security persons in shifts.
Cash counter would be managed by the owners.
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Location
Shop No. 1/2484, New Kamal Road, Opp. NationalCollege, Linking Road, Bandra.
Bandra has one of Mumbai's elite communities.
Strong inflow of Jaywalkers at its pristine destinations Near to College which is one of our Target Market.
While Bandra has seen some development, the area
is also committed to maintaining its tourist
environment.
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PLANTLAYOUT
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Products and ServicesChillzz WILL PROVIE A WIDE RANGE OF SOFT DRINKS
(mango, orange ,green tea ,apple ,lemon etc.)
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Competitive advantages
Store design that will be both visually attractive tocustomers, and designed for fast and efficient
operations.
Product Quality. Excellent Customer Service.
Broad cross-seasonal offerings.
At the same time, fashion is always on the move - now
that fancy coffee drinks are so widely accepted, savvy
consumers are looking for new, more unique treats to
enjoy.
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Target Customer
Market Segmentation While we anticipate a split between locals and jay
walkers, all members of our target market are
between the ages of 18 - 60, and have a moderateto sizable disposable income.
Students and faculty
Jaywalkers
Local Resident
People coming for shopping.
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Target CustomerSales
Students &
Faculty
Local
Resident
People
coming for
Shopping
57%30%
13%
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Promotional Strategy and Budget
We will do as much as we can to get our businessknown throughout Mumbai.
We plan to make flyers that have our business name,
logo, and address on them. Flyers will also list the day of opening and will state
that if you bring the flyer in through the first week of
opening you can get 20% off any drink of any size.
We will also have two coupons in the local newspaper
for some discount on any purchase.
We will have reasonable prices, that is, they will not be
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Promotional Strategy and Budget
Promoting to the much larger local groups who are notyet familiar with premium soft drinks
We will emphasize our atmosphere (cozy, intimate,
luxurious) Our prestige-value (high prices, the sophistication of
having a favorite "exotic" drink ),
Our wide array of cross seasonal offerings.
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Promotional Strategy and Budget
Promotion through: Hoardings and Bill boards at railways ,bus stops
and bandstand promenade.
College festivals, Sponsorships. Special events like Bandra fair(etc).
Social Networking Sites and many more
Budget Rs.3,00,000 lacks(approx.).
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Market research1. Do you drink soft drink
yes.No
2. On average, how many glass/bottles of soft drink
do you consume?
One or less cups per day2 to 3 cups per week
4 to 5 cups
6 to 7 cups
More than 7 cups
3. Would you prefer drinking soft drink in a soft
drink lounge ?
Yes
No
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Market research4. How much are you willing to pay for an exotic soft
dink ?Below 30
30-50
50-70
above 70.5. Other than Soft Drink, which hot/cold beverages do
you regularly
buy?
Coffee
Tea
Juice
Soda
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Trend analysisSales
One or less cups
per day
2 to 3 cups per
week4 to 5 cups
6 to 7 cups
More than 7 cups
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Pricing structure
Range of Soft Drinks Rs. 30
Rs. 100
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SWOT Analysis
Strengths: Reasonable prices, wide variety of soft drinks, a lot
of home-made treats
Weaknesses: Turn down in the economy, start-up costs, new
business, no reputation
Opportunities: Job opportunities for the many unemployed in
Connersville, catering
Threats:
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Financial Aspects
Sources of Funds The Key sources of Fund for starting up Exotic
Drink is by contribution of every single partners
equally i.e. Rs.3,00,000 each. Application of Funds
Funds will be used for acquiring Fixed Assets,
Inventory and Sundry expenses.
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