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    QUALITY COUNCIL OF INDIANACQIA 2006

    INTRO-1 (1)

    THEQUALITY IMPROVEMENT

    ASSOCIATE PRIMER

    Second Edition - June, 2006

    by Quality Council of Indiana - All Rights Reserved

    Bill WortmanQuality Council of Indiana602 West Paris AvenueWest Terre Haute, IN 47885

    TEL: (812) 533-4215FAX: (812) [email protected]://www.qualitycouncil.com

    008

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    QUALITY COUNCIL OF INDIANACQIA 2006

    INTRO-5 (2)

    CQIA Primer Contents

    I. CERTIFICATION OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I-1CQIA EXAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I-3CQIA BODY OF KNOWLEDGE . . . . . . . . . . . . . . . . . . . . . . . . . . I-7

    II. QUALITY CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-1QUALITY DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-2

    QUALITY DEFINED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-3ORGANIZATIONAL QUALITY STEPS . . . . . . . . . . . . . . . . . . II-4QUALITY TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-7

    QUALITY PLANNING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-12QUALITY PRINCIPLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-14QUALITY POLICIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-15STRATEGIC QUALITY GOALS . . . . . . . . . . . . . . . . . . . . . . . II-16TACTICAL QUALITY GOALS . . . . . . . . . . . . . . . . . . . . . . . . II-17QUALITY MATURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-18

    IMPORTANCE OF EMPLOYEES . . . . . . . . . . . . . . . . . . . . . . . . II-20INDIVIDUAL INVOLVEMENT . . . . . . . . . . . . . . . . . . . . . . . . II-20

    EMPLOYEE EMPOWERMENT . . . . . . . . . . . . . . . . . . . . . . . II-21QUALITY OF WORK LIFE . . . . . . . . . . . . . . . . . . . . . . . . . . . II-23

    SYSTEMS AND PROCESSES . . . . . . . . . . . . . . . . . . . . . . . . . II-25VARIATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-31

    SYSTEM VARIATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-31SPECIAL VS COMMON CAUSE . . . . . . . . . . . . . . . . . . . . . . II-33

    SOURCES OF VARIABILITY . . . . . . . . . . . . . . . . . . . . . . . . . II-35REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II-37

    III. QUALITY BENEFITS & PHILOSOPHIES . . . . . . . . . . . . . . . . . III-1BENEFITS OF QUALITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-2

    STAKEHOLDER GROUPS . . . . . . . . . . . . . . . . . . . . . . . . . . III-2STAKEHOLDER QUALITY BENEFITS . . . . . . . . . . . . . . . . . III-4

    MBNQA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-7QUALITY PHILOSOPHIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-9

    PHILIP CROSBY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-9W. EDWARDS DEMING . . . . . . . . . . . . . . . . . . . . . . . . . . . III-16JOSEPH M. JURAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-28COMPARISONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-36

    REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . III-40

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    INTRO-5 (3)

    IV. TEAM ROLES & RESPONSIBILITIES . . . . . . . . . . . . . . . . . . . . IV-1TEAM PURPOSES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-2TEAM BENEFITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-3

    TYPES OF TEAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-4SYNOPSIS OF TEAM APPLICATIONS . . . . . . . . . . . . . . . . . IV-7

    ROLES AND RESPONSIBILITIES . . . . . . . . . . . . . . . . . . . . . . . IV-8

    SPONSOR/CHAMPION ROLE . . . . . . . . . . . . . . . . . . . . . . . IV-9LEADER ROLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-9FACILITATOR ROLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-10TEAM MEMBER ROLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-12

    MEASUREMENT OF PERFORMANCE . . . . . . . . . . . . . . . . . IV-13REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV-16

    V. TEAM FORMATION & DYNAMICS . . . . . . . . . . . . . . . . . . . . . . . . . V-1INITIATING TEAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-2

    TEAM BUILDING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-3TEAM ACTIVITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-4TEAM CHARTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-6TEAM GUIDELINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-7

    TEAM MEETING STRUCTURE . . . . . . . . . . . . . . . . . . . . . . . . V-8REWARD & RECOGNITION . . . . . . . . . . . . . . . . . . . . . . . . . V-10

    SELECTING TEAM MEMBERS . . . . . . . . . . . . . . . . . . . . . . . . . V-12TEAM SIZE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-12TEAM DIVERSITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-13

    TEAM STAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-14TEAM BARRIERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-17

    COMMON TEAM PROBLEMS . . . . . . . . . . . . . . . . . . . . . . . . V-18GROUPTHINK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-19CONFLICT RESOLUTION . . . . . . . . . . . . . . . . . . . . . . . . . . . V-21

    DECISION MAKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-24REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . V-26

    VI. CONTINUOUS IMPROVEMENT . . . . . . . . . . . . . . . . . . . . . . . . . VI-1INCREMENTAL & BREAKTHROUGH . . . . . . . . . . . . . . . . . . . . VI-2

    INCREMENTAL IMPROVEMENT . . . . . . . . . . . . . . . . . . . . . VI-3BREAKTHROUGH IMPROVEMENT . . . . . . . . . . . . . . . . . . . VI-4REENGINEERING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VI-5SIX SIGMA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VI-6KAIZEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VI-8

    NON-VALUED-ADDED ACTIVITIES . . . . . . . . . . . . . . . . . . . VII-9

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    INTRO-5 (4)

    MISTAKE PROOFING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VI-11CYCLE TIME REDUCTION . . . . . . . . . . . . . . . . . . . . . . . . . VI-12CONCURRENT ACTIVITIES . . . . . . . . . . . . . . . . . . . . . . . . VI-14

    IMPROVEMENT CYCLES (PDCA/(PDSA) . . . . . . . . . . . . . . . VI-15PROBLEM SOLVING PROCESSES . . . . . . . . . . . . . . . . . . . . VII-17

    CLASSICAL STEPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-18

    DMAIC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-20ROOT CAUSE ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . VII-23

    IMPROVEMENT BARRIERS . . . . . . . . . . . . . . . . . . . . . . . . . . VI-25REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VI-25

    VII. BASIC QUALITY TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-1

    CAUSE-AND-EFFECT DIAGRAMS . . . . . . . . . . . . . . . . . . . . . . VII-2FLOW CHARTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-4DATA TYPES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-7CHECK SHEETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-8HISTOGRAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-11PARETO DIAGRAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-16SCATTER DIAGRAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-20

    CONTROL CHARTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-24VARIABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-27ATTRIBUTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-35INTERPRETATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-43

    REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII-50

    VIII. QUALITY MANAGEMENT TOOLS . . . . . . . . . . . . . . . . . . . . . VIII-1

    BRAINSTORMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-2AFFINITY DIAGRAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-3BENCHMARKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-5QUALITY COSTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-8

    COST CATEGORIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-10

    COST IMPROVEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-15COST BASES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-16

    QUALITY AUDITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-21TYPES OF AUDITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-22AUDIT RESPONSIBILITIES . . . . . . . . . . . . . . . . . . . . . . . . VIII-27AUDIT PREPARATION/EXECUTION . . . . . . . . . . . . . . . . VIII-29AUDIT REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-30AUDIT TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-31

    REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VIII-34

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    INTRO-5 (5)

    IX. CUSTOMER-SUPPLIER RELATIONSHIPS . . . . . . . . . . . . . . . . IX-1INTERNAL CUSTOMERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-2INTERNAL CUSTOMER FEEDBACK . . . . . . . . . . . . . . . . . . . . IX-6

    EXTERNAL CUSTOMERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-7CUSTOMER EXPECTATIONS . . . . . . . . . . . . . . . . . . . . . . IX-11CUSTOMER NEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-12

    CUSTOMER SATISFACTION . . . . . . . . . . . . . . . . . . . . . . . IX-14CUSTOMER SERVICE PRINCIPLES . . . . . . . . . . . . . . . . . IX-15QUALITY FUNCTION DEPLOYMENT . . . . . . . . . . . . . . . . . IX-20

    EXTERNAL CUSTOMER FEEDBACK . . . . . . . . . . . . . . . . . . . IX-25INTERNAL SUPPLIERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-31INTERNAL SUPPLIER FEEDBACK . . . . . . . . . . . . . . . . . . . . IX-32

    EXTERNAL SUPPLIERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-33SUPPLIER RATINGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-35SUPPLIER COMMUNICATIONS . . . . . . . . . . . . . . . . . . . . . IX-36SUPPLIER CERTIFICATION . . . . . . . . . . . . . . . . . . . . . . . . IX-42

    EXTERNAL SUPPLIER FEEDBACK . . . . . . . . . . . . . . . . . . . . IX-44REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX-48

    X. APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . X-1INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . X-3ANSWERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . X-17

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    QUALITY COUNCIL OF INDIANACQIA 2006

    INTRO-6 (6)

    CQIA Primer Question Contents

    Primer SectionQuestions

    % Exam Primer CD

    I. Certification Overview

    II. Quality Concepts 13% 13 52 130

    III. Quality Benefits &Philosophies

    12% 12 48 120

    IV. Team Roles &Responsibilities

    9% 9 36 90

    V. Team Formation &Dynamics

    16% 16 64 160

    VI. Continuous Improvement 12% 12 48 120

    VII. Basic Quality Tools 13% 13 52 130

    VIII. Quality Management Tools 13% 13 52 130

    IX. Customer-SupplierRelationships

    12% 12 48 120

    Total 100% 100 400 1000

    Comparison B/T the CQIA Primer & ASQs BOK

    Primer II III IV V VI VII VIII IX

    ASQBOK

    I.A

    I.B & C

    II.A & B

    II.C

    III.A, B & C

    III.D

    III.D

    III.E

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    QUALITY COUNCIL OF INDIANACQIA 2006

    I. CERTIFICATION OVERVIEW

    I-1 (7)

    I KNOW OF NO MORE ENCOURAGINGFACT THAN THE UNQUESTIONABLEABILITY OF MAN TO ELEVATE HISLIFE BY A CONSCIOUS ENDEAVOR.

    HENRY DAVID THOREAU

    Professionalizing Quality Education

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    QUALITY COUNCIL OF INDIANACQIA 2006

    I. CERTIFICATION OVERVIEW

    I-2 (8)

    Preface

    This text is designed to provide quality professionalswith a review of fundamental knowledge and skills. It isalso intended to be a Primer for those interested intaking the certification examination offered twice a yearby the American Society for Quality.

    Test questions are provided at the end of each Section.The majority of these questions were created by theauthor and QCI associates. Some questions are derivedfrom ASQ certification brochures and modifiedpublished examinations. These test questions andanswers must be removed if this text is to be used as areference during a certification examination. They areprinted on blue paper for easy distinction.

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    I. CERTIFICATION OVERVIEW

    I-3 (9)

    Certified Quality ImprovementAssociate Exam

    Objective

    To provide recognized fundamental quality trainingand to prepare persons interested in taking the CQIA

    examination. ASQ believes that this knowledge willhelp advance the use of quality tools throughoutorganizations.

    Certification

    Certification is the independently verified prescribed

    level of knowledge as defined through a combinationof experience, education and examination.

    The Certified Quality Improvement Associate

    The CQIA examination is designed to assess basicknowledge of quality tools and their uses byindividuals who are involved in quality improvement

    projects, but do not necessarily come from traditionalquality areas. This program is in response to therapid spread of quality principles and practicesthroughout organizations, and covers the basics ofquality at a fundamental level in a way that is notexclusively addressed in any of the existingcertification exams.

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    I. CERTIFICATION OVERVIEW

    I-3 (10)

    CQIA Exam (Continued)

    Eligibility

    CQIA participants must register with ASQheadquarters. Eligibility is two years of general workexperience or at least an Associates Degree from a

    post-secondary school.

    Cost

    The national test fee is determined by ASQ and isdetailed in the CQIA brochure.

    Location

    Proctors are provided by local ASQ Sections.

    Duration

    The test lasts three hours and will begin at an advisedtime (typically 8:00 or 9:00 A.M.)

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    I. CERTIFICATION OVERVIEW

    I-4 (11)

    CQIA Exam (Continued)

    Other Details

    Additional information can be obtained from ASQ at1-800-248-1946 or downloaded from the ASQ web site.

    Bibliography Sources

    The reference sources cited in the CQIA brochure areexcellent. The authors recommend the followingreferences in approximately the order presented:

    (1) Quality Dictionary

    (2) The Team Handbook, 2nd ed.

    (3) The Quality Improvement Handbook

    (4) The CQIA Handbook

    (5) The Management and Control of Quality, 4th ed.

    (6) Total Quality Management, 2nd ed.

    (7) Quality Management, Introduction to Total QualityManagement for Production, Processing, andServices, 3rd ed.

    (8) Jurans Quality Handbook, 5th ed.

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    I. CERTIFICATION OVERVIEW

    I-5 (12)

    CQIA Exam (Continued)

    Study

    The authors recommend that this Primer be taught bya qualified CQE, CQA, CMQ/OE or CQIA usingclassroom lecture, study assignments and a review oftest questions. Training may vary from 20 hours to 40hours. Additionally, the student should spend about50 hours of individual study on the Primer, testquestions, and other bibliography sources. If thestudent studies unaided, a minimum of 80 hours ofpreparation is suggested.

    Exam Hints

    The CQIA applicant should take into the exam:

    C Several #2 pencilsC A calculatorC The CQIA Primer (without test questions)C Any other selected bibliography sourcesC

    Scratch paper

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    I. CERTIFICATION OVERVIEW

    I-5 (13)

    CQIA Exam (Continued)

    Exam Hints (Continued)

    Arrive early, get a good seat, and organize materials.

    Answer all questions. There's no penalty for wrong

    answers.

    Save difficult questions until the end.

    Use good time management. If there are 100questions, and the exam lasts 3 hours, a student mustaverage 1.8 minutes/question.

    Some tests begin with difficult questions, avoid panic.

    Keep test question numbers and the answer sheetaligned.

    Bring any exam errata to the proctor's attention.

    Mentally note weakness categories in case you haveto take the exam again. ASQ will report only flagrantareas.

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    I. CERTIFICATION OVERVIEW

    I-7 (14)

    CQIA Body of Knowledge

    I. Quality Basics (25 Questions)

    A. Terms, Concepts, and Principles

    1. Quality (Apply)

    Define and know how to use this term correctly.

    2. Quality planning (Understand)

    Understand a quality plan and its purpose for theorganization as a whole and who in theorganization contributes to its development.

    3. The importance of employees (Understand)

    Understand employee involvement and employeeempowerment, and understand the benefits ofboth concepts; distinguish between involvementand empowerment.

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    I. CERTIFICATION OVERVIEW

    I-7 (15)

    CQIA BOK (Continued)

    4. Systems and processes (Analyze)

    Define a system and a process; distinguishbetween a system and a process; understand theinterrelationship between process and system;

    and know how the components of a system(supplier, input, process, output, customer, andfeedback) impact the system as a whole.

    5. Variation (Understand)

    Understand the concept of variation and commonand special cause variation.

    B. Benefits of Quality (Understand)

    Understand how improved process, product and/orservice quality will benefit any function, area of anorganization, or industry. Understand how eachstakeholder (e.g., employees, organization,

    customers, suppliers, community) benefits fromquality and how the benefits may differ for eachtype of stakeholder.

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    I. CERTIFICATION OVERVIEW

    I-8 (16)

    CQIA BOK (Continued)

    C. Quality Philosophies (Remember)

    Understand each of these philosophies and howthey differ from one another.

    1. Deming (14 points)

    2. Juran (Trilogy)

    3. Crosby (Zero defects)

    II. Teams (25 Questions)

    A. Understanding Teams

    1. Purpose (Apply)

    Understand the definition of a team, when to usea team and for how long.

    2. Characteristics and types (Apply)

    Recognize characteristics and types of teams andhow they are structured; know how teams differand how they are similar; know which type ofteam to use in a given situation.

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    I. CERTIFICATION OVERVIEW

    I-8 (17)

    CQIA BOK (Continued)

    3. Value (Understand)

    Understand how a teams work relates to theorganizations key strategies and the value ofusing different types of teams.

    B. Roles and Responsibilities (Understand)

    Identify major team roles and the attributes of goodrole performance for champions, sponsors, leaders,facilitators, timekeepers, and members.

    C. Team Formation and Group Dynamics

    1. Initiating teams (Apply)

    Apply the elements of launching a team: clearpurpose, goals, commitment, ground rules,schedules, support from management, and teamempowerment.

    2. Selecting team members (Apply)

    Know how to select team members who haveappropriate skill sets and knowledge (e.g.,number of members, expertise, andrepresentation).

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    I. CERTIFICATION OVERVIEW

    I-9 (18)

    CQIA BOK (Continued)

    3. Team stages (Understand)

    Describe the classic stages of team evolution(forming, storming, norming, and performing).

    4. Team barriers (Analyze)

    Understand the value of conflict, know how toresolve team conflict, define and recognizegroupthink and how to overcome it, understandhow poor logistics and agendas as well as lack oftraining become barriers to a team.

    5. Decision making (Apply)

    Understand and apply different decision models(voting, consensus, etc.).

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    I. CERTIFICATION OVERVIEW

    I-9 (19)

    CQIA BOK (Continued)

    III. Continuous Improvement (50 Questions)

    A. Incremental and Breakthrough Improvement(Understand)

    Understand how process improvement can identifywaste and non-value-added activities. Understandhow both incremental and breakthroughimprovement processes achieve results. Know thesteps required for both types of improvement.Recognize which type of improvement approach isbeing used in specific situations. Know thesimilarities and differences between the twoapproaches.

    B. Improvement Cycles (Analyze)

    Define various improvement cycle phases (e.g.,PDCA, PDSA) and use them appropriately.

    C. Problem Solving Process (Apply)

    Apply the basic problem solving steps: understandthe problem, determine the root cause,develop/implement solutions and verifyeffectiveness.

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    I. CERTIFICATION OVERVIEW

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    CQIA BOK (Continued)

    D. Improvement Tools (Apply)

    Use, interpret, and explain flowcharts, histograms,Pareto charts, scatter diagrams, run charts, causeand effect diagrams, checklists (check sheets),

    affinity diagrams, cost of quality, benchmarking,brainstorming, and audits as improvement tools.Understand control chart concepts (e.g.,centerlines, control limits, out-of-controlconditions), and recognize when control chartsshould be used.

    E. Customer-Supplier Relationships

    1. Internal and external customers (Understand)

    Know how customers are defined. Understand theimportance of working with customers to improveprocesses and services, and how customersinfluence organizational processes. Know how to

    distinguish between different external customertypes (consumers and end-users).

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    I. CERTIFICATION OVERVIEW

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    CQIA BOK (Continued)

    2. Customer feedback (Understand)

    Know the different types of customer feedback(e.g., surveys, complaints) and understand thevalue in using the data to drive continuous

    improvement activities.

    3. Internal and external suppliers (Understand)

    Understand the value in communicatingexpectations and the impact of supplierperformance. Understand the value of workingwith suppliers to improve products, processes, orservices.

    4. Supplier feedback (Understand)

    Know the different types of supplier feedback(e.g., surveys, complaints, ratings) andunderstand the value in using the data to drive

    continuous improvement activities.

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    I. CERTIFICATION OVERVIEW

    I-12 (22)

    Levels of CognitionBased on Blooms Taxonomy

    In addition to content specifics, the subtext for eachtopic in this BOK also indicates the intended complexitylevelof the test questions for that topic. These levelsare based on Levels of Cognition (from Blooms

    Taxonomy - Revised, 2001) and are presented below inrank order, from least complex to most complex.

    Remember (Knowledge Level)

    Recall or recognize terms, definitions, facts, ideas,materials, patterns, sequences, methods, principles,

    etc.

    Understand (Comprehension Level)

    Read and understand descriptions, communications,reports, tables, diagrams, directions, regulations, etc.

    Apply (Application Level)

    Know when and how to use ideas, procedures,methods, formulas, principles, theories, etc.

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    Levels of Cognition (Continued)

    Analyze (Analysis Level)

    Break down information into its constituent parts andrecognize their relationship to one another and howthey are organized; identify sublevel factors or salient

    data from a complex scenario.

    Evaluate (Evaluation Level)

    Make judgments about the value of proposed ideas,solutions, etc., by comparing the proposal to specificcriteria or standards.

    Create (Synthesis Level)

    Put parts or elements together in such a way as toreveal a pattern or structure not clearly there before;identify which data or information from a complex setis appropriate to examine further or from whichsupported conclusions can be drawn.

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    II. QUALITY CONCEPTS

    II-1 (24)

    QUALITY IS ABOUT PASSIONAND PRIDE

    T. J. PETERS/N. AUSTIN (1986)

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    II. QUALITY CONCEPTSQUALITY DEFINITIONS

    II-2 (25)

    Quality Concepts

    Quality Concepts (Basics) are presented in the followingtopic areas:

    C Quality definitions

    C Quality planningC Importance of employees

    C Systems and processes

    C Variation

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    II-2 (26)

    Quality Defined

    Some definitions of quality include:

    C Dr. W. Edwards Deming (1986) said that Qualitycontrol does not mean achieving perfection. It

    means the efficient production of quality that themarket expects.

    C Dr. Joseph M. Juran (1992) defines quality asFitness for use.

    C Philip Crosby (1979) defines quality asConformance to requirements.

    C The American Society for Quality defines quality asThe totality of features and characteristics of aproduct that bear on its ability to satisfy a givenneed.

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    II-3 (27)

    Determinants of Quality

    Listed below are some of the attributes and descriptorsthat consumers associate with quality:

    Products Services

    Performance ReliabilityFeatures ResponsivenessReliability CompetenceConformance Access/CourtesyDurability CommunicationServiceability CredibilityAesthetics Security/Safety

    Perceived quality Knowing the customer

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    II-4 (28)

    Organizational Quality Steps

    For Total Quality to succeed in an organization, astructured process should be used. According to Juran(1992), the process should include:

    C

    A Quality CouncilC Quality PoliciesC Strategic Quality GoalsC Deployment of Quality GoalsC Resources for ControlC Measurement of PerformanceC Quality Audits

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    II. QUALITY CONCEPTSQUALITY DEFINITIONS

    II-7 (29)

    Quality Terms

    The following terms and definitions are pertinent tounderstanding and communicating quality.

    Attribute A characteristic or property that is

    appraised in terms of whether itdoes or does not exist, with respectto a given requirement.

    Audit Standard An authentic description of essentialcharacteristics of audits whichreflects current thought andpractice.

    Capability The ability to perform designatedactivities and to achieve resultswhich fulfill specified requirements.

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    Quality Terms (Continued)

    Corrective Action An action taken to eliminate thecauses of an existing nonconformity,defect or other undesirable situation,to prevent recurrence.

    Defect The nonfulfillment of intended usagerequirements. The departure orabsence of one or more qualitycharacteristics from intended usagerequirements.

    Documentation The use of documentary evidence;

    the documents used.

    Inspection The p ro ce ss o f me asu r in g,examining, testing, gaging orotherwise comparing a unit withrequirements.

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    II-8 (31)

    Quality Terms (Continued)

    Instructions Detailed, written, or spokendirections given in regard to what isto be done.

    Lot A definite quantity of a product ormaterial accumulated underconditions that are considereduniform for sampling purposes.

    Nonconformity A d e p a r t u r e o f a q u a l i t ycharacteristic from its intended levelor state that occurs with a severity

    sufficient to cause an associatedproduct or service not to meet aspecification requirement.

    Objective Information which can be verified,Evidence based on facts and obtained through

    observation, measurement, or test.

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    Quality Terms (Continued)

    Preventive Action An action taken to eliminate thecauses of a potential nonconformity,defect or other undesirable situation,to prevent occurrence.

    Procedure A specified written way to performan activity.

    Process A set of interrelated resources andactivities which transform inputsinto outputs with the aim of addingvalue.

    Product The result of activities or processes.A product can be tangible orintangible, or a combination of both.

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    II-10 (33)

    Quality Terms (Continued)

    Quality The totali ty of features andcharacteristics of a product orservice that bear on its ability tosatisfy given needs.

    Quality All those planned or systematicAssurance actions necessary to provide

    adequate confidence that a productor service will satisfy given needs.

    Quality Audit A systematic and independentexamination to determine whether

    quality activities and related resultscomply with planned arrangementsand whether these arrangements areimplemented effectively and aresuitable to achieve objectives.

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    II. QUALITY CONCEPTSQUALITY DEFINITIONS

    II-10 (34)

    Quality Terms (Continued)

    Quality Control The operational techniques andactivities which sustain a quality ofproduct or service that will satisfygiven needs; also the use of such

    techniques and activities.

    Quality The actions taken to increase theImprovement value to the customer by improving

    the effectiveness and efficiency ofprocesses and activities throughoutthe organizational structure.

    Quality The totality of functions involved inManagement the determination and achievement

    of quality.

    Quality Manual A document stating the qualitypolicy and describing the qualitysystem of an organization.

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    II-11 (35)

    Quality Terms (Continued)

    Quality Planning Establishing and developing theobjectives and requirements forquality and the requirements for thequality system application.

    Quality Policy The overall quality intentions anddirection of an organizationregarding quality, as formallyexpressed by top management.

    Record A document which furnishesobjective evidence of activities

    performed or of results achieved.

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    II. QUALITY CONCEPTSQUALITY DEFINITIONS

    II-11 (36)

    Quality Terms (Continued)

    Reliability The probability that an item willperform its intended function for aspecified interval under statedconditions.

    Rework T h e a c t io n t a ke n o n anonconforming item so that it willfulfill the originally specifiedrequirements.

    Sample A group of units or observationstaken from a larger collection of

    units or observations that serves toprovide an information basis formaking a decision concerning thelarger quantity.

    System Several components (or processes)integrated together to perform a

    function.

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-12 (37)

    Strategic Planning

    A short outline of the strategic planning process shouldinclude the following:

    Develop a company vision and purpose statement

    Review previously gathered environmental data

    Consider corporate strengths and weakness

    Make assumptions about outside factors

    Establish appropriate goals

    Develop strategic and tacticalimplementation steps

    Evaluate performance to goals

    Reevaluate the above steps for perpetual use

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-12 (38)

    DEVELOP THE SPECIFIC TACTICS

    DEVELOP BROAD STRATEGIC OBJECTIVES

    DEVELOP THE GUIDING PRINCIPLES

    DEVELOP THE MISSION

    DEVELOP THE VISION

    Strategic Planning (Continued)

    The traditional specific strategic planning steps(adapted from Goetsch, 2000) include:

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-13 (39)

    The Quality Plan

    Quality planning, at the highest level of the organization,will provide more recognition and commitment to thequality effort. Quality planning at the strategic level canbe described as strategic quality planning.

    Quality Planning is:

    A systematic process for defining the methodsneeded to meet the requirements for a particularproduct, process, or standard.

    Quality can be addressed by a organization in their

    vision or mission statements. In most cases, one ormore quality elements will be included as guidingprinciples. Often these principles are formalized intoone or more quality policies.

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-14 (40)

    Quality Principles

    The term principles means a basic foundation ofbeliefs, truths, etc., upon which others are based. Onemethod for the leaders of an organization to gain thetruth, would be to study the literature of the quality

    gurus.

    Information and materials on the Malcolm BaldrigeNational Quality Award and ISO 9001 will also be ofbenefit.

    The integration of study with Quality Council(Management steering committee) involvement will

    result in a collective philosophy about quality.

    Some commonly quality principle statements include:

    Total dedication to the customer (Ciampa, 1992)

    Quality must be built into each design and each

    process. It cannot be created through inspection.

    (Ishikawa, 1985)

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-14 (41)

    Quality Principles (Continued)

    An organizations principles may stress some of thefollowing points:

    Customer satisfaction is a key

    Defects must be prevented

    Manufacturing assumes responsibility for quality

    The process must be controlled

    Everyone participates in quality

    Quality is designed into the product

    Total quality is a group activity

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-15 (42)

    Quality Policies

    A quality policy represents the overall quality intentionsand direction of an organization regarding quality, asformally expressed by top management.

    Quality policies often include several of the followingthoughts:

    The only acceptable level of defects is zero

    We will meet or exceed customer expectations

    Defective products will not be shipped

    We will build a relationship with our suppliers toensure a quality product

    We will engage in a revolutionary rate of qualityimprovement

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-15 (43)

    Quality Policies (Continued)

    Quality policies are often developed by top managementin order to link together policies among all departments.

    A quality policy set by the top management will ensure

    that a systems approach will be undertaken.

    To carry the quality policy down the organization, eachindividual department can also develop its own qualitypolicy. The quality policy should support the overallcorporate policy. The department quality policy willallow each department to personalize the message.

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-16 (44)

    Strategic Quality Goals

    Quality goals of a strategic nature, become a part of thestrategic business plan.

    The quality goals are specific, quantified, and

    scheduled. We will achieve 99% ratings from all of ourdesignated customers by August, 2006 would fit astrategic quality goal definition.

    Quality goals may be linked to product performance,service performance, customer satisfaction, qualityimprovement, or quality costs.

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    II-16 (45)

    Strategic Quality Goals (Continued)

    Strategic quality goals cut across many departmentsand address issues that are applicable organizationwide. The following are examples:

    Company vision, mission statement, quality policy

    Shared Total Quality philosophy

    Effects of quality systems...ISO, MBNQA

    Emergence of new competitors

    Highlights of new quality techniques and tools

    Field intelligence on the competition

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-16 (46)

    Strategic Planning Elements and Timing

    Purpose Output Time Frames

    Direction

    Vision(s)

    Mission

    Strategic Focus Critical Success Factors

    10 - 20 Years

    Open ended

    5 Years 3 - Years

    Expectations(Measurables)

    Business Objectives

    Performance Goals

    5 - 10 Years

    1 - 5 Years

    Action

    Strategies

    Tactics

    Budgets

    Performance Plans

    1 - 5 Years

    1 - 3 Years

    1 - 3 Years

    3 - 12 Months

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    II-17 (47)

    Tactical Quality Goals

    Tactical quality goals are the many detailed subgoalsthat are derived from strategic quality goals.

    Status of customer complaints, returns, warranty

    claims

    Results of customer surveys, mailings

    In-house scrap, rework, defective rates

    Supplier ratings, deliveries

    Examples of some departmental quality tactical goalscould be:

    We will reduce the response time of ourdepartmental laboratory testing from 5 days to 1day.

    We will reduce total quality costs by 7 percentduring the next financial period.

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    II. QUALITY CONCEPTSQUALITY PLANNING

    II-18 (48)

    Quality Maturity Development

    Strategic or long term quality plans and objectives maybe grouped into stages of developmental maturity of thequality system.

    Listed below are some steps in order of advancingmaturity:

    Inspection, appraisal and detection stage

    Process control and prevention stage

    A solid quality system in place

    Conformance with external quality systemrequirements

    Voluntary product compliance goals

    Total quality management

    Malcolm Baldrige National Quality Award

    World class quality

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    II. QUALITY CONCEPTSIMPORTANCE OF EMPLOYEES

    II-20 (49)

    Introduction

    Management has the responsibility of setting the tonefor organizational empowerment. The purpose of thisaction is to engage the entire workforce in the activity ofmaking things better. The need for continuous

    improvement includes: productivity, cost containment,product and service quality, customer treatment, andrespect for all employees of the company.

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    II-20 (50)

    Individual Involvement

    A successful organization motivates its employees atevery level and gets the most out of their investment.Although there are many motivational theories, no oneapproach is applicable for all situations.

    People have different levels of needs. All people can'tbe motivated by the same set formula. Often, anorganization and its employees have different goals. Acompany which treats its employees as individuals andshows a sincere desire in individual development,stands the best chance of benefitting the most fromemployee involvement.

    A recognition system, both monetary as well as non-monetary, is essential.

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    Individual Involvement (Continued)

    Involvement is the act of engaging a participant. Itimplies some professional, personal or emotionalattachment.

    Involving the employees in the operations of thecompany and allowing them to contribute more thantheir muscle to the success of the company, is veryimportant. There is a need to tap the creativity andknowledge of all of the employees for the mutual benefitof the company.

    A level of trust and honesty must be evident so that

    employees work to help satisfy the customer. Oneapproach includes treating all employees as partners inthe business.

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    II-21 (52)

    Employee Empowerment

    Organizations find that with empowerment, solutions arebetter, decisions have better acceptance, andperformance is increased. French (1999) provides thefollowing definition of empowerment:

    To empower is to give someone power, which isdone by giving individuals the authority to makedecisions, to contribute their ideas, to exert influence,and to be responsible.

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    II-21 (53)

    Employee Empowerment (Continued)

    Goetsch (2000) points out that empowerment isemployee involvement that matters. The employeeshave authority and responsibility to make thingshappen. Some of the methods to increase participation

    and involvement include:

    Quality circles Team building Survey feedback

    Culture audit

    Autonomous work groups

    Quality of work life programs Search conferences

    Open-book management

    (French, 1999)

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    Barriers To Empowerment

    The resistance to a change to empowerment comesfrom several sources:

    Employees (another management program that will

    go away)

    Unions (long distrust and suspicion of managementmotives)

    Management (lack of commitment, training, values,or insecurity)

    Middle management (first and middle levelmanagers are not involved)

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    II-22 (55)

    Erasing Barriers To Empowerment

    Senior management has to do a better job in erasing thebarriers to empowerment through:

    Providing more support

    Providing training

    Being facilitators

    Being role models

    Managing by walking around

    Responding quickly to recommendations

    Recognizing employee accomplishments

    (Goetsch, 2000)

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    II-22 (56)

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    INFORMATIONSHARING

    OPINIONSURVEYS

    EMPLOYEETRAINING

    SUGGESTIONSYSTEMS

    TASK FORCECOMMITTEES

    PROBLEMSOLVINGTEAMS

    KAIZENCI TEAMS

    SELF MANAGEDPLANT DESIGN

    AWARENESS

    UNDERSTANDING

    SUPPORT

    COMMITMENT

    OWNERSHIP

    EMPOWERMENTIMPACT

    PROGRESSIVE APPROACHES

    SELFREGULATINGWORK TEAMS

    Organizational Empowerment

    Organizational empowerment generally consists ofsteps or stages. Very few companies would attempt toadvance from employee awareness directly to employeeownership.

    Organizational Empowerment Steps

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    Quality of Work Life Initiatives

    It is through providing a better work environment viaempowerment that the quality of work life can beimproved. Empowerment activities at some companiescan be comprised of job redesign to reduce or enhance

    the work experience. The various job designapproaches include:

    Job Simplification

    Job Rotation

    Job Enlargement

    Job Enrichment(Schermerhorn, 1993)

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    Job Simplification

    Job simplification employs standardized workprocedures with narrow job scopes and highlyspecialized tasks. The jobs are easier to learn andrequire less employee skills. The responsibilities and

    opportunities for individual decision making areminimized. Employees can be bored with their work,become unhappy, have higher turnover, and performpoorly.

    Job Rotation

    Job rotation consists of moving employees among jobsinvolving different functions or skills. The content ofeach task can vary from each other, helping to broadenemployees understanding of other jobs and linkages tothe company. Employees can be included in thescheduling effort for involvement.

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    Job Enlargement

    The concept of job enlargement is to combine relatedjobs and assign them to one employee. The employeewill have a larger job by having more varied taskelements.

    Job Enrichment

    In this job design, jobs that are boring or lack contentare given elements that will satisfy and enrich theemployee. That is, more responsibilities are added tothe job. Perhaps this could include elements of

    planning, evaluating options, making decisions, or teambuilding.

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    Job Enrichment (Continued)

    Methods to recognize if a job is in need of enrichmentopportunities:

    Skill variety: a variety of tasks, types of skills,

    number of skills needed

    Task identify: ability to do the complete job or justportions of it

    Task significance: the impact of the job on the firm

    Autonomy: freedom from supervision, ability to

    schedule ones own work

    Job feedback: can a person see the direct results oftheir work?

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    II. QUALITY CONCEPTSIMPORTANCE OF EMPLOYEES

    II-24 (61)

    Job Enrichment (Continued)

    A manager can enhance his/her ability to useempowerment concepts in normal work activities.Among the various concepts the manager can use are:

    Involving people in making their own workassignments

    Encouraging others to obtain the results of workassignments

    Providing an environment of cooperation andinformation sharing

    Sharing the ownership of results

    Encouraging others to take initiative in theworkplace

    Allowing others to make decisions and solve their

    own problems

    Letting others implement their ideas

    Recognizing successes and contributors(Schermerhorn, 1993)

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    II. QUALITY CONCEPTSSYSTEMS AND PROCESSES

    II-25 (62)

    Systems

    From an organizational standpoint, a system is definedas a series of actions, activities, elements, components,departments, or processes that work together for adefinite purpose.

    System effectiveness is a measure of the degree towhich a system can be expected to achieve a set ofspecific (mission) requirements, that may be expressedas a function of performance (availability, dependabilityand capability).

    SubsystemsSubsystems are major divisions of a system that are stilllarge enough to consist of more than one process.

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    II. QUALITY CONCEPTSSYSTEMS AND PROCESSES

    II-25 (63)

    Processes

    Processes are definable portions of a system orsubsystem that consists of a number of individualelements, actions, or steps. Omdahl (1997) defines aprocess as a set of interrelated resources and activities

    which transform inputs into outputs with the objectiveof adding value.

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    II. QUALITY CONCEPTSSYSTEMS AND PROCESSES

    II-25 (64)

    PROCESS 1

    PROCESS 2

    PROCESS 3

    PROCESS 4

    PROCESS 5

    INPUTS

    DATA

    IDEAS

    ORDERS

    SPECS

    MONEY

    NEEDS

    OTHERS

    OUTPUTS

    PRODUCTS

    SERVICES

    REMEDIES

    DESIGNS

    SOLUTIONS

    TRAINING

    OTHERS

    FEEDBACK

    CUSTOMERSSUPPLIERS

    FEEDBACK

    A Hypothetical System Schematic

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    II-26 (65)

    OBTA IN CQIA

    BODY OF KNOWLEDGE

    DIVIDE B OK

    INTO THREE

    SEGMENTS

    AUTHOR A AUTHOR B AUTHOR C

    REWRITE

    OK

    DESIGNADVERTISEMENT

    & FLYER

    IDENTIFYTA B

    NAMES

    OK

    PLACEORDER

    OK

    PLACE

    TA B

    ORDER

    OK

    TYPIST

    MATERIAL

    OK

    COMPLETED

    TEXT

    COMPLETED

    PRIMER

    SELL PRIMER

    DESIGN

    BINDER

    OK

    PLACE

    BINDER

    ORDER

    OK

    NO

    YES

    YES

    YES YES

    NO

    NO

    NO

    NO

    YES

    EDITOR

    YESNO

    NO

    System Flow Chart

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    II. QUALITY CONCEPTSSYSTEMS AND PROCESSES

    II-27 (66)

    Process Documentation

    The activities relative to any process of importance,should be documented and controlled.

    When required by customers, by ISO registrars, or by

    good manufacturing practices, procedures and simplework instructions are used to detail repetitive activities.A procedure includes details such as who and whereand a work instruction expands the procedure to includehow and when.

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    II-27 (67)

    Written Procedures

    A procedure is a document that specifies the way toperform an activity. For most operations, a procedurecan be created in advance by the appropriateindividual(s). Consider the situation where a process

    exists, but has not been documented. The procedureshould be developed by those responsible for theprocess. Some procedures may be developed by thequality department for use by other operatingdepartments. Generally, these departments provideinput. A procedure for the control of nonconformingmaterial is presented in the Primer.

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    II-29 (68)

    Work Instructions

    Procedures describe the process at a general level,while work instructions provide details and a step-by-step sequence of activities. Flow charts may be usedwith work instructions to show relationships of process

    steps. Controlled copies of work instructions are keptin the area where the activities are performed.

    Some discretion is required in writing work instructions,so that the level of detail included is appropriate for thebackground, experience, and skills of the personnel thatwould typically be using them. Typically, the people thatperform the activities described in the work instruction

    should be involved in its creation. The wording andterminology used should also match that used by thepersonnel performing the tasks.

    A work instruction example and flow chart are presentedin the Primer.

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    II. QUALITY CONCEPTSVARIATION

    II-31 (69)

    Key Variation Considerations

    When investigating variation, there are situations wherespecial or assignable causes must be addressed. Inmany of these cases, workers and floor levelsupervisors can make corrections.

    There are situations where common or chance causescan be improved by a variety of activities. These systemchanges are the responsibility of management.

    There are situations where people (both managementand workers) make the situation worse by tweaking itand, thus, widen the natural variation in a process.

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    II. QUALITY CONCEPTSVARIATION

    II-31 (70)

    System Variation

    Variation is seldom considered a vital or strategicmanagement issue but it should be.

    In understanding variation, the difference between

    common and special causes must be resolved.

    Common causes occur in most processes and mayproduce a system that is stable and predicable inoutcome.

    Deming felt that 94% of all process problems are due tocommon cause variation. Usually a decrease in

    common cause variation will require correctivemanagement action.

    Fundamental changes in the process are necessary toreduce or remove the common causes. This meanschanging equipment, machinery, methods, materials, orother factors related to the process.

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    II. QUALITY CONCEPTSVARIATION

    II-32 (71)

    CASE 1NO ADJUSTMENT

    CASE 2ADJUST TO TARGET

    CASE 3OVER ADJUSTFOR WINDAGE

    CASE 4

    JUST LIKE THE LAST

    THE SYSTEM IS STABLE ABOUT 40% MORE VARIATIONTHAN CASE 1

    DEMING CALLEDTHIS CASE THEMILKY WAY

    System Variation (Continued)

    One of the best ways to illustrate what happens when astable system is inappropriately adjusted is the Nelsonfunnel.

    LIFEEXAMPLES

    WORKERS TWEAKING THE MACHINE

    MANAGERS TAMPERING WITH WORKER PERFORMANCE

    LIFE LIFEEXAMPLES EXAMPLES

    US TAX WORKER TRAINING POLICY WORKER

    SOME USING PAINT CORPORATE MATCHES FROM RIGHT SIZING PRIOR RUN

    SOME CORPORATE CULTURES

    Nelson Funnel Illustrations

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    II. QUALITY CONCEPTSVARIATION

    II-33 (72)

    SCRAPRATE

    TIME

    SCRAP

    RATE

    TIME

    Special Versus Common Cause

    An important consideration, on the road to processimprovement, is the differentiation between special andcommon causes.

    Special Cause Example

    Common Cause Example

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    II-34 (73)

    Process Centering

    In some situations savings can be realized by simplycentering the process. Equally as important, if theprocess spread can be tightly controlled, a company cansometimes save a considerable amount of money by

    purposely skewing the centering of the process.

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    II. QUALITY CONCEPTSVARIATION

    II-34 (74)

    Specification

    Rejected

    Material

    Rejected

    Material

    Specification

    Rejected

    Material

    Rejected

    Material

    Process Centering (Continued)

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    II. QUALITY CONCEPTSVARIATION

    II-35 (75)

    Sources of Variability

    Absolutely everything on earth varies if one measures itclosely enough. The data can be either quantitative(numbers) or qualitative (counts). All data will vary!

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    II. QUALITY CONCEPTSVARIATION

    II-36 (76)

    Within Lot Variation Lot-to-Lot Variation

    Within Stream Variation Stream-to-Stream Variation

    Minus

    Minus

    Within Time Variation Time-to-Time Variation

    Within Piece Variation Piece-to-Piece Variation

    Inherent Process VariationError of Measurement

    Equipment Human

    Process Spread

    Minus

    Minus

    Minus

    Sources of Variability (Continued)

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    II. QUALITY CONCEPTSQUESTIONS

    II-39 (77)

    2.2. Without prior approval, an employee spent $500 of company moneyto purchase a device that simplifies work flow in his area. This is anexample of:

    a. Management lack of controlb. Worker wastec. Employee empowermentd. Employee involvement

    2. 7. The "quality function" of a company is best described as:

    a. The degree to which the company product conforms to a design orspecification

    b. That collection of activities through which "fitness for use" isachieved

    c. The degree to which a class or category of product possessessatisfaction for people generally

    d. Where the quality department fits in the organizational chart

    2. 9. The purpose of a quality manual is to:

    a. Provide a basis for every quality decisionb. Standardize the methods and decisions of a departmentc. Optimize company performance and the effectiveness of the quality

    departmentd. Make it possible to handle every situation in exactly the same manner

    Answers: 2.2. c, 2.7. b, 2.9. c

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    II. QUALITY CONCEPTSQUESTIONS

    II-40 (78)

    2.13. In planning for quality, an important consideration at the start is:

    a. The relation of the total cost of quality to the net salesb. The establishment of a company quality policy or objectivec. Deciding precisely how much money is to be spentd. The selling of the quality program to top management

    2.14. The company has a good SPC program in manufacturing, however,a customer has a product failure in his hands. The cause was a

    result of changing vendors. This would be a/an:

    a. Vendor cause problemb. Common causec. Assignable caused. Bad inspection procedure

    2.19. Any process of importance or complexity should have:

    a. A written documented procedureb. An established measurement of nonconforming productc. A method of achieving corrective actiond. A connection to the organization's mission statement

    Answers: 2.13. b, 2.14. c, 2.19. a

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    II. QUALITY CONCEPTSQUESTIONS

    II-41 (79)

    2.23. A work instruction does NOT give information about which one of thefollowing?

    a. The steps necessary to perform certain workb. Which specifications are applicablec. The identity of the person who does the workd. Normal set-up information

    2.28. Which of the following descriptors is LEAST likely to apply to service

    quality?

    a. Reliabilityb. Attractivenessc. Responsivenessd. Competency

    2.30. Consider the following statements about processes and systems.Which statement would be most correct?

    a. Processes are generally smaller in scope than subsystemsb. Input is required for processes but not for systemsc. A product or service can be the input data for a processd. Only the end customer can provide effective process feedback

    Answers: 2.23. c, 2.28. b, 2.30. a

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    II. QUALITY CONCEPTSQUESTIONS

    II-42 (80)

    2.35. Which of the following quality planning process elements would beLEAST likely to be measured?

    a. Strategic quality goalsb. Tactical quality plansc. Quality mission statementsd. Short-term quality goals

    2.36. A twenty year veteran of the paint dip line explained to a rookie that

    the only way to get consistent thickness is to adjust the speed basedon the last piece checked. This technique will have what effect onprocess variation?

    a. Minimize itb. Reduce itc. No effectd. Increase it

    2.40. Assigning an individual to assume the combined duties of what wereformerly several different, but related, jobs is an example of:

    a. Job enrichmentb. Job rotationc. Job enlargementd. Job simplification

    Answers: 2.35. c, 2.36. d, 2.40. c

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    II. QUALITY CONCEPTSQUESTIONS

    II-43 (81)

    2.43. The authoritative act of documenting compliance with agreedrequirements is known as:

    a. Objective evidenceb. Certificationc. Sampling pland. Quality control

    2.44. A "failure to meet the specified requirement, supported by evidence"

    is best described as a:

    a. Discrepancyb. Reworkc. Characteristicd. Deviation

    2.45. Which of the following statements regarding systems is NOT true?

    a. Flow charts are required for all proceduresb. A work instruction expands upon a procedure to include "how" and

    "when"c. A process transforms inputs into outputs with the objective of adding

    valued. A procedure includes details such as "who" and "where"

    Answers: 2.43. b, 2.44. a, 2.45. a

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    II. QUALITY CONCEPTSQUESTIONS

    II-44 (82)

    2.49. Which document details specific quality practices, resources, andsequences of activities to ensure that customer requirements, needs,and expectations are met?

    a. Tactical planb. Control planc. Quality pland. Strategic plan

    2.51. A key to management understanding the system variation is theirability to distinguish the difference between:

    a. Material and non-material errorsb. Common and special causesc. Environmental and procedural influencesd. Routine and special processes

    2.52. In many situations, the easiest means to achieve savings byminimizing rejected material is:

    a. Process centeringb. Control chartingc. Kaizend. Seiri

    Answers: 2.49. c, 2.51. b, 2.52. a

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    III. QUALITY BENEFITS AND PHILOSOPHIES

    III-1 (83)

    OUR PLANS MISCARRYBECAUSE THEY HAVE NO AIM.

    WHEN A MAN DOES NOTKNOW WHAT HARBOR HE ISMAKING FOR, NO WIND IS THERIGHT WIND.

    SENECA (4BC - AD65)

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-2 (84)

    Quality Benefits and Philosophies

    Quality Benefits and Philosophies is presented in thefollowing topic areas:

    C Benefits of quality

    C Quality philosophies

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-2 (85)

    Stakeholder Groups

    Many organizational activities require stakeholdersupport. This includes allocation of people, resources,money, and time to assure success.

    The relevant stakeholders are those parties or groupsthat have an interest in the welfare and operation of thecompany. These stakeholders include: stockholders,customers, suppliers, company management,employees and their families, the community andsociety.

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-2 (86)

    SUPPLIERS

    CUS

    TOMERS

    Company Stakeholder Interactivity

    SOCIETY

    STOCKHOLDERS OR OWNERS

    INTERNAL COMPANY

    PROCESSES

    MANAGEMENTAND EMPLOYEES

    Communication within the entire stakeholder communityis channeled through internal company processes.

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-3 (87)

    Aligning Goals With Stakeholder Needs

    Stockholders benefit from successful ventures becauseof the increased revenue and profits generated.

    Management and employees have a vested interest in

    continuing their source of income, recognition, andenrichment through such activities as new products,processes, construction or services.

    Suppliers gain through the increased sales andrelationships with the company.

    The benefits to the customer include the use of the new

    product, facility, or service, and the assumption that thecompletion of the activity will further progress towardtheir own corporate or personal objectives.

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-4 (88)

    Supplier Quality Benefits

    A greater opportunity to build long termrelationships

    Potential training in areas that are mutually

    beneficial

    A greater likelihood of shared beneficial information

    Synergy with the customer in technical areas

    Association with an end product with a goodreputation

    A customer that can more clearly staterequirements

    More predictability and certainty of future orders

    More predictability in scheduling and shipping

    Financially viable customers for services orproducts

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-4 (89)

    Community Quality Benefits

    Organizations that are able to expand and providejobs

    Organizations which pay property taxes

    Safe products for the user or consumer

    Organizations that enhance neighborhood propertyvalues

    Organizations that engender community pride

    Organizations that practice good business ethics

    Organizations and products that protect publichealth

    Products that make more efficient use of allresources

    Products that are more energy efficient

    Organizations that utilize environmentally friendlymethods

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-5 (90)

    Employees Quality Benefits

    Job security

    Better likelihood of pay increases

    Enhancement of knowledge and skills

    More prestige

    Improved products or services

    Predictability in work assignments

    Reduced cycle times which improves workflows

    More respect from company management and peers

    Fewer departmental confrontations anddisagreements

    Better communications and information flow

    More valuable company information

    Potentially a more environmentally friendly place to

    work

    Greater pride of workmanship

    Individual self-fulfillment

    Satisfaction, development and well-being

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-5 (91)

    External Customer Quality Benefits

    Higher quality products

    Products that are more convenient to use

    Products that are easier to maintain

    Products that are more reliable

    Products that offer greater value

    A supplier that can more quickly respond to needs

    A product or service that has perceived value

    Products or services with enhanced features

    A supplier that has better service

    Better individual treatment in a variety of ways

    A supplier better trained to handle complaints

    Wider availability of products and services

    Warranties that are honored

    Quicker corrective action responses

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-6 (92)

    Organizational Quality Benefits

    A better reputation in the business community

    Increased market share by attracting newcustomers

    Greater profitability without raising prices

    An ability to charge premium prices

    A greater ability to pay and train all employees

    Greater capacity and flexibility to handle change

    An ability to attract top notch employees

    More pride at all organization levels

    More loyalty among customers

    An ability to weather tough economic times

    Faster response to technological change

    Better competitive position

    A greater probability of raising capital

    A higher stock price

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    III-6 (93)

    Stockholder Quality Benefits

    Increased stock value

    Better returns on an investment

    A more widely respected business investment

    More investment stability

    More timely, accurate, and thorough annual reports

    An organization which is technologically advanced

    A company with greater capacity to handle change

    Visionary leadership among company managers

    An organization with a strong focus on the future

    A company that analyzes critical processes

    Investment performance in key areas

    An organization with an ability to improve

    An investment that is cost effective

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    III. QUALITY BENEFITS AND PHILOSOPHIESBENEFITS OF QUALITY

    III-7 (94)

    Malcolm Baldrige National Quality Award

    The Malcolm Baldrige National Quality Award wasmodeled after the Deming Prize in Japan and focuses onorganizational excellence. The systems model is nowcalled the Baldrige National Quality Program (BNQP) but

    the presented award is still called the MBNQA. Corevalues and concepts are based on:

    C Visionary Leadership: Senior leaders set directions,create a customer focus, create methods forachieving excellence, and build knowledge andcapabilities.

    C Customer Driven Focus: Understanding todayscustomer desires and anticipating future customerdesires and marketplace offerings.

    C Organizational and Personal Learning: Adopting awell-executed approach to learning includingcontinuous improvement and adaptation to change.

    C Valuing Employees and Partners: Committing toemployee satisfaction, development, and well-being.Building internal and external partnerships to betterachieve overall goals.

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    III-7 (95)

    MBNQA (Continued)

    C Agility: Creating a capacity for rapid change andflexibility.

    C Focus on the Future: A strong future orientation and

    willingness to make long-term commitments to keystakeholders. Seeking opportunities for innovation.

    C Managing for Innovation: Making meaningfulchanges to improve products, services, andprocesses. Creating new value for stakeholders.

    C Management by Fact: Measurement and analysis of

    performance, critical data, key processes, outputs,and results.

    C Public Responsibility and Citizenship: Adopting apractice of good citizenship, business ethics andprotection of health, safety, and the environment.

    C Focus on Results and Creating Value: Developingperformance measurements that focus on keyresults and create value for all stakeholders.

    C Systems Perspective: Managing the wholeenterprise, to achieve performance improvement.

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    III-8 (96)

    MBNQA (Continued)

    The Malcolm Baldrige 2006 categories, items, and pointvalues. are shown in the table below.

    2006 Categories/ Items Point Values

    1 Leadership 120

    1.11.2

    Senior LeadershipGovernance and Social Responsibil ity

    7050

    2 Strategic Planning 85

    2.12.2

    Strategy DevelopmentStrategy Deployment

    4045

    3 Customer and Market Focus 85

    3.13.2

    Customer and Market Know ledgeCustomer Relationsh ips and Satisfaction

    4045

    4 Measurement, Analysis, and Knowledge Management 90

    4.1

    4.2

    Measurement, Analysis, and Review of Organizational

    PerformanceInformation and Know ledge Management

    45

    45

    5 Human Resource Focus 85

    5.15.25.3

    Work SystemsEmployee Learning and MotivationEmployee Well-Being and Satisfaction

    352525

    6 Process Management 85

    6.16.2

    Value Creation ProcessesSupport Processes and Operational Planning

    4540

    7 Results 450

    7.17.27.37.47.57.6

    Product and Service OutcomesCustomer-Focused OutcomesFinancial and Market OutcomesHuman Resource OutcomesOrganizational Effectiveness OutcomesLeadership and Social Responsib ility Outcomes

    100 70 70 70 70 70

    Total Points 1000

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    III. QUALITY BENEFITS AND PHILOSOPHIESQUALITY PHILOSOPHIES

    III-9 (97)

    Philip B. Crosby

    (1928 - 2001)

    Philip B. Crosby was corporate vice president of ITT for14 years. He consulted, spoke, and wrote aboutstrategic quality issues.

    Awards: Fellow, ASQPast president of ASQ

    Books: Quality Is FreeQuality Without TearsRunning ThingsThe Eternally Successful OrganizationThe Art of Getting Your Own Sweet WayQuality is Still Free

    Statement on quality:

    Quality is conformance to requirements.

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    III-9 (98)

    Philip B. Crosby (Continued)

    Crosby believed that quality is a part of the companyand senior managers must take charge of it.

    He believed the quality professional must become more

    knowledgeable and communicative about the business.

    Crosby stated that corporate management must makethe cost of quality a part of the financial system of theircompany.

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    III. QUALITY BENEFITS AND PHILOSOPHIESQUALITY PHILOSOPHIES

    III-10 (99)

    Crosbys Message

    Crosby's name is best known in relationship to theconcepts of Do It Right First Time and Zero Defects.

    He considered traditional quality control, acceptable

    quality limits and waivers of sub-standard products torepresent failure rather than assurance of success.

    Crosby, therefore, defined quality as conformance to therequirements which the company itself has establishedfor its products based directly on its customers' needs.

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    III. QUALITY BENEFITS AND PHILOSOPHIESQUALITY PHILOSOPHIES

    III-10 (100)

    Crosbys Message (Continued)

    Crosby does not believe that workers should take primeresponsibility for poor quality; the reality, he says, isthat responsibility resides with management.

    In the Crosby approach, the Quality Improvementmessage is spread by creating a core of qualityspecialists within the company. There is strongemphasis on the top-down approach, since he believesthat senior management is entirely responsible forquality.

    The ultimate goal is to train all the staff and give them

    the tools for quality improvement and to apply the basicprecept of Prevention Management in every area.

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    III-11 (101)

    Crosby's Four Absolutes

    1. Quality means conformance to requirements.

    2. Quality comes from prevention.

    3. Quality performance standard is Zero Defects (ordefect-free).

    4. Quality measurement is the price ofnonconformance.

    Crosby divided the cost of quality into two areas -the price of nonconformance (PONC) and the

    price of conformance (POC).

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    III-12 (102)

    Crosbys 14 Steps to Quality Improvement

    Step 1. Management commitment

    Step 2. The quality Improvement team

    Step 3. Measurement

    Step 4. The cost of quality

    Step 5. Quality awareness

    Step 6. Corrective action

    Step 7. Zero defects (ZD) planning

    Step 8. Employee education

    Step 9. ZD day

    Step 10. Goal setting

    Step 11. Error cause removal

    Step 12. Recognition of good quality work

    Step 13. Quality councils

    Step 14. Repetition

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    III-15 (103)

    Crosby's Comments

    The key things to remember are:

    People will take quality just as seriously as themanagement takes it, no more.

    Integrity is unrelenting; it can't be done in short burstsof enthusiasm stemming from regret.

    The tools of quality control are not designed to causeprevention throughout the organization.

    Think about quality improvement in terms of earnings

    per share. A well-established process will double it.

    Every individual in the company needs continualeducation concerning his or her role in getting thingsdone right the first time.

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    III-16 (104)

    Dr. W. Edwards Deming

    (1900 - 1993)

    Education: BS, University of Wyoming;MS, University of Colorado; PhD, Physics,

    Yale

    Awards: Shewhart Medal, ASQ, 1955Second Order Medal of the Sacred

    Treasure, first American, 1960Honorary Member, ASQ, 1970Numerous other awards

    Books: Over 200 papers, articles, and books werepublished, including:Quality, Productivity, and CompetitivePosition

    Out of the Crisis

    Statement on quality:

    He was the founder of the third wave of theindustrial revolution.

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    III-16 (105)

    Dr. W. Edwards Deming (Continued)

    W. Edwards Deming is the one individual whose namestands for quality and what it means.

    He is a national folk hero in Japan and perhaps the

    leading speaker for the quality revolution in the world.

    He visited Japan several times between 1946 and 1948,for the purposes of census taking. He developed afondness for the Japanese people during that time.

    JUSE (Japanese Union of Scientists and Engineers)invited Deming back in 1950 for executive courses in

    statistical methods.

    He refused royalties on his seminar materials andinsisted that the proceeds be used to help the Japanesepeople. JUSE named their ultimate quality prize afterhim.

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    III-17 (106)

    The Fourteen Obligations of Top Management:

    1. Create constancy of purpose toward improvementof product and service

    To be competitive, a company must constantlyimprove the products or services offered.

    2. Adopt the new philosophy

    We are in a new economic age. Westernmanagement must awaken to the challenge, mustlearn their responsibilities, and take on changeleadership.

    American companies and American people need toadopt a new philosophy considering cost reduction,team work, quality and leadership.

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    III-17 (107)

    The Fourteen Obligations (Continued)

    3. Cease dependence on inspection to achieve quality

    Eliminate the need for inspection on a mass basisby building quality into the product in the first place.

    4. End the practice of awarding business on the basisof price tag

    A company must minimize total cost.

    5. Improve constantly and forever the system ofproduction and service

    Continuous improvements in the system will helplower costs through increased productivity andefficiency.

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    III-18 (108)

    The Fourteen Obligations (Continued)

    6. Institute training on the job

    Continuous improvement of the work force willcontribute greatly to the success of theorganization.

    7. Institute leadership

    The aim of supervision should be to help people,machines and processes perform better.Leadership empowers everyone.

    8. Drive out fear, so that everyone may workeffectively for the company

    Fear is both a motivator and de-motivator. Theeconomic loss from fear is appalling. It isnecessary for better quality and productivity thatpeople feel secure.

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    III-19 (109)

    The Fourteen Obligations (Continued)

    9. Break down barriers between departments

    People in research, design, sales, and productionmust work as a team. One department's goals maycause trouble for another.

    10. Eliminate slogans, exhortations, and targets for thework force

    Exhortations, like zero defects, only createadversarial relationships.

    11. Eliminate work standards (quotas) on the factoryfloor

    Substitute leadership for quotas. Quotas takeaccount only of numbers, not quality or methods.

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    III-19 (110)

    The Fourteen Obligations (Continued)

    12. Remove barriers to pride of workmanship

    People are eager to do a good job and distressedwhen they can't. Too often, misguided supervisors,faulty equipment, and defective materials stand inthe way.

    13. Institute a vigorous program of education and self-improvement

    Increase the flexibility of an organization's workforce by training employees to perform a number of

    different jobs.

    14. Put everybody in the company to work toaccomplish the transformation

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