ABG Brand Manual

7/30/2019 ABG Brand Manual

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A World of Opportunities Brand Manual


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Is it possible to have

A world where each day brings new learning.

A world where good ideas see the light of day.

A world where career paths extend across continents.

A world where individual success is everyones success.

And every moment is full of possibilities.


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At the Aditya Birla Group,


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we believe in this kind of a world.


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Welcome to A World of Opportunities.


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At the Aditya Birla Group, you enjoy the privilege of a remarkable bouquet of

opportunities to fulfil your diverse aspirations and dreams.

While the Group continues to expand globally to explore newer possibilities,

its current operations span over 14 business sectors across 25 countries,

laying before you unparalleled opportunities, dynamic challenges and

endless avenues for professional and personal growth.

At the Aditya Birla Group we believe that your growth is our collective growth.

You will welcome opportunities to build your career, have your contribution

rewarded, your commitment recognized, your professional skills honed and

ultimately, the opportunity to lead an enriched life. For at the Aditya Birla

Group, nurturing an environment that encourages you to achieve and enjoy

professional and personal success is a great priority for us.

With an abundance of possibilities, a reservoir of knowledge and the

desire to further our people, the Group believes in offering every single

one A World of Opportunities.


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A World of Career Prospectsto chart your own destiny.

At the Aditya Birla Group, your career

map is literally the world map.

The Group offers you a choice of diverse roles

across functions, business sectors and

geographies. With endless possibilities to

leverage your experience, build on your

strengths and realize your aspirations you are

empowered to chart your own destiny.


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A World of Learning, to translate

knowledge into action.At the Aditya Birla Group, knowledge sharpens talent.

The Group provides you with an abundance of opportunities to

hone your existing skills and develop new ones. With a focus

on constantly encouraging you to learn on the job, in a

classrooms and even beyond through interactions with some of

the best minds in the industry, to succeed, you have but to apply

what you learn.


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A World of

Rewards and Recognition,

to be the best you can.

At the Aditya Birla Group, successcomes to those who push their

boundaries.

The Group encourages you to reach and

surpass your best performance. With an emphasis

on competitive compensation and performance

incentives as well as group-wide recognition, to shine,

you need to truly impress only yourself.


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A World of Enriched Living,

to build a wholesome life.At the Aditya Birla Group, we careabout the larger picture - life.

The Group encourages you to pursue your

personal and social needs, not just your

professional development. You will find a range

of benefits - from individual and family benefits,

to a supportive work environment, to corporate

social responsibility platforms and other benefits

designed in line with your evolving personal needsand priorities.


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The Logo - The Vision and Meaning

01


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0 2

The image had to represent potential, inspire conviction

and paint a fresco of the innumerable possibilities for

each one of us at the Aditya Birla Group. The logo thus

represents a rich eco-system of opportunities, in which

each sphere depicts a world that holds possibilities for

growth, development, learning, achievement, discovery,

fulfilment, passion and much more. The pace, vibrancy

and energy of these worlds are captured and brought

alive through the interaction of the colours.

Yellow has been interpreted as warmth and intelligence,

to capture the spirit of a multinational conglomerate,

thats Indian at heart. Red depicts energy, strength and

speed. It represents the Groups seamlessness through

its operations across a multitude of countries and

cultures.Purple is interpreted as knowledge, to signify

the vast reservoirs of experience present across our

Group. Blue stands for confidence, loyalty and

consistency, the hallmark of our Group. Green, for

productivity and success that employees strive towards

every day. Dynamic, energetic, youthful and futuristic,

this design stands as shorthand to represent the spirit of

our 130000+ employees worldwide.

In one sentence, the logos design creates a freeze

frame of a growing universe; an ever-changing and

evolving World of Opportunities, available to each

employee in our organization, anywhere. The baseline -

A World of Opportunities - voices this promise, in bold

capital letters, lending an air of solidity.


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Logo Composition

The logo should always be used as a whole,

and not broken down into its elements. For

colour composition guidelines in CMYK

printing, please refer to the percentages

specified in the Brand Manual usage CD.


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The Logo in Greyscale Usages

The Greyscale rendition of the logo is

illustrated alongside. For specific

composition percentages, please refer to

the Brand Manual CD for usage.

Greyscale

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10 X

1.5 X

1 X

10 X

6.25 X

The Logos Structure

Alongside, you will see the permitted

dimensions of the logo. The grid scale provides

clear proportions, that will help you accurately

reproduce the logo. Any reduction or enlargement

of it must follow the proportions illustrated here.

0 5


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Clear Space around the Logo

To ensure that the logo is always given its

rightful status, one should always follow the

specified clear space proportions.

A minimum space of 1x (where x is the space

between the graphic and text) should be leftaround the logo on all sides to avoid clutter

and maintain the logos character.

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25 mm

31.25 mm

Minimum Size of the Logo

At all times, the logo should be used in a

minimum size of 31.25 mm in height and

25 mm in width.

Should A World of Opportunities appear in text

outside the logo unit, care should be taken to

ensure it appears in title case.

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Minimum 25 mm in width

Height will be 31.25 mm in proportion.


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Usage Guidelines for the Logo

The logo should only be reproduced in the

proportions illustrated in the Brand Manual.

Incorrect Usage of Logo

All the examples below are indicative of

how the logo should not be used. Do follow

the Brand Identity Manual to represent the

logo correctly.

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Background Colour Usage

At times, we may have to use the logo over a

coloured background. If the background colour

is light, the logo can be used as-is on the

background. If the background is dark, the text

appears in white, to ensure readability.

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1 0

Logo Placement -

When used with the Aditya Birla Group

corporate logo

When the logo appears with the Aditya Birla

Group corporate logo, a space of 0.25x

(where x is the height of A World ofOpportunities logo) should be left between the

two logos.

When used with the singular business

brand logo

The same guidelines apply for usage with

the singular business brand logo as the

logos usage with the Aditya Birla Group

corporate logo.

When used with the Aditya Birla Group

corporate logo and business brand logo

A World of Opportunities logo appears with

the ABG logo as specified above, while the

business brand logo is kept separate from

the two logos, as illustrated alongside.

Their specific placements differ across

communication, as illustrated in the

following pages.

X 25mm min imum size for printX

X

X 2 5m m m in im um si ze fo r p ri ntX

X 25mm min imum size for webX

X 25mm minimum size for printX X 25mm minimum size for printX

X

42 mm minimum size for web

X


X


X




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The Font

Fonts to be used across A World of Opportunities

communication are detailed in this section.


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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz - Verdana Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz - Verdana Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz - Verdana Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz - Verdana Bold Italic

The Font - Digital Media

Verdana

Verdana is a Humanist sans serif typeface and

the secondary family of fonts to be used

across online communication for A World of

Opportunities. It is to be used specifically forthe digital medium, as it is easier to read in

large passages and available on all computers.

1 3


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Logo ApplicationsA World of Opportunities logo is to be used withrespect to all employee communication (internal

employees & external prospective employees).

Given below is an indicative list of communication

pieces that should carry the brand identity of

A World of Opportunites:

Appointment Letters | Joining Announcements |

Increment/Promotion/Transfer Letter | HR Policy

Announcements & Communication | Training &

Development | All Recruitment Related

Communication (recruitment ads, campus

activities, handbooks, induction/orientation etc.) |

HR Events & Activities (both internal & external)


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Stationery Envelope with ABG logo

A standard size of 24.31 cm (w) X 11.43 cm

(h) X 3.81 cm (flap) is maintained for

A World of Opportunities envelopes. For the

address panel, the font used is Trade Gothic

light (7pt 80% Black). Follow the placement of

the logos and text as illustrated below. The

minimum width of the logo to be placed on the

envelope is 50 mm. It is placed at the top left

corner with a minimum space of 10 mm from

the left and from the top.

Stationery - Letterhead with ABG logo

The standard size A4 - 21 cm. (w) X 29.7 cm.

(h) is adopted for the Letterhead. The font to be

used for the address is Trade Gothic light (7pt

80% Black). Follow the placement of the logo

and text as illustrated below. The minimum

width of the logo to be placed on the Letterhead

is 77.5 mm. It is placed at the top in the centre,

with a minimum space of 10 mm from the top.1 cm

1 cm

7 cm1 cm

11.43 cm

24.13 cm

3.81 cm

29.7 cm

7.75 cm

21 cm

1 cm

1 cm

ADITYA BIRLA MANAGEMENT CORPORATIONPVT. LTD.Aditya Birla Centre, 3rd Floor, C Wing, S. K. Ahire Marg, Worli, Mumbai-400 030. Tel: 91-22-266525000/ 24995000 Fax: 91-22-6652581 1 Website: www.adityab irla.com

ADITYABIRLAMANAGEMENTCORPORATIONPVT.LTD.AdityaBirlaCentre,3rdFloor,CWing,S.K.AhireMarg,Worli,Mumbai-400030.Tel:91-22-266525000/24995000Fax:91-22-66525811Website:www.adityabirla.com

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1 6

Stationery - Envelope with Business Brand

logo

A standard size of 24.31 cm (w) X 11.43 cm

(h) X 3.81 cm (flap) is maintained for

A World of Opportunities envelopes. For the

address panel, the font used is Trade Gothic

light (7pt 80% Black). Follow the placement of

the logos and text as illustrated below. The

minimum width of the logo to be placed on

both the envelopes is 50 mm. It is placed at the

top left corner with a minimum space of 10 mm

from the left and from the top. The business

brand logo is placed at the bottom left corner,

with a minimum space of 10 mm from the left

and from the bottom. The minimum height for

the business brand logo is 20 mm.

Stationary - Letterhead with Business

Brand logo

The standard size A4 - 21 cm. (w) X 29.7cm.

(h) is adopted for the Letterhead. The font to be

used for the address is Trade Gothic light (7pt

80% Black). Follow the placement of the logo

and text as illustrated below. The minimum

width of the logo to be placed on the envelope

is 50 mm. It is placed at the top in the centre

with a minimum space of 10 mm from the top.

The business brand logo is placed on the

bottom centre above address 10 mm from

bottom. The minimum width for the business

brand logo is 35 mm.

1 cm

1 cm

7 cm1 cm

11.43 cm

24.13 cm

3.81 cm

29.7 cm

7.75 cm

21 cm

1 cm

1 cm

IDEA Cellular Limited, MumbaiCorporate office>5th floorWindso, off C. S. T. road, Near Vidya Nagri, Kalina, Santacruz(East), Mumbai400 098.Tel.: 91 22 6682 0000, Fax+91 22 6682 0499, Website:www.ideacellular.com

Registered office: Suman Tower, Plot No.: 18, Sector No.11. Gandhinagar 382 011. Tel.: +91 97 6671 4000 Fax: +91 792323 2251

IDEACellularLimited,MumbaiCorporateoffice>5thfloorWindso,offC.S.T.road,NearVidyaNagri,Kalina,Santacruz(East),Mumbai400098.Tel.:912266820000,Fax+912266820499,Website:www.ideacellular.com

Registeredoffice:SumanTower,PlotNo.:18,SectorNo.11.Gandhinagar382011.Tel.:+919766714000Fax:+917923232251


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Stationery Logo placement on CDs and

CD Jackets

Follow the placement of the logos and text as

specified in the Brand Manual CD.

1 7

11 cm

11 cm

7 cm


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03 Se parator Slide

SECTION BREAKER

19.05 cm

25.4 cm

01 Title Slide

POWER POINT PRESENTATION

08 January 2010

02 Conten t Slide

04 Las t Slide

THANK YOU

LEA RN GROW FULFIL

Stationery Power Point Template Option 1

This template can be used for formal occasions

like presentation of plans, business reviews etc.

1 8

Aditya Birla Group | A World Of Opportunities

Option

01

Option

02


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Stationery - Power Point Template Option 2

This template is to be used for less formal

situations, such as campus recruitment

presentations, new employee inductions etc.

This template has a warmer tone and is

designed to showcase the many dimensions of

A World of Opportunities.

19.05 cm

25.4 cm

04 L ast Slide

THANK YOU

1 9

03 S eparator Slide

SECTION BREAKER

02 Con tent Slide01 Title Slide

POWER POINT PRESENTATION

08 January 2010

Aditya Birla Group | A World Of Opportunities

LE ARN GROW FULFIL


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Digital ApplicationsThis section illustrates the usage of the

elements ofA World of Opportunities across

digital communication.


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E-mailer Shoshkele Banner

Logo placement on E-mailers

The Aditya Birla Group corporate logo should

appear on top in the centre, with a minimum

width of 10 mm. A World of Opportunities logo

should appear on the bottom right, with a

minimum width of 10 mm. To enhancecommunication, animated design elements

could be introduced, such as the

multi-coloured path illustrated alongside.

However, their usage is not ubiquitous.

Shoshkele Banner

To introduce A World of Opportunities in an

interesting way, a full page animated

shoshkele online banner could be used, as

illustrated alongside.

2 1

Dummy copy Dummy copy Dummy copy Dummy copy Dummy copy Dummy copy
















Dummy copy Dummy copy


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2 2

Logo placement on business brand websites

On a business brands home page, the logo

appears within a web banner on the right side,

to navigate users towards the careers page. On

the landing page, the logo appears next to the

Aditya Birla Group corporate logo, shown below.

Click herefor Career Opportunities


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23

Click herefor Career Opportunities


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Web Banner Templates

Web Banner Templates are created in three

sizes: square, horizontal and vertical

(illustrated on the following page). These

banners can be used for recruitment, internal

communication on the ABG or business brandwebsite, or on job search websites.

Across banner sizes, the business brand,

A World Of Opportunities and The Aditya Birla

Group logos should have a minimum clearance

space of 10 pixels on all sides. For square

banners, the logo should be placed in the centre.

Order of logos on Web Banners

for customer facing business brands

Across all banner sizes, the last 5 seconds of

animation are reserved for logos. The

appearance of logos, follow a certain order.

First, the business brand logo appears for 2

seconds, followed by the A World of

Opportunities and the Aditya Birla Group

corporate logo for 3 seconds.

Order of logos on Web Banners for a

combined business brand and ABG logos

In this case, the business brand and Aditya

Birla Group combined logo appears with the

A World of Opportunities logo for 5 seconds, on

the same pane.

2 4

F rame 0 1

Headline

comes here250

px

250 px

F rame 0 3F rame 0 2

F rame 0 1

Headline

comes here250

px

250 px

F r a m e 0 4F ra me 0 2 F r am e 03


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2 5

Horizontal Web Banner Templates

120

px

728 px

120

px

728 px

For customer facing business brand:

For combined business brand logo and Aditya Birla Group corporate logo:


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Vertical Web Banner Templates

F ra m e 0 1 F r am e 0 2

Headline

comes

here

Headline

comes

here

120 px

60

0

px

F ra m e 0 1 F r am e 0 2

Headline

comes

here

Headline

comes

here

2 6


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Print MediaThis section details the usage ofA World ofOpportunities logo in the print media.

The Tone of Voice

A World of Opportunities tone of voice is clear,

warm, active, and inspires confidence.

Importantly, the style is simple, so that it is

understood across the globe. This tone of

voice must be used while drafting all

employee related communication (for internal

employees and external prospective employees)


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100cc Recruitment Advertisement

Template

As stated earlier, the Trade Gothic font family

is used in the print media. The ratio of the

headline to the Group introduction copy size

should be 4:1. In the example alongside, theGroup introduction copy is 9 pt. size. The rest

of the copy should be smaller and

proportionately adjusted.

Clear Space and Space Division

Across ads, the business brand logo is placed

on the top right, 5 mm from the top and from

the right. A World of Opportunities logo and The

Aditya Birla Group corporate logo will be placed

on the bottom left corner, 5 mm from the left

and from the bottom. The information heads

(e.g. Position, Job Code etc.) appear in bold

and in the same colour as the headline.

Colours chosen must be from A World of

Opportunities logo, as illustrated alongside.

While creating a recruitment ad, a 5 mm

coloured border should be used. The colours

should be chosen from one of the 5 colours

mentioned alongside.

C : 60

M : 00

Y : 100

K : 00

C : 100

M : 80

Y : 00

K : 00

C : 00

M : 100

Y : 100

K : 00

C : 00

M : 00

Y : 00

K : 80

C : 00

M : 60

Y : 100

K : 00

C : 60

M : 100

Y : 00

K : 00

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www.url.com

To apply: Dummy dummydummy dummy dummy


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100cc Recruitment Advertisement

Template with visual

In advertisements in which visuals are being

used, the visual should occupy no more than

40% of the ad, in any size.

2 9


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Logo applicationson collateralsThis section illustrates how

AWorld of Opportunities logo is to

be used on all collaterals.


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Collaterals --- T-Shirt and Cap

When the logo is printed on coloured textures,

a white outline should be applied to the logo.

For placements, follow the illustrations below.

Across collaterals, the minimum size of the

logo should be 25 mm.

3 1


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3 2

9cmPOUCH

Inside

23 cm

1 cm

3cm

1cm

32cm

1cm23 cm

Back Front

23 cm

32cm

1cm23 cm

1 cm

Back Front

Notepad (Size A5)

Brochure (Size A4)

Folder (Size 23 cm X 32 cm)

Certificate (Size Letter)

Space for image

Notepad with

Business Brand Logo (Size A5)

1 cm

1cm


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3 3

Coffee Mug Tea Coaster Pen

Gift wrapping paper - Use balls for vibrancy

Complimentary Card

(Size 15.24 cm X 10.16 cm)

1 cm


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Across Businesses. Across Geographies.

Across Functions. Across Roles.

Learn. Grow. Fulfil.

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