My name is Abid Chaudhry. This is my resume. I'm an experienced product marketer with a proven track record of developing and executing plans that support business/product objectives. I've lead global teams toward driving consistent product narratives and marketing goals across multiple media channels. My work has spanned the digital media spectrum, with expert@level subject matter expertise in SMB/Local Business related marketing and advertising Dincluding IYP, PPC, Display, Mobile, Social and emerging mediaI. I've successfully managed businesses at scale @ including ownership of $120M P&L, driving contribution margin up from 18.5% to 22%, and portfolio advertiser churn down from 60% to 49% YoY. I've led cross@functional teams as small as three and as large as fifteen @ with a focus on fostering leadership and EQ@driven management, and can thrive as both a manager and individual contributor. As a strategist I've developed business and marketing plans within the digital media realm, and have presented/defended my thinking to engineering, executive, product, and client teams. I can explain the difference between PPC, CPM, Like and Impression to both the product analyst and the mom and pop small business, just entering into the world of online/digital advertising. As a published local media industry analyst I've spoken at tech/media conferences on topics related to SMB/Local Media and marketing, and am often referenced as an expert on SMB marketing by tech, media, and advertising publications like AdWeek, Forbes and PandoDaily.
Transcript
My name is Abid Chaudhry. This is my resume.
I'm an experienced product marketer with a proven track record of developing and executing plans that support business/product objectives. I've lead global teams toward driving consistent product narratives and marketing goals across multiple media channels. My work has spanned the digital media spectrum, with expert@level subject matter expertise in SMB/Local Business related marketing and advertising Dincluding IYP, PPC, Display, Mobile, Social and emerging mediaI.
I've successfully managed businesses at scale @ including ownership of $120M P&L, driving contribution margin up from 18.5% to 22%, and portfolio advertiser churn down from 60% to 49% YoY. I've led cross@functional teams as small as three and as large as fifteen @ with a focus on fostering leadership and EQ@driven management, and can thrive as both a manager and individual contributor.
As a strategist I've developed business and marketing plans within the digital media realm, and have presented/defended my thinking to engineering, executive, product, and client teams. I can explain the difference between PPC, CPM, Like and Impression to both the product analyst and the mom and pop small business, just entering into the world of online/digital advertising.
As a published local media industry analyst I've spoken at tech/media conferences on topics related to SMB/Local Media and marketing, and am often referenced as an expert on SMB marketing by tech, media, and advertising publications like AdWeek, Forbes and PandoDaily.
February 2015 | References available upon request. http://www.linkedin.com/in/abidc
"Abid has all the tools to be a talented leader for any company. His experience in Product Strategy, Marketingand Business Development combined with his ability to focus on the big picture while executing tacticallywill make him an asset anywhere he goes throughout his career. But beyond this, Abid's greatest strength ishis ability to connect with people: his emotional IQ is second to none. I would happily work with Abid againand recommend him wholeheartedly."
— Chris O'Connell, Sr. Manager, Business Development / Director of Product Marketing, Gumiyo(acquired by Talus Labs), worked directly with Abid at Talus Labs
"Abid was the first person I mustered up the courage to talk to at ATT. As soon as he opened his mouth itwas apparent he was the living, breathing, pulse for the latest innovations in online advertising. His larger-than-life persona vigorously animates and evangelizes the products and industry he represents. I've observedhis relentless hustle for results in raising the bottom line across our multi million dollar product portfolios.I consider him a force of nature in the interactive sector, whom has a gift for making the people around himrise to their true potential. If there is a top, Abid will find it, and arrive, clad as usual in svelte attire. My bestto you, ~Evan Peelle"
— Evan Peelle, SEM Analyst, Business Consultant, AT&T Advertising Solutions, worked directly with Abidat AT&T Ad Solutions
"I worked very closely with Abid when he had direct responsibility (i.e. P&L) for a very high revenue (100M+) Search Engine Marketing product. He joined our group during a very difficult transition time, and whenhe left, had literally turned the product around (reversing negative KPI trends and restoring high performanceof the product). I think what is interesting about Abid is that he is much brighter than he lets on, since hisprimary focus is on building relationships with people. I don't think I would be alone in saying that he is amaster in this department. I don't think I've observed an interaction between him and another person thatdidn't end with them both: being more on his side of the issue AND walking away with an increased sense ofliking and affiliation towards him -- and this includes some very difficult people I know personally! So, givenall the above, it should be no surprise to anyone that he had alot of success in this position -- a combinationof an analytic and agile mind with gifted levels of emotional IQ and charisma has always been the secretof success of all top executives and politicians. As far as I see it, Abid can choose either of those paths,
Page7
and I would have no problem placing large bets that he would achieve stellar success in either or both. Anyorganization would be very lucky to get him."
— Scott Edwards, Associate Director, Performance & Bid Management, Search Engine Marketing, AT&TInteractive, worked directly with Abid at AT&T Interactive
"Abid's expertise and commitment to improve the quality and overall product revenue are best in class. It istruly a pleasure to work with Abid and his product team."
— Anthony Bratti, Regional Vice President of Interactive Advertising Sales, AT&T AdvertisingSolutions, managed Abid indirectly at AT&T Interactive
"In the time that I've worked with Abid he has shown an incredibly drive and passion for the product we workon and is tireless in his pursuit for streamlining processes and improved relations for all parties involved. Heputs in endless hours to make sure that he's available for any questions and doesn't shy away from any taskthat will drive the product forward. I would happily work with Abid on any future business ventures."
— Mike Martin, Supervisor, Campaign Management, Marchex, was a consultant or contractor to Abid atAT&T Interactive
"Abid's contributions to the continuing development of Search for AT&T are many. He has taken the leadingrole in defining and streamlining previously ambiguous policies. His ability to set foundational rules quicklyand keep to them when needed ensures efficient and consistent communication and action across all affectedteams. As one of the chief faces of the product, Abid puts in seemingly ridiculous hours - sometimes on callsat 4 AM to support the East coast or emailing in the middle of the night and weekends. Abid's determinationto keep all groups, internally and externally, on an even plane demonstrates a tireless devotion to his position.Quick on his feet and not deterred by the "tough questions," he is a valuable asset for setting expectations andadapting the product's focus to the constantly-changing Search industry."
— Steve Hartley, Senior Analyst, Search Engine Marketing, AT&T Advertising Solutions, worked with Abidat AT&T Interactive
"My relationship to Abid was that of Help Desk guy. We got to know each other in a limited fashion throughdesktop support calls, and our mutual membership in the company's Toastmasters club. He has a passion anddedication to his work. A good-natured man, he can also engage you in stimulating conversation on a widerange of topics. He can count himself a part of the growing population of "Mac Geeks." I would definitelywant to work with Abid in the future."
— Brad Chapman, Help Desk Specialist, AT&T Interactive, worked with Abid at AT&T Interactive
"I worked with Abid for almost 2 years at Intelligenx and found him to be one of the most creative,innovative, and results driven people I have had the opportunity to meet. He is a great team-player and always
Page8
is current on the latest technologies. Abid's work ethic and drive will ensure his success in any endeavor hedecides to undertake. I would love to have the opportunity to work with Abid again."
— Jean Demarest, SPHR, Operations Manager, Intelligenx - formerly i411, worked with Abid atIntelligenx
"I met Abid long time ago, and from the first moment I understood his professionalism, his ability to clearlyunderstand how to translate technical issues to a simple and easy message. With the passing of the dailywork, it became clear the deep commitment to both, the work the Company and the needs of different groupseven when it was not his direct responsibility. I have no doubt that Abid’s potential is enormous; he canovercome any obstacle, even during the most complex and adverse circumstances. He is a person who hasa lot to give, I really hope that those new teams where he participate realize his potential and leave it free tocreate, they will not regret it, since his limits are extremely high."
— Pablo Abdian, VP IberoAmerica, IntelligenX - Formerly i411, managed Abid indirectly at Intelligenx
"Abid is a great mix of business and technology. We worked together as Product Managers on variousglobal local search websites and IYP's and I was always impressed by his ability to connect with people,simplify complex processes and technologies, and somehow figure out ways to create revenue opportunitiesin innovative ways. He's a great communicator, team player, and a very sharp technology business leader."
— Fernando Fernandez, Product Manager, Intelligenx - formerly i411, worked directly with Abid atIntelligenx
"I worked with Abid briefly at Intelligenx, but its hard to miss how sharp and creative he is. Very technology& industry savvy (local search, sales, marketing, publishing, mobile). Committed and gets things done."
— Pallavi Gangaiah, Project Manager, Intelligenx, worked with Abid at Intelligenx
"Abid is an excellent product manager - in addition to being driven to develop and deliver professionally andwith excellence, he is also highly entrepreneurial. He loves technology and is always well-versed in the latestand greatest of his field and many others."
"I have known Abid since he was in college, and so this is in some ways a personal recommendation, whichI feel is just as important as a professional one. I have seen Abid "behind the scenes," as it were. The things iadmire most about his work are 1) his amazing ability to inspire loyalty and enthusiasm in his coworkers andthe people he manages. 2) His excitement about his work. He quickly determines the most interesting aspectof any project he is working on, and pinpoints what will get consumers and the public excited, and he bringsthat joy in technology and business to his work, which makes for a better product."
Page9
— Emily Johnson, Technical Documention: Writer and Editor, AppNexus, was with another company whenworking with Abid at 411.ca
"I have known Abid for over 12 months. We worked closely together on development and deployment oflocal search solutions for 411.ca in Canada. I found Abid a pleasure to work with. He is a n excellent Product/Project Manager. He has an extensive knowledge of new technologies, especially in the mobile area. He isvery enthusiastic, and well liked by others. In the area of local search he was very quick to understand boththe challenges and opportunities associated with the business."
— Bob Lougheed, Owner, Kaniva BV, was with another company when working with Abid at 411.ca
"I have known Abid in professional capacity for over a year now and have had the opportunity to workclosely with him on a web based enterprise data collection platform geared towards mobility. He has greatpeople skills, and this helps him reach out to our clients and easily establish long lasting relationships to helpdrive business in. His geeky nature and quick grasp of market knowledge helps him understand technologyand develop strategies for successfully launching products and capturing the market. He knows how to workwell with team members from all sides - executives, technologists, functional, etc, and I'd work with himagain any day. Good luck Abid!"
— Devendra Arole, Senior Business Analyst, Astegic, worked directly with Abid at Mobile Spectrum LLC
"Abid is one of the smartest, hardest working and insightful managers of people and time I ever knew. Heis an extraordinary enabler, able to put people and job requirements together in a way that clients/customersloved. In my time working with him, I learned a great deal about truly finding the client's needs and thenexceeding their expectations in serving them. I highly recommend him to any manager or hiring executive."
— Nash Nazar (paramountsoft[at]gmail.com), Manager - Resources, Astegic Inc (http://www.astegic.com), worked with Abid at Mobile Spectrum LLC
"Abid is an excellent project manager in terms of dealing with clients, establishing new relationships, andfostering existing ones. Additionally he has a strong vision for tranlsating clients needs for the product intoactual functionality delivered. While under Abid's watch the m-Inspector product was able to significantlyincrease market penetration."
— Brett Johnson, Technical Manager (Director of Technology), Astegic Inc, worked directly with Abid atMobile Spectrum LLC
"Abid is a sharp, detail-oriented Product Manager who is capable of excelling at a variety of business roles;while maintaining a high degree of professionalism."
— Christopher Scordo PMP, Technical Director, VMD Systems Integrators, was with another companywhen working with Abid at Mobile Spectrum LLC
Page10
"Abid makes things happen with the experience of a seasoned veteran. His intelligence and ability to connectwith people is amazing!"
"Abid provided financial project work for one of our clients and they were sad to lose him when he tooka permanent analyst job with another company. Abid, we would happily work with you again anytime!Khristie"
