We’re the end of

“Just checking in”

Make your sales team more productive.

80%Hubspot Sales Stats 2016

Require 5+ follow-ups

of sales

60%Hubspot Sales Perception Survey, Q1 2016

Spent just following up

of day

Chasing the wrong leads.

Hello?! Are you on vacay?

Prospects feel like theyare buying a car

Even your team hates it.

AutomationKilled

The Cold Call

Automate& personalize

the sales funnel.

● Define Funnel● Align Content● Personalize Pitch● ID Hot Leads● Close more deals

Don’t wear clown shoes.

Leads don’t close.

Your Sales Funnel

Awareness

Consideration

Decision

Lead

Sales Demo

Proposal

Follow Up Email

Close or Lost

Uncover Real PainPresent decision points to allow leads to define their interests and real needs.

X

Demonstrate Success Share customer case studies and examples of how your company improved lives and created real value.

X

Competitive ComparisonsSold your product against your competitor’s weaknesses and common complaints.

X

Your leadsare

window shoppers.

Selling to thewrong leads.

Let leads qualify themselves.

DecisionShow customer success & product value.

Align ContentLe

ad

Clo

se o

r Lo

st

NurtureStay front of mind with relevant personal updates and announcements.

Sale

s D

emo

Pre-Sales PitchPrep leads & your team for the demo.

Pro

po

sal

Post-Demo Assign sales track & educate.

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 12F

ollo

w U

p E

mai

l

Value TrackHighlight company differentiation.

Sell to Needs

Focus personalized selling based on the

data you have.

Score Leads

Score leads by their activity in your

funnel to focus sales on the best leads.

Track Interest

Post-Demo

Assign sales track & segment by

product/service interest.

Track Engagement

Monitor lead clicks, web visits and

content downloads.

Hot Lead Score: 25Background ● Job Title: VP

● Function: Sales● Industry: Healthcare● Location: NYC

Sample Sally

Visited+3

● Product Features Page● Blog Posts● Pricing Page

Downloaded+15

● Customer Case Study ● Archive Webinar● Product Materials

Product Offer+2

● Demo Segment● Sales Track Segment

Lifecycle+5

● 7 days since last contact● Visited 2 times per week

You can almost read minds.

Automate& personalize

the sales funnel.

Requirements

Data

▣ Create account target list of prospects

▣ Mine email, phone and social contact info

Technology

▣ CRM▣ Email Drip▣ Click to Call▣ Landing Pages▣ Analytics

Content

▣ Pre-Sales Track▣ Post-Demo Track▣ Value Track▣ Nurture Track

Customers we’ve won

Get Case Study: Sales Development

Annual enterprise contracts closedfrom initial campaign.

3Enterprise DemosGenerated

23Return on

Investment

200%

Days toLaunch

14

Get Case Study: Content Marketing

Annual enterprise contracts closedfrom initial campaign.

8Enterprise DemosGenerated

58Return on

Investment

128%

Feature Articles

4

Get Case Study: Original Conference

Annual enterprise contracts closedfrom conference campaign.

41 Day Live - Conference Attendees

212Return on

Investment

200%

Web Visitors

8K

Get 50 Leads Free

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Stay Classy.