Date post: | 13-May-2015 |
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© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
A Brand New You:
Social Media &Social Networking
“Join the Conversation” - Idealog
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Join the Conversation“So who’s in control of your brand? - It’s all of us.
Say goodbye to the mass message and welcome to...THE CONVERSATION
- James Hurman
--The Conversationhttp://idealog.co.nz/magazine/22/the-conversation
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Join the Conversation“The Conversation Prism is a living representation of Social Media and evolves as services and conversation channels emerge, fuse, and dissipate.”
- Brian Solis
--The Conversation Prismhttp://www.bronsonharrington.com/the-conversation-prism/
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Social Media Revolution
[ VIDEO ] Socialnomics09: http://www.youtube.com/watch?v=sIFYPQjYhv8
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Social Media & Graphic Designers
--Social Media and Graphic Designershttp://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Social Media & Graphic DesignersSocial media networking is a prevailing trend that continues to grow with increasing awareness. People from all walks of life are prone to its usage and likewise, with graphic designers. However, with the growing challenges of the design world, social media has become more of a necessity for every designer.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Social Media & Graphic DesignersToday, every segment of industry is shifting its focus towards social media for its publicity and promotion. The graphic design industry is no exception with more and more graphic designers making use of it. But like every other technology that has been invented, social media has its particular pros and cons.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Social Media for Graphic Designers– PROs & CONs
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
PRO: Shortest Route to Publicity and Promotion
Social media marketing is a
known fact that the fastest
way to promote something
to the world. One single
tweet on Twitter and graphic
designers are able to share their
designs with the entire designer
community, rather the world.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
PRO: Your Link to the Design Community
There are millions of graphic
designers all over the world and
all of us share almost the same
feelings and understand each
other. By using social media,
graphic designers share their
views and their designing
work and provide useful
feedback to each other.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
PRO: Lower Cost – Greater Effects
With abundance of Internet
connectivity and its low
cost availability, social
media has become the
most inexpensive of all
promotional mediums.
Also, social mediums provide
the designers an opportunity
to learn from fellow designers
and put that learned thing into
their practice.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
PRO: A Magnet for Opportunities
Social networking and blogging
websites have become a
popular resource for graphic
designers to find potential
clients and business
opportunities from
all around the world.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
CON: Going off-the-Track
Too much indulgence in the
social media websites
often leads to waste of the
designers’ precious time.
Social media is a complex web
and one shared link leads a
graphic designer to another and
then another and it goes on.
So, designers often forget their
basic work and go off-the-track
from their main purpose.
With the prevailing trend of
social media website usage, we
have witnessed an increase in
design plagiarism. This may
prove to be fatal for graphic
designers as there is not much
they can do to protect their
design work on the social
networking websites or their
own online portfolio.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
CON: An Open Invitation to Plagiarism
Too much social media usage
creates an imbalance between
a graphic designer’s work life
and personal life. It is important
for you to set priorities. A
balanced social media usage
requires a graphic designer to
dedicate reasonable
amount of time to social
networking and fulfill
personal duties as well.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
CON: Work Life and Personal Life Imbalance
Unlike other media, social
media is the biggest victim of
spam and scam menace. We
are faced with a constant
bombardment of spamming
from various scam entities
everyday which creates
confusion in the design field.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
CON: Spam and Scam
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
PROs: • Shortest Route to Publicity
and Promotion• Your Link to the Design
Community• Lower Cost – Greater Effects• A Magnet for Opportunities
CONs: • Going Off-the-Track • An Open Invitation to Plagiarism• Work Life and Personal Life
Imbalance• Spam and Scam
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
ConclusionModeration is the key.
A balance is required in life and routine, generally from everybody, and specifically from a graphic designer.
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
A Brand New You:
Social Media &Social Networking
[ Examples ]
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
yMediaExample case-study:http://ymedia.co.nz
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
The Big IdeaExample case-study:http://thebigidea.co.nz
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
We Can CreateExample case-study:http://wecancreate.co.nz
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Auckland 2011Example case-study:http://auckland2011.com
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
A Brand New You:
Social Media &Social Networking
[ Exercises ]
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Exercises:1. Set up The Basics (Social Media)
1a. Facebook http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/
1b. Linkedin http://www.linkedin.com/opensocialInstallation/preview?_applicationId=104096&_ch_panel_id=1
1c. Twitter http://vandelaydesign.com/blog/social-media/designers-on-twitter/
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
Exercises:2. Set up platform (Social Networking)
• Behance http://www.behance.net/• CarbonMade http://carbonmade.com/• CargoCollective http://cargocollective.com/• Coroflot http://www.coroflot.com/• Deviant Art http://www.deviantart.com/• Dribble http://dribbble.com/
--Social networking sites for creatives and designershttp://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
The Social Network
[ VIDEO ] The Social Network - Trailer http://www.youtube.com/watch?v=mWoUgftTj3Y
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
References:• http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/
• http://www.graphicdesignblog.org/sm-graphic-designer-construct-destruct/
• http://webhostinghelpguy.inmotionhosting.com/web-design-tips/3-ways-designers-can-use-social-media/
• http://www.smashingmagazine.com/2009/07/13/social-network-design-examples-and-best-practices/
• http://www.treehugger.com/files/2007/02/design_related.php
• http://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/
• http://www.web3mantra.com/2010/03/25/top-10-social-media-digg-like-websites-for-designers-bloggers-
developers/
• http://www.allgraphicdesign.com/graphicsblog/2009/06/29/social-networking-communities-for-graphic-
designers-web-designers/
• http://blog.brand-yourself.com/brand-yourselfcom/social-media-etiquette-for-students/
© Jade Tang | Term Two, Semester Two | Week 4
A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective
http://abny2011.tumblr.com
A Brand New You:
Social Media &Social Networking
[ Questions ]