Mahesh Tiyyagura, CTOAditya Birla Online Fashion

Aditya Birla Group

$41 billion in revenue

45+ Brands businesses

Fortune 500

ABOFCurated Collection

Mobile First

Target Group: Millennials

Fast Fashion

Challenges

Key Question: Will IBM Commerce Stack

deploy well a cloud platform?

<6 Months for concept-launch Buy vs Build

Chase a Bn $ opportunity

The Stack

Unpredictable Load @ launch Chose Cloud leader-AWS

How it worked

Rs 100 crore pa GMV within 90 days of launch

Fastest concept to launch; 7 Months

Fastest e-commerce website in India; 1.3secs

4 Bn views, 30-50 Mn visits in 6 monthsThe largest startup launch in India

Setup in hours

Automated Enforcement

Other AWS Benefits

Enterprise Support- Continuous Cost Optimization

The FutureContainerization using ECS

Migrate to India Region

Use Redshift and other managed services