ACCELERATING TRANSFORMATION & GROWTH THROUGH EXECUTION

June 2013

Robert PozeskyPartner

ATG Execution SpecialtiesOperational Excellence, Performance Improvement, Reengineering, LEAN, Business Process, IT Integration

Experience• Over 20 years experience in

operations and operations improvement

• Former VP for a tech-driven healthcare management organization

• Founder and partner with Birchwood Consulting – a niche performance improvement practice

• Deep operational expertise in healthcare, services and manufacturing

Education• BS – Industrial Engineering,

Penn State• MEng – Operations Research

and Industrial Engineering, Penn State

Michael SchmidPartner

ATG Execution SpecialtiesStrategic Planning, Marketing Plans, Communications & Programming, Sales Management, Business & Product Development, Business Process

Experience• Over 17 years experience in

strategic marketing and integrated marketing communications

• Expertise in product development & management in Tech, Food & Agriculture

• Former VP Marketing & Business Development for global Ag equipment manufacturer

• Former CMO national snack & confectionery manufacturer

Education• BA – German, Naval Science,

Old Dominion University• MBA – Finance, Marketing, Old

Dominion University

Oneida DeLucaPartner

ATG Execution SpecialtiesPerformance Improvement, Strategic Planning, Healthcare Program Development, Business Process, Org Development & HR Planning

Experience• “Big 5” Consulting• Over 20 years experience in

healthcare and manufacturing processes and program development

• IT implementation• Production planning• Reengineering and cost

reduction• Former production planner for

a fortune 500 manufacturing firm

Education• BA – Physics, Franklin &

Marshall College• BS – Industrial Engineering,

Columbia University• MS – Health Administration, St

Joseph’s University

The ATG Execution – Executive Team ACCELERATING

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Execution – The ATGE Focus ACCELERATING

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Achieving faster results – accelerated execution

Execution from afar is unmanageable and ineffective. The ATG Execution team fully commits to their clients, working in concert with client staff/employees to move from strategy to action.

Even the best laid plans and tactics are ineffective without execution. The ATG Execution team ties Strategy to Performance.

Strategy to Execution - It’s what we do…relentlessly, everyday to help our clients achieve optimal results.

Execution - The ATGE Focus

Primary Industries:Manufacturing & Distribution

Healthcare

Business Services & IT

Food, Agriculture & Technology

Companies with $20-500 MM Revenue

Positive EBITDA or Turnaround

Growth Challenges / Growing Pains

We work with smaller companies when significant growth or business development is a driving consideration.

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• Strategic Planning

• Market Assessment and Review

• Organic Growth & Acquisitive Growth Plans

• Identify Acquisition Targets

• International Business Opportunities

• Product/Service Innovation with Stage Gate Assessment

• Actionable Marketing and Sales Plans

• Integrated Marketing Program Development & Implementation

• Organizational Structure and Alignment

• Change Management

• Talent Evaluation & Mentoring

ATG Execution will challenge you and your stakeholders to think differently about your business. The ATG Execution team will guide you through planning and work alongside your team to execute strategies and tactics that drive transformation and realize growth.

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NBusiness Transformation

IDENTIFYING, PLANNING & EXECUTING TO DRIVE TO THE NEXT LEVEL

ALIGNING STRATEGY WITH PERFORMANCE

ACTIONABLE DELIVERABLES

ACCELERATING

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NBusiness Transformation

IDENTIFYING, PLANNING & EXECUTING TO GET TO THE NEXT LEVEL

Significantly and quickly raising the performance of your company requires a clear path to Operational Excellence. ATG Execution brings proven models and measurement criteria to drive EBITDA performance, support your growth and create a culture of accountability and continuous improvement in your organization.

• EBITDA Growth & Turnaround

• Capacity Growth

• Cycle Time Reductions

• Quality Improvements

• IT/ERP Integration

• Lean Manufacturing/Service/Office

• Forward Looking Key Performance Metrics

• CapEx Strategy

• Facility Planning

• Acquisition Integration

• Expansion and/or Consolidation

PERFORMANCE IMPROVEMENT

ACTIONABLE DELIVERABLES

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NBusiness Transformation

Drove Profitability“ATG Execution introduced a new manufacturing process, resulting in driving up Gross Profit nearly 13% in the first four months following execution.“ - Managing Partner & CMO, Specialty Foods Manufacturer

Solid Strategic Thinking "Over the past 5 years, we have used ATG Execution as an extension of our strategic planning function. They have assisted us with the full range of program and facility development and have always delivered a first class product on time and on budget. ATG Execution brings solid strategic thinking skills and excellent customer service to each endeavor.” - Vice-President, Community Hospital

Five Times Over Three Years "We’ve brought ATG Execution back for five engagements over the past three years. That should tell you we’re happy with their work.“ - National Engineering Manager, International Manufacturer of Consumer Products

In 6 weeks• Doubled throughput of orders.• Cut lead times by 75%.• Increased storage space by 35% in same footprint.

In 10 weeks• Increased operating margin by 10%.• Improved capacity by 35%.• Decreased direct-labor cost per piece by 50%.

In 12 weeks• Eliminated 50% of the process steps.• Increased order capacity by 40%.• Decreased supplier lead times.• Established Key Performance Indicators.

In 8 weeks• Avoided need for new facility ($10 million cost).• Reduced operating costs by 33%.• Increased on-time shipment and ship accuracy to >98%.

Better Strategic and Operational Direction “ATG Execution’s leadership in developing governance structures in several practices resulted in those practices developing better strategic and operational direction and improved bottom-line results.”- Vice President, Multi-Practice Medical Group

• Development and Execution of Sales/Marketing Plans

• Acquisitions and Partnerships

• International Markets

• Disciplined Process for Product Development

• New Product Launch

• Fully Integrated Marketing Campaigns

• Public/Media Relations

• Social Media Campaigns

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DRIVING SHARE AND INCREASING REVENUE

GAIN MARKET SHARE THROUGH ORGANIC GROWTH AND/OR ACQUISITION

ATG Execution drives awareness of your brand and rapidly gains share for your company. You can focus on your competencies in driving innovation, while inserting a skilled team to manage the process of funding (if necessary) and launching your concepts to the marketplace.

ACTIONABLE DELIVERABLES

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PRODUCT AND SERVICE COMMERCIALIZATION

• Acquisitions

• Product Innovation & Development

• Product Management

• Connection to Venture Capital, Private Equity and Investment Banks

• Product Planning

• Acquisition of Appropriate Funding Sources

• Creation of Ask Packages

• Development of Monetization Models

• Disciplined and Proven Product Development-to-Launch Process

As an entrepreneur or company leader you want to commercialize new products or services that disrupt markets and create a competitive advantage. ATG Execution can help you Move from Mind to Market to Monetization. We acquire the funding and serve as the management team to ensure a successful launch and deploy a sustainable business model.

GAIN MARKET SHARE THROUGH ORGANIC GROWTH AND/OR ACQUISITION

ACTIONABLE DELIVERABLESProduct Lifecycle Management

source: BCG

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Business Growth

Turn Around• Helped grow company from $56M to $84M in under

two years, driving from negative operating margin to over $4.8M EBITDA.

• Created and launched a corporate rebranding and repositioning initiative and in one year drove global sales by an incremental $10M and moved the company from the perception of a second-tier ag equipment manufacturer to a top-tier producer and supplier.

Product Development• Instituted a disciplined product development process• Launched an unprecedented five new products within

one year of process implementation.

Integrated Marketing• Established a marketing communications process where

direct e-mail campaigns, press releases, white papers, print and electronic and social media are fully integrated and consistent in messaging

• Launched a direct-to-consumer e-commerce platform, driving national retail business from $0 to exceed $250K in under two years

International Markets• Opened new markets for food manufacturer in Singapore

and Japan.• Brought large wholesaler into Brazil and Columbia.• Established channels across Latin America for large

consumer product manufacturer.

New Service Offerings; Improved Profitability "Over several engagements with one of our specialty practices, ATG Execution successfully developed several new service offerings, integrated new providers, improved the profitability of the practice by over a quarter of a million dollars, increased patient satisfaction and streamlined processes,.”- Vice President, Multi-Practice Medical Group

Focused the Organization "We didn’t have anyone on staff who had the time and expertise to do the detailed work of getting our new business line defined and off the ground. ATG Execution focused the organization and weeded through all the changes needed to give us the potential to be highly successful with the new business line.“ - President, Consumer Product Manufacturer

New Product Development“We spent over 2 years and $1M stuck in the development stage of a new poultry house environmental control, ATG Execution helped streamline our product development process and launch.”- VP Marketing – Global Ag Equipment Manufacturer

International Operations“ATG Execution helped us expand 3PL operations in Panama to better serve our clients which include a number of Fortune 500 companies.”- Vice President – Panamanian Logistics Company

TEAM BIOGRAPHIES

Robert E. Pozesky, Partner

Bob has over 20 years of experience in applying business improvement strategies both as a consultant and as an operations leader. Prior to joining ATG Execution, he was a partner in a successful Operations Improvement and Strategy Implementation consulting practice. Bob was the Vice President of Operations for a technology-based management services organization. In this role, he guided the restructuring of daily operations, improvement of key business processes, and development of a management reporting system while returning the organization to profitability. He was a key team member involved in integrating acquired companies and streamlining operations and information systems at sites around the country. Bob has also worked in various roles providing a breadth of implementation-based consulting services centered on process redesign and management to the health care, manufacturing, and service industries.

Bob has a B.S. degree in Industrial Engineering and a dual Masters of Engineering in Operations Research and Industrial Engineering from Penn State University. He is a Certified Manager of Quality/Organizational Excellence with the American Society for Quality. Bob has also completed his initial Fundamentals of Engineering certification in progress towards licensure as a Professional Engineer and has completed post graduate course work in Healthcare Management.

Bob is a Board Member of Manos House, a drug and alcohol rehabilitation facility for teenage boys. He was on the Big Brothers Big Sisters of Lancaster County Board of Directors for nine years, is a 2004 Forty Under 40 award winner presented by the Central Penn Business Journal, a 2002 Graduate of Leadership Lancaster, a Senior Member of the Institute of Industrial Engineers, a Senior Member in the American Society for Quality, a past judge for the Lancaster Science & Engineering Fair, and was a baseball coach with the Hempfield Youth Association. Bob enjoys skiing, golf, traveling and photography.

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The ATG Execution Team

Michael W. Schmid, MBA, Partner

Mike has a special emphasis and expertise in strategic planning, marketing communications and programming, and product and business development. A former business owner of a snack/confectionery manufacturing firm, he has a deep background in production operations and logistics in food, electronics, and industrial equipment. He enjoys a solid reputation and track record of driving businesses and products from concept to thriving, revenue-generating ventures. Mike is a hands-on, professional with an acumen for turn-around activities. He has over 17 years of experience directing profitability improvement and brand-equity via product development initiatives and innovation. Mike is highly skilled in marketing communications and PR and leveraging integrated campaigns to grow market share and quickly build awareness.

Prior to his engagement with ATG Execution, Mike was the Vice President of Business Development and Marketing for Valco Companies, Inc. – a global manufacturer of machinery and systems for the animal agriculture sector. In his early career, Mike served as a commissioned officer in the United States Navy in both active duty and reserve capacities. Following the Navy, Mike managed two lines of business for Leitch Technology Corporation, a manufacturer and worldwide distributor of professional television, cable and satellite broadcast equipment. He later joined the Wolfgang Candy Company as Managing Partner and Chief Marketing Officer.

Mike earned a bachelor’s degree in German language with a minor in naval science and a master’s degree in business administration from Old Dominion University in Virginia. Mike serves as Junior Warden on the Vestry at St James Episcopal Church in Lancaster, PA and on the boards of LancasterHistory.org, North York Properties and the York County Tourism Foundation. He has recently served on the boards of the York County Convention & Visitors Bureau, the North Museum of Natural History and Science, and the Boy Scouts of America - Distinguished Citizen of Lancaster County Initiative. He has been active in several trade committees, including the Marketing Committee of the National Chicken Council, the Marketing Committee for the National Confectioners Association, the Pennsylvania Food Marketing Cooperative, and the Central Pennsylvania Food Manufacturers’ Consortium. .

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The ATG Execution Team

Oneida D. DeLuca, FACHE, Partner

Oneida had an extensive background in business consulting and project management. Prior to ATG Execution, Oneida started and grew Birchwood Consulting Group with her partner for 13 years. This management engineering firm helped a wide range of businesses improve profitability by identifying and implementing strategic and operational improvements that improve bottom-line results. She also worked as a Senior Consultant for a "Big Five" accounting and consulting firm, leading business systems consulting projects in manufacturing, healthcare, and service organizations. She has experience as an internal consultant for two of Central PA ’s largest employers providing operational analysis expertise, guiding reengineering and improvement projects, and leading cost-reduction activities. In addition, Oneida was a production planner for a Fortune 500 manufacturing corporation and periodically teaches undergraduate healthcare administration courses for Penn State-York and Lancaster campuses.

Oneida has a B.A. degree in Physics from Franklin & Marshall College, a B.S. degree in Industrial Engineering from Columbia University, and an M.S. degree in Health Administration from St. Joseph's University. Also, she has completed graduate work in Industrial Engineering and Management while working as a teaching and research assistant at North Carolina State University.

Oneida is a graduate of Leadership Lancaster, a 2005 recipient of the "Best 50 Women in Business" award presented by the PA Department of Community & Economic Development, and a 2002 recipient of the Forty Under 40 business leadership award presented by the Central Penn Business Journal. In addition, she is a board member of Schreiber Pediatric Rehabilitation Center, the past Chair of the Lancaster County Workforce Investment Board, a member of the Lancaster Rotary, a Fellow in the American College of Healthcare Executives, and a member of the Institute of Industrial Engineers. Oneida is also a volunteer and active participant in her two sons’ school and sports activities.

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David W. Whitwell CPA, MBA

David is B2B CFO Partner providing as needed CFO services. He is an operationally-focused financial executive with twenty five years of broad financial, accounting and management experience helping companies be more successful. David has a diversified range of industry experience from pharma to manufacturing to tech and business services. He has been the CFO for small, privately -held entrepreneurial companies and small public companies as well as Divisional CFO for a large multi-billion dollar entity. He was Manager of Finance with Schering-Plough, and he started his career in the “big Eight” with Ernst & Young in public accounting.

David's strengths include a strong analytical and problem solving ability, effective communication skills, business process enhancement, acquisition integration and cash flow improvement. He prides himself on being able to effectively develop, summarize and communicate financial information to non-financial managers. Some areas of expertise include: Budgeting and Planning; Acquisition Analysis & Integration; Operational & Financial Analysis; Strategic Business Plans & Start-ups; Fund Raising including Bank and Venture Capital; Cost Reduction & Restructuring; and, Internal Controls and Processes. During the last fifteen years David has developed new strategic business plans for mature businesses as well as start-ups and new cutting edge technologies. He has performed many activity based cost analyses for companies to help them identify and turn around, low or poor performing business segments or product lines. He has participated in license negotiations for patented new technologies and pharmaceutical products as well as manufacturing agreements. In addition, he has been involved with evaluating, selling and integrating numerous acquisitions during his career. He has assisted in raising many forms of capital including venture capital, bridge loans and bank financing. He has also managed the process of listing on the Alternative Investment Market (AIM) of the London Stock Exchange.

David has a B.S. in Accounting from The Pennsylvania State University and an MBA from Lehigh University. He completed several master of industrial engineering courses at the University of Memphis. He is a Certified Public Accountant as well as a Certified Management Accountant. He was the 2011 Philadelphia Business Journal part-time CFO of year for one of his B2BCFO clients. He is the executive director of the BYC soccer program and a past board member of the Stamford child care center and the Kirkwood Glen homeowners association. He is active in his local community volunteering at his children's school and coaching their sport's teams.

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Librado Gonzalez, PhD, MBA, CCM, CEC, CSSMNN

Transforming your business into a successful international venture requires a deep understanding of economic relationships and the world’s inter-connectedness. With an MBA and licensed law degrees in the Americas and Europe, Librado can lead your business through the intricacies of international growth and development.

Librado’s experience as a hands-on manufacturing professional includes creating alliances that enabled numerous companies to successfully establish themselves in Latin America, including 3M, Dell, BASF and Noritex. He has also assisted the government of Panama in their economic development strategies, and created alliances to allow businesses to develop commerce with Latin America through local government-supported initiatives in North Carolina. Certified in Master Black Belt Six Sigma and Lean Implementation, and accredited as a Human Resource Professional, Librado’s track record includes achievements in labor negotiations, union avoidance, performance management, and personal development on the professional, leadership and organizational levels.

Librado has a BS in Clinical Psychology and Philosophy form Central America Institute of Technology, a Business Management degree from the University of South Carolina, and PhD in Management and Human Resources from LaSalle University, and an MBA from the University of Barcelona. He is fluent in English, Spanish, Portuguese and Italian.

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