Date post: | 12-May-2015 |
Category: |
Healthcare |
Upload: | integrated-change |
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@integratedchggoogle.com/+IntegratedchangeNetfacebook.com/IntegratedChangewww.integratedchange.net
Mobile and Digital Healthcare Agency
What we do
Develop mobile solutions for healthcare
Develop digital solutions for healthcare
Integrating both
www.integratedchange.net
About Integrated Change• 7 people. London based
» UX/graphic designers, » Native mobile developers» Web developers (front-end/back-end)» Digital marketing and copywriting» Project management
• We work with NHS and private healthcare providers, both primary and tertiary, along with research teams, medical device manufacturers, professional practices, insurers, health sector charities and digital healthcare agencies.
• Over 50 mobile and digital projects deployed.
• A large proportion of our work is white-labeled.
www.integratedchange.net
Healthcare: a change of mind set
Patients are our customers
Family members/care-givers are customers
HCP’s are customers
We should provide them with empowerment
What we demand from retail and banking, we should demand from mobile healthcare
www.integratedchange.net
Focused on digital health
Creating online, measureable digital marketing strategies
Driving more relevant traffic to hospital groups and pharmaceutical’s
Outreach campaigns, SEO, PPC, Social
Online PR and generating online brand noise
Raising awareness of conditions, patient management
Delivering inbound web-enquiries
ROI focused campaigns
Focused on mobile health
Mobile application design, development, deployment and management
Mobile application marketing and ROI campaigns
Mobile web and web app design, development, deployment and management
Patient management and specialist nursing tools
Condition awareness and med student education tools
Appointment systems and bed occupancy systems (mobile led via tablets and smartphones)
Use of push notifications directly to the device – patient status updates, drug adherence, bed management and availability.
Platforms: mobile healthW
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www.integratedchange.net
Our Developmen
t process
Focused on the end user
Persona creationCustomer profilingEthnographic studiesQuartz composer -origamiSketchInVisionAnalytics PHPJavaFlashAction ScriptASP/ASP.netAWSJavascriptSSL and encryption
www.integratedchange.net
Our mobile skill set
Objective-CJava.NETC#JQueryHTML5CSS3C++JavaScriptnode.jsAES256HMACApp packaging/uploadASO
www.integratedchange.net
Our digital skill set
Google AdWordsGoogle AnalyticsOn-page technical Online PR/outreachContent strategyCopywritingSocial channel mgtAdRollFacebook advertisingLinkedIn advertisingiOS smart banners/toolsGoogle Mobile SDK App marketingGoogle Play Referral FlowMobile deep linking
www.integratedchange.net
Integrated Approach
Google AdWordsGoogle AnalyticsOn-page technical Online PR/outreachContent strategyCopywritingSocial channel mgtSplit testingAdRollFacebook advertisingLinkedIn advertisingGoogle Mobile SDK App marketingGoogle Play Referral FlowMobile deep linking
Objective-CJava.NETC#JQueryHTML5CSS3C++JavaScriptnode.jsAES256HMACApp packaging/uploadASO
Persona creationCustomer profilingEthnographic studiesQuartz composer -origamiSketchInVisionAnalytics PHPJavaFlashAction ScriptASP/ASP.netAWSJavascriptSSL and encryption
Project Managed
mobile digitalUX and web
www.integratedchange.net
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Project Management
• Transparency and clear communication
• Basecamp - full client visibility of:Milestones and project markers
Messaging system between our clients and developersFiles/graphics version repository
• Atlassian JIRA bug tracking and fixing
• TestFlight – distribution of beta apps on the fly
On going support
Continuous support1. Bug fixes2. Mobile OS/browser compatibility
Continuous transparency3. Monthly analytics reporting 4. Performance to target (KPI’s)
Continuous development5. Life cycle management6. Strategy direction, new opportunities
www.integratedchange.net
Working in partnership
• We work in different ways with our partners – – Fully white-labelled– Dual-branded – Direct– Mix of all of them
• Development only service or a full, end-end service relationship
• Consultancy, ethnographic surveys, end-user research, proof of concept definition, funding applications and proposals
• Providing full pre and post sales supportwww.integratedchange.net
So what does this all mean?
• We deliver to high standards
• We deliver to budget
• We deliver on-time…
You’ve heard all that before.
…but wait!
www.integratedchange.net
Mobile strategy can become
OVERWHELMED with
the technology
www.integratedchange.net
Digital strategy can become
OBSESSED with
the look
www.integratedchange.net
WHAT ABOUT THE END USER?
www.integratedchange.net
Work With Us
• 100% focus on healthcare
• Strong commercial backbone
• In-house, integrated development
• Experience development and digital partner
• We have an opinion. We are not a ‘yes’ agency
www.integratedchange.net
Thank you for reading
@scotthaguegoogle.com/+IntegratedchangeNetfacebook.com/IntegratedChangewww.integratedchange.net
Mobile and Digital Healthcare Agency