about me recent gigs   education   proficiencies  Seasoned digital media artiste with nine years of experience in planning, strategy development, negotiating, executing, and integrating marketing campaigns. Proven track record with experience on a variety of accounts from awareness to DR and CPG to automotive. Strong team leader with an eye for detail, the ability to develop unique ideas and identify new revenue opportunities. Innovative and analytical thinker with a desire to learn, lead, and grow.

about me recent gigs   education   proficiencies  ASSOCIATE MEDIA DIRECTOR DRAFTFCB – New York, NY MetLife, PricewaterhouseCoopers, Plan B March 2008 – April 2009 PUBLICIS MODEM – New York, NY Sony Card, Dice, EVE Online, Daily News June 2007 – March 2008 Key client liaison helping to develop campaign strategies and grow business across digital and traditional programs. Led the management of media teams to ensure the delivery of successful campaigns. Developed client contracts and oversaw project management of accounts. Developed an SEM roadmap and SOW for PwC resulting in increased traffic to website and tripled billings Revised media strategy and approach for MetLife doubling website traffic within the first quarter of activity Launched integrated campaign for new Plan B prescription drug resulting in increased awareness and

purchase intent Played integral role in obtaining new business for Barr Pharmaceuticals by consolidating media buying duties

MEDIA SUPERVISOR CARAT FUSION – Santa Monica, CA Hyundai Motor America October 2006 – June 2007 SAATCHI & SAATCHI – Torrance, CA Toyota Motor Sales April 2006 – September 2006 MODEM MEDIA – Norwalk, CT Kraft Foods, Heineken USA (multiple brands) July 2005 – March 2006 Managed media teams of 4-6 members in the creation and execution of digital media campaigns. Negotiated first to market media programs working with clients, vendors, and creatives. Built key relationships with clients and outside agencies. Managed multiple campaigns and helped develop departmental training programs. Partnered with FOX to create the first “Prisonbreak” on-deck mobisodes for Toyota Worked with Reuters to develop a new technology that filtered articles based on content to create real-time

newsfeeds which ran in banners and the Times Square OOH billboard Developed consolidated media contracts with key media companies for Kraft which resulted in over $1MM in

annual savings/rebates Negotiated annual automotive in-market and portal homepage contracts Established media process and procedures including vendor contracts, AP reconciliation, and trafficking

MEDIA PLANNER Hewlett Packard, Merck & Co., Inc. May 2001 – June 2005 ASSISTANT MEDIA PLANNER Hilton Hotels November 2000 – May 2001 FOOTE, CONE, & BELDING – New York, NY/Irvine, CA Successfully implemented print and digital media campaigns, which included planning, buying, and execution. Performed competitive reviews, target research, and negotiations. Maintained all vendor contracts and oversaw billing reconciliations. Issued weekly and monthly online tracking reports and print positioning reports. Negotiated annual print media contracts resulting over $2MM in savings for Merck Created an “Integrated Buying Roadmap” which served as a reference guide for clients and agencies Received “Media Star of the Month” and IPG “Organic Growth” awards

about me recent gigs   education   proficiencies  California State University, FULLERTON June 2000 Bachelor of Arts – Communications/Advertising with a Minor in Business Administration

Marlborough School, High School June 1995

about me recent gigs   education   proficiencies  @plan Ad Relevance NetRatings com Score DART Atlas Adobe Flash MS Office Google Ad Words

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