Date post: | 08-Aug-2015 |
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Technology |
Upload: | powerlinks-media-inc |
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The technology enabling publishers and advertisersto generate better financial returns by transforming how consumers experience content and advertising.
Our platform consolidates the management of content recommendation and the delivery of In-Content and Native Adverts.
We are an early stage, revenue-generating company working with publishers & brands including Dell, Football League, ESPN & IDG.
premium publishers using PowerLinks
of total revenues from international business
revenue uplift for our customers
of EIS investment raised
BUT…Consumers ignoring ads= commoditization = reduced ad rates
Better audience experience/engagement
Higher-performing ads through Relevance
More premium ad rates & better margins
Consolidation of multiple technologies
PowerLinks for Publishers …
The ONLY platform to consolidate all Native &In-Content ad formats into a self-service Server/Exchange
industry sector & growing
Overall, Digital Advertising is a
Native Advertising will grow to be a market by 2017.
The diagram below shows how PowerLinks fits into this market.
We connect buyers and sellers in real-time, on one uncomplicated platform.
PowerLinks offers the only Native advertising platform that combines an Ad Server and Ad Exchange.
Allows Native Advertising to be bought and sold programmatically, and in real time, meaning that the publisher never wastes their Ad Space and advertisers have access to a wider audience.
Enables the online publisher’s in-house sales team to sell their Native ad space directly to advertisers. (Previously, Native advertising has been traded via Ad Networks, which take a considerable cut of the publisher’s revenue.)
CEO & FounderCommercial engineer(New York office)
COO & FounderInnovator(London office)
ChairmanSerial entrepreneur
Time Inc, AOL, & Chairman Emeritus of Interpublic Group
Saatchi & Saatchi, Dentsu & business development advisor
Adstream, WebVet, & Past CEO of Cordiant Comms.