About StarChefs · sponsorship of two trivia Questions: $2,000 one copy of Chefs to Know Book: $25...

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2009 StarChefs.com Advertising Kit

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About StarChefs.comstarChefs.com™, the magazine for culinary insiders, has been serving the industry since 1995 with a clear focus on working chefs. with a dedicated mission to catalyze culinary professionals’ success and give them the tools they need to overcome their specific challenges, starChefs.com’s original culinary content is driven by in-person tastings and interviews across the world. In addition to featuring top chefs, pastry chefs, sommeliers, and mixologists, the starChefs.com JobFinder is the leading job board connecting culinary and hospitality professionals to careers in the foodservice industry. starChefs.com™ features 27,000 published pages of original, chef-focused culinary content and generates monthly traffic of over 20 million hits a month and was recently nominated for Best web site for Food and Nutrition by the James Beard Foundation.

Gain Influence with Foodservice Industry Professionalsour award-winning site has a loyal audience of culinary professionals including executive chefs, pastry chefs, restaurant owners, managers, sommeliers and beverage directors from the most respected and trend-setting establishments. Capture the attention of these foodservice professionals who are at the forefront of the industry. You will gain immense brand visibility through starChefs’ strong presence within the trade community and deep relationships with leading chefs around the country. these culinary icons are the source of inspiration for other food professionals and budding culinary talents.

StarChefs.com Marketing Teamwith over 13 years of web, food and wine industry experience and intimate knowledge of chefs, the starChefs marketing team will work with you and/or your agency to execute a successful annual partnership. our marketing team will track your banners and online impressions with detailed accuracy, provide event planning and execution, as well as a comprehensive report at the end of the year highlighting your brand placements. our marketing team is dedicated to helping you successfully reach our audience of industry professionals.



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StarChefs Partnership Programsat starChefs.com our goal is to partner with companies and offer opportunities that will enhance and fortify your marketing objectives. we offer the following value added incentives:

PlatInum: Companies investing $100,000 or moreFour Premium newsletter ad placements to Dishrag subscribers: $12,000Four standard newsletter ad placements in newsletter of your choice: $8,000Twenty five percent bonus online impressions: N/Aaccess to rising stars mailing lists (only applicable to year sponsored): $15,000access to rising stars candidate lists (up to 60 contacts in each sponsored market): $5,000Branded Pre-show ICC Email Blast: $10,000Four copies of Chefs to Know Book: $100total Value: $50,080

Gold: Companies investing $75,000 - $99,999three Premium newsletter ad placements to Dishrag subscribers: $9,000two standard newsletter ad placements in newsletter of your choice: $4,000Fifteen percent bonus online impressions: N/aaccess to rising stars mailing lists (only applicable to year sponsored): $15,000three copies of Chefs to Know Book: $75total Value: $28,060

SIlVer: Companies investing $50,000 - $74,999two Premium newsletter ad placements to Dishrag subscribers: $6,000two standard newsletter ad placements in newsletter of your choice: $4,000ten percent bonus online impressions: N/aaccess to rising stars mailing lists (only applicable to year sponsored): $15,000Upgrade to Full Page Congress Book Placement: $1,500two copies of Chefs to Know Book: $50total Value: $26,540

Bronze: Companies investing $36,000 -$ 49,999two standard newsletter ad placements: $4,000sponsorship of two trivia Questions: $2,000one copy of Chefs to Know Book: $25total Value: $6,020



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online advertisingThe Internet has grown increasingly more mature and sophisticated, allowing advertisers to efficiently access a targeted prospective client base and generate product pull. starChefs.com’s award-winning original chef-focused content and traffic of over 20 million hits per month forms a powerful community of food industry professionals and food and wine-savvy consumers eager to educate themselves about the latest industry trends and products.

Channel Sponsorship: sponsorship opportunities are available for all channels on the starChefs website. Placements can be selective with certain channels: homepage, Chefs, Features, recipe search, JobFinder, QuickMeals. Campaigns can also be customized by starChefs’ marketing team to identify your product or service with appropriate channels.

Contextual Sponsorship: an integrated promotional program through banners, boxes and newsletter insertion that aims to engage your target audience by providing relevant solutions where and when a user is looking for answers that relate to your product or service.

Placement options & ratesPlacements target Size CoStleaderboard run-of-site and target 728 x 90 $55/cpmwidesky run-of-site and target 160 x 600 $55/cpmMedium Box run-of-site and target 300 x 250 $55/cpmschool Finder Banner target 595 x 100 $2000/mo.school Finder Button target 130 x 70 $500/mo.Quickmeals Button target 180 x 150 $500/mo.JobFinder Button target $500/mo.

Product educationstarChefs’ design team will create a sponsored asset area for your company which will be hosted on starChefs.com and featured on the home page. sponsor advertorials written by starChefs’ marketing and editorial teams can include product education, chef testimonials, recipes, techniques and photos from starChefs events featuring advertiser’s products. In addition to educating starChefs visitors about your company’s products and services, you will reap the benefits of top presence in major search engines and directories such as Google and Yahoo. Your company may request placements for keywords. while sponsors are encouraged to provide content, StarChefs editorial team has final content approval.

Sponsored asset area – Continuation of existing area $10,000/annualSponsored asset area – StarChefs.com to research & Write (including testimonials) $15,000/ annual



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newsletters*

e-newsletters Frequency reach Subscribers Premium Placement Standard PlacementDishrag Bi-monthly all 35,000 $3,000/send $1,500/sendJobseeker weekly Industry Job seekers 35,000 $2,000/send $1,000/sendEmployer Bi-Monthly Industry Employers 7,000 $2,000/send $1,000/sendPastry Quarterly Pastry chefs N/a $3,000/send $1,000/sendQuickmeals weekly Consumers 1,200 $1,500/send $1,000/sendstarChefs Uncorked Monthly Beverage Professionals N/a $1,500/send $1,000/send

Special online advertising opportunities*

trivia Sponsor $1,000/monthHotlinks $75/day Video advertisement (does not include video production) $tBa

*Newsletters and special Online Advertising Opportunities only applicable to partners with annual commitments

StarChefs.com Audiencedemographics age Income male FemaleProfessional 37.5 $61,363 66% 34%Consumer 42 $147,185 46% 54%

Profile70% of professionals attended culinary school• thirst for information about all things culinary• an appetite for new industry trends and products• a desire to be part of a community of food and • wine professionalsDiscriminating about equipment and raw • ingredients used in their cookingresponsive to targeted and informed messages • from starChefswilling to receive recipes and food-related • information by e-mail

traffic19 million hits/month• 584,062 unique visitors/month• 9+ minutes average “stickiness”• 7 pages viewed per session•



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market research*

starChefs conducts research focused on the country’s top culinary professionals and consumers through surveys on starChefs.com. the surveys and resulting data can:

Educate your company about the perception and awareness of your brand • Inform your company on how to reach your customer as well as how your customer wants to be reached • Educate readers about your products through suggestive questioning • Generate opt-ins • Conduct competitor analysis• sponsor must provide prize or incentive for survey•

editorial Survey $10,000market research $15,000recipe Contest $20,000

*Market Research only applicable to partners with annual commitments

Campaign development*

Create a dialogue between your brand and your target audience. with over 13 years of web, food and wine industry experience and intimate knowledge of chefs, the starChefs marketing team will work with you and/or your agency to develop creative that speaks to our audience of chefs. Campaign development can include:

Custom Chef advertising Campaign - Identify and align key star and rising star chefs that use your product; secure chefs to participate in campaign; create custom web ad Development.

Custom Web ad development - Develop creative for website advertising (banner, box, wide-sky).

Collateral design - Design specific marketing materials consistent with the look and feel of a campaign.

Free-standing tradeshow banner $1,000• Postcard $1,000• Product Fact or sell sheet $2,500 • Print ad $2,500• web ad $2,500•

rate: $20,000/year*Campaign Development only applicable to partners with annual commitments



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Video Production*

Video has become a powerful new online medium to target your audience and educate them about your product. with over 13 years of web, food and wine industry experience and relationships with industry professionals across the country, the starChefs marketing team will work with you and/or your agency to deliver a creative and entertaining video featuring top chefs working with your product. Video production includes:

Identification of key chef(s) or industry professionals • Direction and media training of talent • Video production• storyboards and a script based on your product• Management of video shoot on location • Oversee editing and final product•

*Video Production only applicable to partners with annual commitments

Chefs to Know Book* StarChefs.com launched its second edition of Chefs to Know: A Guide to Chefs for Chefs in September 2008. this book is a guide to more than 700 notable chefs across the country, which highlights chefs selected by the starChefs.com editorial staff, based on in-person tastings and interviews with celebrated leaders. It is an invaluable resource for the food industry and any food lover.

the third edition of the Chefs to know book can be sponsored by including a dedicated and branded page at the beginning of the book. this book can then be given to chefs or sales people as a valuable guide.

minimum order for branded page: 200Cost per Book: 20% off cover price*Chefs to Know Book only applicable to partnerswith annual commitments



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StarChefs.com eventsthe starChefs rising stars revue showcases up-and-coming culinary talent across the country. the event is a gala walk-around tasting for 400-600, featuring signature dishes from each chef, as well as fine wine pairings, spirits, and entertainment. this event is attended by the leading members of the press and the who’s who in the culinary world, and helps sponsors develop relationships with the industry professionals who are pushing culinary boundaries. 2009 cities include New orleans, seattle, New York and Boston.

StarChefs rising Stars™ Sponsorship opportunities 2009

StarChefs rising Stars Sponsorship levels honorees $4,000/cityBronze $5,000/citysilver $7,500/cityGold $10,000/city

Gold, SIlVer and Bronze aWard leVelS InClude:Company name/logo on Invitation mailing of 5,000 to 10,000• Company name/logo on starChefs.com rising stars revue save-the-date postcards• Inclusion in media advertisement circulation with prestigious local publications• Company name/logo included in rising stars revue feature & promotion on starChefs.com• access to starChefs’ database of attendees and participants in all events •

Gold: $10,000 Per CItyCustom promotions and/or exclusive event in conjunction with Gala*• Sponsor product used in or paired with a signature chef dish preparation served at Gala• sponsorship recognition - Company name on starChefs rising stars revue press releases• Full page advertisement in rising stars revue Book given to all gala participants• 8 Complimentary gala event passes• 8 Complimentary afterparty event passes• Two seats at our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs•

aWardS (Pastry Chef, Sommelier, mixologist, Hotel, mentor, Sustainability): $7,500 Per CItyCo-brand of award• Sponsor product used in or paired with a signature chef dish preparation served at Gala• logo on award recipient feature on starChefs• Full page advertisement in rising stars revue Brochure given to all gala participants• 6 Complimentary gala event passes• 6 Complimentary afterparty event passes• One seat at our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs •



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(rising Stars Continued)SIlVer: $7,500 Per CIty

Sponsor product used in or paired with a signature chef dish • preparation served at Galasponsorship recognition - Company name on starChefs rising stars • revue press releasesFull page advertisement in rising stars revue Brochure given to all • gala participants6 Complimentary gala event passes• 6 Complimentary afterparty event passes• one seat at our exclusive honorees Dinner the night preceding the • Gala to personally meet the chefs

Bronze: $5,000 Per CItyOpportunity to provide product for placement at each Rising Stars Gala as appropriate • half page advertisement placement in rising stars revue Brochure given to all gala participants• 4 Complimentary gala event passes• 4 Complimentary afterparty event passes• One seat at our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs•

rISInG StarS HonoreeS dInner SPonSorSHIP: $4,000 Per CItyProduct featured in 1 course at the honorees dinner• Each recipe will be posted on starChefs.com, including a product logo and link to corporate web site on each recipe page. the recipes stay • on starChefs.com in the recipe databaseProduct link and logo will appear on each honorees Dinner feature on starChefs.com• Opportunity to provide product for placement in a chef’s dish at each Rising Stars Gala if appropriate • half page advertisement in rising stars revue Brochure given to all gala participants• 2 Complimentary gala event passes• 2 Complimentary afterparty event passes• One seat at our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs•

CalIFornIaWIne Country

Seattle

neW yorK CIty

BoSton

2009 rISInG StarS CItIeS



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International Chefs Congress Sponsorship opportunities 2009the starChefs annual International Chefs Congress is a three-day culinary symposium where the world’s most influential and innovative chefs present the latest techniques and culinary concepts to 2,000 of their chef peers. this is the only event of its kind in the Us. attendees witness innovative chef demonstrations and expert panels on relevant industry topics as well as smaller hands-on techniques workshops (savory, pastry, mixology) and wine tastings. leading manufacturers and purveyors from around the world showcase their products such as high-end kitchen equipment, specialty foods, chef tools and wines. attendees will have the opportunity to sample and learn more about each sponsor’s products. the Congress will take place in New York City september 20-22, 2009.

StarChefs International Chefs Congress Sponsorship levels Exhibitor $6,000Bronze $10,000silver $20,000Gold $30,000Country Pavilion $30,000+

SPonSor leVelS (Gold, SIlVer, Bronze) - all SPonSorS reCeIVe:Company name/logo on Congress mailing of ~15,000• Company name/logo included in ICC feature & promotion on starChefs.com with hyperlink to corporate web site• Company name/logo placement on stage signage• access to starChefs’ database of attendees and participants in all events (email addresses are optional for • attendees)Inclusion in the sponsor Directory• opportunity to advertise a product offer in the Program Insert• opportunity to have an item in the attendee gift bags to be distributed to all attendees (subject to approval) • Disk of Congress photos, including brand placements usable in future marketing materials•

Gold: $ 30,000Custom promotions and/or exclusive event in conjunction with ICC*• 2 Full page advertisements in Congress book (ad subject to creative approval)• Company name on starChefs ICC save-the-date postcards**• National and regional newspaper advertisements inclusion• Product placement on Congress stage and chef demos where appropriate• special branding opportunity on Congress demo stage• Double booth with premium end cap location in Chef Products Fair • DVD of Congress footage• opportunity to have an item in the presenter gift bags to be distributed to all presenting chefs • select tickets available to the welcome Cocktail and Industry-only afterparty• 6 Complimentary ICC passes to distribute to customers• 6 ICC passes for staff to work the event •



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(International Chefs Congress Continued)SIlVer: $20,000

sponsorship of a workshop where your product will be featured by a presenting chef• Full page advertisement in starChefs.com congress book (ad subject to creative approval)• Company name on starChefs ICC save-the-date postcards**• Placement in national and regional newspaper advertisements • Product placement on Congress stage and chef demos where appropriate• Branding on Congress light boxes on demo stage• DVD of Congress footage• Double Booth in Chef Products Fair • select tickets available to the welcome Cocktail and Industry-only afterparty• 4 Complimentary ICC passes to distribute to customers• 4 ICC passes for company staff to work the event•

Bronze: $10,000half page advertisement in starChefs.com Congress book (ad subject to approval)• Company name on starChefs ICC save-the-date postcards**• Product placement (where appropriate)• standard booth at Chef Products Fair • 1 seat at our exclusive Presenter’s Dinner to personally meet the presenting chefs• select tickets available to the welcome Cocktail and Industry-only afterparty• 2 Complimentary ICC passes to distribute to customers• 4 ICC passes for company staff to work the event•

*Custom Promotions or events may include:Product Educational seminars• stand alone event in conjunction with ICC tailored to your brand• Exclusive reception or dinner in conjunction with ICC •

**With a commitment by April 1st, 2009

a la Carte SPonSorSHIP oPtIonS (mInImum Bronze SPonSorSHIP leVel):Pod cast of your sponsored workshop ($5,000 per podcast)• scholarship sponsor for: Chef, Pastry Chef, rising star ($5,000, $10,000, $20,000) • welcome Cocktail title sponsor ($10,000)• Presenter’s Dinner title sponsor ($20,000)• after Party title sponsor ($10,000)• Congress Cocktail title sponsor ($10,000)• Chefs tasting lunch sponsor ($5,000)• Networking Break sponsor ($3,000)• Product Placement in a workshop ($5,000)• seat Cushion sponsor ($2,500 + cost of cushions)• lanyard sponsor ($3,000 + cost of lanyards)• Full page ad in ICC book ($5,000)• Upgrade from ½ to Full Page ad ($2,500)• Custom ad design for Book ($1,500)•



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(International Chefs Congress Continued)Country PavilionsSPonSor leVelS (PlatInum, Gold, SIlVer, Bronze) - all SPonSorS reCeIVe:

Country name/logo on invitation mailing of ~15,000• Country name/logo included in ICC feature & promotion on starChefs.com with hyperlink to tourism web site• Country name/logo placement on Congress stage • access to starChefs’ database of attendees and participants in all events• opportunity to advertise product offers in the Program Insert• Inclusion in gift bags to be distributed to all attendees • Disk of Congress photos, including brand placements which can be used in future marketing materials• DVD of Congress footage, including highlights and brand placements•

Gold: $ 100,000Premium Pavilion which includes six standard (10x8) booths and a double booth(16x8) on each end with • preferred placement in Chef Products Fair six Full page advertisements which can include participants logos/ads given to all attendees in starChefs.com • ICC book (ads subject to creative approval)Official sponsor of a chef tasting luncheon featuring cuisine and wine pairings from your country** • two wine tasting seminars featuring wines from your country**• select chefs from your country would be featured in Congress program on main stage or hands-on workshops • (all chefs are subject to editorial approval and sponsor to provide airfare for presenting chefs and assistants)scholarship for an american chef to stage in your country (winner announced at ICC)***• scholarships for american chefs to attend the International Chefs Congress and work with your presenting chefs • at the Congress***select tickets to our exclusive welcome Cocktail and Industry-only afterparty • Eight seats at our exclusive Presenter’s Dinner the first night of ICC to personally meet the presenting chefs• twenty ICC passes for staff• Eight Complimentary ICC passes to distribute to customers•

SIlVer: $70,000advanced Pavilion which includes four standard (10x8) booths and a double booth (16x8) on each end with • preferred placement in Chef Products Fair Four Full page advertisements which can include participants logos/ads given to all attendees in starChefs.com • ICC book (ads subject to creative approval)a chef from your country would be featured in Congress program on main stage or hands-on workshops (all • chefs are subject to editorial approval and sponsor to provide airfare for presenting chefs and assistants)Official sponsor of a chef tasting luncheon featuring cuisine and wine pairings from your country** • one wine tasting seminar featuring wines from your country**• select tickets to our exclusive welcome Cocktail and Industry-only afterparty • Four seats at our exclusive Presenter’s Dinner the first night of ICC to personally meet the presenting chefs• Fourteen ICC passes for staff• six Complimentary ICC passes to distribute to customers•

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About StarChefs · sponsorship of two trivia Questions: $2,000 one copy of Chefs to Know Book: $25...

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