About The Collegian

The Collegian at Fresno State is an award winning student newspaper and students run newspaper that is distributed three times per week

Monday, Wednesday, Friday

nominated at California College Media Association:

To target your specific demographic through 3 different platforms:

Newspaper Online Mobile Application

Award winning of Collegian

California College Media Association (CCMA), 2012PrintBest Editorial, 2nd placeBest Photo Illustration, 3rd placeBest Cartoon, 2nd placeBest News Page Design, 3rd placeBest Sports Page Design, 2nd placeBest A&E Story, 1st placeBest B&W Ad, 2nd placeBest Feature Page Design, 3rd placeBest Online Ad, 1st place

AdvertisingBest Online Ad, 1st PlaceBest Color Advertising, 3rd PlaceBest Group Promotion, 3rd PlaceBest Online Promotion, 3rd Place

AdvertisingBest Group Promotion, 3rd PlaceBest Special Section, 1st PlaceBest Color Ad, 2nd PlaceBest Video, 3rd Place

California College Media Association (CCMA), 2011PrintBest News Series, 2nd PlaceBest Feature Story, 2nd PlaceBest News-Page Design, 2nd PlaceBest Cartoon, 2nd PlaceBest Editorial, 3rd PlaceBest Arts & Entertainment Story, 3rd PlaceBest Features Photograph, 3rd PlaceBest Infographic, 3rd Place

Target demographic

Target Gen- Y population

The diversity of population• Male:42%• Female:58%• Hispanic: 39%• African American: 5.30%• International Student:2.10%• Native American:1.00%

Fresno State represents 65 countries

Re:fuel re:fuel is a research agency such as

student military and research college students

a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotions solutions

Why the collegian?

The collegian award- winning

Over 90 years excellence

Reaching Gen-Y generation

Fresno State population

23,000 Gen Y College students

2,099 staffs and faculty

Source: Re:fuel Media Marketing, January 2013

Will the students noticed the

advertise? students read campus news paper (55%)

students read a newspaper at least once a week (75%)

Students have taken some sort of action by reading (70%)

Source: Re:fuel Media Marketing, January 2011

How many student get involves..

23,000 students + 2,099 Staff & faculty= 25,099 If 55% of that will read the campus paper, who is left? 25,099 x 0.55= 13,804 Statistically speaking 75% of them will read the advertisements 13,804 x 0.75= 10,353 Readers have now witnessed your ad and 70% will take action10,353 x 0.70

=7,247 Potential clients from Collegian Advertising

Why Gen-Y

Born in 1979- 1997, between the ages of 18-34, next dominant generation

Big spenders $170 million annually and raised as consumers

Spend 30 hours a week on mobile phones

Occupy 1/3 of the population

Source: Re:fuel Media Marketing, January 2011, The cultureist January, 2012

Online and Gen-Y 78 % of Gen-Y have smartphones

71% of Gen-Y have a social networking

95% of Gen-Y the age of 18-25 go online

Re:fuel Media Marketing, January 2011,Generation-Y: Urban land Institute,2013

Students spend….

Advertise to Gen-Y

Majority of Fresno State students are categorized Gen-Y

Have job

Have income

Still they have parental support

Three different platforms

Newspaper (print)

Online

Mobile Applications

Newspaper of Collegian

Publishes 3 times a week

7 different ad size for offers

Prints 3,500 issues on Monday and Wednesday

Prints 3,500 issues on Friday

Special edition

Placed 52 convenient newsstands on campus

Newspaper Stand location

Online

The Collegian Online is Nationally recognized for its excellence

The Collegian Online with advertise and connect to a widely diverse population

Gen-Y is the majority of Fresno State and connected 24/7

Mobile application

Easy to access

Penetration raises , Gen-Y always check their phone

Continue to increase downloads (Released in the summer of 2013 )

Print Ad rates

Color Options

Full ColorFull Page $300Half Page $150¼ Page $75

Spot ColorAll sizes $50

Black and WhiteNo additional Charge

Free Color for Special Edition

Online Advertisements

Rectangle (300x250 Pixels) Monthly: $300 Weekly: $150

Skyscraper (160x600 pixels) Monthly: $250 Weekly: $125

Leaderboard (728x90) Monthly: $350 Weekly: $175

Static Rectangle (300x250 pixels) Monthly: $500

Frequency Discount 1st month full price 2nd 10% off 3rd 20% off 4th 30% off 5th 40% off 6 and more 50% off (

Excludes Static Ad)

Mobile App

Premium Home Screen Tile $150 a week $400 a month $990 a semester

Home Screen Tile $100 a week $350 a month $900 a semester

Banner Ads $50 a week $175 a month

Notification Offers $100

Get Started

Flexible Payment

Multiple run dates

Free ad design

Target 23,000 new Teazer customers!

Advertising with The Collegian now!!