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About the marketing society

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A short pdf about The Marketing Society
9
THE MARKETING SOCIETY INSPIRING BOLDER MARKETING LEADERSHIP
Transcript
Page 1: About the marketing society

THE MARKETING SOCIETY

INSPIRING BOLDER MARKETING LEADERSHIP

Page 2: About the marketing society

EXCLUSIVE NETWORK OF 2600 SENIOR MARKETERS WE HAVE EMERGED OVER 54 YEARS AS ONE OF THE MOST INFLUENTIAL DRIVERS OF MARKETING WE CHALLENGE OUR MEMBERS TO THINK DIFFERENTLY

TELECOMENERGY

RETAIL/FASHIONMEDIA/ADVERTISING

FMCGDRINKS/FOODAUTOMOTIVE

TRAVELTECHNOLOGY

ABOUT US

OUR MEMBERS

Page 3: About the marketing society

OUR WORLD-CLASS MEMBERSHIP

Jill McDonald

McDonald’sJohn Allert

McLarenSarah Warby

Sainsbury’sRoisin Donnelly

P&GKeith Weed

UnileverCraig Inglis

John LewisDan Cobley

Google Andy Fennell

DiageoSir Martin Sorrell

WPPAmanda Mackenzie

AVIVAA d M k i

YOU’LL BE IN GREAT COMPANY

WHY BECOME A MEMBER?

PEOPLEBuild your business & personal network

THINKINGAccess latest thinking & leading-edge content

SKILLSGrow your skills & share best-practice

CORPORATE MEMBERSHIP Designed for 10 or more

in your team

Opportunity to reward and recognise talent internally

Devise a personal member engagement plan

ACCENTURE ADOBE AKZONOBEL AVIVA BACAR-DI BBC BRITISH GAS BT BUPA CAMELOT GROUP CAPITAL ONE E.ON EUROSTAR EXPEDIA EXPE-RIAN FIRST DIRECT GOOGLE HAVAS HEINEKEN HIGHLAND SPRING HISCOX HOMEBASE HON-DA HSBC INTERCONTINENTAL HOTELS GROUP ITV JOHN LEWIS KIMBERLY-CLARK LEGAL AND GENERAL LINKEDIN MARS MCDONALD’S NATIONAL AUSTRALIA BANK NOKIA PADDY POWER RBS RSA SAS SCOTTISH GOVERNMENT SHELL STANDARD LIFE TENNENTS TRANSPORT FOR LONDON UNILEVER VODAFONE WAITROSE

FELLOW

BUSINESS LEADER

EXECUTIVE MEMBER

ASSOCIATE MEMBER

Offering a real sense of progression Over 80 teams already take part

Page 4: About the marketing society

OUR PROGRAMMEDESIGNED TO ENCOURAGE INTERACTION, PARTICIPATION AND DEBATE. WE AIM TO SHARE BEST PRACTICE AND INSPIRE THOUGHT LEADERSHIP.

08 JULYSummer Party

ANNUALCONFERENCEThe Royal Opera

House, London

ANNUALDINNERSupernova, Londonn

SOCIAL MEMBER EXCLUSIVESMEMBER DRINKSSUMMER PARTYFELLOWS PARTY CHRISTMAS PARTY

AWARDS

FLA

GSH

IP

GROWTHDRIVERSHow do marketers ensure they are driving the growth of their business and focusing on ROI?

DIGITALNETWORKHow are digital channels best leveraged and integrated for the growth and development of your brand?

MARKETINGFOR GOODHow do marketers infl uence the behaviour of their consumers and business to make a positive difference?

BUSINESS TO BUSINESSHow can marketers forge strong relationships throughout the supply chain to drive growth?

CUSTOMERCHAMPIONSHow does the role of marketers need to change to ensure they put customers at the heart?

Lord Seb Coe Sir Terry LeahyFormerly Tesco

Elizabeth FaganBoots

Lord Gus O’Donnell

Roisin DonnellyP&G

David RowanWIRED magazine

HRH Prince of Wales

Paul PolmanUnilever

Caroline TaylorIBM

Sir Paul Judge

15 MAYBanquet Dinner with Dianne Thompson

05 JUNEAwards for Excellence

03 JUNE An Evening with Muhtar Kent

Page 5: About the marketing society

maniFesto For marketing

a neW & improVed FormUla for the next decade, laUnched in may 2013

our definition of marketing:“to create sUstainable groWth by Understanding,

anticipating and satisFying cUstomer need”

We challenge marketers to:

pUrsUe yoUr pUrpose

champion cUstomers

mobilise the organisation

define your organisation’s purpose

make sustainable growth your central aim

leave a positive legacy

anticipate customer needs

shape the customer experience

Find creative ways to engage

collaborate with your peers

bring the voice of the customer into the boardroom

Quantify the cost and value of your work

become a bolder marketing leader

Page 6: About the marketing society

OUR PLATFORMSONLINE

OUR PRESS & PUBLICATIONS

OU

R Q

UA

RTER

LY J

OU

RNA

L

SELF

PU

BLI

SHER

IN P

RESS

OU

R E-

COM

MS

Page 7: About the marketing society

OUR DIGITAL CLUBHOUSEBrowse case studies in our library

Have a mind workout

View the latest videos

See what is going on near you

Meet other members and share ideas

18000 FOLLOWERS

2000 MEMBERS

SOCI

AL

MED

IA

@TheMarketingSoc

Page 8: About the marketing society

If you have 5 years’ experience

JOIN UP, JOIN IN

To join simply…

INVESTMENT = £545 £335 annual subscription £175 +VAT enrolment fee

BESPOKE PACKAGES AVAILABLE (Please contact us for details)

INVESTMENT = £495 £285 annual subscription £175 +VAT enrolment fee

EXECUTIVE MEMBER

BUSINESS LEADER

CORPORATE MEMBERSHIP

If you have 7 years’ experience

If you would like to connect your team

1. Call Alasdair Hall-Jones on 020 8973 1355 or email [email protected]

or

2. Apply online at https://www.marketingsociety.co.uk/apply-membership

As soon as you become a fully-fledged member, we will be in touch welcoming you

to the Society with all your member details.

Page 9: About the marketing society

INSPIRING BOLDER MARKETING LEADERSHIP STUART TREASURE HEAD OF MEMBERSHIP T +44 (0)20 8973 1366 E [email protected] ALASDAIR HALL-JONES MARKETING EXECUTIVE T +44 (0)20 8973 1355 E [email protected] www.marketingsociety.co.uk


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