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The Minnesota Society of Certified Public Accountants (MNCPA) is committed to serving the public interest with programs that advance the highest standards of ethics and practice within the CPA profession. Founded in 1904, the 9,400 member professional organization includes CPAs working in public accounting, business and industry, government, and education.
The MNCPA also publishes the Footnote. Published nine times per year, this magazine is the premiere voice of the MNCPA. Advertising here reaches CPA members to meet your business marketing goals.
Minnesota Society of Certified Public Accountants
Corporate Sponsorship Corporate sponsorships are directly tied into annual events and other face-to- face meetings with your key audience. In addition, a display space throughout the year in our Education Center provides even more exposure. The MNCPA can customize a program to fit your marketing focus and budget. “I would like to express nothing but complete satisfaction with our partnership between MNCPA and ADP. This preferred partnership has directly impacted my sales and created long term business transactions for ADP. The best part was that we did not have to wait/work the relationship for years to see the results; it was immediate!” ~ Tim McCuddin Vice President, Sales ADP Small Business Services Preferred Payroll Provider of the MNCPA *2010 Management of an Accounting Practice Survey indicated average salaries of CPAs range between $55K-$104K
ABOUT THE MNCPA
Target top financial decision-makers
Exclusive opportunity to reach CPAs who are
Decision makers
Established professionals
Entrepreneurs
Advisors to business both large and small
Top five benefits to your company
1. Influence highly targeted decision-makers 2. Reach professionals with prominent income* 3. Be seen by our exclusive membership 4. Save with reasonable advertising rates 5. Increase sales, leads and recognition —
get the results you want
Managing a Public Practice Trends
Recent surveys tells us that accounting practices will be:
Hiring
Reviewing healthcare and employee benefit plans
Researching and purchasing IT equipment
Expected Spending for 2012
Expect areas of increased spending:
1. Information technology 2. Research and development 3. Staff development 4. Sales and marketing
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FOOTNOTE RATE CARD The Footnote
Official publication of the Minnesota Society of
Certified Public Accountants
www.mncpa.org
Publishing Months February/March April May June/July August September October November December/January
Deadlines and artwork specifications Artwork specification and insertion deadlines are located on reverse side
Submitting Classified Ads Classified ads must be submitted and paid for online at www.mncpa.org/submitad
The Footnote is the official magazine of the Minnesota Society of Certified Public Accountants and publishes nine times a year to 9,400 members, associate and student members, as well as business professionals. Each issue the Footnote reports on the current news and information important to the CPAs and business professionals of Minnesota.
Editorial Profile
2012 Display Advertising Rates—Per Insertion
COVERS Rates Effective April 1, 2012
9 Times* 6 Times* 6 Times* 1 Time Back Cover** $1,805 — — — Inside Front Cover $1,550 — — — Inside Back Cover $1,550 — — — **Only available for 9 time rate 1/4'' bleed required
COLOR 9 Times* 6 Times* 3 Times* 1 Time
Full Page 8.5'' x 11'' $1,255 $1,290 $1,325 $1,375 1/4” bleed required
Half Page 7.2'' x 4.75'' $660 $695 $730 $780 Third Page-vertical 2.5" x 10" $510 $545 $580 — Quarter Page 3.5'' x 4.75'' $375 $410 $445 $495 Eighth Page-horizontal 3.5'' x 2.29'' $245 $280 $315 $365 Eighth Page-vertical 2.29'' x 3.5'' $245 $280 $315 $365 Special Placement 8.5'' x 11'' 9x $1,280 Opposite of Chairman’s Inkwell or Member Notes
BLACK & WHITE
9 Times* 6 Times* 3 Times* 1 Time Full Page 7.2'' x 9.7'' $1,165 $1,200 $1,235 $1,285 Half Page 7.2'' x 4.75'' $590 $625 $660 $710 Third Page-vertical 2.5" x 10" $440 $475 $510 — Quarter Page 3.5'' x 4.75'' $325 $360 $395 $440 Eighth Page-horizontal 3.5'' x 2.29'' $195 $230 $265 $315 Eighth Page-vertical 2.29'' x 3.5'' $195 $230 $265 $315 *Per insertion. Ads must run in consecutive issues No advertising agency discounts
MONTHLY INSERTION RATES Blind Box For a $25 fee, a blind box may be added to any classified advertisement; your information will be kept confidential.
Website only—runs for 30 days on web $40 Insertion fee, plus $1.35 per word Online classified insertion and payment available at
Footnote and Website www.mncpa.org/submitad
$55 Insertion fee, plus $1.35 per word
Classified Advertising Rates
Terms & Conditions
MNCPA reserves the right to refuse ads. Advertisers assumes liability for the content of its ads. Ads for any continuing education will be accepted on a case by case basis. Black & white ads cannot be bled. Website classified ad will be posted within 3-5 business days of receipt and will run for 30 days from the posting date. Refunds are not given to ads removed prior to 30 days. Ads running in both Footnote and on the website, will remain on the
website until the end of the month in which the ad is being published. Phone numbers and abbreviations are considered one word.
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EDITORIAL CALENDAR &
AD SPECIFICATIONS Month Themes and potential topics (subject to change)
April 2012 Fraud/forensic accounting Identity theft, technology, forensic accounting
May 2012 Corporate Disaster recovery/planning, HR issues
June/July 2012 Business operations Business development and marketing
August 2012 Technology Outsourcing of technology operations, “How to” technology, working with overseas operations
September 2012 Education/learning How to make the most of your CPE education/training, accounting students in today’s classroom
October 2012 Tax Tax research software, tax issues, tax resources
November 2012 Global business Business etiquette, working for a global company, setting up global assignments
December2012/January2013
Minnesota business issues Trends in small business start-ups, Minnesota economic health
February/March 2013 Leadership Issues related to leadership and growing leadership
Artwork Deadlines
Insertion Deadline Artwork Deadline Print Issue February 28 March 9 April 2012 March 26 April 9 May 2012 April 27 May 7 June/July 2012* June 25 July 9 August 2012 July 25 August 8 September 2012 August 27 September 7 October 2012 September 24 October 8 November 2012 October 26 November 5 December2012/January2013* December 27 January 7 February/March 2013 *Dual month issues published the 1st in the first month listed Please submit your ad in the following formats
Notes:
Please include 1/4” bleeds on all full page ads. All other sizes bleeds are not necessary.
PC formats accepted:
Print ready PDF (preferred)
Adobe Illustrator CS5.5 or lower
Adobe Photoshop CS5.5 or lower
Adobe InDesign CS5.5 or lower
Macintosh formats accepted:
Print ready PDF (preferred)
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MNCPA website Advertising on the MNCPA website provides you with month long exposure on key areas of the MNCPA website, allowing you to target a specific audience. The MNCPA website provides five main areas of exposure:
Location Cost/60 days Continuing Professional Education (CPE) $500 Publications & News $350 Technical Resources $350 Involvement $350 Careers $500
eNewsletter The MNCPA publishes five newly redesigned e-newsletters. Advertising within these publications will allow you to link your ad to specific URL promoting your company or business to key financial decision makers.
ELECTRONIC ADVERTISING
eNewsletter Audience Num. of recipients (approx.)
Timing
MNCPA eNews General MNCPA membership 6,500 Monthly
B&I Essentials CPA members who work in business and industry (non-public accounting)
3,500 2x per month
Public Practice eNews Public practitioners, managing partners 1,800 Bi-monthly
Young Professionals eNews Accounting students and those who recently joined the profession
2,300 Monthly
Firm Administrators Bulletin Accounting practice firm administrators 250 Monthly
Specifications
Company Logo.
50 characters (including spacing) as to what you would like to say to key financial decision makers.
URL to website you wish us to direct subscribers.
Animation or flash may not be used.
456 pixels
58
pix
els
Sample finished image
2012 eNewsletter Rates 1x rate 3x rate 6x rate 12x rate
MNCPA eNews $350 $315 $300 $265
B&I Essentials $500 $450 $425 $375
Public Practice eNews $250 $225 $215 $200
Young Professionals (YPG) eNews $200 $180 $170 $150
Firm Administrators Bulletin $250 $225 $215 $200
“The Minnesota Society of CPAs holds very well attended events that allow our commercial lenders to reconnect with CPAs we’ve known for years and with whom we share many of our top clients. The events also provide us an opportunity to meet CPAs that we have not yet worked with and introduce Fidelity Bank to them.” ~Steve Stoup, Vice President of Sales & Marketing Fidelity Bank
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Exhibit Exhibiting at a trade show is a powerful way to get in front of customers and prospects in a relatively short amount of time. Trade shows allow you to showcase your products or describe your services, but also creates that all important on-on-one first impression. Annually the MNCPA holds conferences at various venues to help you energize your marketing plan and develop healthy growth for your business.
Minnesota Society of Certified Public Accountants
2012 MNCPA Conferences Date Event Location June 11 Practice Management Conference Plymouth, MN June 18 Estate & Personal Financial Planning Conference Brooklyn Center, MN June 25-26 Management & Business Advisors Conference Minneapolis, MN October 23 Not-for-Profit Conference Brooklyn Center, MN October 25 Business Valuations Conference Plymouth, MN November 14-15 Tax Conference Minneapolis, MN
Conference exhibiting allow you to: Reach key financial decision makers
Connect one-on-one with new prospects
Build relationships with existing clients and customers
Increase exposure of your company’s products and services in a definite period of time
Conveniently follow up with an attendee registration list
Booth specifications include 8’ x 10’ piped and draped booth exhibit space, in carpeted area (Minneapolis conferences only)
8’ display table draped and skirted with two chairs
Lunch and coffee breaks for two exhibiting staff personnel, additional meals can be purchased
Printed list of conference attendees (name, company and address—no phone numbers or emails)
Additional benefits Opportunity to purchase an electronic pre-registered attendees list for a pre/post mailing Company description, logo and link on conference website Company and contact information listed in conference materials
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Register Select 2012 Conference - please circle each item you are interested in, per conference
2012 Conferences Table top display
Single booth
Double booth
Additional badges
Pre-registration attendees list
Preferred booth location
Management & Business Advisors Conference
N/A $995 $1,895 $40 $375
Tax Conference $1,395 $1,495 $2,295 $40 $450
Contact Leslie Mueller, Business Development for sponsorship and exhibiting opportunities
Practice Management Conference
Estate & Personal Financial Planning Conference
Not-for-Profit Conference
Business Valuations Conference
Payment Information
Credit card information ____Master Card _____VISA _____American Express _____Discover
Total amount
Account number
Expiration date
Name on card
Signature
Today’s date
Contact Leslie Mueller, Business Development to learn more about additional advertising and sponsorship opportunities
Minnesota Society of Certified Public Accountants
Show directory information. This will be published on our conference website and conference materials. Person completing form: __________________________________________________________________________________ Show contact: __________________________________________________________________________________________ Company: ______________________________________________________________________________________________ Address: _______________________________________________________________________________________________ City: _________________________________________ State: ____________ Zip: ___________________________________ Phone: ___________________________________________ Fax: _________________________________________________ Email: _________________________________________________________________________________________________ Product/service being promoted ____________________________________________________________________________ Door prize drawing: ______________________________________________ Give away (i.e. pens) _______________________
2012 MNCPA Conferences
DATE EVENT LOCATION May 21 Audits of Employee Benefit Plans Conference Crowne Plaza Minneapolis West, Plymouth June 4 School District Audits Conference Earle Brown Heritage Center, Brooklyn Center June 6 State Taxation of Multistate Business Conference Earle Brown Heritage Center, Brooklyn Center June 11 Practice Management Conference Crowne Plaza Minneapolis West, Plymouth June 18-19 Estate & Personal Financial Planning Conference Earle Brown Heritage Center, Brooklyn Center June 25-26 Management & Business Advisors Conference Minneapolis Convention Center, Minneapolis Sept. 17 Audits of Lawful Gambling Conference Earle Brown Heritage Center, Brooklyn Center Sept. 19 Construction & Real Estate Conference Earle Brown Heritage Center, Brooklyn Center Oct. 22 Audits of Local Governments Conference Earle Brown Heritage Center, Brooklyn Center Oct. 25 Not-for-Profit Conference Earle Brown Heritage Center, Brooklyn Center Oct. 25 Business Valuation Conference Crowne Plaza Minneapolis West, Plymouth Nov. 15-16 Tax Conference Minneapolis Convention Center, Minneapolis
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SPONSOR The 2012 Conference Sponsorship Program provides you with a number of marketing packages to choose from. These packages were carefully developed to offer you several ways to market your product or service. The packages are completely customizable based on your marketing objectives.
Minnesota Society of Certified Public Accountants
"Sponsoring at MNCPA events has proven to be very valuable to our overall marketing plan. The increased exposure has helped generate additional business above and beyond our goals.”
~Doug Mortenson, CPA and Partner M&E Cost Segregation
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2012 Tax Conference—Nov. 15-16, 2012 MARKETING BENEFIT PLATNIUM
$8,000 One sponsorship
GOLD $6,000
SILVER $4,500
BRONZE $3,500
LUNCHEON (2 Days) $1,000
each day
RECEPTION and WiFi
$2,500
8 x 10 Exhibit Booth X X X - - X
Table top display only - - X - X
Pre-registered attendees list X X X - - -
Handout in attendee binder/bag X X - - - -
Handout to attendees in room - - - - In lunchroom In reception room
Ad in conference program Back Cover Full page Full page 1/2 page 1/4 page 1/2 page
Additional signage X X X X In room In room
Ad in member magazine, Footnote—1x ad X - - - -
Logo on conference welcome PowerPoint X X X X X X
Link and logo on conference website X X X X X X
Logo in conference brochure X X X X X X
Link and logo in conference email X X X X X X
Logo on conference bag or binder X - - - - -
Complimentary attendee registration 2 1 - - - -
Reception attendance tickets 2 - - - - 4
Discount for additional staff to attend conference 50% 50% 30% 25% 10% 10%
2012 Management & Business Advisors Conference—June 25-26, 2012 MARKETING BENEFIT PLATNIUM
$7,000 One sponsorship
GOLD $5,000
SILVER $4,000
BRONZE $3,000
LUNCHEON (2 Days) $800
each day
RECEPTION and WiFi
$2,000 Tax
8 x 10 Exhibit Booth X X X - - -
Table top display only - - - X - X
Pre-registered attendees list X X X X - -
Handout in attendee binder/bag X X - - - -
Handout to attendees in room - - - - In lunchroom In reception room
Ad in conference program, if committed by May 30, 2012 Back Cover Full page Full page 1/2 page 1/4 page 1/2 page
Additional signage X X X X In room In room
Ad in member magazine, Footnote—1x ad Half page - - - - -
Logo on conference welcome PowerPoint X X X X X X
Link and logo on conference website X X X X X X
Logo in conference brochure if committed by Apr. 2, 2012 X X X X X X
Link and logo in conference email X X X X X X
Logo on conference bag or binder X - - - - -
Complimentary attendee registration 2 1 - - - -
Reception attendance tickets 2 - - - - 4
Discount for additional staff to attend conference 50% 50% 30% 25% 10% 10%
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2012 Small Conferences — Audits of Employee Benefit Plans Conference
School District Audits Conference Audits of Lawful Gambling Conference Audits of Local Governments Conference Construction Conference
BENEFIT GOLD SPONSOR $2,500
SILVER SPONSOR $1,750
BRONZE SPONSOR $800
8’ display table at venue X X X
Pre-registered attendees list X X
Attendee list X X X
Handout in attendees binder/bag X
Additional signage X X X
Conference welcome PowerPoint X X X
Mention in Footnote X X X
Link and logo on conference website X X X
Logo in conference brochure X X X
Link and logo in conference email X X X
Complimentary attendee registration 2 1
Discount for additional staff to attend conference 50% 25% 10%
2012 Specialty Conferences — State Taxation of Multistate Business Conference Estate & Personal Financial Planning Conference Business Valuation Conference Not-for-Profit Conference Practice Management Conference BENEFIT GOLD SPONSOR
$3,500
SILVER SPONSOR $2,500
BRONZE SPONSOR $1,500
8’ display table at venue X X X
Pre-registered attendees list X X
Attendee list X X X
Handout in attendees binder/bag X
Additional signage X X X
Conference welcome PowerPoint X X X
Mention in Footnote X X X
Link and logo on conference website X X X
Logo in conference brochure X X X
Link and logo in conference email X X X
Complimentary attendee registration 2 1
Discount for additional staff to attend conference 50% 25% 10%