About the Mo in SoLoMoMobile Monday Bxl – 12th of December 2011

Dorien Aerts@theonehitwonder

Mobile evangelist @www.mobilevikings.com

• What about the Mo?• What about SoLoMo?• What about the future?

Since Q4 2010 sales smartphones > pc’s(via In the pocket)

Worldwide growth of 3G(via In the Pocket)

Mobile internet catches up with desktop internet(via In the Pocket)

Belgium

Today :

More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011

Belgium

Today :

More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011

2013 : 1 of 2 Belgians (5 million) has a smartphoneVia Insites Consulting

Our belief

Technology is ready

-> mobile internet is stable and fast enough for mobile social and local services

The proof?

Since Apple’s integration (ios 5), monthly signups to Twitter are up 25%.

http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-maand/

What’s stopping us?

Via express.be

Trends

Mobile internet is getting cheaper

Smartphones are getting cheaper

• What about the Mo?• What about SoLoMo?• What about the future?

When do people use their smartphone? (Via In the Pocket)

Where do people use their smartphone?(Via In the Pocket)

What do people use their smartphone for?(via emerce.nl)

Conclusion

People have their smartphones with themall the timeeverywherefor all kinds of purposes

(+ technology is there)

Conclusion

Which makes it the perfect device

to connect with friendsto get local information and services

=> to go SoLo

Added value applications

Peak Performance Trails Maps Samsonite Travel Miles

Opportunities for marketeers are huge

-> extra way to market a service or product

• What about the Mo?• What about SoLoMo?• What about the future?

Augmented reality

Wikitude

Augmented reality

Starchart

@mobilevikings

info@mobilevikings.com

078/353 033

Thank you !