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PREFACE
THE PHILOSOPHY
To comprehend the complexity of Public Relations in the service sector and
develop understanding and skills of Public Relations.
OBJECTIVES OF THE INTERNSHIP
To obtain work culture in a Service organization for 30 working days. To gather knowledge of the culture of the Service organization. To gain practical experience of the functioning of the Service organization. To cultivate the right attitudes to work in a service organization. To document observations, perceptions and work experience into a report.
To present the internship report in a Viva Voce and face questioning.
The internship aims to provide facilities for students of M.B.A Human Resource to
transform the various learning experiences.
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INTRODUCTION TO TOURISM
Tourism is the temporary, short-term movement of people to destination outside
the places where they normally live and work and their activities during the stay at
each destination. It includes movements for all purposes. The World Tourism
Organization defines tourist as people who travel to stay in places outside their
usual environment for not more than one consecutive year for leisure, business and
other purposes not related to the exercise of an activity remunerated from within
the place visited.
Tourist expenditure generates multiple effects with extensive outreach along its
value chain. Adding to the demand for a variety of goods and services, tourist
offers potential to exploit synergies across a large number of sectors such
agriculture, horticulture, poultry, handicrafts, transport, construction, the sectors,
where growth of income has favorable impact on poverty alleviation.
TOURISM RESULTS IN:
* Integrated development of high-priority tourism infrastructure in highpotential tourism circuits.
* Enhanced connectivity and improved environment, utilities and touristservices.
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* Improvement of institutional and regulatory frameworks that will ensurecoordinated efforts of multiple agencies.
* Promotion of environmentally and culturally sustainable and sociallyinclusive tourism development.
* Encouragement of private sector and community participation in tourism.* Capacity building and human resources development for sustainable tourism
and destination management through employment generation, poverty
alleviation, environmental regeneration, advancement of women and
disadvantaged groups.
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ABOUT TOURISM SECTOR
Tourism and tourist are the words that are commonly heard or mentioned in
everyday life .Tourism have also become as state symbol in modern society. These
statistics reflect the truth that many new tourist sites are opening all over the world
and tourism is now a global phenomenon.
According to Hunziker and Krapf tourism is the phenomena and relationship
arising from the travel and stay of non resident is far as it permanent residence
and is not connected to any earning activity.
TOURISM IN TAMIL NADU
The systematic and comprehensive effects taken in 2003-04 have enabled Tamil
Nadu to make its presence strongly felt in tourism sector internationally. About
600 delegates from 38 countries and India assembled in Chennai, making it the
largest congregation of foreign delegates in an international conference in Chennai
in recent years. The prestigious tourism magazine Long Haul, in its ITB Berlin
issue in March 2004, has described Tamil Nadu .Tamil Nadu Tourism received the
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award Tourism Event of the Year at the prestigious South Asian Travel and
Tourism Exchange (SATTE) held at New Delhi in the last week of March 2004.
TOURISM WEALTH OF TAMIL NADU
Tamil Nadu is a unique and fascinating state, where technology co-exists with
tradition, old architecture blends with contemporary vitality and where nature is at
its unsullied best, these makes Tamil Nadu a year round destination. Its boasts of
abundant tourist wealth, which can be broadly grouped under following heads:-
y Hill Resortsy Beach Resortsy Water fallsy Wild life sanctuariesy Zoological parksy Bird sanctuariesy Botanical/Horticultural Gardensy Temples /Churches /Mosquesy Heritage Monumentsy Mangrovesy Lakes.
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TYPES OF TOURISM IN TAMIL NADU
The kinds of Tourism commonly prevalent in Tamil Nadu are
y Leisure Tourismy Pilgrimage Tourismy Heritage Tourismy Adventure Tourismy
Cruise Tourism
y Rural Tourismy Responsible Tourismy Business Tourismy Medical Tourismy Eco Tourism
LEISURE TOURISM
Some tourists visit Tamil Nadu only for fun and enjoying their leisure. They
usually visit hill stations, beaches, waterfalls, zoological parks and the like.
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PILGRIMAGE TOURISM
Tourists especially senior citizens are interested only in visiting temples and
offering worship to their favorable deity. They move to tourist centers if time
permits and provided the trip is easy on the purse. It requires planning and
meticulous follow up.
HERITAGE TOURISM
Tourists irrespective of their varied interests, have one thing common i.e. they
would like to go around heritage monuments which are in plenty in Tamil Nadu,
viz.
y 5 world heritage monuments identified by the UNESCO.y 48 centers declared as heritage towns by the government of Tamil Nadu.y Innumerable heritage monuments declared by the Archaeological survey of
India and the Archaeology Department, Government of Tamil Nadu.
ADVENTURE TOURISM
Tamil Nadu Tourism is promoting adventure tourism activities in all tourist spots.
Adventure boats are available at Muttukadu and Mudaliarkuppam. Trekking
equipments are given on hire to the tourists by Tamil Nadu Tourism. Apart from
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providing adventure sports activities, Tamil Nadu is also coordinating with Youth
Hostels Association of India in conducting Trekking programs in the hilly region.
Water scooters, speed boats, kayaks and Banana boats in Mudaliarkuppam provide
thrill to the youngsters. Variety of adventure sports have been introduced in island
grounds with private participation. Paragliding in Yelagiris attracted tourists in the
large numbers. Parasailing is going to be introduced shortly in Mudaliyarkuppam.
CRUISE TOURISM
Rail and road transport are very common among the people. Some tourists
go in for Air/Cruise mode of transport even if it is costlier. At any cost, the tourists
desire to enjoy the holiday even before they reach the actual tourist spot. Tourists
who are reaching Chennai and Thoothukudi ports by cruise are taken to the
nearby destinations i.e Mamallapuram and Madurai.
RURAL TOURISM
To showcase rural life, art, culture and heritage of rural locations in
villages and to benefit the local community economically and socially as well as to
enable interaction between tourists and local population for a mutually enriching
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experience, the Tamil Nadu tourism has decided to develop and promote rural
tourism.
The Ministry of Tourism, Government of India has partnered with UNDP for
Endogenous Rural Tourism as pilot projects for capacity building. Within
prescribed limits, the hardware projects are funded by the Ministry of Tourism,
Government of India and the funds for capacity building are provided by the
UNDP through Ministry of Tourism, Government of India.
The software component was implemented with the involvement of an NGO
identified by the UNDP in co-ordination with the District Collector and the local
community. The Government of India also extends the scheme of Capacity
Building for Service Providers (CBSP) to other rural sites beyond those covered
under partnership with the UNDP.
RESPONSIBLE TOURISM
The aim of Responsible Tourism is to inculcate the responsibility of the local
populace (hosts) towards fragile eco-system, best practices and caring the guests
and also make the visiting tourists more responsive towards culture, conventions
and customs to avoid exploitation.
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Information Centre has been established in the Tamil Nadu Tourism Complex.
Travel Desks in various hospitals were set up in Chennai and Madurai.
ECO TOURISM
Some of the tourists evince keen interest in nature. There is abundant natural
wealth in Tamil Nadu viz., hill stations, waterfalls, forest, bird sanctuaries,
beaches, etc. A separate Eco-Tourism wing is being set up by Tamil Nadu Tourism
by posting an officer from the Forest Department. The vision is to make Tamil
Nadu a world renowned destination specializing in sustainable tourism through
focused effort on creating synergy among all the stake holders, encouraging
capacity building and public private partnerships with revenue generating
strategies.
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HISTORY OF THE COMPANY
Tamil Nadu Tourism Development corporation (TTDC) was incorporated in 1971
with the main object of promoting tourism in Tamil Nadu by building tourism
related infrastructure facilities on commercial basis TTDC made a modest
beginning by taking over5 government bungalows and operated 2 coaches .It had
made rapid strides since then and today it has earned the proud distinction of
owning the largest chain of hotels in south India numbering 55.The bed strength
has increased from 235 in 1971 to 250 in 1998,24 fleets of coaches are in use at
present. Tamil Nadu Tourism Development Corporation has established the
following amenities in the state.
Hotels Youth Hostels Restaurants Boat Houses Telescope Houses Lake Park Petrol Bunk
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DETAILS OF TTDC HOTELS AND BOAT HOUSES
Out of56 hotels under the control of TTDC, two hotel units have been handed over
on long term lease of 30 years during the year 1995. The Government of Tamil
Nadu have already approved proposal of franchising 30 hotel units of TTDC and 7
Restaurants. Efforts are being taken to franchise these hotels on long term basis for
Hotels 56
Boat Houses 11
Telescope Houses 04
Restaurants 03
Snack Bar 03
Landscaping & Gardening 02
Tourist service centre 01
Total 80
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10 years in respect of small hotels with 5 rooms and 15 years in respect of other
hotels.
The youth Hostels cater to the needs of budget tourists with low tariff of Rs.50/-
per bed.
Franchising of the hotel units would improve the overall profitability of the hotels
division and help TTDC to concentrate on the major hotels at Ooty, Kodaikanal,
Yercaud, Madurai, Thanjavur, Coimbatore, Rameswaram, Kanniyakumari and
Mamallapuram.
OBJECTIVES
To preserve our glorious heritage and culture
To give authoritative historical information to the tourists To treat the tourists as our Guests To build infrastructure facilities in tourists centre. To identify new areas of tourists centre and popularize its specialties to the
public.
To encourage private investments in tourism project To create tourism awareness among the youth and public To extent certain benefits for industries to tourism projects
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To create tourism as an effective tools to bring and establish friendshipamong the people of various states/nationals
To create employment opportunities and To protect the environment.
VISION
To make Tamil Nadu a world renowned destination specializing in sustainable
tourism through focused efforts on creating synergy among all stakeholders,
encouraging capacity building and public private partnerships with revenue
generation strategies. Also use eco tourism as a tool to stimulate and nature natural
and cultural conservation with phenomenal socio economic growth and showcase
Tamil Naidus uniqueness throughout the world.
MISSION
* To select eco tourism spots in the State and conduct activities such as rockclimbing, forest visits and trekking for youth.
* To evolve an action plan to promote awareness on preserving the uniqueaspects of a place.
* To take steps to prevent the usage of plastic and other non-biodegradableproducts around water bodies, parks, zoos and reserves.
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PROFILE
BOARD OF DIRECTORS
CHAIRMAN : Thiru.Sanwat Ram, I.A.S. (Retd.)
MANAGING DIRECTOR : Dr.M.Rajaram,I.A.S.
DIRECTORS : Dr.V.Irai Anbu, I.A.S.
: Thiru.Debendranath Sarangi, I.A.S.
: Thiru. T.Pitchandi, I.A.S.
: Thiru. Ambuj Sharma, I.A.S.
: Thiru. R.Rajagopal, I.A.S.
: Dr. N.Sundaradevan, I.A.S.
: Thiru. S.Audiseshiah, I.A.S.
: Thiru. Praveen Kumar, I.A.S.
: Thiru. Dama Subhash
: Thiru. R.sundraraju, I.F.S,
: Thiru. S.Raja Mohan
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MEMORANDUM OF ASSOCIATION
Memorandum of association is a basic document on which the entire
constitution of the company is built. It includes the scope and power of the
company. It is a public document in the sense that everyone who want to have
dealing with the company is expected its know the contents of Memorandum of
Association.
y The name of the company is Tamil Nadu development Corporation Limited.y The registered office of the company shall be situated in the state of Tamil
Nadu.
y The Objects for which the company is established are the following:-
A.MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON ITSINCOPRATION
To start operate and promote establishment, undertaking enterpriseand activities of any description whatever which in the opinion of
the company are likely to facilitate or accelerate the development
of tourism, handicrafts and cottage industries in Tamil Nadu.
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To take over, develop and maintain all places of tourist interest likewildlife sanctuaries. Open place parks, beaches, avenues, beauty
and recreational sports etc., in the state of Tamil Nadu and
elsewhere.
To acquire and take over any or all of the assets and liabilities ofthe department of information publicity and tourism or of any other
department of the government of Tamil Nadu and in particular to
take over as a going concern all or any of the tourist homes/State
guest houses/travelers bungalows and catering establishment
already established and maintained by the government to Tamil
Nadu in various places and to run the same efficiently with the
object of promoting tourism.
B.ANCILIARY OBJECTS OR INCIDENTAL OBJECTS TO THEATTAINMENT OF MAIN OBJECTS.
To plan and execute schemes for development of tourist complexesand tourist resorts.
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To establish art galleries for the exhibition of paintings,engravings, sculptures jeweler and other work of art., to buy sell
and deal in work of art of all kinds.
To establish and administer a hotel development fund and to renderfinancial and other assistance to those establishing hotels, motels,
travelers lodges etc., in tourist centers.
To carry on the business as proprietors and publishers ofnewspaper, journals, magazines, book and other literary works,
protecting the images of the Tamil Culture and the state of Tamil
Nadu, to print and publish road maps, guides, brochures, picture
post cards and such other pamphlets and book needed by tourists
and travelers.
To carry on the business of producers, distributors and exhibitionsof cine films, documentaries and the like.
To establish, mange, run, construct, lease out or acquire hotels,caf, clubs, restaurants, casinos, cinemas, tourist home, travelers
bungalow, guest houses, house boats, shikaras and the like to
afford facilities for boarding and lodging to tourists.
To organize or conduct all inclusive tours by road, rail, sea, air orotherwise and to enter into agreements for this purpose.
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To provide entertainment by way of culture shows, dramas, dance,concerts, cabarets, ballets, film shows, sports and games, son et-
limier spectacles and others.
To import, purchase, lease, sell and run or otherwise operate cars,cabs buses, truck, launches, ropeway, air-crafts, helicopters and
other modes of transport.
To run tourist information centers. To act as caters dealing in catering goods, incensed victallers,
wine, beer and spirit merchant, bar keepers and importers of
aerated minerals and artificial waters and other things.
To deals in foreign and Indian goods of all kinds connected with ofhaving a bearing on promotion of tourism, especially textiles,
perfumery, drugs, novelty articles and handicrafts.
To undertake the running of hair dressing and beauty salons baths,dressing rooms, laundries and chemist shops.
To carry on business of running boats, yachts, night clubsswimming pools, bakeries and confectionaries and doing of all
such other things as are incidental or conductive to the attainment
of the objects.
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ARTICLES OF ASSOCIATION
If memorandum of association is said to be constitution of the company, the
Articles are said to be the rules, regulations and bye-laws. The Articles are meant
for implementing the objectives of the memorandum in the management of the
affairs of the company. A company cannot enter into a contract with regards to any
transacts unless. It is authorized under the Articles of Association. The scope of the
authority the company is the scope of the power given to it under the Articles of
Association.
In these articles unless there be something in the subject or contextinconsistent herewith:-
The act means the companies act, 1956 (Central act of 1956) Board means the board of directors for the time being of the company. Bye laws mean the bye-law which may be made by the directors of
the company under these articles and which may for the time being in
force.
Capital means the capital for the time being raised of authorized to beraised for the purpose of the company
Chairman means the chairman of the board of directors for the timebeing of the company.
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Holding of annual general meeting.Poll.Joint holders.Voting by proxy.Voting by members
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ORGANIZATIONAL STRUCTURE
An organizational structure explains the positions and official relationships
between the various individuals working in organization. It helps to understand and
organization better. It provides answers to the following question, who is the top
most official in an organization? Who are the departmental heads? What are their
functions? Who are the subordinate staffs in each department?
ORGANIZATIONAL CHART
Diagrammatic presentation of the organizational structure is what is known as an
Organizational chart. It shows the names, designations, and functions of the
personnel in an organization.
MERITS OF AN ORGANIZATION CHARTS
The merits of an organizational chart may be stated follows:
It shows the official positions if each individual in an organization. From the organization chart, it is possible to make out who the superior and
subordinates.
It gives identity to the personnel in an establishment. It helps an outsider to understand the different designation in an
organization.
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PRINCIPLES OF ORGANIZATIONAL STRUCTURE
A sound organizational structure should adhere to the following principles:
Objective:-The various activities performed in an organization should
help to attain the goal of the enterprise. The goal of each individual and
department must synchronize with that of the concern.
Division of work: - The total work of the enterprise should be divided
into identifiable functions like production, purchases, marketing, finance,
etc., for better performance and control. This leads to specialization.
Authority and Responsibility: - Authority is the official right of a
manger responsibility is the duty of a subordinate, to whom some work has
been assigned, to report to the superior on the work done.
Unityof direction: - Itmeans structure must not be rigid. It should be
capable of being adjusted according to the required in future.
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Simplicity: - The organization structure must not be a complicated one. It
should have only few levels of authority so that there is free flow of
communication between persons.
Flexibility: - The organization structure must not be rigid. It should be
capable of adjusted according to the required in future.
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ORGANIZATIONAL STUCTURE CHART FOR TTDC
CHAIRMAN-POLITICAL/OFFICE
MANAGING DIRECTOR
GENERAL MANAGER
ADMINISTRATION
GENERAL MANAGER
FINANCE
GENERAL MANAGER
ECO-TOURISM
MANAGRES
ADMINISTRATION/PURCHASE/ACCOUNTS/SYSTEM ANALYST/TOURS/PUBLIC
RELATIONS/PROJECT ENGINEER/TRANSPORT
ASSISTANT MANAGER
JUNIOR ASSISTANT
MANAGEMENT TRAINEE
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OFFICE LAYOUT
Office layout is the determination of the space requirement and the detailed
utilization of space in order to provide practical arrangement of the physical factors
considered necessary for the execution of the office work within reasonable cost.
OBJECTIVES OF OFFICE LAYOUT
o The space should be used to the greatest extend.o Service should be available where headed including power and telephone.o Good working conditions should be provided for everyone.o A Supervisor must be able to see the staff at work.o A Sense of belonging and loyalty to the working group should be furthered.o Communication and work flow should be facilitated.o The movement of clerks between clerks filing cabins etc. should be made
easy.
o Noisy and distracting operations between clerks should be segregated.
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AREA DESCRIPTION
The office of TTDCChennai is comfortable for the employees to work as the
company is situated in such a place that is it easily accessible by road. It is an open
office system but cabins are provided to the managers, assistants, staffs and
executives good artificial lighting is provided. The office is decorated so as to
provide a good atmosphere for the staff.
SAFETY PRECAUTIONS
Safety precautions if an office provides conditions which are conclusive to mental
concentration. Safety involves seeking that the premises and equipments which
are dangerous. Adequate fine existing wishers, equipment, are installed in each
floor of the office.
COMMUNICATION
In TTDC, the process of conveying information from one office to another is
through post by telephone by messenger services. The intercom is place at all
departments for the better communications between in different departments.
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OFFICE ENVIRONMENT
LIGHTING
Lighting is the most important physical conditions of the office. Without light
there is no sight. The principle function of an office is supply of information and
preservation of records. As such this function cannot be performed efficiently with
proper lighting inside the office.
There are two types of lighting:
ArtificialNatural
VENTILATION & TEMPERATURE
Proper ventilation is another important aspect of office management. Ventilation in
the office is the supply of clean and fresh air in the right quantity and the right
temperature and humidity.
There are some ventilation equipments in TTDC
Air coolers Air conditioning Exhaust fans
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INTERIOR DECORATION
Office is considered as an intermediary between the outsiders and the management.
The visitors form an opinion about the firm only by seeing the environment and the
interior appearance of the office room.
Aspects of interior decorations are
Coloring of walls. Pictures of tourist places. Maps of the places cover the Tamil Nadu. Floor covering, hangings, calendars.
SAFETY ARRANGEMENT
Most people one of the opinions that the office is a safe place to work when
compared with factory.
Some of the safety precautions used in the office,
First aid box. Fire exhaust.
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OFFICE EQUIPMENTS
Office machines and equipments have become an integral part of a modern office
while the human being can be described as brain behind all office activity adequate
and proper equipment and machines and tools with which office is carried out.
EQUIPMENTS IN TTDC ARE AS FOLLOWS:
Type Writer
Telephone
Xerox Machine
Fax Machine
Punching machine
Calculator
Computer
Tele printer
TYPE WRITER
Type Writer is the most commonly used equipments and best known office
machine. It enables the business man to produce better which one neat.
Duplication through carbon papers is made easier with the help of type writers that
with pens.
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TELEPHONE
Telephone is an instrument for faster communication of information. It is less
expensive also when compared with dictating, typing and dispatch of letter. It
helps personal contact and direct exchange of ideas and information and it is
convenient and speedy form of communication device.
In this modern world of satellite connections one can talk from one corner of
the world of another through telephone. It is also one of the most commonly used
office appliance.
XEROX MACHINE
Xerox machine helps to get exact copies of a document. It is an electrically
operated machine. Manual layout required is minimum several copies of a
document can be had very quickly with the help of the Xerox machine. Here no
chance of mistake being committed me the subject matter. The size of the copies
can be enlarged or reduced with the help of their machines.
FAX MACHINE
Fax machine is the fastest means of communication, the message being quickly
transmitted from one corner of the world to another. Each fax machine is assigned
with a member.
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A diagram or chart is inserted into the machine and when pressed the message
sent to the place to which it is intended to be communicated. Immediately with in
a second the exact of the message is reproduces at the other end.
PUNCHING MACHINE
This machine is used for punching the holes in the punch cards. Corresponding to
the information, this needs to be preferred. A punched cards machine may also be
fitted with a mark serving device. This allows for the holes to be punched
automatically corresponding with the pencil mark made on the cards.
CALCULATOR
This machine used in accounts departments for doing arithmetic operation to error
is human mistake may accrued when dealing with figures. These machines
contribute greatly to business efficiency by eliminating error. These machines can
perform four or five times faster than the work done by man.
COMPUTER
Computer is an electronic data processing machine keyboard; monitor system,
mouse and printer are the major parts of a computer. With the use of computer one
can do numeric and non-numeric data processing in a large scale and store same in
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it for future use. The data so processed in a large scale and store same in it for
future. The data so processed shall be printed and stored as a hard copy also. The
processed data shall be carried with case to other locations in a floppy/compact
disc.
TELEX OF TELE PRINTER
While telephone transmits the voice, telex transmits the written word. It is a
machine by which message can be sent to a distant place under the system at the
touch of the fingers. The message goes across the continent in seconds. The
message is printed in triplicate at both the message transmitted via this machine is
build by the portal departmental on bimonthly basic.
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CONCLUSION
Tamil Nadu Tourism Corporation, in its of 38 years, has come a long way
updated with latest technologies and services, TTDC is competition to many other
private organizations. This entity has exceeded expectations in various dimensions.
TTDC plays a crucial role in Tamil Nadu Tourism. It has been the back bone of
the states tourism department. TTDC has not only identified potential tourism
spots but also ventured in to potential type of tourism such as medical and eco
tourism. TTDC, by the day, has been developing new avenues for tourism.
With development, comes the responsibility of communication TTDC publicizes
its tours and packages using best medium available. Media is used broadly to
disseminate information. Broachers, leaflets, stickers and other such literatures are
published to advertise TTDC.
TTDC has always considered community development and responsibility. They
have associate themselves with several campaigns and have taken steps to provide
hygiene at tourist places. Campaigns like clean Marina, clean Mahabalipuram are
to name a few. They have also involved themselves in providing better services to
devotees to encourage more visitors.
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Awareness on social issues has also been a key field of involvement.
TTDC has always been Media savvy. The media has respected them and they
respect the media. The company has effectively used the various Mediums of
Media to communicate with the stake holders.
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OUTLOOK FOR THE FUTURE
TTDC has already taken steps to outsource the work of D category workmen in
hotels who already retired on VRS. This would improve the service standards in
hotel significantly. TTDC has also succeeded in franchising most of the hotels and
restaurant already approved by the government by making suitable and endowment
providing for reduction in the exhalation of franchise fee with the purchase of
additional boats, significant increase in boating sector is anticipated during the year
2008-09. It has also been proposed refurbish the bars of TTDC to augment the
income of bars.
TTDC has laid down emphasis in improving the maintenance standards in major
hotels and to improve the service standards by outsourcing the services in hotels.
Most of existing fleet of 20 coached has already been replaced with new high
tech coaches with air suspension and 50% of the fleet is air conditions.
With implementation of several refurbishment works such as Rooms, Bars,
purchase of boats and introduction of novel ventures, TTDC is anticipating
Significant increasing in profits during the year 2009-10.
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LEARNING EXPERIENCE
My experience at Tamil Nadu Tourism development Corporation was remarkable.
30 days in a service environment allowed me to observe, learn and mimic things. I
could observe the theory taught in class, giving me hands on experience. My
internship began with reading materials about the company. We were given house
journals, Annual reports and other publications of the company. Going through
journals gave me an idea of the change in style and other factors the publications
has gone through reading the website thoroughly gave me adequate information
about the company and keep me updated.
All in all, my relationship at TTDC was experimental. I have learnt a lot
from internship and hope to apply my learnings in practical life. It was a privilege
to work under Mr.N.RAVI, Public Relations Manager, TTDC. I would once again
like to thank him for allowing us intern at TTDC.
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TRAINEE OBSERVATION
The environment in TTDC was such that we felt as we were in the home and every
action we put forth was closely guided by the staff members. Now we feel
confident to work in any organization without hesitation.
The period spent on training was interesting and the officers in charge of
various sections of works were good to extend their full co-operation and explain
about the details of the work.
On conclusion, this training helped us to know about the activities of a concern
as well as the future prospects of company and job opportunities in corporate field.
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THREE YEARS ACHIEVEMENT OF TAMIL NADU TOURISM
Increase in arrival of tourists
The arrival of tourists that declined to 7.7% (335.18) in 2005 has increased steeply
to 21% (405.49) in 2006; in 2009 it further enhanced to 29.2% (524.00) and had
increased to 23.4% (646.58) in 2008. In Tamil Nadu Rs. 177.14 crore has been
spent for the development of tourist centers. Due to this, the arrival of international
tourists stands at the 2nd
position and the arrival of domestic tourists, stands at 3rd
position.
Increase in allocation of central government funds
Tourism developmental activities were undertaken by getting financial assistance
from the central government, of up to RS. 1,841.41 lakh in 2006-07, Rs. 2,748.91
lakh in 2007-08 and Rs. 3,223.05 lakh in 2008-09.
Tourism development from the state government assistance
Tourism developmental activities are being undertaken by getting financial
assistance from the state government of up to of Rs. 1,206.18 lakh in 2006-07, Rs.
1,212.14 lakh in 2007-08 and RS 1, 601.69 lakh in 2008-09.
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Tourism development in the Western Ghats section
For the development of tourist centers in Western Ghats section a sum of Rs. 45/-
lakhs in 2006-07 and Rs. 114.52 lakhs was allocated in 2007-08. In 2008-09, Rs.
80.00 lakhs was sanctioned and the works are being undertaken.
Development of tourist centers
For the development of lesser know tourist centers and district tourist centers a
sum of Rs. 192.95 lakhs was allocated and all the work has been completed.
During the year 2007-08 the allotment was increased to Rs. 233.65 lakh and Rs.
194.22 lakhs was sanctioned during 2008-09 and developmental activities are in
progress.
Uthagamandalam
(The Queen of Hill stations)
During the year 2006-07 a sum of Rs. 205.00 lakhs was allotted for tourism
development and works were completed. In 2007-08, Rs.306.25 lakhs has been
allotted and the works are in progress. Due to this uthagamandalam has become the
most attractive tourist hill station in India with all facilities.
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Four national awards for Tamil Nadu
Tamil Nadu tourism bagged three national awards for 2006 & 2007. For 2007-08
won one more National Award under Best Collateral Publicity.
Implementation of tourism
Development activities
From the beginning of the financial year 2005 till 2008, the tourism developmental
schemes numbering about 77 were implemented at the cost of Rs. 2,130.335 lakhs.
Training for the Tourist guides
A government order for imparting training to approximately 400 youth, who
graduated through Anna institute of management was issued and in the first phase
training was given to 184 graduates. In phase II, during 2007-08, 211 people
attended the training, of which 14 people were retired government officials.
Development of tourist centers
For the development of tourist centers in kanniyakumari, Madurai, Thanjavur,
Pulyancholai, Chettinad, Srirangam, Marina, Vellore Fort, Elagiri and
Kumbakonam, a sum of Rs4, 589/- lakhs has been allotted and the work is in
progress.
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Scheme for development of Village Tourism
Under the village tourism development schemed works to the extent of Rs.386.83
lakhs wre completed at kazhuguimalai, Theerthamalai, Thirukurungudi, Kurangani
and Thadiyankudisai. Funds amounting to Rs. 475.35 lakhs wre allocated during
the year 2007-08 underChettinadu Village Touism Development Scheme and the
works are in progress.
Increase in arrival of tourists
The arrival of tourists that declined to 7.7% (335.18) in 2005 has increased steeply
to 21% (405.49) in 2006; In 2009 it further enhanced to 29.2% (524.00) and had
increased to 23.4% (646.58) in 2008. In Tamil Nadu Rs. 177.14 crore has been
spent for the development of tourist centers. Due to this, the arrival of international
tourists stands at the 2nd position and the arrival of domestic tourists, stands of 3rd
position.
Sound and light show in Thanjavur Big Temple
works are likely to commence for implementing the Sound and Light show in the
Thanjavur Temple Complex at an estimated cost of Rs. 150.00 lakhs.
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Development of Kazhugumalai
For the development of kazhugumalai in Toothukudi District a sum of Rs. 61.68
lakhs has been sanctioned and the work is in progress.
Audio Guide Facilities
For the implementation of audio guide facilities in the world heritage monuments
sites like Thanjavur, Dharasuram and Gangaikonda Cholapuram, a sum of
Rs.61.46 lakhs has been sanctioned.
Production of short films
For Advertising about the important tourism centers of Tamil Nadu through the
domestic and international publicity campaign, short films on Navagraha Temples
and Arupadai Veedugal, Tourist Friendly Autos and Mamallapuram Monuments
have been produced.
Hand-Book on Jain Temples
A Hand-Book about Jain temples in Tamil Nadu was released for the first time.
Tourism advertisements and publicity Materials
To increase the number of tourists, Tourist information Handbooks, CDs and
Thematic Posters and Coffee Table Books were released at a cost of Rs. 55.00
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lakhs. Further, advertisements in dailies, weeklies and monthlies were also released
at a cost or Rs. 37.50 Crores.
Touch Screens
To facilitate immediate access regarding information relating to tourism, touch
screens have been installed by the Department of Tourism at various important
tourist centers at a cost of Rs. 9.91 lakhs.
News Letters
Releasing the importance of dissemination of information to the stakeholders, a
monthly newsletter is being brought out.
Tourist Friendly Campaign
Tamil Nadu tourism has embarked upon a novel programme called, Virunthinar
Potruthum, Virunthinar Potruthum for inculcating as high degree of
sophistication and practice for tourist friendly culture among stakeholders in the
state. The training programmers were conducted in Chennai, Dharmapuri, Salem,
Erode, Thanjavur, Thiruvarur, Nagapattinam, Villupuram, Vellore, Kancheepuram,
Cuddalore, Kanniyakumari, Madurai, Coimbatore, Thiruchurappalli and
Thirunelveli.
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Tourist friendly Auto-Rickshaw
Tourist friendly autos were launched in Chennai with 63, at Kanniyakumari with
18, at Thirunelveli with 28 and 7 at Madurai.
Mamallapuram Dance Festival
In the Mamallapuram Dance Festival held during the period from 27.12.2007 to
27.1.08 due importance was given to the classical arts and folk arts for the first
time. Around 2,200 foreigners enjoyed the festival paying the prescribed fees. In
the year 2008, Mamallapuram dance festival was named as Indian dance festival
held at mamallapuram from 25.12.2008 to 25.1.2009 onwards. Nearly, 4,683
foreigners enjoyed the festival paying the prescribed fees.
Concession for conversion of heritage buildings into hotels
A government order granting 10% subsidy (not exceeding 100 lakh) for converting
heritage buildings into hotels in Tamil Nadu has been issued.
Creation of new tourist offices
The Tourism Department has created four more tourist offices at karaikudi in
Sivaganga District, Vellore in Vellore District, Thiruvannamalai in
Thiruvannamalai District and Coimbatore in Coimbatore District.
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Filled-Up Postings Details
In Tamil Nadu Tourism and TTDC, Junior Assistants and Office Assistants
appointments were made on compassionate grounds.
Allotment of Vehicles
Tourism Department has allotted five vehicles for tourist offices Chennai,
Mamallapuram, Madurai, Thanjavur and Trichy.
Electronics and digital products
Laptops and Digital Cameras have been provided to the Tourist officers to keep
abreast with the latest development with the use of electronics.
Launching of Bed & Breakfast Scheme
Tamil Nadu Tourism launched the Bed & Breakfast scheme A Home Stay
Scheme.
Installation of Medical Tourism Desk
Tamil Nadu Tourism created a Medical Tourism Information Center at Tamil Nadu
Tourism Complex, Chennai-2.
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Purchase of new Boats
For the use of Boat Houses 68 new boats have been purchased at a cost of
Rs.30.00 lakhs.
Platinum and Gold cards
TTDC has launched the platinum and Gold Cards to attract tourists. Tourists can
avail up to 10% discount in room rents for three days at all Tamil Nadu Tourism
Hotels during the summer season 20% discount is offered.
Tamil Nadu Tourism website in Tamil version
TTDC has launched the Tamil version of the Tamil Nadu Tourism website for the
benefit of Tamils residing outside India.
Hop-On, Hop-Off Tour
TTDC launched the Hop-On, Hop-Off tour from Chennai to Mamallapuram and
for the Chennai City tour.
Financial Position of TTDC
The total revenue of TTDC for the year 2007-08 was at Rs. 59Cr and total revenue
for the year 2008-09 is estimated at Rs.69 Cr, enhanced 17%.
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Four National awards for Tamil Nadu
Tamil Nadu Tourism bagged Three National Awards for 2006&2007.For 2007-08
won one more National Award under Best Collateral Publicity.
INITIATIVE TAKEN BY TTDC IN PUBLIC PRIVATE PARTNERSHIP:
1. TTDC has entered in to an Agreement with a private sector company forestablishment of Adventure Sports at Island Grounds, Chennai, and at Boat
house, Mudaliarkuppam. Bunjee Run, Zorbing, Rock Climbing and
Trampoline have already been introduced at Island Grounds. Parasailing was
launched on 8th
July 2009 at Rain Drop Boat House, Mudaliarkuppam.
2. The India tourist, Anna Centenary and Industrial Fair 2009 was organizedthrough an Event Manager.
3. Summer fair was organized during May 2008 for the first time with PrivateEvent Manager fetching revenue of Rs.70 lakh.
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STEPS PROPOSED TO BE TAKEN FOR IMPROVEMENT OF
PERFOMANCE DURING 2009-10
1. 10 cottages at Hotel Tamil Nadu, Hosur, 16 Rooms at Krishnagiri, 12Cottages at Kanyakumari, 8 Cottages at Ooty, 19 Rooms at Thiruchendur,
11Rooms at Rameswaram and 29 Rooms at Coimbatore will be refurbished
at a cost of Rs.2.76 crore.
2. Green car parking facility will be provided at the rear side of Island Grounds(Manroe statue side) at a cost of Rs.45 lakh.
3. Bars at Ooty, Coimbatore and Rameswaram will be refurbished at a totalcost of Rs.72 lakh.
4. Four mini coaches will be replaced at accost of Rs.50 lakh.5. Additional Rooms to be constructed at Tiruchy and Thanjavur.
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BIBLOGRAPHY
WEBSITE
www.ttdconline.com
www.tamilnadutourism.org
www.google.com
www.deccanchronical.com
www.hindu.com
news.webindia123.com
BOOKS REFERRED
S.No NAME OF BOOKS AUTHOR
1 Office Management Dr. Radha, Kathiresan.
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