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1
About Us
Toyama New Industry Organization
(TONIO)
Director General of the Asia
Business Promotion Center
Yoshiaki Kamata
Served as Chief Representative
of Mitsui Hochiminh Office and
as EPA Advisor of JETRO (Japan
External Trade Organization)
Jakarta Office. Currently Director
General of the Asia Business
Promotion Center
Toyama Prefecture is proud to have developed one of the most advanced
industrial complexes along the Japan Sea coast, with a focus on electronic
components, machinery, and the metalworking and chemical industries.
Currently the prefecture accounts for a large share of the domestic market for
the aluminum, plastics, machinery manufacturing, and pharmaceutical
manufacturing industries.
With this industrial infrastructure as the backdrop, Toyama Prefecture
launched its Northwest Pacific Region Trade Center in October of 1993 in
order to promote economic exchange with the Asian region, particularly with
those countries along the Sea of Japan. In October of 2004 this organization
became part of the Toyama New Industry Organization and it was relaunched
as the Northwest Pacific Region Economic Center. In recent years there has
also been an increase in the number of Toyama based companies seeking to
expand their business to Southeast Asia, to countries such as Thailand and
Vietnam, and in April of 2018 the name of the center was changed to the Asia
Business Promotion Center in order to support economic exchanges with the
whole of the Asian region, exchanges which are set to increase ever more in
number going forward.
At the same time, all parts of the Tokai Hokuriku Expressway were opened
in 2008, the Port of Fushiki-Toyama was selected as the general hub port for
the Japan Sea coast in 2011, air services began between Toyama and Taipei
in 2012, the Hokuriku shinkansen began operations on March 14th of 2015,
and there has been major progress in infrastructure for land, sea, and air.
The Asia Business Promotion Center provides one-stop services for your
global development needs through our Toyama Prefecture overseas market
development support desk and our trade and investment consulting services
in order to support Toyama Prefecture companies expanding globally. We also
have a variety of other services such as subsidies for overseas market
development and e-mail newsletter services so please feel free to consult with
us. We hope to be of assistance.
Toyama: A Business Hub for the Northwest Pacific Region Toyama Prefecture is situated roughly in the middle of the Japanese archipelago. It takes around two to three
hours to reach Tokyo, Osaka, or Nagoya by rail from Toyama. The Hokuriku shinkansen began operations in March
of 2015, progress is being made on the development of air routes and sea routes to countries on the opposite side of
the Sea of Japan, and the prefecture has received attention as a business hub for the Northwest Pacific region.
This is a (partial) reproduction of the map created by Toyama Prefecture of the countries in the Northwest Pacific region/East Asia, commonly called “the inverted map.” (2012 情使 No. 238) The air and sea routes have been overlaid on the inverted map for greater convenience.
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1. Establishment of Consultation Desks for Overseas Development
1. Toyama Prefecture Overseas Market Development Support Desk
The Toyama Prefecture Overseas Market
Development Support Desk was established at
the center in fiscal year 2013 in order to
provide comprehensive support for overseas
market development to small to medium scale
companies in the prefecture with little overseas
experience. An international business advisor
with an abundance of practical experience in
overseas business was appointed to the support
desk and the desk now provides one-stop
services for a variety of consultations related
to overseas market development by companies
with a focus on the Asian region (appointments
required).
Additionally, this desk supports matching
with local companies through cooperation with
the Toyama Prefecture Overseas Business
Support Desks established in Taipei, Taiwan
and Bangkok, Thailand by Toyama Prefectural
Government.
International Business Advisor
Takatoshi Fukui
A former employee of the Itochu Corporation.
Fukui has about 30 years’ experience in
overseas market development and customer
development in a number of countries
including China, Thailand, Vietnam, and
Myanmar.
Toyama Prefecture Overseas Market Development Support Desk
Supported
Companies
Small to medium scale companies in the prefecture
with little experience in overseas business
Main Forms
of Support
・A variety of consultations for overseas market
development
・Support for finding promising companies for
overseas development and for formulating
overseas market development strategies
・Support for overseas client development
・Support for finding local business partners in
cooperation with our overseas business support
desks
Main Topics
for
Consultation
・Market development and import regulations in
China and Taiwan
・The handling of consumption taxes for exports to
Hong Kong
・Establishing local subsidiaries in Indonesia
・Legal issues in transactions with Thai companies
Toyama Prefecture Overseas Business Support Desks
◇Bangkok Business Support Desk (Established Dec. of 2012)
(The Hokuriku Bank, Ltd. Bangkok Representative Office)
23rd Floor, Unit 2314, Bhiraj Tower at EmQuatier,
689 Sukhumvit Road, North Klongton, Wattana, Bangkok
10110, Thailand
TEL: +66-2-261-8495
◇Taipei Business Support Desk (Established Jan. of 2013)
(JEC Management Consultant Co., Ltd. Taipei Office)
Room 4B14, Floor 4, No. 5, Section 5, Xinyi Road, Xinyi
District, Taipei City, Taiwan
TEL: +886-2-2725-5918
2. Trade and Investment Consulting Services
Advisors who have an abundance of practical
experience and specialized knowledge concerning
overseas trade and investments provide consultations
for companies in Toyama Prefecture (appointments
required).
Service Details These services handle more concrete consultations
such as labor law, tax system law, contract law,
and other laws as well as trading businesses and
the establishment of local subsidiaries for
companies planning to expand overseas or develop
overseas markets, thereby supporting the
business development of companies overseas.
Name Current Position Areas of Expertise
Fumiaki
Fujino
Executive Advisor of the
Asia Business Promotion
Center
China in general
Yoshiaki
Kamata
Director General of the
Asia Business Promotion
Center
Southeast Asia (mainly
Indonesia and Vietnam),
Korea
Kentaro
Inada
Lawyer of the Hoenzaka
Law Office China
Yutaka
Morioka
Professor of the Faculty
of Economics at the
University of Toyama
Russia (power and energy)
Toshikazu
Miyamoto
A managing partner of
the Miyamoto Foreign
Legal Consultant Office
Southeast Asia, Hong
Kong, Washington D.C.,
Europe, America
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2. Promotion of International Economic Exchange
1. The Toyama General Manufacturing Industry Trade Fair
Since 1999, the Northeast Asia Economic Exchange Expo
(NEAR) has been held with the aim of stimulating the economy
of the Northeast Asian region and supporting the expansion of
business opportunities for companies in and outside of Toyama
Prefecture. Beginning with the sixth expo in 2010, NEAR was
held concurrently with the Toyama Techno Fair, sponsored by
the Toyama Prefectural Machinery and Electronic Industries
Association, as the Toyama General Manufacturing Industry
Trade Fair. However, these two events were merged beginning
from the eighth expo onward (The Toyama General Manufacturing
Industry Trade Fair 2015). We are working to provide ever
more international business opportunities such as by arranging
Japanese companies and overseas companies in the same
venue.
Previous Trade Fair
Name The Toyama General Manufacturing Industry
Trade Fair 2017
Period Oct. 26 (Thu) – 28 (Sat), 2017 [3 days]
Venue Toyama Techno Hall
Programs
Keynote speeches, overseas investment
environment seminars, visits to Toyama
Prefecture companies, seminars and
manufacturer presentations, corporate business
sessions, businesses sessions with Japanese and
overseas buyers, corporate research rally,
manufacturing classroom, robot stage, special
presentation by JAXA, All-Japan Manufacturing
Industry Koma Taisen.
Exhibited
Items
IT, casting, metal processing, mold / pressing
tools, plastic, aluminum products, textiles,
pharmaceutical, chemicals, traditional crafts, food
processing, creative industry, retail, trading
company, government administration office,
schools, etc.
Number of
Exhibitors
440 companies/organizations
Overseas: 150 companies/organizations
Japanese: 290 companies/organizations
Number of
Visitors
24,566 total visitors
(15,722 from companies,
1,965 students and children,
6,879 from the general public)
Number of
Business
Talks
Current trade fair (2017)....5,148 ←All-time high
Previous trade fair (2015)....4,354
Two trade fairs ago (2012)...1,541
Breakdown of overseas exhibitors by country/region
China 103 India 2
Taiwan 16 The Philippines 1
Mongolia 9 Thailand 1
Korea 4 Hong Kong (new) 1
Russia 4 Myanmar (new) 1
USA 4 Asia-Japan Centre 1
Vietnam 3 Total 150
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Results from Questionnaires Given to Overseas Exhibitors
Purpose for Exhibiting (Multiple Responses Allowed)
Overseas Exhibitor Testimonials Overall Attendance Satisfaction
_ _
Results from Questionnaires Given to Visitors
Purpose for Visiting (Answers collected from 316 visitors from companies) (Multiple Responses Allowed)
Visitor Testimonials Level of Satisfaction
_
_
1.7
2.2
7.7
9.9
22.7
24.9
30.9
0 5 10 15 20 25 30 35
Other
Create Sales Hubs
Product/Technology PR
Collecting Market Information
Searching for Partner Companies (e.g. Agents)
Corporate PR for Students
Business Talks / Expansion of Markets
28
212
21
2233
40
40
133
0 20 40 60 80 100 120 140
Other
To Listen to the Overseas Investment Environment…
To Listen to the Seminars/Manufacturer PresentationsSee the Latest Technology
For Business Talks
Collecting Information for Business TalksFor Learning or Research
Participating in/Watching the Koma Match
Collecting Information on Companies/Products
(People)
I was satisfied in finding promising products.
I was very grateful for the responses and support of the staff.
I felt the sophistication of those attending. I was also inspired by
the sincerity towards manufacturing. I hope that it continues and
expands in the future.
I’m glad that I was able to see concretely and learn
about the items being produced by companies.
I was surprised that there are many companies exhibiting
from Japan and abroad.
Seeing the conveyer companies, I felt like in the future we won’t
need people anymore. The technology is amazing.
Very
satsified …
Satisfied 43.6%
Neutral41.0%
Somehow
dissatisfied
7.7%
Dissatisfied
0%
Satisfied
31.4%
Somehow
satisfied
50.4%
Neither
15.6%
Somehow
dissatsified
0.7%
Dissatsfied
0.4%No entry
1.6%
(%)
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3. Support for Overseas Market Development
1. Overseas Market Development Challenge Support Project ―The Toyama Small and Medium Scale Company Challenge Fund Project―
We provide assistance for exhibiting at overseas trade
fairs and for on-site market research in order to support
market development for small to medium scale companies
in Toyama Prefecture (No. of companies selected in 2017: 9).
Target
Companies Small to medium scale businesses in
the prefecture
Subsidy
Amount A maximum of ¥500,000
(assistance rate of 1/3 or less)
Target
Activities
The following activities for efforts at
exhibiting at foreign trade fairs and
expos, market research, PR, and
overseas marketing
①Exhibiting at expos, trade fairs, or
business sessions
②Activities related to market
research
②Activities related to PR
2. Organizing Business Sessions with Buyers
Toyama Prefecture, Gifu Prefecture, and Nagano Prefecture cooperate
to hold business sessions where they invite overseas buyers.
Overview of the FY 2017 Sessions
Schedule: July 27th, 2017 (Thursday)
Business Fields: Foodstuffs, traditional crafts, daily necessities, etc.
Participating Buyers: A total of 15 companies
from China, Taiwan/Hong Kong, Singapore, Malaysia,
Thailand, Vietnam, the US (Hawaii), and France.
Number of Companies Participating from Toyama Prefecture: 25
(Number of Companies Participating from the 3 Prefectures: 111)
3. Sending Economic Exchange Missions
We send missions consisting of representatives from
companies in Toyama Prefecture in order to provide
opportunities directly leading to international business
expansion through the collection of the newest
information related to market trends and the investment
environment in the Asian region and through visit to
and exchanges with local governments and companies.
Previous Destinations
2005 Dalian (Liaoning Province),
Qingdao (Shandong Province)
2006 Shanghai, Suzhou (Jiangsu Province),
Hangzhou (Zhejiang Province)
2007 Shanghai
2008 Shanghai, Wuxi (Jiangsu Province),
Wuhan (Hubei Province)
2009 Tianjin, Dalian (Liaoning Province),
Yantai (Shandong Province)
2010 Chengdu (Sichuan Province), Chongqing, Shanghai
2011 Harbin (Heilongjiang Province), Changchun and the
Yanbian Korean Autonomous Prefecture (Jilin Province)
2012 Taipei and Taichung in Taiwan
2013 Shanghai, Nanjing and Suzhou (Jiangsu Province),
Hefei (Anhui Province), Changsha (Hunan Province)
2014 Dalian and Shenyang (Liaoning Province)
2015 Myanmar (Yangon), Vietnam (Hochiminh), Singapore
2016 Shanghai, Chongqing
2017 Thailand (Bangkok, Chonburi, Rayong
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4. Seminars and Lecturer Dispatches
1. Seminars on China
We hold seminars in order to deepen understanding
of the Asian region such as China and to create
opportunities to exchange information among
companies, organizations, individuals, and research
institutions in Toyama Prefecture.
Overview
Date and
Time Once a month for two hours
Location Toyama New Industry Organization (TONIO)
Conference Room in the Technological
Exchange Building
Details
Fumiaki Fujino, Executive Advisor of the Asia
Business Promotion Center, will present the
latest topics on the Asian region including
China, such as socio-economic conditions and
political trends, and participants can freely
exchange opinions.
Capacity About 20
2. Sending Lecturers on Request
We send our director general and advisors to deliver
lecturers in response to the requests of companies and
organizations in Toyama Prefecture.
5. Providing Overseas Business Information
1. “Asian Economics Journal” (formerly the “Northwest Pacific Region Economic Journal”)
We publish a business information journal about the
Asian region where our advisors and outside experts provide
the latest in business information.
Issue No. 98 (March 2018)
Feature
Articles
・A New World Order ―China Ascendant―
・The Current State of the Thai Economy
and Investment Conditions
Series ・Overseas news
2. Email Newsletter “Biweekly”
Every other week we send out our email newsletter,
“Biweekly,” with information about business related
events and the latest information about overseas
economies (free to register).
3. Surveying Companies that are Expanding
Overseas from Toyama Prefecture
We carry out a survey every other year on the state
of overseas business expansions of companies operating
in Toyama Prefecture.
Overseas Offices of Toyama Prefecture-based Companies (Asia/Far Eastern Russia)
Philippines
Kawabata Co. Ltd.
Sankyo Tateyama
Sanko Gosei
Nachi-Fujikoshi
YKK
Malaysia
Kawakita Corporation
Kokando
Sato Kogyo
Daiken Corporation
Tateyama Kagaku Group
Nippon Electronics Service
Nachi-Fujikoshi
Hokuriku Electric Industry
YKK
Vietnam
Astee Horie
INTEC
Kaisuimaren
Kachiboshi Industry
Kanamori Industries
Kuratani
Kuroda Kagaku
Cosel
Sansho MEC
Sansho Giken
GRN
Japan Flower Corporation
Tanaka Seimitsu Kogyo
TSK Corporation
Toyo Electric Control
NAGAE Ltd.
Nippon Carbide Industries
Hizima Seikei
Finecs
Nachi-Fujikoshi
Hokupere
Hokuriku Aluminium
Hokuriku Techno
Masuoka
YKK
Thailand
Asahi Industry
Alsys
Uogishi Seiki Interactive Corpration
Usui Engineering Works
NIC Autotec
Kazumi Seisakusyo
Kawabata Co. Ltd.
Kurotani Corporation
Kojin
Komatsu NTC
Sato Kogyo
Sankyo Tateyama
Sanko Gosei
JEC Management Consultant
Sugino Machine
Sukeno
Takagi Seiko Corporation
Takano Giken
Takeuchi Press Industries
Tateyama Kagaku Group
Tanaka Seimitsu Kogyo
Tsune Seiki
Terashima Kenma Kogyo
Tentakaku
Toho Industrial
Tonami Holdings
Toyox
Nippon Carbide Industries
Nippon SEC
Japan Resistor Mfg.
Fineplas
Fugen Corporation
Nachi-Fujikoshi
Fuji Pharma
Plako
Hokuriku Bank
Hokuriku Techno
Hokuriku Electric Industry
Horikawa Factory
Matsumura Mold & Pattern
Reliance
YKK
Sri Lanka
YKK
This map is compiled by Asia Business Promotion Center based on the “Survey on the state of overseas business expansion of
companies operating in Toyama Prefecture” (as of March 2018) and corporate websites.
Asahi Printing China
Kokando Dalian Shanghai East China (except Shanghai) South China
Sato Kogyo Komatsu NTC INTEC Asahi Industry (Shaoxing) Kawasho (Fuzhou)
Sanko Gosei Sakae Kinran Corporation Oyabe Seiki Kawada Knit (Ningbo) Kitanihon Pharmaceutical (Guangzhou)
GRN COM Kaisuimaren Kuratani (Suzhou) Kuroda Kagaku (Guangzhou, Shenzhen)
NiX Diamond Engineering Kanamori Industries Kuroda Kagaku (Suzhou) Sankyo Tateyama (Foshan)
Sugino Machine Takagi Seiko Corporation Cosel Cosel (Wuxi) Sanko Gosei (Dongguan)
Daiken Corporation Toyo Electric Control Goldwin Sansho MEC (Changzhou) Sansho Giken (Zhuhai)
Finecs Tonami Holdings Komatsu NTC GRN (Suzhou) Sugino Machine (Guangzhou)
Nachi-Fujikoshi Toyox San-Etsu Metals Sugino Machine (Changshu) Daiki Corporation (Shenzhen)
Hokuriku Bank Fushiki Kairiku Unso Sankyo Tateyama Daiken Corporation (Yuyao） Takagi Seiko Corporation (Foshan)
Hokuriku Electric Industry Hokuriku Bank Sanko Gosei Pacific Rundum (Pinghu) Toyox (Guangzhou)
YKK Matsumura Mold & Pattern JEC Management Consultant Nippon Carbide Industries Hayamizu Hatsujo (Zhuhai)
Myanmar Richell Corporation Sugino Machine (Hangzhou) Fineplas (Huizhou)
Arche Information Lin-International Sukeno Harihara Kagu (Hangzhou) Nachi-Fujikoshi (Dongguan)
Kawabata Co. Ltd. YKK Daiken Corporation Fineplas (Suzhou) Hokuriku Electric Industry
Sato Kogyo Northeast China (except Dalian) Takagi Seiko Corporation Nachi-Fujikoshi (Dongguan, Shenzhen)
Himeno Precision Works Harihara Kagu (Shenyang) Chubu Koei (Zhangjiagang) Richell Corporation
YKK Hokuriku STR Cooperative Tentakaku Hokuriku Electric Industry (Foshan, Dongguan)
Bangladesh (Yingkou) Tonami Holdings (Wuxi) YKK (Xiamen, Guangzhou, Huizhou,
YKK YKK (Dandong, Changchun) Toyox Richell Corporation (Kunshan) Shenzhen, Jinjiang, Shantou,
India North China Japan Resistor Mfg. YKK（Yancheng, Wenzhou, Dongguan, Zhongshan, Fuzhou)
Komatsu NTC Kyowa Seisakusho (Tsingtao) Hayamizu Hatsujo Hangzhou, Pinghu, Wuxi) Hong Kong SAR, Macau SAR
Sanko Gosei Kuroda Kagaku (Tianjin) Finecs Kanamori Industries
Sugino Machine Goldwin (Beijing) Nachi-Fujikoshi Kawakita Corporation
Tanaka Seimitsu Kogyo Sankyo Tateyama (Tianjin) Hokuriku Bank Kuratani
Nippon Carbide Industries Sankei Net (Tsingtao) Hokuriku Electric Industry Kuroda Kagaku
Nachi-Fujikoshi Sanko Gosei (Tianjin) Maruwa Chemical Central China Kokando
YKK Sugino Machine (Tianjin) Richell Corporation INTEC (Wuhan) Cosel
Bhutan Sukeno (Beijing) YKK Daito Pharmaceutical (Hefei) Takagi Seiko Corporation
Marushin Shitaka Construction Beans Creative Directions (Beijing) Takagi Seiko Corporation Tateyama Kagaku Group
Nepal Hokuriku Electric Industry (Tianjin) Southwest China (Wuhan) Tentakaku
Marushin Shitaka Construction YKK (Weihai, Shijiazhuang, YKK (Chengdu) Chuetsu Metal Works (Wuhan) Hokuriku Electric Industry
Pakistan Yantai, Jinan, Tsingtao, Tentakaku (Wuhan) Richell Corporation
YKK Tianjin, Zhengzhou, Beijing) YKK (Hefei, Nanchang, Wuhan) YKK
Asia Business Promotion Center
527 Takata, Toyama-shi, Toyama, Japan, 930-0866 TEL: +81-76-432-1321 FAX: +81-76-432-1326 E-mail: [email protected] URL: http://www.near21.jp/ Published Nov. 2018
Russian Far East
Fushiki Kairiku Unso
YKK
South Korea
Kokando
Sansho MEC
Nachi-Fujikoshi
Richell Corporation
YKK
Taiwan
San-Etsu Metals
Sankyo Tateyama
JEC Management Consultant
Takaoka MEG
Tentakaku
Toa Denko
Nachi-Fujikoshi
Hokuriku Electric Industry
YKK
Cambodia
Sato Kogyo
JEC Management Consultant Taiwa Seiki Corporation
YKK
Indonesia
Kawakita Corporation Kojin
Sanko Gosei NiX
Sugino Machine Daiken Corporation
Takagi Seiko Corporation Chuetsu Metal Works
Toyox Nippon Carbide Industries
Hayamizu Hatsujo Vinyframe
Nachi-Fujikoshi Hokuriku Techno
YKK
Singapore
