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“ABOVE BOARD”

Date post: 20-Jan-2016
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“ABOVE BOARD”. TRADING LEGAL TIMBER DVD PROJECT. Aim of the DVD communication project. To present the business case to timber company managers to increase trade in legal timber and curb illegal trade. To influence business2business practice particularly in the far East and USA. - PowerPoint PPT Presentation
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“ABOVE BOARD” TRADING LEGAL TIMBER DVD PROJECT
Transcript
Page 1: “ABOVE BOARD”

“ABOVE BOARD”TRADING LEGAL TIMBER

DVD PROJECT

Page 2: “ABOVE BOARD”

Aim of the DVDcommunication project

• To present the business case to timber company managers to increase trade in legal timber and curb illegal trade.

• To influence business2business practice particularly in the far East and USA.

Page 3: “ABOVE BOARD”

Aim of the DVDcommunication project

• To illustrate the changing market trend toward legal timber procurement as a result of environmental NGO pressure, Consumer country government legislation changes, and consumer demand.

• To visualise the legal trading message.

Page 4: “ABOVE BOARD”

FORMAT

• Not a documentary but rather a pithy 14 minute series of messages for meetings & communications between timber industry companies.

Page 5: “ABOVE BOARD”

PRODUCTION

• UK Production translated into French, German, Dutch, Spanish and Japanese

• A special version for Far East Russia for producers exporting to China

• Specially targeted in-country production for China

Page 6: “ABOVE BOARD”

DISTRIBUTION

Available free (in coming months) for users particularly:

• Timber companies and industry supply chains • Timber trade federations • Environmental and Educational Institutions• NGOs

Contact [email protected] for copies.

Page 7: “ABOVE BOARD”

POSSIBLE FUTURE OPTIONS

• Television adverts (<1 minute) for legal timber

• Television documentary (60 minutes) to examine in more depth the issues around illegal logging


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