“ABOVE BOARD”TRADING LEGAL TIMBER
DVD PROJECT
Aim of the DVDcommunication project
• To present the business case to timber company managers to increase trade in legal timber and curb illegal trade.
• To influence business2business practice particularly in the far East and USA.
Aim of the DVDcommunication project
• To illustrate the changing market trend toward legal timber procurement as a result of environmental NGO pressure, Consumer country government legislation changes, and consumer demand.
• To visualise the legal trading message.
FORMAT
• Not a documentary but rather a pithy 14 minute series of messages for meetings & communications between timber industry companies.
PRODUCTION
• UK Production translated into French, German, Dutch, Spanish and Japanese
• A special version for Far East Russia for producers exporting to China
• Specially targeted in-country production for China
DISTRIBUTION
Available free (in coming months) for users particularly:
• Timber companies and industry supply chains • Timber trade federations • Environmental and Educational Institutions• NGOs
Contact [email protected] for copies.
POSSIBLE FUTURE OPTIONS
• Television adverts (<1 minute) for legal timber
• Television documentary (60 minutes) to examine in more depth the issues around illegal logging