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ABRO Newsletter Vol5Issue4-1.indd

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Page 1: ABRO Newsletter Vol5Issue4-1.indd

ABRO Newslett er Volume 5 Issue 4 Fall 2011

1

Peter Baranay, President of ABRO, and William Mansfi eld, ABRO’s Director of Intellectual Property, attended the recent 2011 International Law Enforcement Intellectual Property Crime Con-ference held in Madrid, Spain September 20th to 22nd.

The conference was co-hosted by multi-national police agen-cies INTERPOL and EUROPOL as well as the Cuerpo Nacional de Policia of Spain. The theme of the conference was “Transforming Re-gional Success into Global Action”. Police and enforcement agencies

from around the world sent repre-sentatives to the conference.

ABRO took the opportunity of the conference to strengthen its re-

ABRO Meets with Chinese Anti-Counterfeit Offi cials in Spain

Continued on page 2

Friends gather at the 2011 Interna onal Law Enforcement IP Crime Conference. (From le to right) Mr. Kevin Sun - President of Sunfaith China Limited; Mr. Li Qunying – Director, Intellectual Property Division, Department of Policy and Legal Aff airs, General Administra on of Customs; Mr. William Mansfi eld – Director of Intellectual Property, ABRO; Mr. Gao Feng – Deputy Director, Eco-nomic Crime Inves ga on Department, Ministry of Public Security; Mr. Peter Baranay – President, ABRO; Mr. Liu Ji Qing, Senior A orney with Deheng Law Firm

“It was a pleasure to host the Chinese delegation and share a slice of classical Spanish architecture, cuisine and entertainment with them.” —Peter Baranay President, ABRO

ABRO strengthens the connections with Chinese Offi cials at the International Law Enforcement Conference in Madrid, Spain

ABRO A ends Europol Conference in Spain .................. 1-2

AAPEX TradeshowLas Vegas ..................................... 3

The 2011 MIMS Showin Moscow, Russia ....................... 4

ABRO’s Grease FactoryUp and Running Again ................. 4

Visit to Strongline Autoparts in Dublin, Ireland ........ 5

Technical P and DL Products, England ............ 5

Toolex Design s.r.o.Czech Republic ............................. 5

SIA’ 2011 Motor ShowUkraine ........................................ 6

Meet ABRO’s Warehouse Staff .......................... 6

ABRO’sIndia-Russia Connec on .............. 7

Bosnia and HerzegovinaVisit to Avan .............................. 7

Counterfeit Update ...................... 8

Pinturas MegaluxArgen na ..................................... 9

Armando GodoyPuerto Rico .................................. 9

New Branch Opensin Hermosillo, Mexico .................. 9

ABRO WarehouseNew Arrivals .............................. 10

Let’s Share Ideas:

RussiaAutomo ve Calendar ................. 11

Dominican RepublicRadio Spot ................................. 11Meet ABRO’s Staff Rex Miller ................................... 11

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

lationship with key Chinese government offi cials by hosting an exciting dinner event.

The event was held at the Palacio De Fernan Nunez, a 19th century palace and former home of Duke Fernan Nunez. Much of this royal residence is closed to the public, but was open to the friends of ABRO the night of the event for a catered multi-course meal of tradi-tional Spanish delicacies.

The guests were entertained during the evening by professional Flamenco dancers. The dancers displayed three different interpretations of this traditional Spanish dance style over the course of the evening.

“I think everyone had a great time” said Peter Baranay after the event. “It was a pleasure to host the Chinese delegation and share a slice of classical Span-ish architecture, cuisine and entertainment with them.”

ABRO meets with Chinese Anti-Counterfeit Offi cials in Spain Continued from page 1

EUROPOL CONFERENCE INFO:h ps://www.europol.europa.eu/content/event/interna onal-law-enforcement-intellectual-property-crime-conference-981

Photo 1:Mr. Li Qunying, Mr. Liu Ji Qing, Mr. Peter Baranay and Mr. Gao Feng

Photo 2:Mr. William Mansfi eld and Mr. Gao Feng

ABRO representa ves, a orneys and inves gators in China and key Chinese government offi cials gather together to share a pleasant evening while a ending an interna onal an -counterfei ng conference in Madrid, Spain recently.

1

2

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

The AAPEX Show is quickly approaching. We have many activities planned to help make this a suc-cessful and pleasurable event for all. Please read the ABRO info sheet fi lled with many tips for the show.

Please let us know that you are coming and we look forward to see you at the ABRO Booth #4271!

BOOTH LOCATIONUpper Level, Number 4271

More information: www.aapexshow.com

TICKET

VISA

HOTEL

EVENTS

NOVEMBER 1-3, 2011Sands Expo Center, Las Vegas, Nevada USA

Register for your AAPEXshow cket online here: or purchase your cket on-site at the AAPEX Interna onal Registra on, located outside the Center for Interna onal Commerce in the Lower Lobby of the Sands Expo & Conven on Center.

Please contact the ABRO team [email protected] if you need any assistance with documents such as visa applica ons or le ers of invita on.

Before making hotel reserva ons, please check with your ABRO sales staff for special rates atthe “ABRO Hotel” caesarspalace.com

Please let your ABRO sales staff know if you plan to a end any of the ABRO evening events.This helps us to plan ahead.

TICKET

Checklist for AAPEX Visitors

id th

Official AAPEX Exhibitor:

ABRO Industries, Inc.

(+1) 574-232-8289

[email protected]

www.abro.com

We Are Exhibiting in Booth #4271 During AAPEX at the

Sands Expo Center and We Want To See You There!

You don’t want to miss the automotive event of the year! If you haven’t

registered, click here and register today for your badge of admission for

$25.00. After October 17th the price will increase to $75.00.

Be sure to visit ABRO at AAPEX Booth #4271 in Las Vegas, NV

November 1-3, 2011, where we will have our sales team ready to

meet with you.

The AAPEX Show in Las Vegas offers a great platform for our entire

network of ABRO distributors worldwide to get together and share

ideas on how to expand their business in their respective markets.

There is no finer venue for this purpose than the AAPEX Show as it is

a great place to meet with the ABRO management team to discuss

specific sales strategies to help enhance the sales of our ABRO products

around the world.

Furthermore, every year a number of new ABRO products are introduced

at the AAPEX Show which adds further line extension to our already

expanded ABRO product range that helps stimulate new business.

ABRO Industries welcomes the innovative ideas that are presented by

our customers attending the show and it is a great opportunity for our

ABRO distributors to get together and share dynamic and energizing

ideas on how to best ABROnize the world!

Also, it is a great forum for our ABRO distributors to meet with many

of our ABRO suppliers who attend the show which allows everyone to

exchange ideas to help overcome many of the challenges that all our

ABRO distributors face on a daily basis in their local markets. Every

year ABRO makes a strong commitment to ensure that your time at

the AAPEX Show is most productive and attendance at the show helps

foster a stronger relationship among the many ABRO family members

who attend this wonderful event. We at ABRO look forward to seeing

you at the AAPEX Show in Las Vegas this year!

Register now and join us for the aftermarket’s biggest and best product

and educational opportunity event of the year! Remember two great

shows – AAPEX and SEMA – for the price of one badge and don’t forget

to visit us in Booth #4271.

Badge details: If you register by October 11 (U.S. only), you will receive your badge,

badge holder and lanyard in the mail. International visitors must register by

September 17 to receive their badge in the mail. You must click on the links

provided in this invitation to qualify for the discounted rates.

NOVEMBER 1-3

TUESDAY - THURSDAY

SANDS EXPO CENTER

LAS VEGAS, NV 2011

REGISTER NOW!

PRINTINFO SHEET

CLICK HERE FOR GREAT SAVINGS ON HOTELS,RESTAURANTS & EVENTS:http://www.aapexshow.com/aapex2011/public/Content.

aspx?ID=2502&sortMenu=102005

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

The 2011 MIMS Show in Moscow

This year the ABRO products were organized by category in new, illuminated display cases.

Julie Khmelevskaya, Vadim Polyakov, Denis Zakharov, Igor Zorin, Eugene Yakovlev, Oleg Kunakov, Mike Molnar, Andrey Ganzha, Alexander S llman

This August Mike Molnar traveled again to Moscow for the annual MIMS (Moscow International Motor Show). Owner of JSC Himavtoprom, Igor Zorin, once again orga-nized a spectacular booth with the help of Denis Zakharov. This show was very im-portant for the launching of ABRO’s new premium line of products for Russia called “ABRO PLATINUM”. ABRO is now com-mitted into reaching out to the premium per-formance market in Russia. The quality of the packaging and the product itself will be held to the highest standards in the industry. Representatives from ABRO-DV (Vladivo-stok), NPTK Krepost (St. Petersburg), and Albionex (Rostov) were also in attendance. ABRO business in Russia is on pace to break last year’s record sales numbers!

ABRO’s Grease Factory Back in BusinessFactory Bouncing Back From Devasta ng FireABRO’s grease factory, located on the east coast of the U.S.A., has bounced back at a new produc on loca on a er its factory was destroyed this summer in a mul mil-lion-dollar blaze.The factory’s 35 employees never missed a paycheck and they are temporarily opera ng out of a leased factory.Plans to rebuild and maybe even expand in the near future are in the works.

Demoli on work at the site of ABRO’s grease factory which was destroyed by a fi re.

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

Technical P and DL ProductsTechnical P is run by Tony Huck in England. Tony is managing ABRO’s distributors in England, Ireland, Spain, and Portugal. In September, Mike Molnar met with Tony in England to have a mee ng with ABRO’s English distributor, DL Products. At-tending this mee ng from DL Products was General Manager, Paul Kingston and President, Lau-rence Hart. The main topic that was discussed was how to in-crease sales in 2012. Ideas that were covered in-cluded: logis cs, new products, and marke ng. We are confi dent that 2012 will be ABRO’s most suc-cessful year ever in England!

Dublin, IrelandVice President, Tim Demarais, be-

came the fi rst ABRO executive to visit the Emerald Isle. In September, Mr. Demarais met with Strongline Auto Parts in Dublin, Ireland who has been our authorized ABRO distributor in Ireland the past fi ve years.

Mr. Demarais was very impressed with the personnel and organized fa-cilities of Strongline Auto Parts as their central headquarters and warehouse in Dublin does an excellent job in servic-ing the entire country.

Strongline is fi rmly committed to ABROnizing the Irish market and over the years, we have seen steady growth with our ABRO business in Ireland de-spite the downturn in the worldwide economy. Mr. Demarais met with Managing Director, David MacNeaney and Sales Director, Paul Warren, who are most interested in increasing the sales of ABRO products in 2012. New ABRO products were discussed with Mr. MacNeaney and Mr. Warren.

Strongline Auto Parts is doing an excellent job in handling the entire range of ABRO products and we are quite confi dent our ABRO product line is in “strong hands” with Strongline!

England

Czech Republic – Toolex Design s.r.o.

Paul Warren, Tim Demarais and David MacNeaney

The Strongline Autoparts building, located in Dublin, Ireland

In October, Mike Molnar traveled to Prague in the Czech Republic to visit with Toolex Design who is ABRO Industries’ newest distributor. They are in the process of establishing their ABRO business in the Czech Republic, Slovakia, Po-land, and Hungary. They have been aggressively studying the market and making contacts. One of the most important aspects of business in the European Union is documentation and certifi cation. Toolex Design has invested their time and money into this part of the business. Veronika Mitrofanova has been an integral part of managing this very big project of collecting all of this information.

They have these offi cial documents for over 100 ABRO products:• European MSDS • Translations/Symbols (stickers for each product)• Technical Inspections • Aerosol Inspections • Offi cial Registration of REACH

• Offi cial Registration of Europe-an Chemical Association (ECHA)• Offi cial Registration of Czech Chemical Association (CHLAP)• EKO-KOM. (packaging reg-istration with the European Com-mission in Brussels)

ABRO has not concentrated on these particular markets in the past. With Toolex Design’s owner, Yury Senkevich, we believe that the potential business is a huge opportunity.

Laurence Hart, Mike Molnar with Paul Kingston and Tony Huck during their recent mee ng in London, England.

Veronika Mitrofanova, Mike Molnar and Yury Senkevich during a mee ng in Prague.

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

SIA’2011 Motor Show Ukraine

This May, AMT-28 once again par cipated in the annual SIA Motor Show in Kiev, Ukraine. At this year’s show, AMT-28 received an award for displaying a large range of products of high quality.

Mike Molnar met with AMT-28 in Dnepropetrovsk, Ukraine this September. They visited the warehouses which con nue to expand in order to be able to hold the large volume of inventory that they need to have to supply their market. They also had mee ngs at the AMT-28 headquarters to discuss what has been accomplished in 2011 so far, and to establish some new goals for 2012. Business in Ukraine is up from last year and there is defi nitely a commitment to con nued growth.

Natasha and Yuriy Rabinovich with models at the ABRO booth during the 2011 SIA Show in Ukraine.

Mike Molnar, Yuriy and Natasha Rabinovich and Dmitriy Poch n.

Award for High Quality products displayed at the 2011 SIA Show in Ukraine.

Meet ABRO’s Warehouse Staff At the ABRO warehouse, Chief Mainte-nance Technician, Tim Nixon stands ready to keep all vehicles and machines working so that the warehouse staff can get your orders delivered on time.

Now armed with a new air compressor, Tim can tackle any job that comes up. Here he is seen fi xing a damaged forklift. Being able to repair things like a forklift in-house not only saves money, but also means that less time is taken away from the warehouse’s mission of delivering product to our distributors.

Tim Nixon is repairing a forkli at ABRO’s warehouse.

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

This September, ABRO salesman, Mike Molnar and Russian distributor Eugeny Yakovlev (ABRO-DV) trav-eled to New Delhi, India. They met with Ajit Gupta from Sunrise Industries to discuss ABRO business in each other’s markets. Many ideas were discussed in Mr. Gupta’s new high rise offi ce.

New products were intro-duced and selling strategies were shared. Both of these successful distributors are looking at ways to invest more into the ABRO name as they understand the huge potential for continued growth in their

ABRO salesman Mike Mol-nar recently visited AVANTI in Sarajevo, Bosnia and Her-zegovina. Sales this year are expected to be up at least 10%! Much time was spent on devel-oping the business strategy for 2012 that will allow AVAN-TI to continue their growth. AVANTI is in the process of opening up two additional re-tail outlets for ABRO products in Sarajevo. These stores will open their doors for business in the middle of October.

ABRO’s India-Russia Connection

Bosnia and Herzegovina - AVANTI

Irmin Abhaspahic, Mike Molnar and Jasmin Abhaspahic at one of AVANTI’s stores.

Eugeny Yakovlev, Mike Molnar and Ajit Gupta in New Delhi, India.

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

EGYPT STILL OFF LIMITS TO FAKESA counterfeiter in Cairo got a big surprise as he waited for a 40-foot container of counterfeit “ABRO” Epoxy Steel to be unloaded from a cargo ship – he was already busted! ABRO’s worldwide network of inves gators had iden fi ed the fakes as they le China and kept track of them while they traveled around the world. Upon their arrival in Egypt, government authori es swooped in immediately and seized possession of the illegal merchandise. This has no doubt cost the counterfeiter dearly and se-verely disrupted his illicit sales network. But this counterfeiter should be used to that by now.This makes the second me that ABRO has been able to arrange for a police raid resul ng in the seizure of the illicit “ABRO” goods des ned for this par cular counterfeiter. Because of the fact that he is a documented repeat off ender, it is expected that he will face enhanced penal es for his crime. So besides the destruc on of the fakes, he will probably also have to pay a fi ne that could easily top US$10,000 as well as losing his import license.“I think many counterfeiters thought they had a period of rela ve safety a er the recent government shake-up in Egypt” said ABRO President, Peter Baranay. “They probably fi gured that all the changes in who was running what agency would prevent us from being able to move quickly to intercept their illegal ac ons. But (Director of Intellectual Property) William Mansfi eld was back in Cairo only a week or two a er the revolu on and we never lost our control over the counterfei ng situa on in that key country.” The only ques on le is how much fi nancial loss can the Cairo counterfeiter suff er before he realizes that he can’t steal from ABRO anymore?

BREAKING THE CHINA-DUBAI CONNECTIONCounterfeit products being made in China and then shipped through Dubai has been a standard method for the distribu on of fake merchandise for the past decade. ABRO has focused on breaking this connec on and ending this prac ce and we are having success.Just recently a major shipment of counterfeit “ABRO” masking tape was seized by vigilant Chinese Customs offi cials in Shenzhen, China as the counterfeiters were a emp ng to export it to Dubai. It is expected that, once in Dubai, the shipment would be sent to sellers of fake products in Europe and Africa. Instead, these illegal goods will end up destroyed and the manufacturer will face other penal es.

“One thing the counterfeiters are learning about trying to rip off ABRO” said Director of Intellectual Property, William Mansfi eld “is that even if you can get the fake goods made without being caught, you are s ll only half way done. We’ve spent years working with Customs offi cials in China to maximize the very real chance that any counterfeit merchandise you try to ship out of the country will most likely end up seized and destroyed. Try explaining that to your wai ng customers!”“The old idea that China is a source for unlimited unauthorized goods is out of date” said Peter Baranay. “The Chinese Customs system is a great example of the reality now in China. They are some of the best trained and best supported troops in the world when it comes to the global war on counterfeits. I’d put them up against the counterfeiters any day – they are very very good.”

SELLER OF COUNTERFEITS IN CHILE TAKEN TO JAILWhen Chilean police conducted a raid on a seller of counterfeit ABRO goods recently, the counterfeiter made a very big mistake. He off ered the police a bribe to go away.This, not surprisingly, did not go over well with the authori es. They promptly arrested the counterfeiter and he spent the night in jail before being bailed out. Now he faces two felony charges – counterfei ng and a empted bribery. He also had thousands of fake products seized which are now headed to destruc on. To make ma ers even worse, this was not the fi rst me the counterfeiter had been in trouble for selling illegal goods. In fact, he was on proba- on for counterfei ng and now faces enhanced penal es because a condi on for his proba on was to not be found selling fake goods again.

Mul ple newspapers carried stories of the counterfeiter’s new legal troubles the next day. He can now be rest assured that there will now be several people keeping watch over him in the future.

Counterfeit Update

“We never lost our control over the counterfeiting situation in that key country.”

—Peter Baranay

President, ABRO

A major shipment of fake “ABRO” masking tape was seized by vigilant Chinese Customs offi cials in Shenzhen, China.

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

Exposferretera was held in Buenos Aires, Argentina, from September 1st to Sep-tember 4th. The show was very well attended by hard-ware store owners from Uruguay, Bolivia, Para-guay and Argentina.

The four day event at-tended by 16,212 gener-ated over 200 major leads. Fernando Ruggiano of Pin-turas Megalux commented “we were very impressed with the results we ob-tained from this event.”

Pinturas Megalux, Argentina

Mexico

The ABRO Family is deeply saddened on the sudden passing of Armando Godoy, our long me represen-

ta ve in Puerto Rico.

Armando was a great person and all of us who worked with him thought the world of him and will miss him very much.

Armando was very much admired and respected, and we can truly say that we have all enjoyed working with him

during the last 10 years.

Armando Godoy leaves behind his wife, Isabel Gonzalez of 22 years, a daughter, Isabel R. Godoy

and a son, Armando G. Godoy.

New Branch Opens in HermosilloAutomotriz E Industrial de Chihuahua is set to outgrow

its name. ABRO’s distributor in western Mexico, head-quartered in Chihuahua, is opening a new branch in nearby Hermosillo that will bring ABRO products to that currently underserved area of the country. The owner, along with his sons, of Automotriz E Industrial de Chihuahua – Octavio Hernandez – is excited about the growth of his company and sees the expansion into the Hermosillo area as a logical next step. His main contact at ABRO is in full agreement.

“This is going to be a great move” commented ABRO’s International Sales Manager for the region, Mario Man-ta “Octavio [Hernandez] and his family are making rapid progress in the business and this expansion west will only accelerate that growth.”

Hernan Ruggiano, Gustavo Vecchio, Fernando Ruggiano, Rodrigo For-nari, Sebas an Alvarez with Sergio Sanchez, Ana Matossian and Jessica Guglielmino at the Megalux booth.

Ana Matossian and Jessica Gug-lielmino next to the ABRO spray paints display stand.

Automotriz E Industrial de Chihuahua’s new loca on in Hermosillo

February 25, 1951 - September 18, 2011

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

PREMIUM LIQUID WAX

Long Las ng High Gloss ShineRestores and Protects Painted SurfacesEasy to Apply and Wipe Off

PART NO. LW-90016 FL. OZ./473mL 12/CASE

PREMIUM LEATHER CONDITIONER

Safely Protects and CleansInstant Shine; No RubbingPrevents Fading, Cracking, and Aging of All Leather and Leather-Like SurfacesPART NO. LC-7508 FL. OZ./240mL 12/CASE

PREMIUM SCRATCH REMOVER

Safely Removes Surface Scratches and Swirl MarksRe-Shines Dull PaintWipes Off Easily

PART NO. SR-8008 FL. OZ./240mL 12/CASE

Available

at the ABRO

warehouse

NOW!

PREMIUM GOLD CAR WASH

Concentrated Wash with Carnauba WaxCleans, Shines and Protects Safe for All Finishes Including Clear CoatsContains No Harsh Detergents, No Abrasives

PART NO. CW-99064 FL. OZ./1.82 L 6/CASE

PART NO. CW-990-3232 FL. OZ./946mL 12/CASE

PART NO. CW-990-1616 FL. OZ./472mL 12/CASE

SUPER HEAVY DUTY INDUSTRIAL STRENGTH ENGINE DEGREASER

Strongest Formula AvailableCleans and Degreases Gasoline and Diesel Engines, Outboard Motors and All Other Heavily Soiled Engines and Machinery

PART NO. DG-40016 OZ./454g 12/CASE

BRAKE & BRAKE PARTS CLEANERNON CHLORINATED

Removes Brake Fluid, Grease and Oil InstantlySafe, Non-Chlorinated Formula

PART NO. BC-75014 FL. OZ./397g 12/CASE

All Products

on This Page:

Watch the Info-VideoHere

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ABRO Newslett er Volume 5 Issue 4 • Fall 2011

Let’s Share Ideas

Rex Miller

Rex Miller is not a stranger to ABRO. Rex has worked with the company for the past 9 years on a consul ng basis. So this summer when Peter asked Rex to work full me for ABRO as its CFO, Rex knew what he was ge ng himself into!

Rex and his wife, Amy, have three great kids – Emma (12), Jack (10) and Sam (8) - that keep them busy full me. From taxiing to spor ng events to family vaca ons, Rex loves spending me with his family.

At ABRO, Rex’s role is to help lead the change in the fi nancial and accoun ng func ons. Where Rex says, “it’s pre y easy to see why things run so smooth-ly at ABRO, the people are great, conscien ous and work so well together”. Rex’s fi rst big project will be to oversee the re-vamping of our enterprise so ware system, aff ec onately known as Webster.

“It’s pretty easy to see why things run so smoothly at ABRO”

—Rex Miller

Chief Financial Offi cerABRO

Meet ABRO’s Staff

Russia – ABRO on the Calendar Cover Dominican Republic

ABRO’s distributor in the Dominican Republic, Petro-quimicos, has recently made a signifi cant investment in promoting the ABRO brand name in that country.

Petroquimicos had a ra-dio commercial created that advertises ABRO products. The commercial, which you can listen to by clicking on the speaker icon below, has already begun airing on ra-dio stations in the Domini-can Republic and has re-ceived an overwhelmingly positive response.

NPTK KREPOST, ABRO’s distributor in St. Petersburg sponsored a rally team in recent years. The offi cial Renault dealership in St. Petersburg cre-ated this rally team which took part in the Renault Logan Cup. The racing cars of the team beared the logo of ABRO. The team won third place and a picture of the car was featured on the cover of the Renault calendar.


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