Purpose To Profit How To Become A Contagious Social Brand

Presented By Simon Mainwaring

New York Times #4 Business Hardcover bestseller New York Times #5 How To/Advice bestseller Wall Street Journal #2 bestseller Amazon #1 bestseller Barnes & Noble #1 bestseller USA Today #4 bestseller Publisher’s Weekly bestseller strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011

1. Story + Telling

2. STORY + Telling

Source: Edelman 2012 GoodPurpose Study

Source: Edelman 2012 GoodPurpose Study

Source: Edelman 2012 GoodPurpose Study

Goal: Build Social and Brand Value

3. Story + TELLING

Source: 2012 IBM Global CMO Study

Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America

Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America

Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America

Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America

Source: Marketo, 4th Annual Social Media Marketing Industry Report

Source: Marketo, 4th Annual Social Media Marketing Industry Report

4. Strategic Storytelling

celebrant  

5. Industry Leadership

Purposeful Leadership

Sustainable Communities

6. Return On Investment

Source: Marketo, 4th Annual Social Media Marketing Industry Report

B2B ROI

Source: TBWA 2012 The Future of Social Activism Report (Millennials)

B2C ROI

Social Branding Blueprint

For the special Blueprint offer visit: WeFirstBlueprint.com

Social Branding Blueprint 1. How to talk about the good that you do to make your brand relevant, meaningful and sharable. 2. How to tell that story in a community-facing way to inspire employees and customers to promote your brand. 3. The most effective digital, social and mobile strategies, tactics and tools used by the most successful social brands to rapidly build their reputation, customers and profits.

For the special Blueprint offer visit: WeFirstBlueprint.com

Benefits

Save Time: The 8-Module, easy-to-follow program makes it simple for your team or social media lead to quickly establish you as a social brand. Less Work: The Blueprint provides a simple menu of the most effective marketing strategies for your team to choose from. Less Effort: The Blueprint shows you how to inspire clients, employees and customers to promote your brand and to rapidly build your business with you.

For the special Blueprint offer visit: WeFirstBlueprint.com

Testimonials "Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in three ways. In new business, we have seen our client base nearly double within six months. In brand awareness, our social media connections have exploded with thousands of new followers. Finally, in pre-sales of our new book, several dozen organizations are placing bulk orders and booking us for speaking and workshops. Simon's gift is understanding how to really make this happen, not just talk about it.” Chuck Wall, Founder, CEO Customer "After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen significant sales increases as a direct result of the high interaction levels.” Michael Jones, CEO, Thrive Farmers Coffee "If you were to bring someone in to share the expertise that you're getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical and profitable steps to get you to where you want to be.” Richard Davis, President, Arbor Scientia “If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn’t? – you should have Simon Mainwaring to show you how to do it.” Rick Ridgeway, VP Environmental Initiatives, Patagonia "We First is the first seminar I've attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.” Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company                  

For the special Blueprint offer visit: WeFirstBlueprint.com

Thank you, ABS.

To instantly get these slides, email:

Slides@WeFirstBranding.com

Blueprint: WeFirstBlueprint.com

Contact: Simon@WeFirstBranding.com  

Will you be the

NEXT contagious social brand?