Volume 1 Issue 1 July 2013

ABSManagement Research

Corporate Social Responsibility: An SME’S Perspective

Innovation & Customer Satisfaction-a Key To Brand Loyalty

Advertainment And Its Impact On Consumer Behavior In Present

Business Scenario : An Empirical Study

A Paper On “Ethical Issues In Finance - A Glimpse On Insider Trading”

Risk Assessment In Outsourcing Environment And Measures To Control The

Associated Risk - a Study With Respect To Financial Service Industry

Impact Of Automated Teller Machine On Customer Satisfaction: A

Comparative Study Of Sbi & Icici Bank With Special Emphasis To

Meerut City

The Transformational Change In Human Resource Through Soft

Skills & Image Building Techniques

Fostering Creativity & Innovation In Marketing Communication:

The Need Of The Hour

Dr. Parul Khanna

Arti Mahajan, Najaf Shan Fatima

Dr. Arun Mittal

Manjunath B R, Shruthi P, Dr. J. K. Raju

Meenakshi

Dr. K. Tara Shankar

Kavita Thapliyal

Komal Kapoor

Demographic Barriers Influences The Adoption Of Net Banking

Dr. Priyanka Gupta

Vivek Ahuja

Dr. Deepika Arora

Manish Nangia

Dr. Lalit Kr Agarwal

Pooja Yadav

Priyanka Saxena

Rural Markets: Not A Fishing Pond Anymore! A Critical Review Of

The Myths And Realities Associated With Rural Markets

Indian Retail: Will The Organised Sector Take Over??

Foreign Direct Investment In Multi Brand Retail

Creating Brand Image Through Enchantment Of Innovation And Creativity

Latest Scarcity In It Market Data Scientist

The Impact Of Mergers And Acquisitions In The Banking Sector

Asian Business School

Articles and Application

ISBN 978-81-927282-0-9

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Volume 1 Issue 1

About Asian Business School

A

sian Business School popularly known as ABS was established in 2004 with an objecive of providing "Growth with Education". It has been established with support of Asian Academy of Film and Television - India's first ever ISO

accredited media institution. Asian Business School is one of the leading B-school in the country that offers full- time AICTE approved management programs, with dual specialization in marketing, finance, human resource and information technology and has intensive industry interface. The school also offers post graduate diploma course in Media Management and Event Management.

The core advantage of studying at ABS is to get an internationally recognized qualification, by the finest academic minds who impart holistic knowledge by deductive learning methodology. The support from the industry is immense in the form of internship and job placements. Asian Business school has international tie ups with various reputed universities like Oxford Business College, Oxford, UK, Winchester University, Universities of Central Lancashire, Northumbria University, Academy of Arts University, Deakin Universities; that tend to provide an edge to the its students .

Asian Business School Curriculum focuses to enhance its student's capabilities so that they can manage and lead, by ensuring that they learn to adopt a systematic approach in identification of Business problems and their solutions and use their analytical, problem Solving and decision making skills to deal successfully with management issues across a range of functional areas.

GROWTH WITH EDUCATION

Approved By AICTE, Ministry of HRD, Govt. of IndiaMarwah Studios Complex II, Plot A2, Sector - 125,

Noida - 201303www.abs.edu.in