Avaya for the Middle Market
avaya.com | 1
Abstract:
Middle Market companies
face unique business and
operational challenges in
the markets where they
compete. Having accu-
mulated significant cash
positions over the last
few years, they are not
waiting for the domestic
economy to recover and
have begun accelerating
capital investment in
technology and operations
to fund organic growth by
expanding aggressively in
global markets .
This whitepaper outlines
how Avaya IP Office 9.0
and its adjacent offerings
enable Middle Market
companies to compete
and thrive globally by
empowering office,
remote and mobile
workers to connect
with peers, suppliers
and customers across
geographies and devices,
while improving the
security and resiliency
of their voice and data
networks, reducing
deployment and mainte-
nance costs associated
with converged network
infrastructure and
protecting their invest-
ment for rapid growth.
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KPMG, Mid-Market Outlook Survey 2012KPMG, Mid-Market Outlook Survey 2012Forrester Research Forrsights Survey 2013
against larger enterprise and to keep
accelerating growth. With business
associates, suppliers and partners now
scattered across the globe and the need
to attract a new generation of hyper-
connected professionals to improve
human capital, Middle Market companies
are increasingly looking to Unified
Communications & Collaboration (UCC)
technology as the key foundation to
enable business growth and to extract
the maximum productivity from
dispersed teams collaborating across
geographies and different computing
and communications devices. In fact,
accordingly to a Forrester Research
Forrsights survey in 2013, 29% of Middle
Market companies surveyed stated that
they planned to implement a solution in
the next 12 months while nearly 60%
expressed some level of interest in UCC .
The removal of trade barriers and the
accelerated technology adoption by
companies and individuals in emerging
markets have opened tremendous
opportunities for Middle Market companies
to expand and compete at a global scale
in the last decade. Enabled by lean
operating models and aggressive expansion
tactics, Middle Market companies over the
last few years have been well positioned
to capitalize on this opportunity. They
have not waited for their domestic
economies to recover and have begun
accelerating capital investment in
technology and operations to fund
aggressive growth projects .
In the process of expanding beyond their
local markets, Middle Market companies
have been facing unique operational
challenges to improve their competitiveness
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In supporting fast evolving
businesses, IT departments are
under immense pressure to deliver
additional and higher-performance
application services quickly, yet
with very limited resources.
For Middle Market companies,
adhering to the same standards of
performance, security, compliance
and manageability as those of larger
enterprises further complicates this
challenge. In their efforts to give
the business a solid IT-enabled
competitive edge, Middle Market IT
Decision Makers should partner with
vendors that provide end-to-end
solutions that not only meet their
complex business requirements,
but also eliminate infrastructure
complexity and help them stay at
or below budget goals. End-to-end
vendors that build solutions specifi-
cally for the Middle Market space
can help elevate the role of IT to
the business and secure continued
funding to drive transformational
IT-enabled initiatives in Middle
Market companies.
With the launch of IP Office 9.0,
Avaya continues to help Middle
Market IT Departments deliver more
IT-enabled innovation by equipping
the business with an enterprise-
level UCC platform that is built
specifically for the needs of emerging
Middle Market companies. IP Office
9.0 offers a powerful, yet affordable,
quick-to-deploy and easy-to-
maintain UCC platform that
empowers IT departments to put
their business counterparts at par
with larger enterprises in regards
to collaboration capabilities.
What’s NewIP Office 9.0: With over 350,000 installations and
more than 10 million users worldwide ,
IT Departments deploying IP Office
9.0 across multiple sites can now
leverage a single consolidated web-
based management platform to
perform backups, upgrades, manage
users and the different software
components of their IP Office
infrastructure.
ScalabilityNow scaling from to 2,000 users
and supporting up to 32 locations ,
IP Office 9.0 gives Middle Market
companies a platform that stays with
their business for the long haul.
Fast growing organizations looking to
expand beyond 2,000 users can easily
upgrade to more complex solutions
built specifically for larger enterprises
when the time is right.
Avaya IP Office has consistently
enabled small and mid-sized
organizations to migrate legacy
communication applications to a
flexible and scalable IP-based
unified communications platform
with speed and ease.
MobilityAs companies expand into new
geographies and onboard mobile and
remote associates, IP Office 9.0 can
convert an iPhone or Android smart-
phone into an extension of the office
phone system .
VirtualizationIn addition to the traditional physical
appliance, IP Office 9.0 can also be
deployed as a virtual appliance in
environments running VMware’s
virtualization platform. That makes
it easy for IT managers in virtual
datacenters to migrate their UCC
application to industry-standard
servers running VMware’s ESXi
hypervisor and continue on the path
to eliminate legacy appliance-based
workloads.
Investment ProtectionIP Office 9.0 has a built-in conference
bridge eliminating the need for
standalone conferencing subscriptions.
Along with conferencing, IP Office 9.0
offers call recording, automated
attendants, voice mail, voice-mail-to-
email integration, and video collabora-
tion options. Finally, IP Office 9.0
integrates with legacy IP, digital,
analog or SIP technology in any
combination protecting prior wiring
infrastructure and endpoint phones
investment.
Resiliency
With IP Office 9.0, Avaya makes
mission-critical voice and conferencing
applications more resilient and
eliminate interruptions in the case
of a server outage. With Active Call
Preservation technology, end users
registering to the primary IP Office
server are automatically registered
to the secondary server in the case
of server failure with no interruption
to calls in progress.
Centralized WebManagement
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Avaya internal records
Requires 2 IP Office 9.0 servers eachwith up to 1,000 registered users
Supported on iOS 5 (iPhone and iPodTouch) and above, and smart phonesrunning Android 4 and above
Requires IP Office Preferred Edition,Advanced Edition, or Server Editionwith Power User solution
Requires VMware vSphere 4.X or5.X version
Full specifications available in theIP Office 9.0 Product Update Document4
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IP OfficeServer Edition
• Secure “Meet Me” audio conferencing (with user passwords)
• Avaya one-X® Mobile Preferred*
• Call recording
• User solutions
• Unlimited multi-level auto attendant
• Supports up to 1,000 users at a single site or across 32 networked locations
• Centralized system management and licensing
• Linux-based
mobility video
networking security
mobility video
networking security
Enterprise-Level Collaboration Platform for Middle Market Companies
Flexible, scalable and extendable, Avaya IP Office 9.0 gives Middle Market companies a platform that lets the business
expand their UCC platform beyond voice and messaging applications to incorporate multi-party video collaboration and
extended mobility options, increasing associates productivity with a toolkit that matches and exceeds that of larger
multinational conglomerates competing in the same markets. Beyond expanding resources and driving associates’
productivity, Avaya IP Office 9.0 lets IT Departments rightsize and protect the underlying networking infrastructure to
support the new UCC tools and points of connection inside and outside the limits of VPN coverage.
Surrounded by an ecosystem of comple-
mentary offerings, Avaya IP Office 9.0
offers an affordable, quick-to-deploy,
plug-and-play platform that will have
users up and running in no time.
IP Office 9.0 allows IT Departments to
obtain more economies of scale from
their UCC deployments. By standardizing
the full UCC stack – voice, messaging,
video, wired/wireless networking and call
security – with Avaya, IT departments
can significantly reduce time-to-
capability, minimize IT staff training needs,
limit licensing and pricing complexity and
scale features and users with the needs
of the business. Plus, Avaya’s vast
network of DevConnect partners can
develop, integrate and deploy propri-
etary applications on top of the core IP
Office platform so as to help your team
to continue to deliver IT-enabled
business innovation and reduce com-
plexity in the datacenter.
With over 350,000 installations and
more than 10 million users worldwide ,
a. Mobility: For companies expanding
into remote geographies and
supporting a dispersed workforce,
IP Office 9.0 includes Avaya one-X
Mobile Preferred – an application
that allows users of mobile devices
to remain connected to the IP
Office communications server to
provide rich unified communications
capabilities. Users stay connected
and productive while on the move
and callers need remember only a
single business number.
Using the corporate network,
remote workers can connect their
mobile device with the IP Office
9.0 server to place and receive
calls, send and receive instant
messages, view presence of
colleagues and conduct multi-party
audio conferences. With wireless
functionality built into the iOS and
Android devices , remote workers
can place low-cost VoIP calls
through the corporate wireless
network— connected to a local IP
Office 9.0 communications server
— and securely access the entire
corporate unified communications
resources.
IP Office 9.0 also integrates the
powerful voice and video collabo-
ration capabilities offered through
the Avaya Flare Experience .
With no need to log in through
the corporate VPN, end users
can access audio and video calls,
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multi-party audio conferencing, voice
mail, instant messaging and presence
from their Apple iPad or Windows PC
while on the road.
Video Collaboration: Best practices
in video collaboration deployment
include it as an element of a wider
unified communications strategy for
the business, not as a standalone
purchase decision. The Avaya Video
Collaboration Solution for IP Office is
offered as an element of a complete
UCC platform, one that is affordably-
priced, comprehensive and will not
stretch IT resources to the breaking
point. The Avaya Video Collaboration
Solution for IP Office provides
easy-to-deploy, secure and affordable
video collaboration for Middle Market
companies, integrating seamlessly
with Avaya IP Office 9.0 to enable
remote video clients to participate
in multi-party video collaboration
sessions . Eliminating the need for
a room-based system, Avaya Video
Solution for IP Office creates a
“virtual conference room” that
enables anytime, anywhere video
collaboration via virtually any device,
including smartphones and tablets
running Apple iOS and Android
operating systems . The included
Embedded Firewall Traversal
technology securely extends video
to participants outside your network
for participants working at home or
on the road. In addition, it features
traditional room-based video
endpoints that can be used from
executive desktops or conference
rooms allowing full and secure video
collaboration with internal and
external participants. The Avaya
Video Collaboration Solution for IP
Office helps protect your investment
in video. Its standards-based
platform for full video, audio, and
content sharing capabilities delivers
unmatched interoperability with
tele-presence systems from vendors
such as Cisco Tandberg, Logitech/
Lifesize, Polycom and others.
Networking: Before rolling-out the
new high-definition video, voice,
mobility, and conferencing capabilities
to production, IT departments should
revisit their underlying networking
assets and ensure that the increased
demand for bandwidth will not strain
the current infrastructure. In order to
maximize user experience, remove
adoption barriers and realize the full
benefits of UCC, IT departments
need to ensure the networking
infrastructure can scale for real-
time, high definition and mobile
collaboration applications.
Avaya helps Middle Market IT
departments ready their networking
infrastructure for UCC deployments
while reducing infrastructure
complexity and maintenance costs.
Avaya ERS switches and Wireless
LAN Series allow IT departments
to consolidate and secure all forms
of communication – voice, high-
definition video and data – on a
robust, converged wireless and
wired infrastructure.
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Requires Preferred Edition, Advanced Edition, or Server Edition with Power User solutionSupported on iOS 5 (iPhone and iPod Touch) and above, and smart phones running Android 4 and aboveRequires downloading Avaya one-X mobile appFlare Experience requires Preferred, Advanced, or Server Edition with Power User or Office Worker solutionA customer-provided PC/Server is required to host the softwareSupported on iOS 5 (iPhone and iPod Touch) and above, and smart phones running Android 4 and above
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a.
IT departments that do not have
dedicated data networking specialists
onsite can accelerate the deployment
of new ERS 3500 and 4800 switches
through an automated script that
enables fast, error free installation
when deployed with IP Office. Avaya
ERS switches dramatically accelerate
the roll-out of new endpoints and the
moving of legacy IP Phones through
true plug-and-play capabilities with IP
Office 9.0. Avaya’s ERS switches
installation script – run IP office –
automates the entire set up process
on the switch by utilizing LLDP or
ADAC functionality to automatically
set up voice and data VLANs, QoS
and policies on the IP phones,
meaning that IP Phones are ready to
be connected immediately to the IP
Office 9.0 server. As soon as an IP
phone is plugged into an Avaya ERS
switch, the IP phone is automatically
recognized and configured.
IT departments can also extend wired
networking performance to wireless
users with Avaya’s Wireless LAN
8100 series. The series provide a
wireless infrastructure capable of
supporting all UCC needs, including
voice, high-definition video, web-
conferencing and other real-time
applications by fully integrating
with Avaya’s core switches.
The WLAN 8100 Series can also
help reduce network management
complexity through centralized
access management, thus eliminating
the need to support multiple overlay
networks—including LAN, WLAN,
VPN and voice. The WLAN 8100 in
combination with ERS switches also
help optimize traffic in the underlying
infrastructure.
Because WLAN forwarding is inte-
grated into Avaya’s ERS switches,
wireless traffic is routed directly to
its final destination, reducing latency
and jitter and ensuring the optimal
experience for real-time traffic
unified communication applications.
The Wireless LAN 8100 also enables
IT departments to securely support
the wide array of personal and
mobile devices that are each day
more prevalent in corporate sites.
The WLAN 8100 Series supports
802.1X Port-Based Network Access
Control for identifying users for
authentication and authorization to
an assigned virtual LAN, securing
access to critical IT corporate
resources.
Security: In deploying a complete
UCC platform, IT departments need
to ensure that the new converged
infrastructure does not make
corporate resources vulnerable to
external attacks. In SIP deployments,
vulnerabilities may exist at the
point where the SIP trunk connects
to the public network.
Those vulnerabilities can leave the
UCC platform exposed to hacker
attacks including spoofing, call
hijacking, eavesdropping and toll
fraud. In addition to potential
damage to business operations and
privacy, security mandates such as
those for credit and health information
(e.g., PCI and HIPAA) require that
these vulnerabilities be addressed,
imposing significant financial and
legal penalties for non-compliance.
In order to safeguard the new UCC
infrastructure, IT departments can
leverage Avaya’s Session Border
Controller for Enterprise (SBCE).
The SBCE establishes a precise
demarcation where the SIP trunks
meet the enterprise network,
presenting a clear line of defense.
It delivers enterprise-class security
with active packet inspection that
includes protection from Denial of
Service (DoS) and application-layer
threats as well as toll-fraud.
Fine-grained policy enforcement
helps ensure ongoing compliance.
A single-box solution built with the
simplicity Middle Market IT depart-
ments require, Avaya SBCE provides
a complete application-layer security
architecture in one device: SIP
Firewall, Session Border Controller,
Intrusion Detection System and
Intrusion Prevention System (IDS/IPS),
Access Controller, Authentication,
Unified Communications Proxy and
Policy Enforcement for all real-time
unified communication applications.
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About AvayaAvaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit www.avaya.com.
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multi-party audio conferencing, voice
mail, instant messaging and presence
from their Apple iPad or Windows PC
while on the road.
Video Collaboration: Best practices
in video collaboration deployment
include it as an element of a wider
unified communications strategy for
the business, not as a standalone
purchase decision. The Avaya Video
Collaboration Solution for IP Office is
offered as an element of a complete
UCC platform, one that is affordably-
priced, comprehensive and will not
stretch IT resources to the breaking
point. The Avaya Video Collaboration
Solution for IP Office provides
easy-to-deploy, secure and affordable
video collaboration for Middle Market
companies, integrating seamlessly
with Avaya IP Office 9.0 to enable
remote video clients to participate
in multi-party video collaboration
sessions . Eliminating the need for
a room-based system, Avaya Video
Solution for IP Office creates a
“virtual conference room” that
enables anytime, anywhere video
collaboration via virtually any device,
including smartphones and tablets
running Apple iOS and Android
operating systems . The included
Embedded Firewall Traversal
technology securely extends video
to participants outside your network
for participants working at home or
on the road. In addition, it features
traditional room-based video
endpoints that can be used from
executive desktops or conference
rooms allowing full and secure video
collaboration with internal and
external participants. The Avaya
Video Collaboration Solution for IP
Office helps protect your investment
in video. Its standards-based
platform for full video, audio, and
ConclusionUCC technology is a key enabler of business results and can give Middle Market
companies a critical competitive edge to capitalize on global opportunities.
Built specifically for the Middle Market, IP Office 9.0 is the smart choice for IT
departments focused on delivering higher business value to their organizations.
IP Office 9.0 helps Middle Market companies drive growth, connect resources
across geographies and enable higher team productivity in a powerful, complete
and affordable UCC platform that includes IP telephony, conferencing, mobile
softphones, multi-party video calling, converged networking and secure SIP perimeter.
Learn more and try IP Office 9.0 for free at
http://www.avaya.com/usa/product/ip-office
© 2013 Avaya Inc. All Rights Reserved.
All trademarks identified by ®, ™, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc.