Avaya for the Middle Market

avaya.com | 1

Abstract:

Middle Market companies

face unique business and

operational challenges in

the markets where they

compete. Having accu-

mulated significant cash

positions over the last

few years, they are not

waiting for the domestic

economy to recover and

have begun accelerating

capital investment in

technology and operations

to fund organic growth by

expanding aggressively in

global markets .

This whitepaper outlines

how Avaya IP Office 9.0

and its adjacent offerings

enable Middle Market

companies to compete

and thrive globally by

empowering office,

remote and mobile

workers to connect

with peers, suppliers

and customers across

geographies and devices,

while improving the

security and resiliency

of their voice and data

networks, reducing

deployment and mainte-

nance costs associated

with converged network

infrastructure and

protecting their invest-

ment for rapid growth.

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KPMG, Mid-Market Outlook Survey 2012KPMG, Mid-Market Outlook Survey 2012Forrester Research Forrsights Survey 2013

against larger enterprise and to keep

accelerating growth. With business

associates, suppliers and partners now

scattered across the globe and the need

to attract a new generation of hyper-

connected professionals to improve

human capital, Middle Market companies

are increasingly looking to Unified

Communications & Collaboration (UCC)

technology as the key foundation to

enable business growth and to extract

the maximum productivity from

dispersed teams collaborating across

geographies and different computing

and communications devices. In fact,

accordingly to a Forrester Research

Forrsights survey in 2013, 29% of Middle

Market companies surveyed stated that

they planned to implement a solution in

the next 12 months while nearly 60%

expressed some level of interest in UCC .

The removal of trade barriers and the

accelerated technology adoption by

companies and individuals in emerging

markets have opened tremendous

opportunities for Middle Market companies

to expand and compete at a global scale

in the last decade. Enabled by lean

operating models and aggressive expansion

tactics, Middle Market companies over the

last few years have been well positioned

to capitalize on this opportunity. They

have not waited for their domestic

economies to recover and have begun

accelerating capital investment in

technology and operations to fund

aggressive growth projects .

In the process of expanding beyond their

local markets, Middle Market companies

have been facing unique operational

challenges to improve their competitiveness

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In supporting fast evolving

businesses, IT departments are

under immense pressure to deliver

additional and higher-performance

application services quickly, yet

with very limited resources.

For Middle Market companies,

adhering to the same standards of

performance, security, compliance

and manageability as those of larger

enterprises further complicates this

challenge. In their efforts to give

the business a solid IT-enabled

competitive edge, Middle Market IT

Decision Makers should partner with

vendors that provide end-to-end

solutions that not only meet their

complex business requirements,

but also eliminate infrastructure

complexity and help them stay at

or below budget goals. End-to-end

vendors that build solutions specifi-

cally for the Middle Market space

can help elevate the role of IT to

the business and secure continued

funding to drive transformational

IT-enabled initiatives in Middle

Market companies.

With the launch of IP Office 9.0,

Avaya continues to help Middle

Market IT Departments deliver more

IT-enabled innovation by equipping

the business with an enterprise-

level UCC platform that is built

specifically for the needs of emerging

Middle Market companies. IP Office

9.0 offers a powerful, yet affordable,

quick-to-deploy and easy-to-

maintain UCC platform that

empowers IT departments to put

their business counterparts at par

with larger enterprises in regards

to collaboration capabilities.

What’s NewIP Office 9.0: With over 350,000 installations and

more than 10 million users worldwide ,

IT Departments deploying IP Office

9.0 across multiple sites can now

leverage a single consolidated web-

based management platform to

perform backups, upgrades, manage

users and the different software

components of their IP Office

infrastructure.

ScalabilityNow scaling from to 2,000 users

and supporting up to 32 locations ,

IP Office 9.0 gives Middle Market

companies a platform that stays with

their business for the long haul.

Fast growing organizations looking to

expand beyond 2,000 users can easily

upgrade to more complex solutions

built specifically for larger enterprises

when the time is right.

Avaya IP Office has consistently

enabled small and mid-sized

organizations to migrate legacy

communication applications to a

flexible and scalable IP-based

unified communications platform

with speed and ease.

MobilityAs companies expand into new

geographies and onboard mobile and

remote associates, IP Office 9.0 can

convert an iPhone or Android smart-

phone into an extension of the office

phone system .

VirtualizationIn addition to the traditional physical

appliance, IP Office 9.0 can also be

deployed as a virtual appliance in

environments running VMware’s

virtualization platform. That makes

it easy for IT managers in virtual

datacenters to migrate their UCC

application to industry-standard

servers running VMware’s ESXi

hypervisor and continue on the path

to eliminate legacy appliance-based

workloads.

Investment ProtectionIP Office 9.0 has a built-in conference

bridge eliminating the need for

standalone conferencing subscriptions.

Along with conferencing, IP Office 9.0

offers call recording, automated

attendants, voice mail, voice-mail-to-

email integration, and video collabora-

tion options. Finally, IP Office 9.0

integrates with legacy IP, digital,

analog or SIP technology in any

combination protecting prior wiring

infrastructure and endpoint phones

investment.

Resiliency

With IP Office 9.0, Avaya makes

mission-critical voice and conferencing

applications more resilient and

eliminate interruptions in the case

of a server outage. With Active Call

Preservation technology, end users

registering to the primary IP Office

server are automatically registered

to the secondary server in the case

of server failure with no interruption

to calls in progress.

Centralized WebManagement

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Avaya internal records

Requires 2 IP Office 9.0 servers eachwith up to 1,000 registered users

Supported on iOS 5 (iPhone and iPodTouch) and above, and smart phonesrunning Android 4 and above

Requires IP Office Preferred Edition,Advanced Edition, or Server Editionwith Power User solution

Requires VMware vSphere 4.X or5.X version

Full specifications available in theIP Office 9.0 Product Update Document4

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IP OfficeServer Edition

• Secure “Meet Me” audio conferencing (with user passwords)

• Avaya one-X® Mobile Preferred*

• Call recording

• User solutions

• Unlimited multi-level auto attendant

• Supports up to 1,000 users at a single site or across 32 networked locations

• Centralized system management and licensing

• Linux-based

mobility video

networking security

mobility video

networking security

Enterprise-Level Collaboration Platform for Middle Market Companies

Flexible, scalable and extendable, Avaya IP Office 9.0 gives Middle Market companies a platform that lets the business

expand their UCC platform beyond voice and messaging applications to incorporate multi-party video collaboration and

extended mobility options, increasing associates productivity with a toolkit that matches and exceeds that of larger

multinational conglomerates competing in the same markets. Beyond expanding resources and driving associates’

productivity, Avaya IP Office 9.0 lets IT Departments rightsize and protect the underlying networking infrastructure to

support the new UCC tools and points of connection inside and outside the limits of VPN coverage.

Surrounded by an ecosystem of comple-

mentary offerings, Avaya IP Office 9.0

offers an affordable, quick-to-deploy,

plug-and-play platform that will have

users up and running in no time.

IP Office 9.0 allows IT Departments to

obtain more economies of scale from

their UCC deployments. By standardizing

the full UCC stack – voice, messaging,

video, wired/wireless networking and call

security – with Avaya, IT departments

can significantly reduce time-to-

capability, minimize IT staff training needs,

limit licensing and pricing complexity and

scale features and users with the needs

of the business. Plus, Avaya’s vast

network of DevConnect partners can

develop, integrate and deploy propri-

etary applications on top of the core IP

Office platform so as to help your team

to continue to deliver IT-enabled

business innovation and reduce com-

plexity in the datacenter.

With over 350,000 installations and

more than 10 million users worldwide ,

a. Mobility: For companies expanding

into remote geographies and

supporting a dispersed workforce,

IP Office 9.0 includes Avaya one-X

Mobile Preferred – an application

that allows users of mobile devices

to remain connected to the IP

Office communications server to

provide rich unified communications

capabilities. Users stay connected

and productive while on the move

and callers need remember only a

single business number.

Using the corporate network,

remote workers can connect their

mobile device with the IP Office

9.0 server to place and receive

calls, send and receive instant

messages, view presence of

colleagues and conduct multi-party

audio conferences. With wireless

functionality built into the iOS and

Android devices , remote workers

can place low-cost VoIP calls

through the corporate wireless

network— connected to a local IP

Office 9.0 communications server

— and securely access the entire

corporate unified communications

resources.

IP Office 9.0 also integrates the

powerful voice and video collabo-

ration capabilities offered through

the Avaya Flare Experience .

With no need to log in through

the corporate VPN, end users

can access audio and video calls,

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multi-party audio conferencing, voice

mail, instant messaging and presence

from their Apple iPad or Windows PC

while on the road.

Video Collaboration: Best practices

in video collaboration deployment

include it as an element of a wider

unified communications strategy for

the business, not as a standalone

purchase decision. The Avaya Video

Collaboration Solution for IP Office is

offered as an element of a complete

UCC platform, one that is affordably-

priced, comprehensive and will not

stretch IT resources to the breaking

point. The Avaya Video Collaboration

Solution for IP Office provides

easy-to-deploy, secure and affordable

video collaboration for Middle Market

companies, integrating seamlessly

with Avaya IP Office 9.0 to enable

remote video clients to participate

in multi-party video collaboration

sessions . Eliminating the need for

a room-based system, Avaya Video

Solution for IP Office creates a

“virtual conference room” that

enables anytime, anywhere video

collaboration via virtually any device,

including smartphones and tablets

running Apple iOS and Android

operating systems . The included

Embedded Firewall Traversal

technology securely extends video

to participants outside your network

for participants working at home or

on the road. In addition, it features

traditional room-based video

endpoints that can be used from

executive desktops or conference

rooms allowing full and secure video

collaboration with internal and

external participants. The Avaya

Video Collaboration Solution for IP

Office helps protect your investment

in video. Its standards-based

platform for full video, audio, and

content sharing capabilities delivers

unmatched interoperability with

tele-presence systems from vendors

such as Cisco Tandberg, Logitech/

Lifesize, Polycom and others.

Networking: Before rolling-out the

new high-definition video, voice,

mobility, and conferencing capabilities

to production, IT departments should

revisit their underlying networking

assets and ensure that the increased

demand for bandwidth will not strain

the current infrastructure. In order to

maximize user experience, remove

adoption barriers and realize the full

benefits of UCC, IT departments

need to ensure the networking

infrastructure can scale for real-

time, high definition and mobile

collaboration applications.

Avaya helps Middle Market IT

departments ready their networking

infrastructure for UCC deployments

while reducing infrastructure

complexity and maintenance costs.

Avaya ERS switches and Wireless

LAN Series allow IT departments

to consolidate and secure all forms

of communication – voice, high-

definition video and data – on a

robust, converged wireless and

wired infrastructure.

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Requires Preferred Edition, Advanced Edition, or Server Edition with Power User solutionSupported on iOS 5 (iPhone and iPod Touch) and above, and smart phones running Android 4 and aboveRequires downloading Avaya one-X mobile appFlare Experience requires Preferred, Advanced, or Server Edition with Power User or Office Worker solutionA customer-provided PC/Server is required to host the softwareSupported on iOS 5 (iPhone and iPod Touch) and above, and smart phones running Android 4 and above

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IT departments that do not have

dedicated data networking specialists

onsite can accelerate the deployment

of new ERS 3500 and 4800 switches

through an automated script that

enables fast, error free installation

when deployed with IP Office. Avaya

ERS switches dramatically accelerate

the roll-out of new endpoints and the

moving of legacy IP Phones through

true plug-and-play capabilities with IP

Office 9.0. Avaya’s ERS switches

installation script – run IP office –

automates the entire set up process

on the switch by utilizing LLDP or

ADAC functionality to automatically

set up voice and data VLANs, QoS

and policies on the IP phones,

meaning that IP Phones are ready to

be connected immediately to the IP

Office 9.0 server. As soon as an IP

phone is plugged into an Avaya ERS

switch, the IP phone is automatically

recognized and configured.

IT departments can also extend wired

networking performance to wireless

users with Avaya’s Wireless LAN

8100 series. The series provide a

wireless infrastructure capable of

supporting all UCC needs, including

voice, high-definition video, web-

conferencing and other real-time

applications by fully integrating

with Avaya’s core switches.

The WLAN 8100 Series can also

help reduce network management

complexity through centralized

access management, thus eliminating

the need to support multiple overlay

networks—including LAN, WLAN,

VPN and voice. The WLAN 8100 in

combination with ERS switches also

help optimize traffic in the underlying

infrastructure.

Because WLAN forwarding is inte-

grated into Avaya’s ERS switches,

wireless traffic is routed directly to

its final destination, reducing latency

and jitter and ensuring the optimal

experience for real-time traffic

unified communication applications.

The Wireless LAN 8100 also enables

IT departments to securely support

the wide array of personal and

mobile devices that are each day

more prevalent in corporate sites.

The WLAN 8100 Series supports

802.1X Port-Based Network Access

Control for identifying users for

authentication and authorization to

an assigned virtual LAN, securing

access to critical IT corporate

resources.

Security: In deploying a complete

UCC platform, IT departments need

to ensure that the new converged

infrastructure does not make

corporate resources vulnerable to

external attacks. In SIP deployments,

vulnerabilities may exist at the

point where the SIP trunk connects

to the public network.

Those vulnerabilities can leave the

UCC platform exposed to hacker

attacks including spoofing, call

hijacking, eavesdropping and toll

fraud. In addition to potential

damage to business operations and

privacy, security mandates such as

those for credit and health information

(e.g., PCI and HIPAA) require that

these vulnerabilities be addressed,

imposing significant financial and

legal penalties for non-compliance.

In order to safeguard the new UCC

infrastructure, IT departments can

leverage Avaya’s Session Border

Controller for Enterprise (SBCE).

The SBCE establishes a precise

demarcation where the SIP trunks

meet the enterprise network,

presenting a clear line of defense.

It delivers enterprise-class security

with active packet inspection that

includes protection from Denial of

Service (DoS) and application-layer

threats as well as toll-fraud.

Fine-grained policy enforcement

helps ensure ongoing compliance.

A single-box solution built with the

simplicity Middle Market IT depart-

ments require, Avaya SBCE provides

a complete application-layer security

architecture in one device: SIP

Firewall, Session Border Controller,

Intrusion Detection System and

Intrusion Prevention System (IDS/IPS),

Access Controller, Authentication,

Unified Communications Proxy and

Policy Enforcement for all real-time

unified communication applications.

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avaya.com | 5

About AvayaAvaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit www.avaya.com.

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multi-party audio conferencing, voice

mail, instant messaging and presence

from their Apple iPad or Windows PC

while on the road.

Video Collaboration: Best practices

in video collaboration deployment

include it as an element of a wider

unified communications strategy for

the business, not as a standalone

purchase decision. The Avaya Video

Collaboration Solution for IP Office is

offered as an element of a complete

UCC platform, one that is affordably-

priced, comprehensive and will not

stretch IT resources to the breaking

point. The Avaya Video Collaboration

Solution for IP Office provides

easy-to-deploy, secure and affordable

video collaboration for Middle Market

companies, integrating seamlessly

with Avaya IP Office 9.0 to enable

remote video clients to participate

in multi-party video collaboration

sessions . Eliminating the need for

a room-based system, Avaya Video

Solution for IP Office creates a

“virtual conference room” that

enables anytime, anywhere video

collaboration via virtually any device,

including smartphones and tablets

running Apple iOS and Android

operating systems . The included

Embedded Firewall Traversal

technology securely extends video

to participants outside your network

for participants working at home or

on the road. In addition, it features

traditional room-based video

endpoints that can be used from

executive desktops or conference

rooms allowing full and secure video

collaboration with internal and

external participants. The Avaya

Video Collaboration Solution for IP

Office helps protect your investment

in video. Its standards-based

platform for full video, audio, and

ConclusionUCC technology is a key enabler of business results and can give Middle Market

companies a critical competitive edge to capitalize on global opportunities.

Built specifically for the Middle Market, IP Office 9.0 is the smart choice for IT

departments focused on delivering higher business value to their organizations.

IP Office 9.0 helps Middle Market companies drive growth, connect resources

across geographies and enable higher team productivity in a powerful, complete

and affordable UCC platform that includes IP telephony, conferencing, mobile

softphones, multi-party video calling, converged networking and secure SIP perimeter.

Learn more and try IP Office 9.0 for free at

http://www.avaya.com/usa/product/ip-office

© 2013 Avaya Inc. All Rights Reserved.

All trademarks identified by ®, ™, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc.