Next Level Strategies for Enrollment Management

Ed Hardiman, Ph.D.

St. John’s Prep

What would make your time valuable for the next 60 minutes?

Agenda

• Strategy and Data• Relationships and Networks• Messaging Mission• School Wide Enrollment Management

Team

STRATEGY AND DATA

What is strategy?

Blue Ocean Strategy W. Chan Kim and Renee Mauborgne

What is the best approach:

Compete within the current framework

Or

Create new possibilities

6 Aspects of Blue Ocean Strategy

1. “Reconstruct market boundaries”

2. “Focus on the big picture”

3. “Reach beyond the existing demand”

4. “Get the strategic sequence right”

5. “Overcome key organizational hurdles”

6. “Build execution into strategy”

Get the Strategic Sequence Right

• Why should anyone send their children to our school?

• Is our tuition fairly priced to a large audience?

• Can you create the best educational product at the right cost?

• Are there impediments to discourage the “market” from accepting your product?”

Data

Once you develop your strategy, how do you know that things are working?

School Strategy

St. Athanasius School aims to increase interest in the school by developing a series of YouTube videos that highlight different aspects of the school community.

Action Items

• Develop a You Tube Channel ($0)• Purchase a FLIP Video Camera ($250)• Have volunteers film ($0)• Use iMovie on MacBook to create a video• Post video to You Tube• Embed Video on School Web Page

How do I know this works?

RELATIONSHIPS AND NETWORKS

People, People, People

• What is your school doing to connect families and parents?

• How do you allow parents to come to know the people who are part of your school each day?

• What strategies have you developed that focus on relationships?

Neighborhood Networks

• Connecting with current and alumni families to build a network to spread the good word about your school. Community organizing for marketing your school.

NETWORKS NEED DIRECTIONS

QR Codes

• New technology• SmartPhone enabled• Free generators and apps• Clear, concise, direct• Price: $0

Social Networking

MESSAGING MISSION

• Blink: The Power of Thinking without Thinking, Malcolm Gladwell

• Made to Stick, Chip and Dan Heath

SUCCES

SCHOOL WIDE ENROLLMENT MANAGEMENT STRATEGY TEAM

Alignment is Key to Success

SOME FINAL THOUGHTS

• We are in the midst of a critical time in Catholic education, the decisions we make today will determine our future.

• It is ok to bring “business thinking” into education.

• The pace of change is not going to slow down, Vatican II calls us to adapt and respond to the signs of the times.

For a copy of this presentation please email me at:

ehardiman@stjohnsprep.org