ACADEMIC REGULATIONS COURSE STRUCTURE & SYLLABI · adjudicated the thesis / dissertation. The board...

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ACADEMIC REGULATIONS

COURSE STRUCTURE &

SYLLABI

MBA Regular Two Year Degree Course

(For the Batches Admitted From 2012-2013)

MASTER OF BUSINESS ADMINISTRATION

SRI VENKATESWARA COLLEGE OF ENGINEERING AND

TECHNOLOGY (AUTONOMOUS)

R.V.S. Nagar, CHITTOOR – 517 127, A.P

Phones: (08572) 246339, 245044 Fax: (08572) – 245211

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SRI VENKATESWARA COLLEGE OF ENGINEERING AND TECHNOLOGY

(AUTONOMOUS)

(AFFILIATED TO JNTUA, ANANTAPUR)

ACADEMIC REGULATIONS

M.B.A REGULAR TWO YEAR DEGREE PROGRAMME

(FOR THE BATCHES ADMITTED FROM THE ACADEMIC YEAR 2012-13)

The Jawaharlal Nehru Technological University Anantapur shall confer M.B.A Post Graduate

degree to candidates who are admitted to the Master of Business Administration Program and

fulfill all the requirements for the award of the degree.

1.0 ELIGIBILITY FOR ADMISSIONS:

Admission to the above programme shall be made subject to the eligibility, qualifications

and specialization prescribed by the competent authority from time to time.

Admissions shall be made either on the basis of merit rank obtained by the qualified

candidates at an Entrance Test conducted by the University or on the basis of ICET score,

subject to reservations and policies prescribed by the Government from time to time.

2.0 ADMISSION PROCEDURE:

As per the existing stipulations of AP State Council for Higher Education (APSCHE),

Government of Andhra Pradesh, admissions are made into the first year as follows:

a) Category –A seats are to be filled by Convenor through ICET score.

b) Category -B seats are to be filled by Management as per the norms stipulated by

Government of A.P.

3.0 COURSE WORK:

3.1. A Candidate after securing admission must pursue the M.B.A course of study for Four

Semesters duration.

3.2. Each semester shall have a minimum of 16 instructional weeks.

3.3. A candidate admitted to a programme should complete it within a period equal to twice

the prescribed duration of the programme from the date of admission.

4.0 ATTENDANCE:

4.1. A candidate shall be deemed to have eligibility to write end semester examinations if he

has put in at least 75% of attendance on cumulative basis of all subjects/courses in the

semester.

4.2. Condonation of shortage of attendance up to 10% i.e., from 65% and above and less

than 75% may be given by the college on the recommendation of the Principal.

4.3. Condonation of shortage of attendance shall be granted only on medical grounds and

on representation by the candidate with supporting evidence.

4.4 If the candidate does not satisfy the attendance requirement he is detained for want of

attendance and shall reregister for that semester. He shall not be promoted to the next

semester.

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5.0 EVALUATION:

The performance of the candidate in each semester shall be evaluated subject wise, with

a maximum of 100 marks for Theory and 100 marks for practicals, on the basis of

Internal Evaluation and End Semester Examination.

5.1. For the theory subjects 60% of the marks will be for the External End Examination. While

40% of the marks will be for Internal Evaluation, based on the better of the marks

secured in the two Mid Term-Examinations held, one in the middle of the Semester (I-IV

units) and another immediately after the completion of instruction (V-VIII units) with four

questions to be answered out of five in 2 hours, evaluated for 40 marks.

5.2. For practical subjects, 60 marks shall be for the End Semester Examinations and 40 marks

will be for internal evaluation based on the day to day performance (25marks) and

practical test at the end of the semester (15marks).

5.3. For Seminar and Case Study there will be an internal evaluation of 50 marks. A candidate

has to secure a minimum of 50% to be declared successful. The assessment will be made

by a board consisting of HOD and two internal experts.

5.4. Out of a total of 200 marks for the project work, 80 marks shall be for Internal Evaluation

and 120 marks for the End Semester Examination. The End Semester Examination (viva-

voce) shall be conducted by an External examiner nominated by the Chief Controller Of

Examinations, HOD & Supervisor as a committee. The evaluation of project work shall be

conducted at the end of the IV semester. The Internal Evaluation shall be made by the

departmental committee, on the basis of two seminars given by each student on the topic

of his project.

5.5. A candidate shall be deemed to have secured the minimum academic requirement in a

subject if he secures a minimum of 40% of marks in the End Examination and a minimum

aggregate of 50% of the total marks in the End Semester Examination and Internal

Evaluation taken together.

5.6. In case the candidate does not secure the minimum academic requirement in any of the

subjects (as specified in 5.5) he has to reappear for the Semester Examination either

supplementary or regular in that subject, or repeat the subject when next offered or do

any other specified subject as may be required.

5.7. Revaluation / Recounting:

Students shall be permitted for request for recounting/revaluation of the year / Semester-

End examination answer scripts within a stipulated period after payment of prescribed fee.

After recounting or revaluation, records are updated with changes if any and the student

will be issued a revised grade sheet. If there are no changes, the same will be intimated

to the students.

5.8. Supplementary Examination:

In addition to the regular year/ Semester- End examinations conducted, the College may

also schedule and conduct supplementary examinations for all the subjects of other year/

semesters when feasible for the benefit of students. Such of the candidates writing

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supplementary examinations may have to write more than one examination per day.

6.0 RE-REGISTRATION:

Following are the conditions to avail the benefit of improvement of internal

evaluation marks

6.1. The candidate should have completed the course work and obtained the examination

results for all four semesters.

6.2. He should have passed all the subjects for which the internal evaluation marks secured

are more than or equal to 50%.

6.3. Out of the subjects the candidate has failed in the examination due to internal evaluation

marks secured being less than 50%, the candidate shall be given one chance for each

Theory subject and for a maximum of three Theory subjects for Improvement of Internal

evaluation marks.

6.4. The candidate has to re-register for the chosen subjects and fulfill the academic

requirements.

6.5. For each subject, the candidate has to pay a fee equivalent to one third of the semester

tuition fee along with the requisition to the Principal of the college.

6.6. In the event of availing the Improvement of Internal evaluation marks, the internal

evaluation marks as well as the End Examinations marks secured in the previous

attempt(s) for the reregistered subjects stand cancelled.

7.0 EVALUATION OF PROJECT WORK:

Every candidate shall be required to submit thesis or dissertation after taking up a topic

approved by the college/ institute.

7.1. Registration of Project work: A candidate is permitted to register for the project work after

satisfying the attendance requirement of I, II and III Semesters.

7.2. An Internal Departmental Committee (I.D.C) consisting of HOD, Supervisor and one

internal senior teacher shall monitor the progress of the project work.

7.3. The work on the project shall be initiated in the penultimate semester and continued in

the final semester. The candidate can submit Project thesis with the approval of I.D.C. at

the end of the IV semester instruction as per the schedule. Extension of time within the

total permissible limit for completing the programme is to be obtained from the Head of

the Institution.

7.4. The student must submit status report at least in two different phases during the project

work period. These reports must be approved by the I.D.C before submission of the

Project Report and award internal assessment marks for 80.

7.5. The viva voce examination may be conducted for all the candidates as per the IV semester

examination schedule.

7.6. Three copies of the Thesis / Dissertation certified in the prescribed form by the supervisor

and HOD shall be presented to the HOD. One copy is to be forwarded to the Controller Of

Examination and one copy to be sent to the examiner.

7.7. The Dept shall submit a panel of three experts for a maximum of 5 students at a time.

However, the Thesis / Dissertation will be adjudicated by one examiner nominated by the

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Chief Controller Of Examination.

7.8. If the report of the examiner is favorable viva-voce examination shall be conducted by a

board consisting of the Supervisor, Head of the Department and the examiner who

adjudicated the thesis / dissertation. The board shall jointly award the marks for 120.

7.9. A candidate shall be deemed to have secured the minimum academic requirement in the

project work if he secures a minimum of 50% marks in the viva-voce examination and a

minimum aggregate of 50% of the total marks in the end viva-voce examination and the

internal project report taken together. If he fails to get the minimum academic

requirement he has to appear for the viva-voce examination again to get the minimum

marks. If he fails to get the minimum marks at the second viva-voce examination he will

not be eligible for the award of the degree, unless the candidate is asked to revise and

resubmit. If the candidate fails to secure minimum marks again, the project shall be

summarily rejected.

8.0 Grades, Grade point Average, Cumulative Grade point Average:

8.1 Grade System: After all the components and sub-components of any subject (including

laboratory subjects) are evaluated, the final total marks obtained will be converted to

letter grades on a “10 point scale” described below.

8.2

GPA: Grade Point Average (GPA) will be calculated as given below on a “10 Point scale”

as an Index of the student’s performance at the end of each semester:

GPA =

Where C denotes the credits assigned to the subjects undertaken in that semester and

GP denotes the grade points earned by the student in the respective subjects

8.3 CGPA: At the end of every semester, a Cumulative Grade Point Average (CGPA) on a 10

Point scale is computed considering all the subjects passed up to that point as an index

of overall Performance up to that Point as given below:

CGPA =

Where C denotes the credits assigned to subjects undertaken upto the end of the current semester

and GP denotes the grade points earned by the student in the respective courses.

% of marks obtained Grade Grade Points(GP)

90 to 100 A+ 10

80 to 89 A 9

70 to 79 B 8

60 to 69 C 7

50 to 59 D 6

Less than 50 in Sum of Internal & External (or)

Less than 24 in External

F 0

Not Appeared N 0

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8.4 Grade Sheet: A grade sheet (Marks Memorandum) will be issued to each student

indicating his performance in all subjects registered in that semester indicating the GPA

and CGPA. GPA and CGPA will be rounded off to the second place of decimal.

9.0 Transcripts: After successful completion of the entire Program of study, a transcript

containing performance of all semesters will be issued as a final record. Duplicate

transcripts will also be issued, if required, after payment of requisite fee.

10.0 Award of Degree: The Degree will be conferred and awarded by Jawaharlal Nehru

Technological University Anantapur, Anantapur on the recommendation of The Principal

of SVCET (Autonomous).

10.1 Eligibility: A student shall be eligible for the award of M.B.A Degree if he fulfills all the

following conditions:

Registered and successfully completed all the components prescribed in the program

of study for which he is admitted.

Successfully acquired the minimum required credits as specified in the curriculum

corresponding to the branch of study within the stipulated time.

Obtained CGPA greater than or equal to 6.0 (Minimum requirement for declaring as

passed.)

10.2 Award of Class: Declaration of Class is based on CGPA.

11.0

WITH – HOLDING OF RESULTS:

If the candidate has not paid dues to the University/ College or if any case of in-

discipline is pending against him, the result of the candidate shall be withheld and he will

not be allowed / promoted into the next higher semester. The issue of degree is liable to

be withheld in such cases.

12.0 TRANSITORY REGULATIONS:

Candidates who have discontinued or have been detained for want of attendance or who

have failed after having undergone the course in earlier regulations and wish to continue

the course are eligible for admission into the unfinished semester from the date of

commencement of class work with the same or equivalent subjects as and when

subjects are offered, subject to 5.5 and 3.3 sections. Whereas they continue to be in the

academic regulations of the batch they join later.

Cumulative Grade Point Average Class

≥7.0 First Class with Distinction

>6.0 and<7.0 First Class

6.0 Second Class

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13.0 GENERAL:

i. The academic regulations should be read as a whole for purpose of any interpretation.

ii. Disciplinary action for Malpractice/improper conduct in examinations is appended.

iii. Where the words “he”, “him”, “his”, occur in the regulations, they include “she”, “her”,

“hers”.

iv. In the case of any doubt or ambiguity in the interpretation of the above rules, the

decision of the Principal is final.

v. The college may change or amend the academic regulations or syllabi at any time and

the changes or amendments shall be made applicable to all the students on rolls with

effect from the dates notified by the college.

*****

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(AUTONOMOUS)

(AFFILIATED TO JNTUA, ANANTAPUR)

RULES FOR DISCIPLINARY ACTION FOR MALPRACTICE / IMPROPER CONDUCT IN

EXAMINATIONS

Nature of Malpractices / Improper

conduct

Punishment

If the candidate

1. (a) Possesses or keeps accessible in examination

hall, any paper, note book, programmable

calculators, Cell phones, pager, palm

computers or any other form of material

concerned with or related to the subject of the

examination (theory or practical) in which he

is appearing but has not made use of

(material shall include any marks on the body

of the candidate which can be used as an aid

in the subject of the examination)

Expulsion from the examination hall

and cancellation of the performance

in that subject only.

(b) Gives assistance or guidance or receives it

from any other candidate orally or by any

other body language methods or

communicates through cell phones with any

candidate or persons in or outside the exam

hall in respect of any matter.



in that subject only of all the

candidates involved. In case of an

outsider, he will be handed over to

the police and a case is registered

against him.

2. Has copied in the examination hall from any

paper, book, programmable calculators, palm

computers or any other form of material

relevant to the subject of the examination

(theory or practical) in which the candidate is

appearing.



in that subject and all other subjects

the candidate has already appeared

including practical examinations and

project work and shall not be

permitted to appear for the

remaining examinations of the

subjects of that Semester/year.

The Hall Ticket of the candidate is to

be cancelled.

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3. Comes in a drunken condition to the

examination hall.







permitted to appear for the

remaining examinations of the

subjects of that Semester/year.

4. Smuggles in the Answer book or additional

sheet or takes out or arranges to send out the

question paper during the examination or

answer book or additional sheet, during or

after the examination.







permitted for the remaining

examinations of the subjects of that

Semester/year. The candidate is

also debarred for two consecutive

semesters from class work and all

University examinations. The

continuation of the course by the

candidate is subject to the academic

regulations in connection with

forfeiture of seat.

5. Leaves the exam hall taking away answer

script or intentionally tears of the script or any

part thereof inside or outside the examination

hall.

Expulsion from the examination hall and

cancellation of the performance in that

subject and all other subjects the

candidate has already appeared


project work and shall not be permitted

for the remaining examinations of the

subjects of that Semester/year. The

candidate is also debarred for two

consecutive semesters from class work

and all University examinations. The

continuation of the course by the

candidate is subject to the academic

regulations in connection with forfeiture

of seat.

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6. Possess any lethal weapon or firearm in the

examination hall.









Semester/year. The candidate is

also debarred and forfeits of seat.

7. Impersonates any other candidate in

connection with the examination.

The candidate who has

impersonated shall be expelled from

examination hall. The candidate is

also debarred and forfeits the seat.

The performance of the original

candidate who has been

impersonated, shall be cancelled in

all the subjects of the examination

(including practicals and project

work) already appeared and shall

not be allowed to appear for

examinations of the remaining

subjects of that semester/year. The

candidate is also debarred for two

consecutive semesters from class

work and all University

examinations. The continuation of

the course by the candidate is

subject to the academic regulations

in connection with forfeiture of seat.

If the impostor is an outsider, he will

be handed over to the police and a

case is registered against him.

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8. Refuses to obey the orders of the Chief

Superintendent / Assistant – Superintendent /

any officer on duty or misbehaves or creates

disturbance of any kind in and around the

examination hall or organizes a walk out or

instigates others to walk out, or threatens the

officer-in-charge or any person on duty in or

outside the examination hall of any injury to

his person or to any of his relations whether

by words, either spoken or written or by signs

or by visible representation, assaults the

officer-in-charge, or any person on duty in or

outside the examination hall or any of his

relations, or indulges in any other act of

misconduct or mischief which result in damage

to or destruction or property in the

examination hall or any part of the College

campus or engages in any other act which in

the opinion of the officer on duty amounts to

use of unfair means or misconduct or has the

tendency to disrupt the orderly conduct of the

examination.

In case of students of the college,

they shall be expelled from

examination halls and cancellation of

their performance in that subject

and all other subjects the

candidate(s) has (have) already

appeared and shall not be permitted

to appear for the remaining


semester/year. The candidates also

are debarred and forfeit their seats.

In case of outsiders, they will be

handed over to the police and a

police case is registered against

them.

9. If student of the college, who is not a

candidate for the particular examination or

any person not connected with the college

indulges in any malpractice or improper

conduct mentioned in clause 6 to 8.

Student of the colleges expulsion

from the examination hall and

cancellation of the performance in

that subject and all other subjects






semester/year. The candidate is also

debarred and forfeits the seat.

Person(s) who do not belong to the

College will be handed over to police

and, a police case will be registered

against them.

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10. Uses objectionable, abusive or offensive

language in the answer paper or in letters to

the examiners or writes to the examiner

requesting him to award pass marks.

Cancellation of the performance in

that subject.

11. Copying detected on the basis of internal

evidence, such as, during valuation or during

special scrutiny.

Cancellation of the performance in

that subject and all other subjects

the candidate has appeared


project work of that semester/year

examinations.

12. If any malpractice is detected which is not

covered in the above clauses 1 to 11 shall be

reported to the Examination committee for

further action to award suitable punishment.

Malpractices identified by squad or special invigilators

1. Punishments to the candidates as per the above guidelines.

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MBA PROGRAMME OBJECTIVES:

1. To gain knowledge of critical functions of business viz. Marketing, Finance, Human

Resources and Operations.

2. To enhance quantitative skills necessary to analyze a firm’s quantifiable numerical data and

to make intelligent and effective decisions.

3. To understand the techniques and tools useful for financial analysis and control of national

and global environments.

4. To explore and develop Leadership, Team work, Social, Legal and Ethical responsibilities in

Business and Society.

5. To enhance knowledge and skills in Marketing and Strategic Management.

6. To achieve appropriate communication skills and higher levels of proficiency for successful

career in Industry, Business and Entrepreneurship.

PROGRAMME OUTCOMES:

After Completion of the Course the Student will be able to

a) Understand the global, environmental, political, economic, legal and regulatory context of

business.

b) Understand individual ethical behavior and community responsibilities in organization and

society.

c) Create value through identifying customer needs and implementing integrated production

and distribution of goods, services, and information.

d) Develop capacity to apply knowledge in new and unfamiliar circumstances through a

conceptual understanding of relevant disciplines.

e) Develop capacity to adapt and innovate to solve problems, to cope with unforeseen events,

and to manage in unpredictable environments.

f) Able to manage diversity, contemporary societal and global issues.

g) Demonstrate Leadership and Team work capabilities.

h) Enhance in verbal, written and presentation communication skills.

i) Analyze financial statements, portfolio management, Investment decisions.

j) Demonstrate capabilities in new venture creation & entrepreneurship.

k) Achieve higher levels of proficiency and self-actualization through pursuing lifelong

learning.

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(AUTONOMOUS)

Course Structure (2012-13)

Master of Business Administration

Semester Pattern

MBA SEMESTER-I

Periods Scheme of Examination

(M Marks) S.NO

Course

Code Subject

L T P

Credits

Internals Externals Total

1 12CMB01 Management &

Organizational Behaviour 4 1 0 4 40 60 100

2 12CMB02 Managerial Economics 4 1 0 4 40 60 100

3 12CMB03 Accounting for Managers 4 1 0 4 40 60 100

4 12CMB04 Business Environment 4 1 0 4 40 60 100

5 12CHS05 Statistics for Management 4 1 0 4 40 60 100

6 12CHS06

Managerial

Communication 4 1 0 4 40 60 100

7 12CMC07

Computer Applications for

Business (Lab) 0 0 3 2 40 60 100

8 12CMB08 Case Study-I 0 0 4 2 50 0 50

Total 24 6 7 28 330 420 750

MBA SEMESTER-II


(M Marks) S.NO Course

Code Subject

L T P

Credits

Internals Externals Total

1 12CMB09 Human Resource

Management 4 1 0 4 40 60 100

2 12CMB10 Financial Management 4 1 0 4 40 60 100

3 12CMB11 Marketing Management 4 1 0 4 40 60 100

4 12CMB12 Production and Operations

Management 4 1 0 4 40 60 100

5 12CMC13 Management Information

Systems 4 1 0 4 40 60 100

6 12CMB14 Business Research

Methods 4 1 0 4 40 60 100

7 12CMB15 Operations Research 4 1 0 4 40 60 100

8 12CMB16 Case Study-II 0 0 4 2 50 0 50

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MBA SEMESTER-III



Code Subject

L T P

Credits

Internals Externals

1 12CMB17 Entrepreneurship Development 4 1 0 4 40 60

2 12CMB18 Management Accounting and

Control 4 1 0 4 40 60

3 12CMB19 Business Law 4 1 0 4 40 60

4 12CMB20 Business Ethics and Corporate

Governance 4 1 0 4 40 60

Elective-I

12CMB21 Security Analysis and Portfolio

Management

12CMB22 Human Resource Planning

12CMB23 Retailing Management

5

12CMC24 E-Business

4 0 0 4 40 60

Elective-II

12CMB25 Risk Management and Insurance

12CMB26 Industrial and Labour Relations

12CMB27 Product and Brand Management

6

12CMC28 Enterprise Resource Planning

4 0 0 4 40 60

Elective-III

12CMB29 Financial Institutions, Markets

and Services

12CMB30 Reward Management

12CMB31 Advertising and Sales Promotion

7

12CMC32 Data Base Management Systems

4 0 0 4 40 60

8 12CMB33 Case Study-III 0 0 4 2 50 0

Total 28 4 4 30 330 420

Total 28 7 4 30 330 420 750

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MBA SEMESTER-IV



Code Subject

L T P

Credits

Internals Externals

1 12CMB34 Strategic Management 4 1 0 4 40 60

2 12CMB35 Technology Management 4 1 0 4 40 60

Elective-IV

12CMB36 Financial Derivatives

12CMB37 Organization Development

12CMB38 Services Marketing 3

12CMC39 Data communication and

Network Analysis

4 0 0 4 40 60

Elective-V

12CMB40 International Financial

Management

12CMB41 Training and Development

12CMB42 International Marketing

4

12CMC43 Corporate Information

Management

4 0 0 4 40 60

Elective-VI

12CMB44 Corporate Finance

12CMB45 Global Human Resource

Management

12CMB46 Customer Relationship

Management

5

12CMC47 Decision Support Systems

4 0 0 4 40 60

6 12CMB48 Seminar 0 0 2 2 50 0

7 12CMB49 Project 0 0 14 10 80 120

Total 20 2 16 32 330 420

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(AUTONOMOUS) L T P C MBA –I Semester 4 1 0 4

12CMB01 MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

Objectives:

1. To familiarize the students with the fundamental concepts of management and highlight approaches in Organization Behaviour.

2. To acquaint the students with management functions in the competent world.

Outcomes:

After completion of the course the student will be

1. Capable of interpreting and analyzing issues related to organizational behavior critically and creatively. 2. Able to link the OB theories with practices and experiences in organizations.

UNIT I INTRODUCTION TO MANAGEMENT: Functions– Levels-Roles of Management- Patterns of Management – Fayol’s Principles of Management – Ethics and Social Responsibilities of Management-MBO - Planning – Process-Types – Problems. UNIT II DECISION MAKING & CONTROLLING: Decision Making Types - Importance of Decision Making – Process – Techniques. Controlling: Definition – Importance – Process of Controlling – Systems of Control – Controlling Techniques. UNIT III ORGANIZATIONAL BEHAVIOUR: Introduction to Organizational Behaviour – Perception – Learning – Personality – Johari Window – Transactional Analysis. UNIT IV MOTIVATION: Definition-Importance-Motives-Types of Motives – Motivation types -Motivational Theories: Maslow’s Theory of need hierarchy – Herzberg’s Theory- David Mc Clelland, and Porter and Lawler-Theory-X &Theory-Y – Vroom’s Expectancy. UNIT V GROUP DYNAMICS: Types of Groups (formal, Informal) – Group Formation and Development – Team Decision Making UNIT VI LEADERSHIP: Importance of Leader-Characteristics of Leader-Leadership Styles-Traits Theory – Managerial Grid – Transactional Vs Transformational Leadership-Women and Leadership. UNIT VII STRESS MANAGEMENT: Definition-Causes– Work Stressors – Prevention and Management of Stress – Balancing work and Life. UNIT VIII

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ORGANIZATIONAL CULTURE AND CLIMATE: Organizational Culture - Organizational change and Development-Change Management. Text Books:

1. Robbins.P. Stephen, Organizational Behaviour, Pearson education, New Delhi, 2006.

2. Luthans Fred, Organizational Behaviour, Tata Mc Graw Hill International Edition, 1998.

References:

1. Aswathappa. K, Organizational Behaviour, Text and Cases games, Himalaya

Publishing Company, New Delhi, 2005.

2. Koontz,Weihrich and Aryasri, Principles of Management, Tata McGraw Hill,2004.

3. Weilhrich, Cannice & Koontz,Management ,Tata Mc Grawhill.

4. P.Subba Rao, Management Organizational Behaviour,Himalaya.

5. Koontz, Essentials of Management, TMGH.

6. Robins ,Principles of Management, AITBS.

7. Meeenakshi Gupta, “Principles of Management”, PHI Private Limited, New Delhi, 2009


(AUTONOMOUS) L T P C MBA -I Semester 4 1 0 4

12CMB02 MANAGERIAL ECONOMICS Objectives:

1. To understand the relevance of economics in business management.

2. To understand the functional areas of management such as Marketing, Production and Costing from a broader

perspective.

Outcomes:

After completion of the course the student will be able to 1. Apply the economic principles for managerial decision making. 2. Use the various functional areas of management for the prospects of a business organization.

UNIT I INTRODUCTION TO MANAGERIAL ECONOMICS: Definition - Nature and Scope - Relationship with other areas: Economics, Production Management, Marketing, Finance and Personnel, Operations Research - The Role of Managerial Economist. UNIT II BASIC ECONOMIC PRINCIPLES: The concept of Opportunity Cost - Discounting principle - Time perspective - Incremental Concept – Marginalism - Equi – Marginalism – Scarcity - Risk and Uncertainty. OBJECTIVES OF THE FIRM: Profit Maximisation - Sales Maximisation and other objectives. STRUCTURE OF THE FIRM: Characteristics and types. UNIT III UTILITY ANALYSIS: Meaning and measurement of utility – Approaches to utility analysis. CARDINAL UTILITY ANALYSIS: Law of diminishing marginal utility – Law of equi - Marginal utility – Limitations of cardinal utility analysis. ORDINAL UTILITY ANALYSIS: Indifference curve approach – What is indifference curve – Marginal rate of substitution – Properties of indifference curve – Budget line or iso- Expenditure line – Consumer equilibrium.

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UNIT IV THEORY OF DEMAND: Meaning of Demand – Determinants of Demand – Demand Function – Law of Demand and its Exceptions – Types of Demand. ELASTICITY OF DEMAND: Definition – Types - Measurement and Significance of Elasticity of Demand. DEMAND FORECASTING: Need for Demand Forecasting – Forecasting Techniques – Demand Forecasting for new products. UNIT V SUPPLY AND PRODUCTION ANALYSIS: SUPPLY ANALYSIS: Supply function - The Law of Supply - Elasticity of Supply. PRODUCTION ANALYSIS: Production function - Marginal Rate of Technical Substitution - Isoquants and Isocosts – Least cost combination of inputs – Production function with one/two variables - Cobb-Douglas Production Function - Returns to Scale and Returns to Factors - Economies of scale. UNIT VI COST ANALYSIS: Cost Concepts - Determinants Of Cost - Cost-Output Relationship in the Short Run and long Run - Short Run vs. Long Run Costs - Average Cost Curves. UNIT VII MARKET STRUCTURE AND PRICING PRACTICES: Features and Types of different Competitive Situations – Price-Output Determination in Perfect Competition – Monopoly - Monopolistic Competition and Oligopoly both in the long run and short run. PRICING PHILOSOPHY – Pricing methods in Practice: Price Discrimination - Product line Pricing. PRICING STRATEGIES: Skimming Pricing - Penetration pricing - Loss Leader Pricing - Pricing of multiple Products. UNIT VIII PROFIT MANAGEMENT: Meaning and Nature of Profit – Role of Profit. BREAK - EVEN ANALYSIS: Determination of Break - Even Point (Simple Problems) – Assumptions – Uses - Managerial Significance and limitations of Break - Even Analysis.

Text Books:

1. Dean. Joel, “Managerial Economics”, PHI.

2. G S Gupta, “Managerial Economics”, Tata McGraw Hill.P.L.Mehta

3. Mehta, P.L., Managerial Economics - Analysis, Problems, Cases, Sultan Chand and Sons,

New Delhi, 2001

References:

1. Hirschey, Economics for Managers, Thomson, 2007.

2. Gupta, Managerial Economics, TMH 2009.

3. Keat, Managerial Economics: Economic Tools for Today’s Decision Makers, Pearson

Education, 2007.

4. Thomas Maurice, Managerial Economics, Con cepts and applications, TMH 2006.

5. Froeb, Managerial Economics—A Problem Solving Approach, Thomson, 2007.

6. James L.Pappas and Engene F.Brigham, Managerial Economics, Pearson Education,New

Delhi, 2006.

7. Suma Damodaran, Managerial Economics,Oxford, 2007.

8. M.E. ThukaramRao, Management accounting, New Age International publishers, New Delhi.

9. S P Jain & K L Narang, Cost Accounting Principles and Practices, 17th Revised Edition Kalyani

Publishers.

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(AUTONOMOUS)

L T P C MBA –I Semester 4 1 0 4

12CMB03 ACCOUNTING FOR MANAGERS

Objectives:

1. To provide the basic knowledge of book keeping and accounting 2. To understand the financial statements and make analysis of a

company.

Outcomes:

After completion of the course the student will be able to 1. Use accounting effectively in individual life and business. 2. Use the concepts in business and learn financial management.

UNIT I INTRODUCTION TO ACCOUNTING: Meaning – Definition – Scope - Importance- Objectives of Accounting. ACCOUNTING PRINCIPLES: Accounting Concepts and conventions. Extensive Business Reports Language (XBRL) UNIT II THE ACCOUNTING PROCESS: Overview: Classification of Accounts-The Double Entry System- Books of Original Record: Journal and Subsidiary books – Ledger - Trial Balance-Accounting Equation-Capital and Revenue Expenditure and Receipts. UNIT III FINAL ACCOUNTS: Trading - Profit and Loss account and Balance sheet with adjustments. UNIT IV VALUATION OF FIXED ASSETS: Tangible vs. Intangible Assets Depreciation of Fixed Assets and Methods of Depreciation. UNIT V INVENTORY VALUATION: Methods of Inventory Valuation-First in First out Method (FIFO) – Last in First out Method (LIFO) -Average Price Method- Base Stock Method-Standard Price Method- Market Price Method. UNIT VI ISSUE OF SHARES AND DEBENTURES: Issue of shares at Par - Discount and premium - Forfeiture- Re-issue of forfeited shares at Par - Discount and premium - Pro-rata method. ISSUE AND REDEMPTION OF DEBENTURES: Meaning and issue of debentures - Meaning of redemption - Redemption out of capital and profits. UNIT VII FINANCIAL ANALYSIS – I: Analysis and interpretation of financial statements from investor and company point of view - Horizontal Analysis and Vertical Analysis of Company Financial Statements – Liquidity – Leverage - Solvency and Profitability ratios – Du Pont Chart

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UNIT VIII FINANCIAL ANALYSIS- II: Statement of Changes in Working Capital - Funds from Operations - Preparation and analysis of funds flow and cash flow statement.

Text Books:

1. M E ThukaramRao, Accounting for Managers, New Age International Publishers

2. Asish K. Bhattacharyya, Financial Accounting for Business Managers, PHI,2009

3. Ambrish Gupta: Financial Accounting for Management,Pearson

4. Richard G. Schroeder, Myrtlew. Clark, Jack M. Cathey, John Wiley and Sons, Financial

accounting theory and analysis: Text and cases, 2010.

5. Rama Chandran. N. and Ram Kumar k: Financial Accounting for Management ,McGrah Hill

References:

1. Gupta R.L. and Radhaswamy M : Advanced Accountancy, Sultan Chand.

2. VijayaKumar, Accounting for Management, TMH,

2009

3. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House

Pvt. Ltd., 2007.

4. T S Reddy & Y Hari Prasad Reddy, Accounting and Financial Management ,Margham

Publications

5. J.C. Varshney: Financial and Management Accounting, Wisdom Publication.

6. Gupta, 2006, Financial Accounting for Management – An Analytical Perspective, Pearson.

7. Narayanaswamy – Financial Accounting: A managerial perspective, 2nd Edn, PHI.

8. Jawaharlal & Srivastav: Financial Accounting, S.Chand Publications.

9. Ashok Banerjee : Financial Accounting: A Managerial Emphasis, Excel Publications.

10. Shail K Gupta& RKSahrma, Management Accounting, Kalyani Publishers, New Delhi.

Page 23 of 87

SRI VENKATESWARA COLLEGE OF ENGINEERING AND TECHNOLOGY (AUTONOMOUS)

L T P C MBA –I Semester 4 1 0 4 12CMB04 BUSINESS ENVIRONMENT Objectives:

1. The course will help to sensitize the students towards the overall business environment within Which organization has to function. 2. To provide an insight to students of its implication for decision making in business organizations.

Outcomes:

After completion of the course the student will be able to 1. Analyze environment and environmental factors both internal and external. 2. Achieve adequate skill to deal with government policies and make them more dynamic and proactive rather

than reactive. UNIT I BUSINESS ENVIRONMENT: Business systems – Process and Classification of Business –Types of Environment- Environment Analysis. UNIT II ECONOMIC ENVIRONMENT: Concept of Economic Systems- Industrial Policies since Independence and their Significance- Gross Domestic Product -Inflation-Fiscal & Monetary Policies- Foreign Trade Policy. UNIT III LEGAL ENVIRONMENT: Special features of SICA (Special provisions) 1985-BIFR- Licensing Policy. UNIT IV POLITICAL ENVIRONMENT: Functions of State - Economic Role of Government in India- The Constitutional Environment. UNIT V SOCIAL ENVIRONMENT: Business & Society - Business & Culture- Social Responsibility of Business- Consumerism. UNIT VI TECHNOLOGICAL ENVIRONMENT: Technological Development & Technical Progress - Determinants of Technological Environment- Indian Science & Technology Policy- Objectives & Implementation- Intellectual Property Rights(IPR). UNIT VII INVESTMENT ENVIRONMENT: Capital & Money Market- Stock Exchanges & Regulations - Role of SEBI- Private Public Partnership (PPP). UNIT VIII

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INTERNATIONAL ENVIRONMENT: Globalization- Foreign Direct Investment - Types- WTO - Role & Functions- GATT- Trading Blocks- Balance of Payments - Disequilibrium in BOP- EXIM Policy & Role of EXIM Bank- SEZs. Text books: 1. Francis Cherunilam, Business Environment, Himalaya Publishing House, 2009.

2. Suresh Bedi, Business Environment, Excel Books.

References:

1. Justin Paul, Business Environment, Tata McGraw Hill, New Delhi, 2006.

2. K.Aswathappa, Essentials of Business Environment, Himalaya

3. Dutt & Sundaram, Indian Economy, S. Chand, 2007.

4. Shaik Saleem, Business Environment, Pearson.

5. Misra & Puri, Economic Environment of Business, Himalaya.

6. Misra Puri, Indian Economy, Himalaya, 2007.

7. Avid W Conklin, Cases in Environment of Business, Sage Publication India Private ltd



12CHS05 STATISTICS FOR MANAGEMENT

Objectives:

1. To understand the fundamental concepts of statistics and its application in business decision making.

2. It also aims at developing the computational skill of the students relevant for statistical analysis.

Outcomes:

After completion of the course the student will be able to 1. Apply various statistical techniques in business decision making. 2. Choose appropriate distributions and quality control tools to suit

the system. *Standard discounting and statistical tables to be allowed in the examinations.

UNIT I

INTRODUCTION TO STATISTICS: Limitations of Statistics- Applications of Statistics in various Disciplines- Collection of Data- Sources of Data - Data Representation in various forms- Classification-Tabulation- Diagrammatic Representation of Data-Various forms of Graphs. UNIT II MEASURES OF CENTRAL TENDENCY: Applications of various averages- Dispersion - Measures of Dispersion- Relationship among various measures of dispersions. UNIT III PROBABILITY: Sample Space and Events- The Axioms of Probability- Some Elementary theorems- Joint Probability -Conditional Probability- Baye’s Theorem.

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UNIT IV

PROBABILITY DISTRIBUTIONS: Discrete and Continuous Distributions- Binomial -Poisson and Normal Distribution – Related Properties. UNIT V CORRELATION: Types of Correlation- Correlation Coefficient and their properties- Rank Correlation-Rank Correlation Coefficient. UNIT VI REGRESSION ANALYSIS: Meaning of Regression -Multiple Linear Regression- Regression equations- Properties of Regression Coefficient- Difference between Correlation and Regression. UNIT VII TIME SERIES: Utility of time series – Components - Measurement of trend through Method of least Squares -Moving averages- Graphical Method. INDEX NUMBERS: Laspeyre’s Index-Paasche’s Index-Fisher’s Ideal Index-Time Reversal and Factor Reversal Tests. UNIT VIII STATISTICAL QUALITY CONTROL (SQC): Control Chart for Variables- Control Chart for Attributes-Producer’s Risk- Consumer’s Risk.

Text Books:

1. Anderson, Sweeney, Williams, Statistics for Business and Management, 10/e, Cengage Learning, New Delhi. 2. S.P.Gupta & M.P.Gupta, Business Statistics, Sultan Chand & Sons,New Delhi. References:

1. Selvaraj R., Loganadhan C, Quantitative Methods in Management, Excel Publication, New Delhi.

2. Richard I. Levin, David S. Rubin, Statistics for Management, Pearson Education,2009. 3. N.D.Vohra, Quantitative Techniques in Management, Tata-McGraw Hill Private Limited, New

Delhi, 2003. 4. S.C.Gupta, V.K.Kapoor, “Fundamentals of Mathematical Statistic, Sultan Chand and Sons,

New Delhi. 5. U.K.Srivastava, G.V.Shenoy, S.C.Sharma, “Quantitative Techniques for managerial

decisions”, New Age International, Mumbai, 2008, 6. R P Hooda, “Introduction to Statistics”, Macmillan Publishers India Ltd. 7. S.C.Gupta, V.K.Kapoor, “Fundamentals of Applied Statistics ,Sultan Chand and Sons, New

Delhi.

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12CHS06 MANAGERIAL COMMUNICATION Objectives:

1. To understand the communication concepts and to develop the students’ competence in communication at an advanced level.

2. To master in the basic communication skills of listening, speaking, reading and writing. 3. To train managerial trainees in communicating efficiently in the workplace and professional contexts. 4. To fulfill the aims of information and of persuation.

Outcomes:

After completion of the course the student will be able to 1. Communicate and manage the business effectively. 2. Run a business smoothly in the required professional and managerial competence. 3. To express managerial skills through four basic skills effectively.

UNIT I INTRODUCTION TO COMMUNICATION: Meaning - Definitions and Genesis- Features of Communication- Functions of Communication- Process of Communication- Principles of Communication- Channels of Communication.

UNIT II SOUNDS OF ENGLISH: Monophthongs - Long and Short- Diphthongs- Consonants- Stress and Intonation-Grammar - Verb-Different Tenses- Expression of hope- Pleasure- Regret-Approval and Disapproval- Friendly Communication- Greetings- Farewell – Thanks – Apologies - Congratulation, Condolency. UNIT III TYPES OF COMMUNICATION: Formal and Informal Communication-Advantages and disadvantages - How to make it effective- Oral Communication - Advantages and disadvantages- How to make it effective- Written Communication - Advantages and disadvantages - How to make it effective. UNIT IV

ORGANIZATIONAL COMMUNICATION: Importance of organizational Communication – Downward- Upward - Diagonal Communications - Advantages and disadvantages- How to make it effective- Communicative networks- Grapevine.

UNIT V NON-VERBAL COMMUNICATION: Sign language - Body language – Kinesics – Proxemics - Time language - Touch Language - Johari Window. UNIT VI BARRIERS TO COMMUNICATION: Types of barriers- Technological - Socio-Psychological – Physical - Sematic and Language – Organizational - Cross Cultural barriers - Overcoming barriers.

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UNIT VII REPORT WRITING: Purpose of business report - Steps in writing - Parts of report - Model reports- Letter writing - Different letters - Writing minutes – Agenda- Meeting. UNIT VIII INTERVIEW: Principles of interview - Preparation for interview - Types of interviews - Styles of interviewing - Types of interviewing questions.

Text Books: 1. Dr. Urmila Rai, Business Communication, Himalaya Publishing House New Delhi.

2. T. Balasubramanian, A text book of English phonetics for Indian students, Macmillan India

Ltd, New Delhi.

References: 1. Meenakshi Raman, Business Communication, Oxford University Press.

2. Raymond V Lasikar, Business Communication, Oxford university Press.

3. Paul Farmer, Organizational Communication, Kalyani Publishers, Ludhiana.

4. Micheal Swan, The use of English,Oxford University Press.

5. Denial Jones, An outline of English phonetics, Kalyani Publishers, New Delhi.

6. Parag Diwan & L.N. Agarwal, Businessof Communication, Excel Books, New Delhi.

7. M.S.Ramesh, Business Communication, Chand & Co. , New Delhi.

8. Krishna Mohan & Meera Benarj, Developing Communication Skills, Macmillan India Ltd., New

Delhi.


(AUTONOMOUS) L T P C MBA-I Semester 0 0 3 2

12CMC07 Computer Applications for Business (Lab)

Objectives:

1. To provide basic understanding of applications of information technology.

2. To provide hands on experience to students in using computers for data organization and addressing business needs.

Outcomes:

After completion of the course the student will be able 1. To use information technology for business decision making. 2. To use computers for data processing organization.

UNIT I

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STUDY OF COMPUTERS: Features-Applications-Generations-Types of computers-Hardware & Software-Storage devices-Applications of computer in management-Internet, E-commerce, E- Business UNIT II MS-WORD: Creation of document- Page setup-editing & formatting - Tables-Charts-Macros-Mail merge – Hyperlink creation. UNIT III MS-EXCEL: Creating and editing sheets-Basic formulas -Chart naming and saving of charts-Functions. UNIT IV MS-EXCEL: Use of statistical functions & financial functions for data Analysis UNIT V MS-POWER POINT: Creation of slides-Use of slide design and slide layout for creating power point slides-Animation. UNIT VI MS-POWERPOINT: Developing a professional presentation on Business plans – Institutions - People and Products etc. UNIT VII MS-ACCESS: Create databases - Tables-Entering data into tables-Relationships-Use of queries in data manipulation-Generation of Forms and Reports.

Unit VIII INTRODUCTION OF SPSS: Features-Uses-Performing statistical analysis on given data using the menu bar (Analyze).

References:

1. Peter Norton, Introduction to Computers and Communication, Sixth Edition, Tata McGrawHill,

2009.

2. Cox et all-2007 Microsoft Office System Step-by-step, First Edition, PHI, 2007.

3. Winston, Microsoft Office Excel 2007 Data Analysis and Business Modeling, First Edition,

Prentice Hall India, 2007.

4. Microsoft Office Access 2007 Step-by-step, First Edition, PHI, 2007.

5. N. Raja Raman, Introduction to Information Technology, Prentice Hall India.

6. Carver, SPSS for Windows Step by Step,6/e, Pearson Education, 2009.

Page 29 of 87


L T P C MBA-I Semester 0 0 4 2

12CMB08 CASE STUDY-I

The objective of the course is to enhance analytical and logical thinking capabilities of

the student, to improve the communication and presentation skills of the student and to enable

the student understand the process of problem analysis, identifying appropriate solutions with

respect to the concepts of the subject.

Case study shall a practical course. The work load for the case study shall be of two

sessions of two periods each per week. Total sessions in a semester shall be distributed for all

the subjects. The concerned teaching staff shall select the cases of recent origin for discussion.

Internal Evaluation: At least two cases per subject shall be considered for internal

evaluation. Such case study analyses by students shall be produced as a record. The Head of

the department/Institute shall consolidate the grading of all such case studies and finalize the

internal marks.

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L T P C MBA- II Semester 4 1 0 4

12CMB09 HUMAN RESOURCE MANAGEMENT Objectives:

1.To help students understand the importance of human resources in business growth. 2.To understand the job structure, performance evaluation, salary and wage administration, and industrial relations

in business. Outcomes: After completion of the course the student will be able to

1. Apply HRM functions and functionaries. 2. Effectively manage and plan key HR functions within an organization.

UNIT I INTRODUCTION TO HRM: Concept- Nature & Scope of HRM- Role & Importance of HRM- Role & Functions of HR Managers- Growth in India. UNIT II JOB ANALYSIS & DESIGN: Job Description, Job Specification - Human Resource Planning- Entry level to Joining the work (Recruitment & Selection) - Placement- Induction- Career Planning & Development. UNIT III HUMAN RESOURCE DEVELOPMENT: Concept of Training and Development- Types & Methods- Assessment of Training Needs - Competency Mapping. UNIT IV PERFORMANCE MANAGEMENT & EVALUATION: Meaning of Performance Management-Performance Appraisal and Methods-Traditional Vs Modern Methods- Assessment Centre. UNIT V SALARY & WAGE ADMINISTRATION: Concept-Factors affecting Wage &Salary level- Wage Boards & Pay Commissions-Wage incentives- Profit sharing-Bonus-Managerial Compensation. UNIT VI EMPLOYEE & INDUSTRIAL RELATIONS: Concept- Approaches to IR- Causes for Poor Industrial Relations & Suggestions to improve industrial relations. UNIT VII INDUSTRIAL DISPUTE & SETTLEMENT MECHANISM: Employee Grievances -Collective Bargaining- Industrial Disputes and Resolution Mechanism.

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UNIT VIII SOCIAL SECURITY, WELFARE, SAFETY & HEALTH: Social Security Legislations in India-Welfare & Recreational Facilities, Work Environment, Employees Safety at work, Industrial Accidents- Industrial Health. Text Books:

1. Michael Armstrong, Human Resource Management, Kogan Page-2010.

2. P.Subba Rao, Human Resource Management, Himalaya Publishing house.

References: 1. Pattnayak, Human Resource Management, PHI. 2. VSP Rao, Human Resource Management, Excel. 3. K.Aswatappa, Human Resource Management, Tata McGraw Hill. 4. Mamoria ,Gankar, Personnel Management, Himalaya. 5. Deepak Kumar Bhattacharya, Human Resource Management, Excel books. 6. P.Subbarao, Essentials of HRM & IR, Himalaya Publications. 7. Garry Dessler, Human Resource Management, Pearson / PHI.



12CMB10 FINANCIAL MANAGEMENT

Objectives:

1. To provide the necessary basic tools for the students so as to manage the finance function. 2. To make student understand the management of the financing in short term and long term capital needs.

Outcomes:

After completion of the course the students will be able to 1. Apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant

disciplines. 2. Adopt and innovate to solve problems, to cope with unforeseen events and to manage in unpredictable

environments.

UNIT I INTRODUCTION TO FINANCIAL MANAGEMENT: Nature and scope- Finance functions- Roles and responsibilities of the Finance Manager. OBJECTIVE: Profit or Wealth Maximization and EPS Maximization. SOURCES OF FINANCE: Equity capital- Debenture- Preference capital and term loans-Relative merits and demerits. UNIT II COST OF CAPITAL: Time value of Money- Present value- Future value of Money -Concept of risk and return. Cost of Capital: Concept-Measurement of Cost of Capital- WACC and MCC-Valuation of stocks and bonds. UNIT III

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CAPITAL BUDGETING: Meaning – Importance. TECHNIQUES: Traditional Methods (Payback period and Accounting Rate of Return) and Discounted Cash Flow Methods (NPV, IRR, and PI). UNIT IV CAPITAL STRUCTURE DECISIONS: Capital Structure vs. Financial Structure – Capitalization- Leverage – Concept of Leverage – Operating Leverage – Financial Leverage– Combined Leverage - EBIT – EPS analysis- Indifference Point / Break Even Analysis of Financial Leverage. CAPITAL STRUCTURE THEORIES: Net Income approach – Net operating income approach – Traditional view – MM Hypothesis. UNIT V DIVIDEND DECISIONS: Major Forms of Dividends – Factors determining Dividend Policy - Value of the firm - Relevance of dividends - Modigliani and Miller approach -Declaration and payment of dividends - Bonus shares - Rights issue - Walter Model and Gordon Model. UNIT VI WORKING CAPITAL MANAGEMENT-I : Concepts and Components of Working Capital- Factors determining the working capital- Operating cycle approach – Estimation / Planning of Working Capital requirements- Financing of Working Capital through Bank finance and Trade Credit. UNIT VII WORKING CAPITAL MANAGEMENT-II: MANAGEMENT OF CASH: Nature-Motives-Objectives of cash management- Cash budget- Cash Management techniques/processes. MANAGEMENT OF RECEIVABLES: Objectives- Credit policies-Credit terms-Collection policies. MANAGEMENT OF INVENTORY: Meaning- Objectives- Components- Techniques of Inventory Management. UNIT VIII CORPORATE RESTRUCTURES: Corporate Mergers and Acquisitions and Take-Overs-Types of Mergers – Economic rationale for Mergers -Motives for Mergers - Financial Evaluation of Mergers – Different approaches for valuation.

Text Books:

1. I.M. Pandey, Financial Management, Vikas Publishers

2. MY Khan and PK Jain, Financial Management--Text and Problems,Tata McGraw- Hill, 2007

3. Maheswari S.N. “Principles of Financial Management”, Sultan Chand & Sons, New Delhi.

4. Prasanna Chandra: Financial Management ,McGraw-Hill

References:

1. Gitman L.J., Managerial Finance, 11th Edition, Pearson Education, 2006.

2. Richard A Brealey etal., Principles of Corporate Finance, Tata McGraw Hill, 2007.

3. Chandra Bose D, Fundamentals of Financial Management, PHI, 2006

4. Vishwanath.S.R. Corporate Finance: Theory and Practice, 2/e, Sage Publications, 2007.

5. Bringham & Ehrhardt, Financial Management – Text and cases, Cengage, 2005.

6. Shashi k Gupta and R.K.Sharma, Management Accounting-Kalyani Publishers.

7. Bruner.R.F. Case Studies in Finance, 2007, 5th Edition, Tata McGraw Hill, New Delhi.

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(AUTONOMOUS)


12CMB11 MARKETING MANAGEMENT

Objectives:

1. The objective of this course is to have an understanding of basic concepts of marketing. 2. To acquire adequate foundation for taking up any advanced learning in marketing.

Outcomes: After completion of the course the student will be able to

1. Identify customer needs and implement integrated strategies for enhanced customer satisfaction. 2. Apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant

disciplines in marketing. UNIT I INTRODUCTION: Meaning and Scope of Marketing - Concepts in Marketing - Role and Functions of Marketing Department - Marketing Process - Interface with other functional areas of Business - Indian Marketing Environment

UNIT II MARKETING TRENDS AND RESEARCH: Scanning the Marketing Environment - Marketing Intelligence and Information System - Demand Measurement and Forecasting - Data Warehousing and Data Mining. UNIT III MARKET SEGMENTATION: Definition - Need and Benefits of Segmentation - Bases for Market Segmentation of Consumer Goods - Industrial Goods and Services - Niche and Local Marketing - Evaluating & Selecting Target Markets – Positioning - Value Proposition and Unique Selling Proposition(USP). UNIT IV CONSUMER BEHAVIOR: Analyzing Consumer Markets and Buyer Behavior- Factors influencing buyer behavior- The Buying Decision Process - Stages in Buying Decision Process – Analyzing Business Markets and Business Buying Behavior- Business Markets Vs Consumer Markets - Business Buying Process - Factors Influencing Business Buying Process. UNIT V PRODUCT AND NEW PRODUCT DEVELOPMENT: Product – Definition - Product Mix - Levels of Product - Product Life Cycle- Managing the Product in Product Life Cycle ( PLC ) – New Product Development - Testing & Commercialization. UNIT VI PRICING STRATEGY: Meaning & Importance –The Pricing Objective – Factors Influencing the Pricing Decisions –Methods of Pricing and Managing the Price Changes.

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UNIT VII

PLACE: Importance and Functions of Distribution Channels – Introduction to Various Channels in Distribution- Whole selling – Retailing – Franchising - Direct Marketing - Designing Channels of Distribution - Impact of Technology and Internet on Distribution. UNIT VIII PROMOTION: Promotional Mix – Advertising - Sales Promotion – Publicity - Personal Selling and Direct Marketing - Developing and Managing Advertisement Programs and Managing Integrated Communications. Text Books:

1. Philip Kotler, Marketing Management, 11th Edition, Pearson Education, 2003.

2. Kurtz & Boone, Principles of Marketing, 12th Edition, Cengage Publications, 2010.

References:

1. Philip Kotler, Marketing Management - Analysis, Planning, Implementation and Control,

Prentice Hall of India.

2. Kotler and Koshy, Marketing Management – A South Asian Perspective, Pearson 2007.

3. S A Sherlekar, Modern Marketing, HPH.

4. Rajan Saxena, Marketing Management, TMH.



12CMB12 PRODUCTION AND OPERATIONS MANAGEMENT

Objectives:

1. To understand the production planning and controlling aspects of a typical production and operations organization.

2. To understand the concepts of work study and quality management. Outcomes: After completion of the course the student will be able to

1. Effectively manage production department in the organization. 2. Apply production tools and techniques in every area of business.

UNIT I

INTRODUCTION: Overview of Production and Operations Management (POM) - Functions-Role of POM-Process Planning and Process Design- Production Planning and Control: Basic functions of Production Planning and Control- Production Cycle- Characteristics of Process Technologies- Product Life Cycle Vs Process Life Cycle. UNIT II

FACILITIES AND MAINTENANCE MANAGEMENT: Plant layout-Types of layout-Optimization of Product - Process layout- Location and factors influencing location- Maintenance Management-

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Objectives- Failure Concept- Reliability-Preventive and break down maintenance- Replacement policies. UNIT III SCHEDULING: Scheduling in Job-Shop type production - Shop loading - Assignment and Sequencing - Scheduling in Mass - Continuous and Project type production - Line balancing - LOB. UNIT IV AGGREGATE PLANNING: Preparation of aggregate demand forecast- Specification of Organizational policies for smooth capacity utilization- Determination of optimal production strategy. UNIT V WORK STUDY: Methods study-Work measurement- Work design- Job design-Work sampling-Industrial engineering techniques- Productivity- Basic concepts- Productivity cycle-Productivity engineering and management- Total productivity model. UNIT VI QUALITY MANAGEMENT: Economics of quality Assurance-Inspection and control-Acceptance sampling-Theory of Control Charts- Control charts for variables and attributes- TQM-ISO 9000 series standards- Six Sigma. UNIT VII MATERIALS MANAGEMENT: Need and importance of materials management- Material requirement planning- Materials budgeting - Sources of supply of materials- Vendor rating- Determinants of vendor rating- Concept of Waste Management. UNIT VIII STORES MANAGEMENT: Objectives of stores management- Management of stores- Safety stock-inventory control- Types of inventory Costs - Systems of inventory control-EOQ-ABC-VED-FSND analyses-Value analysis-Importance in cost reduction. Text Books: 1. Buffa, Modern Production Operation Management, Wiley2009.

2. William J Stevenson: “Operations Management”, Tata McGraw Hill, New Delhi, 2009.

3. Panner Selvem, Production and Operation Management, Prentice Hall of India.

References:

1. James R.Evans and David A. Collier, Operations Management, Cengage LearningIndia Private

Limited, New Delhi, 2009

2. Nair NG, Production and Operations Management, Tata McGraw Hill, New Delhi, 2009.

3. Chase, Aquilano, Jacobs: Operations Management for Competitive Advantage, Tata McGraw

Hill

4. Elwood S.Buffa and RakeshK.Sarin, Modern Production/Operations Management, WileyIndia.

5. Aswathappa K, Shridhara Bhat K., Production and Operation Management, Himalaya

Publishing House, Mumbai.

6. James R.Evans and David A.Collier, Operations Management, Cengage, 2009

7. R. Panneeselvam: Production and Operations Management, PHI Learning Private Limited.

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8. SN Chary, Production and Operations Management Tata McGraw Hill, New Delhi, 2008.

9. Mahadevan, Operations Management, Pearson Education, New Delhi.

10. Upendra Kachru, Production and Operations Management-Text and Cases, Excel Books,

New Delhi.

11. Adam E Bert, Production of Operations Management, Prentice Hall.

12. Chunnawala and Patel, Production and Operations Management, Himalaya.


(AUTONOMOUS) L T P C MBA- II Semester 4 1 0 4

12CMC13 MANAGEMENT INFORMATION SYSTEMS

Objectives:

1. To provide the basic concepts of ‘Systems Concepts’.

2. To understand Management Information Systems and utility of the systems for the Managerial Decisions.

Outcomes:

After completion of the course, the student will be able to: Maintain and manage information of 1. Customer.

2. Financial and 3. Inventory systems

UNIT I INTRODUCTION TO MIS: Importance of information for management decisions – Systems Approach and Information – System Development – Information System Architecture – Quantitative Techniques and Management Information Systems interfacing. UNIT II PHYSICAL DESIGN OF COMPUTER SUB-SYSTEMS: Database design - File design - Input and output - Procedure design and system security. UNIT III MIS DEVELOPMENT: Process – System development – System Life cycle method - Structured Development method and prototype method – Soft ware development. UNIT IV INFORMATION SYSTEMS: Computers in Management – MIS Office automation – Decision Support System – Expert system- Knowledge Work Systems - Artificial Intelligence - Group Decision Support Systems (GDSS). UNIT V IMPLEMENTATION, EVALUATION AND MAINTENANCE OF MIS: Pitfalls in MIS development - System modeling for MIS - System engineering methodology for MIS problem solving. UNIT VI CONTROL: Testing security – Coding techniques – Detection of error – Validation –Cost benefit analysis –Assessing the value and risk of information systems.

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UNIT VII SYSTEM AUDIT: Software engineering qualities – Design – Production – Service - Software specification - Software metrics - Software quality assurance. UNIT VIII SYSTEMS METHODOLOGY: Objectives – Time and Logic - Knowledge and Human dimension – Software life cycle models – Verification and validation. Text Books: 1. Kenneth C Laudon and Jane P.Laudon, et al, Management Information Systems, 9/e, PHI,

2007.

2. C.S.V.Murthy, Management Information System, Himalaya, 2009.

References:

1. W.S.Jawadekar, Management Information Systems, 2/e, Tata McGraw-Hill, New Delhi, 2007.

2. Robest Schulthesis and Mary Sumner, Management Information System, McGrawHill

3. Gordon B. Davis & Margrethe H. Olson, Management Information Systems Tata McGraw- Hill,

2006

4. C Laudon and Jane P.Laudon, Management Information Systems, et al, 9/e, PHI and

PearsonEducation, 2005.

5. W S Jawadekar, Management Information Systems Text & Cases, Tata McGraw-Hill, 2009.

6. James A. Obrein, Management Information Systems Tata McGraw-Hill, 10/e, 2006.

7. Dharminder and Sangeetha, Management Information Systems, 1/e, Excel books, 2006

8. Mahapartra, Cases in MIS, PHI, 2009


(AUTONOMOUS) L T P C MBA -II Semester 4 1 0 4

12CMB14 BUSINESS RESEARCH METHODS

Objectives:

1. To understand the research, how it differs from Decision Support System and Business Intelligence Systems.

2. To understand the importance of research in functional areas of Marketing, HR and Finance.

Outcomes:

After completion of the course the student will be 1. Able to use methods and Techniques for business research. 2. Capable of understanding research in areas of business.

UNIT I

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INTRODUCTION TO BUSINESS RESEARCH: Definition-Types of Business Research. SCIENTIFIC INVESTIGATION: The Building Blocks of Science in Research-Deduction and Induction. THE LANGUAGE OF RESEARCH: Concepts - Constructs – Definitions – Variables - Propositions and Hypotheses - Theory and Models. UNIT II TECHNOLOGY AND BUSINESS RESEARCH: Information needs of Business - Technologies used in Business Research: The Internet - E-mail - Browsers and Websites - Role of Business Research in Managerial Decisions. ETHICS IN BUSINESS RESEARCH: Ethical Treatment of Participants-Informed Consent - Rights to Privacy - Confidentiality. UNIT III THE RESEARCH PROCESS: Problem Identification: Broad Problem Area-Preliminary Data Gathering. Literature Survey - Online Data Bases Useful for Business Research - Problem Definition- Theoretical Framework -Components of Theoretical Framework - Hypothesis Development - Statement of Hypothesis- Procedure for Testing of Hypothesis UNIT IV: THE RESEARCH DESIGN: Types of Research Designs: Exploratory, Descriptive, Experimental Designs and Case Study -Measurement of Variables- Operational Definitions and Scales-Nominal and Ordinal Scales- Rating Scales- Ranking Scales- Reliability and Validity- Content Validity - Criterion Related Validity and Construct Validity. UNIT V: COLLECTION AND ANALYSIS OF DATA: Sources of Data - Primary Sources of Data - Secondary Sources of Data - Data Collection Methods- Interviews: Structured Interviews and Unstructured Interviews-Face to face and Telephone Interviews. UNIT VI: OBSERVATIONAL SURVEYS: Questionnaire Construction: Organizing Questions-Structured and Unstructured Questionnaires – Guidelines for Construction of Questionnaires. UNIT VII: DATA ANALYSIS: An overview of Descriptive, Associational and Inferential- Statistical Measures.

UNIT VIII:

THE RESEARCH REPORT: Research Reports-Components-The Title Page-Table of Contents-The Executive Summary-The Introductory Section-The Body of the Report-The Final Part of the Report- Acknowledgements – References-Appendix - Guidelines for Preparing a Good Research report Oral Presentation- Deciding on the Content-Visual Aids-The Presenter-The Presentation and Handling Questions.

Text Books: 1. C.R. Kothari, Vishwa prakashan, Research Methodology – Methods & Techniques ,New Delhi.

2008

2. Donald R Cooper and Pamela S Schindler, Business Research Methods,9/e, Tata McGraw-Hill

Publishing Company Limited, New Delhi, 2009

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References:

1. Uma Sekaran, John Wiley & Sons (Asia) , Research Methods for Business–A Skill Building

Approach, Pte.Ltd, Singapore, 2003.

2. William G. Zikmund, Business Research Methods, 7/e, Cengage, 2008.

3. Wilkinson & Bhandarkar, Methodology and Techniques of Social Science Research, Himalaya

Publishing House.

4. Speegal, M.R., An Introduction to Management for Business Analysis, McGraw Hill.

5. Michael, V.P., Research Methodology in Management, Himalaya Publhsing House.

6. Dipak Kumar. Bhattacharya, Research Methodology, Excel Books, 2006


(AUTONOMOUS)

L T P C MBA-II Semester 4 1 0 4

12CMB15 OPERATIONS RESEARCH

Objectives:

1. To understand the concepts of operations research and its importance in production and operations management.

2. To learn the basic tools of operations research in solving the management problems through modeling and using mathematical approach.

Outcomes:

After completion of the course the student will be able to apply 1. The techniques of Operations Research in individual life and Business. 2. The various OR concepts in business decision making.

UNIT I INTRODUCTION TO OR: Origin – Nature – Definitions – Managerial applications and limitations of OR – Phases of OR study. UNIT II LINEAR PROGRAMMING: Formulation of LPP – Solution by Graphical method – Simplex method – Conversion of Primal into Dual. UNIT III TRANSPORTATION PROBLEMS: Mathematical Model – Different methods of finding initial solution – Tests of Optimality – Degeneracy – Maximization transportation problem. ASSIGNMENT PROBLEMS: Mathematical Model – Solutions of Assignment Problem – Traveling Salesman Method. UNIT IV GOAL PROGRAMMING: Concept – Model formulation – Graphical modified simplex and alternative simplex methods. UNIT V GAME THEORY: Introduction –Two People zero sum Games – Pure Strategies – Mixed Strategies – Solution methods without Saddle point.

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DECISION THEORY: Steps of decision making process – Types of decision making environment – Decision Tree Analysis. UNIT VI NON-LINEAR PROGRAMMING: Problems – Graphical Solution method – Kuhn Tucker Conditions – Applications. UNIT VII P.E.R.T. & C.P.M. AND REPLACEMENT MODEL: Drawing networks-Identifying Critical Path-Probability of Completing the project within given time-Project Crashing- Optimum cost and Optimum duration. UNIT VIII SIMULATION: Nature and Scope – Applications – Types of Simulation – Random Numbers – Inventory Example – Simulation Languages. Text Books:

1. J.K.Sharma, Operations Research – Theory and Applications, MacMillan India, 2009.

2. S.D.Sharma,Operations Research – Theory, Methods and Applications, Kedarnath Ramnath,

15th Edition.

3. Hillier, Frederick & Lieberman, Introduction to Operations Research Concepts and Cases, 8th

Edition, TMH, 2008.

References:

1. R.Panneer Selvam, Operations Research, PHI, 2008.

2. Prem Kumar Gupta and Hira, Operations Research, S.Chand, 2008.

3. N.D.Vohra, Quantitative Techniques in Management, TMH, 4th Edition, 2010.

4. Hamdy A.Taha, Operations Research – An Introduction, Prentice Hall of India, New Delhi,

2007.

5. Sridharabhat, Quantitative Analysis for Business Decisions, HPH, 2009.

6. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI, 2009.

7. R.K.Bharadwaj and Mujumdar, Quantitative Techniques for Business Managers, HPH, 2009.



12CMB16 CASE STUDY-II

The objective of the course is to enhance analytical and logical thinking capabilities of the student, to improve the communication and presentation skills of the student and to enable the student understand the process of problem analysis, identifying appropriate solutions with respect to the concepts of the subject.

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Case study shall a practical course. The work load for the case study shall be of two sessions of two periods each per week. Total sessions in a semester shall be distributed for all the subjects. The concerned teaching staff shall select the cases of recent origin for discussion.


evaluation. Such case study analyses by students shall be produced as a record. The Head of the department/Institute shall consolidate the grading of all such case studies and finalize the internal marks.


L T P C MBA- III Semester 4 1 0 4

12CMB17 ENTREPRENEURSHIP DEVELOPMENT

Objectives:

1. To understand the concept of Entrepreneurship

2. To understand the impact of Entrepreneurship in economic development

Outcomes:

After the completion of the course the student will be able to

1. Plan and develop his own enterprise.

2. Anticipate the odds and run the enterprise in a professional way.

UNIT I CONCEPT OF ENTREPRENEURSHIP: Entrepreneur Background and Characteristics-Entrepreneur versus Manager-Entrepreneur versus Inventors-Role of Entrepreneurship in Economic development-Growth of Entrepreneurship in India. UNIT II FORMS OF ENTREPRENEURSHIP: Small Business-Importance in Indian Economy- Types of ownership- sole trading- partnership- important features of various types of businesses-Corporate entrepreneurship- intrapreneurship-Role of Government in the promotion of Entrepreneurship- State Enterprises in India. UNIT III ASPECTS OF PROMOTION: Idea generation-opportunities-SWOT Analysis-Patents and trademarks- Intellectual Property Rights. UNIT IV FINANCIAL ASPECTS OF THE ENTREPRENEURSHIP: Source of Capital- Debt capital- seed capital- Venture capital- Informal Agencies In financing entrepreneurs- Government Grants and Subsidies-Types of Investors and Private Offerings. UNIT V

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PROJECT PLANNING AND FEASIBILITY STUDIES: The concept of Project- Project Life Cycle-Project Planning, Feasibility- Project Proposal & report Preparation. UNIT VI ENTREPRENEURIAL STRATEGY: Generation of new entry opportunity- Decisions under Uncertainty- entry strategy-new entry exploitation- environmental instability and First Mover disadvantages- Risk Reduction strategies- Market Scope Strategy- Imitation strategies and Managing Newness. UNIT VII WOMEN ENTREPRENEURSHIP: Scope of entrepreneurship among women- promotional efforts supporting women entrepreneurs in India-Successful cases of women entrepreneurs- International Entrepreneurship. UNIT VIII RURAL ENTREPRENEURSHIP AND EDPS: Need, Rural Industrialization-Role of NGO’s-Organizing EDPs-Need, Objectives- Evaluation of EDPs. Textbooks: 1. S.S. Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,

2009. 2. Vasanth Desai, The dynamics of Entrepreneurial Development and Managing, Himalaya,

2009. References: 1. H.Nandan, Fundamentals of Entrepreneurship, PHI, First/e, New Delhi, 2009. 2. Michael P Peters, Entrepreneurship, 6/e, Robert D Hisrich, Dean A Shepherd, TMH, 2009. 3. Bholanath Dutta, Entrepreneurship Management-text and cases, Excel Books,2009 4. Holt, Entrepreneurship-New venture Creation, PHI,2009 5. Barringer, Entrepreneurship-Successfully Launching New Ventures Ireland, Pearson,2006 6. Roy, Entrepreneurship, Oxford, 2009.


L T P C MBA-III Semester 4 1 0 4

12CMB18 MANAGEMENT ACCOUNTING AND CONTROL

Objectives:

1. To understand the effectiveness cost control in managerial decisions. 2. To understand practical implications of management accounting in the process of managing an organization.


1. Apply the management accounting and control techniques for cost reduction and control. 2. Use the different mechanistic and post-mechanistic approaches to management accounting, including strategic

and accounting approaches.

UNIT I

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INTRODUCTION TO MANAGEMENT ACCOUNTING: Management Accounting Vs. Cost Accounting vs. Financial Accounting- cost concepts and managerial use of classification of costs. UNIT II COST ANALYSIS AND CONTROL: Direct and Indirect expenses- Allocation and Apportionment of Overheads- Calculation of Machine Hour Rate. UNIT III COSTING FOR SPECIFIC INDUSTRIES: Unit Costing, Job Costing- Cost Sheet and Tender and Process Costing and their variants- Treatment of Normal Losses and Abnormal Losses- Inter-Process Profits, Costing for by-products and Equivalent production. UNIT IV MARGINAL COSTING: Introduction- Application of Marginal Costing in terms of cost control- Profit Planning- Closing Down a Plant- Dropping a Product line- Charging general and specific fixed costs- Fixation of selling price- Make or Buy decisions-Selection of suitable product mix- Desired level of profits- Diversification of products- Closing down or suspending activities. UNIT V BREAK-EVEN-ANALYSIS: concept of cost-volume-profit relationship- Mechanics of B.E. analysis-Determination of Breakeven point- Break-even-graph and assumptions of BEP-Importance- Margin of safety and angle of incidence-Application of BEP for various business problems. UNIT VI BUDGETARY CONTROL: Budget, budgetary control- steps in budgetary control- Flexible budget- Different types of budgets: sales budget- Cash budget- Production budget- Master budget- Performance budgets- Material Vs. Purchase budgets- Concept of Zero Based Budgeting. UNIT VII STANDARD COSTING: Standard Cost and Standard Costing- Standard Costing vs. Budgetary control- Analysis of variance: Material variance- Labour variance –Sales variance. UNIT VIII An introduction to cost audit- Management audit and activity based costing

Text Books:

1. S.P.Jain and K.L.Narang, Cost and Management Accounting, Kalyani Publishers, New Delhi,

2006

2. Shashi K. Gupta and RK Sharma, Management Accounting, Kalyani Publishers, New Delhi,

2006

References:

1. M.Y. Khan, P.K. Jain, Management Accounting: Theory and Problems, TMH , New Delhi, 4/e,

2007.

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2. Colin Drury, Management and Cost Accounting, Thomson-2007

3. Bhahatosh Banerjee, Cost Accounting Theory and Practice, PHI,-2006

4. Charles T. Horngren: Cost Accounting –A Managerial Emphasis, Prentice Hall of India, New

Delhi,2

5. James Jiambalvo, Managerial Accounting, John Wiley & Sons, Inc.New Delhi,2007

6. Atkinson, Banker, Kaplan and Young, Management Accounting, PHI, 2006

7. Manash Gupta, Cost Accounting Principles and Practice, Pearson Education,2006

8. Blocher, Chen, Cookins, Lin, Cost Management a Strategic Emphasis, TMH,3/e 2006



12CMB19 BUSINESS LAW Objectives:

1. To understand the legal frame work of business. 2. To understand the regulations of various acts applicable in the business context.

Outcomes:

After the completion of course the student will be able to 1. Apply the legal aspects of business in business transactions. 2. Ensure that all the acts of business are followed.

UNIT I SOCIAL RESPONSIBILITY OF BUSINESS: Importance of laws and regulatory practices – Overview of Business laws in India – Sources of business law. UNIT II INDIAN CONTRACT ACT-1872: Contract- Essential features of a valid contract – Performance of a contract – Breach of contract and its remedies. UNIT III SPECIAL CONTRACTS: Quasi Contracts – Contingent Contracts – Indemnity and Guarantee – Contract of Agency – Bailment and Pledge. UNIT IV COMPANIES ACT – 1956: Definition of Company – Characteristics – Classification of Companies – Incorporation of a Company – Memorandum of Association – Articles of Association – Directors – Meetings – Resolutions – Auditors – Winding up. UNIT V SALE OF GOODS ACT 1930: Sale and Agreement to sell – Conditions and warranties – Performance of contract of sale – Rights of an unpaid seller.

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UNIT VI CONSUMER PROTECTION ACT 1986: Rights of the Consumer – Defects and deficiencies of goods – District Forums – State Commissions – National Commission. UNIT VII NEGOTIABLE INSTRUMENTS ACT 1881: Definition of Negotiable Instrument – Promissory Note – Bill of Exchange – Cheque – Their definitions, and characteristics – Types of endorsements – Holder – Holder in due course – Discharge of Parties. UNIT VIII COMPETITION ACT 2002: Salient features covering essentials of competition – Components of Competition Act – Competition Commission of India – Offences and Penalties – Direct Tax and Indirect Tax.

Text Books:

1. N.D.Kapoor, Mercantile Law, Sultan Chand, 2006

2. S.S.Gulshan, Business Law, 3/e, Excel Books.

3. Ravinder Kumar, Legal Aspects of Business, Cengage, 2009.

References:

1. Bull Chandani R R, Business Law, Himalaya Publications.

2. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill.

3. S.N.Maheshwari & Maheshwari, A Manual of Business Laws, Himalaya, 2008.

4. P.C.Tulsian, Business Law, TMH, 2008.

5. B.B.Lal, Income Tax and Central Tax-Law and Practice, Pearson Education.

6. V.S.Datey, Taxman Publication, 21st Edition, 2008.


(AUTONOMOUS) L T P C MBA –III Semester 4 1 0 4

12CMB20 BUSINESS ETHICS AND CORPORATE GOVERNANCE

Objectives:

1. To make students aware of ethical and moral issues concerning business both in India and International context. 2. To develop sensitivity of students for right ethical practices in conduct of business. 3. To understand the principles of corporate governance and the social responsibility of the corporate.


1. Place a right practice of members of companies, leadership and management. 2. Apply research based understanding of key issues in corporate Governance and ethics.

UNIT I

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BUSINESS ETHICS: Origin-Meaning-Definition-Importance-Concepts-Theories-Need- Values and morals- Management and Ethics. UNIT II ETHICS: Evolution of Ethics and their relation to values- Norms, Morals- Nature of Ethics and Relevance to Business- Virtue theory- Utilitariansm and its Applications to Business- Rights; Justice- Profit Maximization. UNIT III CORPORATE GOVERNANCE: Issues- Need of corporate governance code- Code of Corporate Practices-Social Responsibility of Corporates- Corporate Social Reporting- Corporate Governance and the Role of Board (BOD) – Corporate Governance System Worldwide. UNIT IV ETHICS AND INDIAN BUSINESS: Impact of Globalization – Reasons for Unethical Practices among Indian Corporations – Development of Indian Capital Markets – Major Indian Scams –Reasons for Unethical practices – Various studies on Ethical Attitudes of Managers. UNIT V MARKETING ETHICS: Product Safety and Pricing – Strict Products Liability – Ethical responsibility in Product- Advertising and Target Marketing – Ethics of Sales, Advertising and Product Placement – Consumer Autonomy. UNIT VI ETHICAL ISSUES IN HUMAN RESOURCE MANAGEMENT: Genesis and Growth of HRM – HR related Ethical issues – Institutional Culture – Financial Management and Ethical Issues –Frauds in Banks – Measures against Bank Frauds – Constraints to Ethical Practices Indian Nationalized Banks – Frauds in Insurance Sector. UNIT VII CORPORATE GOVERNANCE STRUCTURES AND PROCESSES: Directors-Committees-Institutional investors-Auditors –CSR and its significance in Business- social audit – Ethical Issues-Corruption- whistle Blowing-competition-Privacy-trade secrets- IP rights- Harassment & Discrimination UNIT VIII CORPORATE GOVERNANCE IN INDIA: Reforming BOD- Birla Committee- Naresh Chandra Committee - Narayanamurthy committee-Audit committee- Role of Media – Public Policies in Governance- Role of Government –The future scenario. Text Books:

1. Fernando, Business Ethics- an Indian Perspective, Pearson education, 2009

2. L.P. Hartman, Business Ethics, Tata Mc Grawhill

3. S. Prabakaran, Business Ethics and Corporate Governance, Excel Books, New Delhi, 2010.

References:

1. Laura P Hartman, Perspectives in Business Ethic,s 2nd ed.tata Mc Graw Hill

2. Bob tricker, Corporate Governance, oxford, 2009

3. Balachandran, Chanandrasekharan, Corporate Governance and Social Responsibility, PHI

4. C.S.V.Murthy, Business Ethics, Himalaya, 2008

5. Sathish modh, Ethical Management, McMillan, 2005

6. Weisis, Business Ethics Concepts and Cases, Cengage, 2009.

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7. R.M.Lala, Beyond the Last Blue mountain (a life of JRD Tata), Penguin Publications, 1993.


L T P C MBA –III Semester 4 0 0 4

ELECTIVE -I

12CMB21 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objectives:

1. The student will be able to understand the Process of Investment. 2. To understand the appropriate techniques for managing the Market, credit and risks in Investment

Management.


1. Deal with new and unfamiliar circumstances. 2. Analyze the financial statements for effective investment decisions.

UNIT I INVESTMENT: Objectives, Process of Investment- Investment and Speculation UNIT II CAPITAL MARKETS: Stock Exchanges-BSE-NSE-OTCEI-Trading in stock exchanges-New Issue Market. UNIT III SECURITY ANALYSIS: Macroeconomic and industry analysis and company analysis. UNIT IV TECHNICAL ANALYSIS: Fundamental Analysis Vs Technical Analysis-Dow Theory –Trend analysis - Patterns- Moving Averages. Relative Strengh Index (RSI)-Moving Average. UNIT V

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MEASUREMENT OF RETURN: Revenue return and capital appreciation-holding period-statistical Methods-probability distribution-capital expected return. UNIT VI MEASUREMENT RISK: Risk Factors-Risk classification-Systematic risk-unsystematic risk- Standard Deviation-variance-correlation coefficient-Beta –calculating expected return and risk. UNIT VII VALUATION OF SECURITIES: Approaches of valuation-Bond valuation –Preference share valuation- Common stock valuation. UNIT VIII

PORTFOLIO MANAGEMENT: Process of Portfolio Management-Diversification-Model portfolio-Portfolio models-Markowitz model-Sharpe single index model- capital asset pricing model. Text Books:

1. Bodie, Investment, McGraw Hill book Company,2009

2. S.Kevin, Security Analysis and portfolio Management, PHI Publishers

References:

1. Chandra, Investment Analysis and portfolio management, , McGraw Hill 2009

2. Ranganatham & Madhumathi, Security Analysis portfolio Management, , Pearson

Education .2004

3. Sudhira Bhat, Security Analysis & portfolio Management, ,2008,excel

4. Security Analysis & portfolio Management,advani,himalaya publishers,2009

5. Investment Analysis and portfolio management,Reilly&Brown,Cengage,8/e,2

6. Investment management,v.k.Balla,S.K.Tuteja,sultan & chand company ltd,09

7. Investment management, Preethi Singh, Himalaya publishing house,Mumbai.2009



ELECTIVE - I

12CMB22 HUMAN RESOURCE PLANNING

Objectives:

1. To understand the requirement of human resource for smooth functioning of an organization. 2. To understand how to attract and retain the employees.


1. Use of existing human resource optimally. 2. Provide data of surplus and shortage of HR for decision making.

UNIT I INTRODUCTION: Macro and Micro Level Manpower Planning- – Objectives and Functions - Significance-Process-Factors Influencing.

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UNIT II SYSTEMS APPROACH TO HUMAN RESOURCE PLANNING: Manpower Inventorying-Methods-Manpower Forecasting-Models and Techniques. UNIT III RECRUITMENT: Sources-Evaluation and Selection-Procedures-Techniques-Factors influencing Recruitment and Selection. UNIT IV PLACEMENT: Induction-Training-Strategies for Orienting New Employees-Career Planning. UNIT V MANPOWER UTILIZATION: Indices and Techniques-Factors affecting Performance. UNIT VI EMPLOYEE RETENTION: Transfer-Promotion-Job redesign-Job redesign Techniques-Job rotation-Job enrichment-Job enlargement. UNIT VII LEARN STAFF POLICY: Downsizing-Retrenchment, Retirement, Redeployment, and Exit Strategy. UNIT VIII HUMAN RESOURCE INFORMATION SYSTEM: Human Resource Accounting-Human Resource Auditing-Human Resource Audit Report for Business Improvement. Text Books: 1. DK Bhattaacharya,Human Resource Planning, Excel,2008 2. Udaiprakesh and T.V.Rao, Human Resource System, Oxford, 2009. 3. Thomes.H.Patters ,Manpower Planning and Development of Human Resources,

JohnWiley,2009 References: 1. Garden, MeBeath, Organization and Manpower Planning, Business Books 2. Srivarsava MP, Human Resource Planning. Institute of Royal Resources



ELECTIVE - I

12CMB23 RETAILING MANAGEMENT Objectives:

1. To understand latest developments in retailing sector in India. 2. To have an in-depth understanding of retail promotional concepts, and their functioning.

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1. Analyze the business environment of different firms of retailers and pros and cons of each. 2. Analyze the importance of store location, merchandising, products and pricing.

UNIT I INTRODUCTION TO THE WORLD OF RETAILING: Advent of retailing -Functions of retailing - Types of retailing – Organized vs. unorganized retailing - Customer buying behavior. UNIT II RETAILING STRATEGY: Strategic retail planning process - Factors to be considered for retail planning - Target market & Retail format - Growth strategies - Market penetration. UNIT III HUMAN RESOURCES & ADMINISTRATIVE STRATEGY: Designing the organizational structure for retail firm - Retail organization structures. UNIT IV MERCHANDIZE MANAGEMENT: Evolution of merchandising function in retail- Merchandize planning - Sources of merchandize -Category Management - Buying systems to stores - Allocation of merchandize. UNIT V PRICING AND COMMUNICATION STRATEGIES IN RETAILING: Concept of retail pricing and the factors affecting price- Elements of retail price – Developing a Retail pricing strategy –Approaches for setting pricing – Pricing adjustments –The concept of retailing market mix-Promoting the merchandise – Implementing an advertising plan. UNIT VI STORE MANAGEMENT: Objectives of a good store design –Store design- Store image – Store layout – Space planning – Merchandise presentation techniques and atmospherics. UNIT VII LOCATION STRATEGIES: Shopping centers –Freestanding sites – Location and retail strategies- Factors affecting the demand for a region or trade area –Factors affecting the attractiveness of a site – How to evaluate a retail location. UNIT VIII RETAILING IN INDIA: Changing phase of Indian retail scenario – FDI in Indian Retail Sector -Factors affecting retailing in India – Region wise analysis of Indian retailing – Retailing opportunities in India. Text Books: 1. Levy & Weitz, Retailing Management, 5th Ed, TMH, 2006. 2. Swapna Pradhan Retailing Management Texts & Cases McGraw Hill Companies 2007. References:

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1. A.J.Lamba, The art of Retailing, 1st Ed, TMH, 2006. 2. Andrew J Newmann & Petes cullen, Retailing Management, 1st Ed, Thomson Learning, 2007. 3. George H Lucas, Robert P Bugh & Larry G. Gresham, Retailing Management, 1997 1st, AIPD. 4. Barry Berman Joel &R Evans, Retailing Management-A Strategic Approach, 8th Ed, Pearson Education, 2006. 5. Gilbert: Retail Marketing Management, Pearson Education.



ELECTIVE - I

12CMC24 E-BUSINESS

Objectives: 1. To understand the unique features of e-Business technology. 2. To trace the origins and growth of e-Business.

Outcomes: After completion of course the student will be able to

1. Apply the various concepts of e-business in the organization. UNIT I E-BUSINESS STRATEGY AND MODELS: E-Business-elements- Roles and their challenges-e-Business requirements and its impact-Inhibitors of e-business- e-business strategy- e-business models. UNIT II E-MARKETS: Functions, e-Markets vs Traditional Market-Effects of e-markets- e-Markets Success factors- e-Markets Technology Solutions – Understanding revenue models in e-Business.

UNIT III

E-PROCUREMENTS: The purchasing process- Developments in IT purchasing- e-Procurement models- components- auctions- e-Procurement solutions.

UNIT IV

SECURITY AND RELIABILITY FOR e-BUSINESS: Reliability and quality considerations- Quality requirements- Risk Management- trust- e-business risk- e-business security- realizing a secure e-Business infrastructure.

UNIT V

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APPROACHES TO MIDDLEWARE: Middleware, messaging- Remote Procedure Calls (RPC)- Remote Method Invocation (RMI), Message – Oriented Middleware (MOM)- Data Access Middleware- Transaction oriented Middleware- Distributed Object Middleware- Mobile marketing and Integration.

UNIT VI

LEVERAGING LEGACY APPLICATIONS: Enterprise Information Systems and legacy Enterprise Assets, Strategies for modernizing legacy systems- Non-invasive approaches- and Legacy modernization techniques.

UNIT VII ENTERPRISE APPLICATION AND e-BUSINESS INTEGRATION: Overview of enterprise application and e-Business integration- Integration challenges. UNIT VIII E-BUSINESS SOLUTIONS AND PROTOCOLS: Concept of software and web services- Web services – Types, characteristics- and services oriented architecture- Technology Stack- Standards- Required Business Standards and Protocols- Review of applicable IT Laws. Text Books: 1. Parg Diwan, e-Commerce, Excel, 2008. 2. Canzar e-Business and e-Commerce, Biztantra, 2005 References: 1. Ravi Kalakota and Maina Robinson, e-Business Road Map for Success, Pearson, 2008. 2. Kamlesh K Bajaj and Debjani Nag, e-Commerce – The cutting edge of Business, Tata McGraw

Hills, 2006.



ELECTIVE - II

12CMB25 RISK MANAGEMENT AND INSURANCE

Objectives:

1. To understand the concept of risk and risk management. 2. To understand about insurance and its importance.


1. Apply various concepts of risk management in business organizations. 2. Use insurance as a tool for managing risk.

UNIT I RISK: Introduction – Risk Vs Uncertainty – Types of risks facing by businesses and individuals. Risk Management: Meaning, Objectives, Risk Management Process and steps, Benefits of Risk Management. UNIT II INSURANCE: Definition- Requirements of an insurable risk – Legal Principles and characteristics of an Insurable Contract – Benefits and Costs of Insurance to Society – Role of Agents and Brokers

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UNIT III INSURANCE INDUSTRY: Operations of Insurers – Role of Insurance in Economy – Development of Insurance Industry in India – Regulation of Indian Insurance Business – Role of IRDA. UNIT IV RISK AVERSION: Risk Management by individuals and corporations or businesses. Loss Control: Types of Loss Control - Optimal Loss control when costs and benefits are known - Examples. UNIT V RISK MANAGEMENT AND SHAREHOLDER’S WEALTH: Valuation of business – Risk Management with reference to opportunity capital – Expected Cash flows. UNIT VI RISK MANAGEMENT WITH DERIVATIVES: Hedging with Options, Forwards, Futures and Swaps. Option Pricing, Constructing other derivatives – Comparison of derivative and insurance contracts – Common risks that are hedged with Derivatives. UNIT VII PROPERTY AND LIABILITY COVERAGE: Liability risk - Homeowners insurance - Auto Insurance - Commercial Property Insurance - Commercial Liability Insurance - Crime Insurance and Surety Bonds. UNIT VIII LIFE AND HEALTH COVERAGE: Life Insurance - Annuities – Individual health insurance coverages – Group Insurance Coverage – Employee Benefits – Social Insurance.

Text Books:

1. George E.Rejda, Principles of Risk Management and Insurance, Pearson Publications, Tenth

Edition. 2. P.K.Gupta, Insurance and Risk Management, Himalaya Publishing House, 2nd Edition. References:

1. Scott E. Harringam and Gregory R. Niehaus, Risk Management and Insurance, Tata

McGraw-Hill, 2nd Edition. 2. Dorfman, Introduction to Risk Management and Insurance, 8/e, Pearson, 2009. 3. Prof.K. Ramakrishna Reddy and Prof. P. Murali Krishna, Risk Management (Edited),

Discovery Publishing House, New Delhi, 2007. 4. Triechmann, Risk Management and Insurance, Cengage, 2009. 5. G. Koteshwar, Risk Management, Insurance and Derivatives, Himalaya, 2008.



ELECTIVE - II

12CMB26 INDUSTRIAL AND LABOUR RELATIONS

Objectives:

1. To understand critical tasks, functions and issues of industrial relations 2. To understand the dynamics of employee management relations on the different job situations in India.

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Outcomes:

After completion of the course the student will be able to 1. Apply the Concepts and Practical applications of Industrial Relations and get clarity about the roles of Management, labour and government and their relations. 2. Apply the different labour legislation acts to maintain cordial relations in the organization.

UNIT I

INDUSTRIAL RELATIONS: concept, objectives, Evolution and growth of Industrial Relations in India, two dominant aspects of Industrial relations, Industrial relations perspectives.

UNIT II

TRADE UNIONISM: concept & Significance, Functions of Trade unions, History of Trade unions in Indian context, Trade union methods, And Principal Trade Unions. UNIT III COLLECTIVE BARGAINING: Concept, features, Significance and Objectives of Collective Bargaining, Prerequisites for Collective Bargaining, Hindrances of Collective Bargaining, Practices & Procedures of Collective Bargaining, Process of Collective Bargaining, Growth of Collective bargaining in India. UNIT IV

WORKER’S PARTICIPATION : Concept, Difference between Collective bargaining and Worker’s Participation, Forms of Participation, Evolution of workers participation in India, Workers Participation in Management in India, Governmental Approaches

UNIT V

INDUSTRIAL DISPUTES AND STRIKES: Meaning, Nature and Scope of Industrial Disputes, forms of Disputes, Types of disputes, Causes of Industrial Disputes, Preventive Process, Methods of Settling Industrial disputes-Meaning and Forms of Strikes

UNIT VI

RELEVANT FEATURES OF SOME ACTS: The Employees Provident Fund Act 1952, The payment of Gratuity Act 1972, The employees state insurance Act 1948, Some provisions of factories Act

UNIT VII

EMERGING ISSUES IN INDUSTRIAL RELATIONS: Impact of technological revolution of Industrial relations, Handling issues of sexual harassment, management of out sourcing, Recommendations of the second national commission on labour.

UNIT VIII

INTERNATIONAL DIMENSION OF INDUSTRIAL RELATIONS: ILO, International industrial relations and Trade Unions, Multicultural Organizations.

Text Books: 1. Monal Arora, Industrial Relations, Excel Books.

2. B.D.Singh, Industrial Relations – Emerging Paradigms, Excel Books.

References: 1. Venkata Ratnam, Globalization and Labour Management Relations, Sage.

2. C.B.Memoria, Dynamics of Industrial relations, Himalaya Publishing House.

3. Arun Monappa, Industrial Relations, Tata McGraw Hill.

4. Sri Vastava S.E., Industrial Relations and Labour Laws, Vikas Publishers.

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5. A.M.Sarma, Industrial Relations, Himalaya Publishing House.

6. Kochan T.A. and Katz Henry, Collective Bargaining and Indusrial Relations, Home wood, 2nd

Edition, Illinois.



ELECTIVE - II

12CMB27 PRODUCT AND BRAND MANAGEMENT Objectives:

1. The focus of this course is on strategic decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers’ needs and wants.

2. This course introduces you to the concepts of brand, brand equity and strategic brand management. You learn to identify and establish brand positioning and values, design branding strategies, and grow measure and sustain brand equity.

Outcomes:

After completion of the course the student will 1. Have a broad understanding with respect to various areas related to New Product Development Process,

Product Life Cycle Management and other product related decisions. 2. Have a solid understanding of the key ‘branding’ concepts, methods and tools used by marketing practitioners

and be able to more confidently engage in and contribute to ‘brand building’ projects, developments, and discussions

UNIT I

PRODUCT CONCEPTS AND PRODUCT MANAGEMENT: Basic Concepts in Product Management - Role and Functions of Product Manager - Product Planning and Development for Existing Products - Product Line Decisions- Product Mix Strategies. UNIT II NEW PRODUCT DEVELOPMENT: Need for New Product Development- Challenges in New Product Development- Organizational arrangements for New Product Development, Process of New Product Developments - Idea generation, Idea screening- Concept development and testing, Marketing strategy development, Business analysis, Product development ,Market testing and Commercialization. UNIT III

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PRODUCT LIFE CYCLE MANAGEMENT: Consumer Adoption Process- Factors affecting adoption rate - Marketing Strategies adopted in the various stages of Product Life Cycle – Special Issues. UNIT IV UNDERSTANDING BRANDS: Importance of branding; Basic Branding concepts –Brand Personality, Brand Image, Brand Identity, Brand Equity -Brand Loyalty, Brand Hierarchy and Brand Associations. UNIT V BRAND CREATION AND DEVELOPMENT: Identifying and Selecting Brand Name, Building Brand Personality, Image and Identity; Brand Positioning and Re-launch- Brand Extension- Brand Portfolio; Communication for Branding, Enhancing Brand Image through Sponsorship and Event Management. UNIT VI MANAGING BRAND EQUITY AND LOYALTY: Brand Building in Different Sectors - Customers, Industrial, Retail and Service Brands. Building brands through Internet. UNIT VII MEASURING BRAND EQUITY: Brand Value Chain, Brand Audits, Brand Tracking and Brand Valuation. UNIT VIII DEVELOPING INTERNATIONAL BRANDS: Pre-requisites and process; Country-of-Origin Effects and Global branding; Building Indian brands for Global Markets. Text Books:

1. Lehman, D. R. & Winer, R.S., Product Management, TMH

2. Harsh Verma, Brand Management- Text and Cases, Excel Books, 2008

3. Mathur, U.C. Product and Brand Management, Excel Books India,2009

4. Ramanuj Majumdhar, Product Management in India, 2nd Edition, PHI, 1998

References:

1. Keller, K.L. 2007. Strategic Brand Management: Building, Measuring and Managing Brand

Equity. New Delhi, Prentice-Hall of India Private Limited

2. Crawford, C.M. 1997. New Products Management, Irwin

3. Saaksvuori, A. and Immonen, A. 2002. Product Lifecycle Management, Springer

4. Urban, Hauser, and Dholakia, N. Essentials of New Product Management



ELECTIVE - II

12CMC28 ENTERPRISE RESOURCE PLANNING Objectives:

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1. Comprehend the technical aspects of ERP systems and Learn concepts of reengineering and how they relate to ERP system implementations.

2. To understand business processes using process mapping techniques. 3. To have practical hands-on experience with SAP transactions.

Outcomes:

After completion of the course the student will be able to 1. Design, develop and implements ERP in challenging environment. 2. Apply SAP terminologies in corporate.

UNIT I PRO CESS V IEW OF ORGA NIZ ATIO N: Introduction to business process, Problems of functional division, Salient features of Re-engineering, Re-engineering initiatives, Technology as process enabler, mapping an existing process, Process redesign, New Process Validation UNIT II APPROACHES TO PROCESS IMPROVEMENT: Managerial implications of Process Reengineering efforts, Total Quality Management, Implementing new process, Critical success factors of reengineering project, Comparison of different approaches. UNIT III INTRODUCTION TO ENTERPRISE RESOURCE PLANNING: ERP - Introduction, Evolution of Enterprise applications, what is ERP? Reasons for the growth of the ERP market, Operational advantages of Enterprise Wide Applications, Why do many ERP packages fail? What are the ERP packages being used now? Enterprise application implementation projects: Rationale for ERP, Enterprise Architecture planning, Selection of an ERP vendor, Advantages and Problems of ERP implementation, Overview of ERP modules, ERP and related technologies UNIT IV BUSINESS INTELLIGENCE SYSTEM: Data Mining, Data warehousing, on-line analytical processing (OLAP) UNIT V ERP MODULES I: Finance, Controlling, Accounting system, Manufacturing and production system, Sales and Distribution, Human Resources System. UNIT VI ERP MODULES II: Plant Maintenance system, Material management system, Quality management system. UNIT VII

SUPPLY CHAIN AND CRM APPLICATIONS: Overview of Supply and demand chain, SCM framework, advanced planning systems, Introduction to CRM applications, Growth of CRM Applications.

UNIT VIII INTRODUCTION TO SAP R/3: SAP R/3 basics, Cross-Sectional analysis of other ERP systems with SAP R/3, SAP R/3 Client Server Architecture, Understanding SAP R/3 Business Process Reference Model, Business Process Integration on SAP R/3.

Text Books:

1. Alexis Leon, Enterprise Resource Planning, Tata McGraw Hill Publication. 2. Mahadeo Jaiswal, Ganesh Vanapalli, Enterprise Resource Planning, Mac Milan.

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References:

1. Brady, Monk and Wagner, Concepts in Enterprise Resource Planning, Thomson Learning. 2. Greenberg, Paul, CRM at the speed of Light, TMH. 3. Raisch, Warren D, The e-Marketplace: Strategies for success in B2B commerce, McGraw Hill

Inc. 2000. 4. Vinod Kumar Garg, Bharat Vakharia, ERP strategy, Jaico.



ELECTIVE - III

12CMB29 FINANCIAL INSTITUTIONS, MARKETS AND SERVICES Objectives:

1. To understand the structure of financial system, institutions and markets. 2. To understand about financial services.

Outcomes:

After completion of the course the student will be able to 1. Apply the knowledge of financial institutions and markets in financial jobs. 2. Manage financial services effectively.

UNIT I FINANCIAL SYSTEM: Structure- Components- functions- relationship with economy and financial sector reforms in India. UNIT II

DEVELOPMENT FINANCIAL INSTITUTIONS: Evolution – Industrial Finance Corporation of India Limited, The Small Industries Development Bank of India – Infrastructure Development Finance Company Ltd – Export Import Bank of India – NABARD. UNIT III BANKING INSTITUTIONS: Functions of Bank – Scheduled Banks – Banking Innovations - BASEL Norms – Management of NPAs by Banks. UNIT IV NON BANKING FINANCIAL INSTITUTIONS: Types of NBFCs – Growth and their regulation – Mutual Funds: Types and the role of AMFI – SEBI Guidelines – Insurance: Role of Insurance in economic growth – Role of IRDA.

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UNIT V FINANCIAL MARKETS I: THE PRIMARY MARKET: Book building process- Green shoe option, Primary issues, Resource Mobilization from international markets – Disinvestment of PSUs. THE SECONDARY MARKET: Listing of securities, Risk Management- Trading settlement, Stock market index, stock exchanges. UNIT VI FINANCIAL MARKETS II: Money Market: Instruments- Link between money market and monetary policy in India. Derivatives Market: Exchange Traded Vs OTC Derivatives Markets – Derivatives market in India – Derivatives trading in India. Debt Market: The Private Corporate Debt Market – Public Sector Undertaking Bond Market – Govt. Securities Market – New Financial Instruments. UNIT VII ASSET / FUND BASED FINANCIAL SERVICES: Lease Finance - Consumer Credit and Hire Purchase Finance – Factoring, Forfeiting and Venture Capital financing. UNIT VIII FEE BASED / ADVISORY SERVICES: Investment Banking-Depositories and Custodians- Credit Rating Agencies. Text Books:

1. Bharathi V.Pathak, The Indian Financial System, Pearson Publications, 3rd Edition.

2. L.M.Bhole, Financial Institutions and Markets, 4/e Tata McGraw Hill, 2007.

References:

1. Gorden and Natarajan, Financial Services, Himalaya Publishers, 2009.

2. Vasanth Desai, Financial Markets and Services, Himalalya, 2009.

3. Jeff Madhura, Investment Institutions and Markets, Cengage, First Edition, 2009.

4. Mishkin, Financial Markets and Institutions, Pearson Education, 6th Edition, 2008.

5. T.Siddaiah, Financial Services, Pearson Education, 2010.

6. Thripati, Financial Services, PHI, 2009.

7. Gupta Agarwal, Financial Institutions and Markets, Kalyani Publishers, 2008.

8. Meirkohn, Financial Institutions and Markets, Oxford University Press, 2007.



ELECTIVE - III

12CMB30 REWARD MANAGEMENT Objectives:

1. To understand the issues related to compensation in corporate sector and 2. To impart skills in designing, analysis and restructure compensation management system, policies and strategies.

Outcomes:

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After completion of the course the student will be able to

1. Analyze different pay structures and employee benefits. 2. Manage international compensation system.

UNIT I REWARD MANAGEMENT: Concept, Significance, objectives, Factors influencing Compensation practices, Trends, Wage policy in India. UNIT II WAGE POLICY AND REGULATIONS: Wage concepts, Statutory wage fixation, Payment of Wages Act 1936, Equal remuneration Act 1976, Bonus, Payment of Bonus Act 1965. UNIT III COMPENSATION DETERMINATION: Job evaluation as basis Conducting pay and benefit surveys and competency analysis. UNIT IV PAY STRUCTURES: Pay structures purpose and types of graded and pay structures. UNIT V ORGANIZATIONAL PERFORMANCE: Performance related pay, performance management and rewards, shop floor incentive schemes, skill based pay, and competency related pay, team rewards, relating rewards to organizational performance, non financial rewards. UNIT VI EMPLOYEE BENEFITS AND PENSIONS: Allowances and pension schemes, managing the reward system for special groups, rewarding directors and senior executives. UNIT VII INTERNATIONAL PAY AND EXPATRIATES REWARDS: Rewarding sales staff, managing reward systems, types of overseas employment, international pay system, Managing rewards with the help of computers. UNIT VIII STATUTORY PROVISIONS: wage boards, pay commission- pay budget management. Text Book: 1. Helin Murlis and Micheal Armstrong, Reward Management, Koganpage References:

1. Henderson, Compensation Management, pearson,2008

2. Milkovich, Newman, Compensation Management, TMH,2009

3. Tapomoy deb, Compensation Management, Excel books, 2009

4. Goel, Performance Appraisal and, Compensation Management: A Modern Approach, PHI 2009

5. BD Singh, Compensation and Reward system, Excel, 2008.

6. Sunil Bakshi, Compensation Management, Paragon International, 2009.

7. Micheal Armstrong, Employee Reward, Oxford, 2008.

8. Dr. Sakshi Vasudeva, Compensation Management, Paragon International,2009.

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ELECTIVE - III

12CMB31 ADVERTISING AND SALES PROMOTION Objectives:

1. To understand the influence of promotional techniques on sales. 2. To understand the impact of creativity in advertising of products.


1. Analyze the promotional activities and converts the right technique of market. 2. Apply suitable sales promotional campaigns for outlined organizations.

UNIT I ADVERTISING: Changing concept, Advertisement in marketing mix in marketing mix, Advertising objectives and functions, Classification of advertising, Role of advertising in a developing economy - a critical appraisal. UNIT II ORGANIZING FOR ADVERTISING: Advertising department and advertisement manager, Functions of advertising manager; Concept of ad agency-skills and service, Types of ad agencies, Criteria for selection of an ad agency, Role of advertisement agencies, Functioning of advertisement agencies, Client agency relationship. UNIT III ADVERTISEMENT BUDGETS: Definition, Approaches to advertisement budgets, Advertising budget Process, Determining optimal expenditure; Methods of framing advertising budgets - sales response, communication and competitive share. UNIT IV ADVERTISING MEDIA: Characteristics, Media selection, Optimizing and non-optimizing approaches, Media scheduling, Media research- SOURCES OF THEMES: Adapting presentation to

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medium campaign, USP, Brand image, Positioning, Purchase proposition and creative interpretation, Insertions, Contract. UNIT V ADVERTISEMENT COPY: Visual layout, Headline, Slogan, Logo, Art work, Production traffic copy, Effective use of words, Devices to get greater readership interrelation. UNIT VI ADVERTISEMENT EFFECTIVENESS: Testing of an advertisement, Need of evaluating effectiveness, Pre-testing, Post testing, Experimental designs – DAGMAR Model. UNIT VII SALES PROMOTION: Definition, Role, Types, Consumer sales promotion, Dealer display contests, Discounts, Bonus offers, Retail merchandising techniques. Publicity: Public relations campaign, Use of press, Radio and TV, Opinion building, Customer service and community service. UNIT VIII PUBLIC RELATIONS, PUBLICITY AND CORPORATE ADVERTISING: Process of PR, Publicity, Power of publicity, Control and dissemination of publicity, Advantages and disadvantages, Event Marketing Text Books:

1. Manendra Mohan, Advertising Management Cases and concepts, TMH

2. Spiro, Stanton & Rich, Management of Sales Force, TMH, 2003.

3. S.A.Chunawala, Advertising and sales promotion management, Himalaya Publishers.

References:

1. George E Belch and Michael A Belch, Advertising and Promotion, 6th Edition, TMH, 2003.

2. Batra, Advertising Management 5/e Pearson Education, 2003.

3. Jobber, Selling and Sales Management 6/e Pearson Education.

4. Clow, Integrated Advertising, Promotion and Marketing Communications Pearson Education,

2002.

5. Wells, Advertising: Principles and Practice 6/e Pearson Education

6. Julian Cummings, Sales Promotion, Kogan Page, London 1998.



ELECTIVE - III

12CMC32 DATA BASE MANAGEMENT SYSTEMS

Objectives:

1. To understand database system and its importance. 2. To understand information system and file structure management.

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Outcomes:

After completion of the course the student will be able to

1. Develop database structure. 2. Adapt appropriate data storage and establish relations.

UNIT I INTRODUCTION: Purpose of Database systems-Data Abstraction Data models-Data Independence-Data definition Language, Data Manipulation Language- Database Manager-Database Administration. Entity-Relationship Model –E.R Diagram, Reducing E.R Diagrams to tables-Generalization-Aggregation. UNIT II RELATIONAL MODEL: Structure of Relational Database-The Relational Algebra-The Relational Calculus-views. Relational Commercial Languages-Structured Query Language (SQL) Query by example (QUEL) integrity constraints – Domain Constraints- Referential Integrity-Functional Dependencies-Associations-Relational Database Design-Pitfalls in Relational Database design Normalization-Using Functional Dependencies. Multi valued Dependencies-Normal form. UNIT III TYPES OF INFORMATION SYSTEMS: Office Automation Systems-Communication Systems-Transaction Processing Systems-Management and Executive Information Systems-Decision Support Systems-GDSS-Systems from a functional perspective-Sales-Production-Finance-Human Resource Systems. UNIT IV DATABASE MANAGEMENT SYSTEMS: Objectives of Database approach-Characters of DBMS-Data processing systems-Components of DBMS packages-Database Administration. UNIT V DATA MODELING CONCEPT: Development of Data Models- File Management the Hierarchical Database Models. Physical vs Logical Models of Data - Network Database Structure. UNIT VI ORGANIZATIONAL MEMORY TECHNOLOGIES: Data Ware House-Information Presentation-Website Management-Data Integrity-Transaction Management- Management of Database Environment-Database Administration. UNIT VII FILE AND SYSTEM STRUCTURE: System Structure-Physical Storage Media File Organization- Organization of records into Blocks-Mapping Relational Data to File-Data Dictionary-Storage-Buffer Management. UNIT VIII HIERARCHICAL MODEL: Tree Structure Diagrams - Virtual Records - Mapping Hierarchies to Files. Network Model-Data Structure Diagrams-The DBIG CODASYI-Model-Mapping Networks to Files Textbooks:

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1. Philip J,Pratt, Joseph J.Adamski, Database management systems, Cengage Learining, New

Delhi,2009

2. W S Jawadekar, Management Information Systems, Tata MCGrawHill private ltd, New

Delhi,2009

References:

1. Mahadeo jaiswal,Monika Mital, Management Information Systems, Oxford university press

newdelhi,2008.

2. Henry, R.Korth & Abaham Silberschatz, Database system concepts, MCGrawHil.

3. Elmasri, Fundamentals of Database Systems, 5/e, Pearson.


(AUTONOMOUS) L T P C MBA-III Semester 0 0 4 2

12CMB33 CASE STUDY-III

The objective of the course is to enhance analytical and logical thinking capabilities of the student, to improve the communication and presentation skills of the student and to enable the student understand the process of problem analysis, identifying appropriate solutions with respect to the concepts of the subject.

Case study shall a practical course. The work load for the case study shall be of two

sessions of two periods each per week. Total sessions in a semester shall be distributed for all the subjects. The concerned teaching staff shall select the cases of recent origin for discussion.


evaluation. Such case study analyses by students shall be produced as a record. The Head of the department/Institute shall consolidate the grading of all such case studies and finalize the internal marks.

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L T P C MBA- IV Semester 4 1 0 4

12CMB34 STRATEGIC MANAGEMENT Objectives:

1. To understand various business strategies in general and functional management areas.

2. To provide a strategic orientation in conduct of business.

Outcomes:

After completion of the course the student will be able to 1. Apply various business strategies in general and functional management areas. 2. Choose an effective way of conducting of the business.

UNIT I INTRODUCTION: Concepts in Strategic Management - Strategic Management as a process-Developing a strategic vision, Mission, Objectives , Policies-Factors that shape a company’s strategy-Concepts of Core Competence, Crafting a strategy for competitive advantage. UNIT II ENVIRONMENTAL SCANNING: Industry and Competitive Analysis- Methods - Evaluating company resources and competitive capabilities-SWOT Analysis.

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UNIT III STRATEGIC ANALYSIS AND CHOICE: TOOLS AND TECHNIQUES: McKinsey 7’s Model - Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix. Market Life Cycle Model and Organizational Learning, and the Experience Curve. UNIT IV STRATEGY FORMULATION: Formulation of strategy at corporate, business and functional levels, Types of strategies: Offensive Strategy, Defensive strategy, Vertical integration, horizontal Strategy; Tailoring strategy to fit specific industry and company situations. UNIT V STRATEGY IMPLEMENTATION: Strategy and Structure , Strategy and Leadership , Strategies for competing in Global markets and internet economy- Resource Allocation as a vital part of strategy- Planning systems for implementation. UNIT VI GROWTH STRATEGY: TURNAROUND STRATEGY: Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures. DIVERSIFICATION STRATEGY: Types of diversification Strategies-related, unrelated business, Vertical and horizontal diversifications, concentric and conglomerate diversifications. UNIT VII STRATEGY EVALUATION AND CONTROL: Establishing strategic controls-Role of the strategist- benchmarking to evaluate performance- strategic information systems-Guidelines for proper control- Strategic surveillance-strategic audit-strategy and Corporate Evaluation and feedback in the Indian and international context. UNIT VIII OTHER STRATEGIC ISSUES: Managing Technology and Innovation-Entrepreneurial Ventures and Small Business Strategic issues for Non Profit organisations. Text Books: 1. P.SubbaRao, Strategic Management, Himalaya, 2009 2. V.S.P.Rao, Strategic Management- Text and Cases, Excel, 2008.

References:

1. Thompson, Gamble, Jain,,Crafting and Executing Strategy: Concepts and Cases 14/e, TMH,

2009. 2 Fred R. David ,Strategic Management Concepts and Cases, 12/e, PHI, 2008. 3 Wheelen & Hunger,Concepts in Strategic Management and Business Policy, Pearson Education, New Delhi, 2008. 4 Ireland , Hoskinsson , Hitt , Strategic Management, Cengage , 2009 5 Habergerg , Rieple ,Strategic Management- Theory and Application , oxford ,2008 6 Sukul Lomash , P.K. Mishra ,Business policy and strategic management , Vikas,2009


(AUTONOMOUS) L T P C MBA- IV Semester 4 1 0 4

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12CMB35 TECHNOLOGY MANAGEMENT

Objectives: 1. To understand managerial practices, processes, tools and controls found in contemporary technology-intensive

enterprises. 2. To understand marketing of technology.


1. Utilize the market opportunities effectively and deal with technology management. 2. Pitch upon new product and its development.

UNIT I

THE PROCESS OF TECHNOLOGICAL INNOVATION: Evolution of technology, Effects of new technology, Invention, innovation and diffusion, the need for a conceptual approach, Technological innovation as a conversion process, Factors contributing to successful technological innovation. UNIT II STRATEGIES FOR RESEARCH AND DEVELOPMENT: R&D as a business, Resource allocation to R&D, R&D Strategy in the decision making process, Selection and implementation of R&D strategy, R & D and Competitive advantage, New product development. UNIT III

CREATIVITY AND PROBLEM SOLVING: The creative process, Creative individuals, Main characteristics, Techniques for creative problem solving. UNIT IV FINANCIAL EVALUATION OF RESEARCH AND DEVELOPMENT PROJECTS: The need for cost effectiveness, R&D financial forecasts, Risk as a factor in financial analysis, Project selection formulae, Allocation of resources, DCF and other techniques of evaluating R&D ventures. UNIT V RESEARCH AND DEVELOPMENT: Programme planning and control, Portfolio planning, Project planning and control, Project termination, Resource allocation and management. UNIT VI NEW PRODUCT DEVELOPMENT: New product development as a competitive strategy, Market research for developing new products, Commercialization of research outcomes, Industrial design, Product architecture and design for manufacture, Developing indigenous substitute for rawmaterials. UNIT VII TECHNOLOGICAL FORECASTING FOR DECISION MAKING: The definition of technological forecasting, Forecasting system inputs and outputs, Classification of forecasting techniques, Organization for technological forecasting, Current status. UNIT VIII

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TRANSFER OF TECHNOLOGY: Modes of technology transfer, Price of technology transfer, Negotiation for price of MOT. Text Books: 1. V.K.Narayanan, Managing Technology and Innovation for Competitive Advantage, Pearson

Education, 2006. 2. White, The Management of Technology & Innovation Thomson, 2007. References: 1. Tarek Khalil, Management of Technology - the Key to Competitiveness and Wealth Creation, TMH, Boston, 2006. 2. Norma Harrison & Danny Samson, Technology Management—Text and International Cases, TMH Int., 2005. 3. P.N.Rastogi, Managing Creativity, Macmillan India Ltd, 2003. 4. William L Miller and Longdon, Morris, Fourth Generation R & D, John Wiley & Sons Inc. 5. Pradip N Khandwalla, Lifelong Creativity—an Unending Fest, TMH, 2004. 6. Pradip N Khandwalla, Corporate Creativity, TMH, 2006.


L T P C MBA –IV Semester 4 0 0 4

ELECTIVE - IV

12CMB36 FINANCIAL DERIVATIVES Objectives:

1. To understand the importance of financial Derivatives markets. 2. To understand the pricing of derivative instruments, risk management and market strategies towards trading.

Outcomes:

After completion of the course the student will be able to 1. Apply the right pricing techniques in derivatives trading. 2. Apply good hedging strategies.

UNIT I INTRODUCTION: Principles of financial derivatives, Exchange-traded and over the counter markets, forward, Option and Future contracts, Hedging versus speculation, Advantages and disadvantages of derivatives. UNIT II

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MECHANICS OF FUTURES TRADING: Specification of a futures contract, Daily settlement and margin, Delivery, quoting conventions, Relationship between spot and futures price, Forwards versus futures, Hedging with future. UNIT III DETERMINATION OF FORWARD AND FUTURES PRICES: The cost of carry, valuing forward contracts, Forward versus futures prices, Futures prices on stock indices, Currencies, commodities. UNIT IV SWAP: Interest rate and currency swaps -Types of rates, Zero-coupon rates and cash-flow discounting, Forward rates and forward rate agreements, Eurodollar and Treasury Bond futures, Plain vanilla interest rate and cross-currency swaps, Valuation, credit risk. UNIT V MECHANICS OF OPTIONS MARKETS -Types of options, Underlying assets, Properties of stock options, Exchange traded versus OTC options, put-call parity, Trading strategies, warrants. UNIT VI OPTIONS VALUATION - I: Binomial trees-One step and two step, Black- Scholes pricing formula, volatility UNIT VII OPTIONS VALUATION - II: Options on stock indices, Currencies, and Futures - Option pricing formula for the different types of options, The Greek letters, Delta, Theta, Gamma etc., Delta hedging, Volatility smiles UNIT VIII OTHER DERIVATIVES: Introduction to credit, Weather, Energy, and Insurance derivatives. Text Books: 1. Hull, John C, Options, Futures and other Derivatives, Prentice Hall of India 7./e 2008. First

half in the 7/e. 2. Keith Redhead, Financial Derivatives – An Introduction to Futures, Forwards, Options

and SWAPs,– Prentice Hall India Pvt., Ltd., References: 1. P.Vijaya Bhaskar and B.Mahapatra, Derivatives simplified – An Introduction to Risk Management, Response Books, Sage Publication Pvt., Ltd., 2. David Dubofsky, Option and Financial Futures – Valuation and Uses, McGraw Hill International Edition.


(AUTONOMOUS) L T P C MBA –IV Semester 4 0 0 4

ELECTIVE - IV

12CMB37 ORGANISATION DEVELOPMENT

Objectives:

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1. To understand the conceptual, frame work and the theories underlying Organizational Development. 2. To understand behavioral interventions in the organization.

Outcomes:

After completion of the course the student will be able to 1. Apply interventions for building individual, team and process related to

Organizational activities. 2. Understand organization development theories and strategies within a global context.

UNIT I ORGANIZATIONAL DEVELOPMENT: Definition – History – Contributory Stems, Values, and Assumptions. UNIT II BELIEFS IN OD: Values in Transition, Change and managing transition–Ethical issues in OD, Ethical Considerations of OD, Ethical issues Practitioner – Succession Planning. UNIT III CHARACTERISTICS AND FOUNDATIONS OF OD: Systems outlook- Third wave management and Organization Transformation. UNIT IV DIAGNOSTIC PROCESS AND AREAS OF DIAGNOSIS: Action Research – As a Process and Approach – OD. UNIT V INTERVENTIONS CLASSIFICATION: Team Interventions – Inter group Interventions- Third Party Peace Making Intervention. UNIT VI STRUCTURAL INTERVENTIONS: Comprehensive Interventions and Training Experience. UNIT VII OTHER INTERVENTIONS: T-Groups, Behavior Modeling, Life and Career Planning. UNIT VIII CONSULTANT ISSUES: System Ramifications- Power Politics in OD- Future of OD. Text Books:

1. French, Bell & Zawacki, OD and Transformation- 6/e TMH, 2008. 2. French & Bell,Organization Development, Pearson, 2008 3. Kavita Singh, Organization Change and Development, Excel, 2008. 4. Daniel Robey & Steven Actman, Organization Development, Macmillan References: 1. Cummins & Worley, Organization Development Change, Thomson/Cengage,2009 2. S.Ramnarayan, T.V.Rao & Kuldeep Singh, Organization Development Interventions and

Strategics, Response.2009 3. Daniel Robey & Steven Actmen, Organization Development, Macmillan.

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ELECTIVE - IV

12CMB38 SERVICES MARKETING Objectives:

1. To acquaint the students to the uniqueness of the services characteristics and its marketing implications. 2. To discuss, measure and analyze several facets in the area of services marketing essential for the success of a

service sector firm.

Outcomes:

After completion of the course the student will be able to 1. Explain the unique challenges of services marketing, including the elements of product, price, place,

promotion, processes, physical evidence, and people. 2. Describe how customer relationship marketing (CRM), including retention strategies, creates an environment

that achieves excellence in customer service. Design service quality measurements to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.

UNIT I INTRODUCTION TO SERVICES: What are Services, Why Service Marketing, Difference in goods and services marketing, Myths about Services, Concept of Service Marketing Triangle, Service Marketing Mix, GAP models of service quality UNIT II CONSUMER BEHAVIOUR IN SERVICES: Search, Experience and Credence Property, Customer expectation of services, Two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services Customer perception of services- Factors that influence customer perception of service, Service encounters, Customer satisfaction, Service quality, Strategies for influencing customer perception. UNIT III KEY REASONS FOR GAP 1: Understanding customer expectation through market research: Using marketing research to understand customer expectation, Types of service research, Building customer relationship through retention strategies, Market segmentation-Process & targeting in services, Retention strategies- Monitoring relationship, 3 levels of retention strategies UNIT IV CUSTOMER DEFINED SERVICE STANDARDS: “Hard” & “Soft” standards, Process for developing customer defined standards , Leadership & Measurement system for market driven service performance- Key reasons for GAP 2- service leadership- Creation of service vision and implementation, Service quality as profit strategy, Role of service quality in offensive and defensive marketing, Service design and Positioning - New service development – types, stages. Service blue printing- Using & reading blue prints. Service positioning – positioning on the Five dimensions of service quality, Positioning on service evidence. UNIT V EMPLOYEE ROLE IN SERVICE DESIGNING: Importance of service employee, Boundary spanning roles, Emotional labor, Source of conflict, Quality – productivity trade off. Strategies for closing GAP3 Customers role in service delivery- Importance of customer & customers role in service delivery, Strategies for enhancing- Customer participation, Delivery through intermediaries-

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Key intermediaries for service delivery, Intermediary control strategies. UNIT VI MANAGING DEMAND AND CAPACITY: Lack of inventory capability, Understanding demand patterns, Strategies for matching capacity and demand, Waiting line strategies UNIT VII ROLE OF MARKETING COMMUNICATION: – Key reasons for GAP 4 involving communication, Strategies to match service promises with delivery, Methodology to exceed customer expectation Pricing of services- Role of price and value in provider GAP 4, Role of non monitory cost, Price as an indicator of service quality Approaches to pricing services, pricing strategies UNIT VIII PHYSICAL EVIDENCE IN SERVICES: Types of service scapes, Role of service scapes, Framework for understanding service scapes & its effect on behaviour, Guidance for physical evidence strategies Text Books:

1. Valarie A Zeithmal & Mary Jo Bitner, Services Marketing, -TMH, 3/e,2004 2. Christopher Lovelock, Services Marketing, Pearson Education, 2004 3. Rajendra Nargundkar, Services Marketing, TMH,1/e,2004 4. Ravi Shankar, Services Marketing, Excel Books, 2006

References: 1. Kenneth E Clow & David L Kurtz, Services Marketing, Biztantra, 2/e, 2007 2. Govind Apte, Services Marketing, Oxford, 2007 3. Swartz & Iacobucci, Handbook of Services Marketing & Management, Sage Publications,

2000. 4. Hoffman & Bateson, Services Marketing, Thomson, 2007. 5. Peter Mudie and Angela Pirrie, Services Marketing, 3/e, Elsevier, 2006. 6. C Bhattacharjee, Services Marketing, Excel, 2006 7. S M Jha, Services Marketing, HPH, 2007



ELECTIVE - IV

12CMC39 DATA COMMUNICATION AND NETWORK ANALYSIS Objectives:

1. To provide the basic concepts of Data Communication and Network analysis.

2. To provide the knowledge of Network analysis, Network security, privacy and data encryption.

Outcomes:

After completion of the course the student will be able 1. To deal with network sharing and message transformation effectively. 2. To apply the basic concepts of Data Communication and Network Analysis, network security, privacy and data

encryption. UNIT I INTRODUCTION: General structure of networks-ISO, OSI Reference Model. Hierarchical Network, connectivity analysis – Delay analysis – Local access network design.

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UNIT II

PHYSICAL LAYER: Transmission and multiplexing – Digital transmission – Circuit switching packet switching - Terminal handling –error correction and error correcting codes. UNIT III DATA – LINK LAYER: Simple protocols Unrestricted stop and wait sliding window protocols. UNIT IV NETWORK LAYER: Virtual circuits and data gram, centralize hierarchical and broadcasting algorithms. UNIT V TRANSPORTATION LAYER AND SESSION LAYER: Transport service -addressing and connection establishment – flow control and buffering – synchronization – crash recovery gate way – Internet work fragmentation – session layer. UNIT VI PRESENTATION LAYER: Network security and privacy –data encryption –key distribution authentication and digital signatures – virtual terminal protocols – file transfer protocols. UNIT VII APPLICATION LAYER: Distribution systems. UNIT VIII ISDN-SERVICE & HISTORY: TCP/IP and Net Working Derivers. Text Books: 1. Duck and Read, Data Communication and Computer Networks, 2/e, Pearson,2009. 2. Behrouz A. Forouzan, Data Communications and Net Working, TMH,2009. References: 1. Bertsekas and Gallages, Data Networks, PHI. 2. Michael A. Gallo, Computer Communications and Networking Technologies, Cengage,2009. 3. William A. Shay, Understanding Data Communications and Networks, Vikas.



ELECTIVE - V

12CMB40 INTERNATIONAL FINANCIAL MANAGEMENT Objectives:

1. To understand competencies and methodologies in International Financial Management. 2. To understand foreign exchange markets.

Outcomes:

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After completion of the course the student will be able to 1. Apply knowledge in new and unfamiliar circumstances. 2. Apply right decisions to solve investment problems. 3. Analyze financial statements, portfolio management.

UNIT I International Financial Management: An overview, Importance, nature and scope, Theories of International business, International Business Methods, Recent changes and challenges in IFM. UNIT II International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP, Factors affecting International Trade flows, Agencies that facilitate International flows. UNIT III International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union (EMU). UNIT IV Foreign Exchange Market: Function and Structure of the Forex markets, major participants, types of transactions and settlements dates, Foreign exchange quotations, process of arbitrage, speculation in the forward market. UNIT V Currency Futures and Options Markets: Overview of the other markets - Euro currency market- Euro credit market- Euro bond market- International Stock market. UNIT VI Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates. Government influence on exchange rates - exchange rate systems. International arbitrage and interest rate parity . Relationship between inflation- Interest rates and exchange rates - Purchasing Power Parity - International Fisher Effect. UNIT VII Long term Asset -liability Management: Foreign Direct Investment- International Capital Budgeting- International Capital structure and cost of capital. International FinancingEquity- Bond financing- parallel loans. UNIT VIII Short-term Asset-Liability Management International Cash management, accounts receivable management, inventory management. Payment methods of international trade- Trade finance methods- Export - Import bank of India-Recent amendments in EXIM policy-Regulations and guidelines. Text Book: 1. P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2004. References: 1. Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India Private Ltd,

2004 2. Jeff Madura, International Financial Management, 6th edition, Thomson Publications.

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3. Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New Delhi, 2003. 4. S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc Graw Hill,

2001. 5. David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business Finance,

10th edition, Pearson Education 2004. 6. P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial Management,

Macmillan Publishers, 2001. 7. Prakash G. Apte, International Finance A Business Perspective, Tata McGraw-Hill Publishing

Co. Ltd., 2003. 8. Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India Pvt. Ltd., 2001. 9. Melvin, International Money and Finance, 7/e Pearson Education.



ELECTIVE - V

12CMB41 TRAINING AND DEVELOPMENT Objectives:

1. To understand training needs and requirements of individuals and organizations. 2. To understand primary processes and system for developing human resource of the organization.


1. Apply suitable training and development techniques of any organization. 2. Plan career development effectively.

UNIT I TRAINING CONCEPTS: introduction- concept-Training process-significance-models of training-systematic model-transitional model-systems approach to training. Employee development, Approaches, Company strategies for providing development.

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UNIT II CAREERS AND CAREER MANAGEMENT: concept and significance-model of career development. Career management systems- roles of employees, managers, human resource managers and company in career management. UNIT III TRAINING FUNCTIONS: HR and the Training function- Training and corporate strategy- organization and management of Training function- role and responsibilities-challenges to Training managers. UNIT IV T & D ORGANIZATION’S POLICIES: Training centers in organizations-role of external agency in T & D- Training as consultancy-Evolving Training policy-on-the-job Training-off-the-job training- Training budget and schedules/calendar. UNIT V TRAINING NEEDS ASSESSMENT: Training needs assessment-definition and purposes-components of needs assessment-advantages-competency modeling-organization analysis-team work for conducting needs analysis-selection of trainees. UNIT VI DESIGN OF TRAINING PROGRAMME: course content design-trainer skill development-facilities design-trainee design-resistance in training-motivation of trainee: goal setting-pre-training communication-use of ice breakers to stimulate interest. UNIT VII TRAINING METHODS: Introduction, Presentation methods, Hands on methods, Group building methods, Choosing a training method.. UNIT VIII e - LEARNING AND EVALUATION OF T & D PROGRAMME: E-learning methods-computer based training-programmed instruction-intelligent tutoring systems-interactive media-virtual reality monitoring and evaluation of training programme-conceptual model of training-effectiveness-evaluation criteria-Kirkpatrick model.

Text books:

1. Raymond A.noe, Employee training and development, TMH, 2009. 2. R.Krishnaveni, Human resource development, Excel, 2009 References: 1. B.Rathan reddy, Effective human resource training and development strategy,

Himalaya,2009. 2. Donald L. Kirckpatrick,& james D.Kirckpatrick Evaluating training programmes,Tata Mc Graw

Hill,2009. 3. Rolf P.Lynton and Udai Pareek,Training for development, sage publications,2009 4. Halder, Human resource development, Oxford,2009 5. Bcanchand,Thacker, Effective training, pearson,2009 6. Aparna Raj Training-theory and practice,kalyani

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ELECTIVE - V

12CMB42 INTERNATIONAL MARKETING

Objectives:

1. To understand fascinating world of international marketing in a practical way.

2. To understand environmental issues related to international marketing.

Outcomes:

After completion of the course the student will be able to 1. Choose right agency for assistance and dealing with international aspects of markets. 2. Decide on right pricing mechanism for marketing.

UNIT I INTERNATIONAL MARKETING: scope and Significance of International Marketing, the Strategic importance of International Marketing, Differences between International and domestic Marketing. Need for International trends in foreign trade. UNIT II INTERNATIONAL MARKET ENVIRONMENT: International environment, International Social &culture Environment, the political legal environment and regulatory environment of International Marketing. Technological Environment, Business Customs in International Market. UNIT III ANALYZING AND TARGETING INTERNATIONAL MARKET OPPORTUNITIES: regional market Characteristics, Marketing in transitional economies and third world countries, International Market segmentation and targeting. UNIT IV INTERNATIONAL MARKET ENTRY STRATEGIES: Indirect Exporting, Domestic purchasing, Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign manufacturing strategies with Direct Investment. Entry strategies of Indian Firms. UNIT V INTERNATIONAL PRODUCT MANAGEMENT: International product positioning, product saturation Levels in global Market, International product life cycle, Geographic Expansion-strategic Alternatives. New products in International Marketing, product and culture, brands in International Market. UNIT VI INTERNATIONAL MARKETING CHANNELS: channels –Distribution Structures, Distribution patterns, Factors effecting Choice of channels, the Challenges in Managing an International Distribution strategy selecting Foreign Country Market intermediaries. The management of physical distribution of goods. UNIT VII

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PRICING AND PROMOTION FOR INTERNATIONAL MARKETS: Environmental influences on pricing Decisions, Grey Market goods, Transfer pricing, Global pricing – policy Alternatives. Global Advertising and brandy, selecting an advertising agency. Personal selling, sales promotion, public Relations and publicity, sponsorship promotion. UNIT VIII EXPORT MARKETING: Introduction to Export Marketing, Export policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures and export documentation. Export assistance and incentives in India.

Text Books:

1. Vasudeva PK, International Marketing, excel,2008 2. Philip R. Cateora, John L. Graham, Prasanth Salwan, International Marketing , TMH, 2009

References:

1. Sak Onkvisit, john shaw ,International Marketing Analysis and strategy, 3/e, PHI,2009 2. Keegan, Green , Global marketing Management, 4/e, pearson, 2008 3. Lee, Carter, Global Marketing, Management, Oxford, 2008 4. Albaum,International Marketing and Export management, 5/e pearson Education, 2009 5. Johansson,Global Marketing, TMH, 2008 6. Mathur, Integrated Marketing Management – Text and Cases, Sage, 2008



ELECTIVE - V

12CMC43 CORPORATE INFORMATION MANAGEMENT Objectives:

1. To understand the importance of IT management in corporate.

2. To understand the importance of outsourcing and information system.


1. Demonstrate the ability to effectively communicate and collaborate with persons in various information systems.

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2. Solve business-centered problems by identifying, analyzing, developing, and implementing information system based solutions.

UNIT I IT PLANNING AND STRATEGY TOOLS: Strategy analysis – Environment analysis – Conducting strategy audit – Assessing opportunities and risks – Company – technology analysis – Industry– the need for new capabilities. UNIT II EXTENDING THE ENTERPRISE: Organizing for innovation – Collaboration – Understanding business network: differentiation interdependence and ownership – Designing hybrid governance models – Building collaborative community – Emerging network business models. UNIT III

IT ALIGNMENTS: Building the case for IT – leveraging infrastructure and creating options- Components of internetworking infrastructures- Risk of internetworking – business implications.

UNIT IV

MANAGING IT SERVICES: Availability facilities – Uninterruptible power – Delivery- Climate control – Security – New service models.

UNIT V

IT OUTSOURCING: Managing risk through incremental outsourcing –Outsourcing advantages and disadvantages – Outsourcing opportunities- Managing relationships with outsourcing agencies

UNIT VI

COORDINATION AND CONTROL OF IT: Development stages of IT in organizing- Nolan’s, model-Distributed data, preprocessing-Centralization vs decentralization-drivers towards user dominance –Drivers towards centralizes policy- Coordination and location IT policy.

UNIT VII

PROJECT MANAGEMENT: Project categories-Project management: stage in project-planning and controlling tools-problems- Towards effective project management.

UNIT VIII

TECHNOLOGY AND INNOVATION: Understanding technological developments-Technology cycles- Creative idea generation- Employee creativity-R&D-Role in technology development-Innovation in IT, E-Business and its technology, E-Governance-Architecture.

Text Books: 1. Sanjiva Shankar Dubey, IT Strategy and Management, PHI,2009. 2. Parag Kulkarni IT Strategy for Business, Oxford, 2009. References: 1. Lynda M.Applegate, Rober D. Ausitn and F. Warren McFarlan, Corporate Information

Strategy and Management, TMH. 2. C.S.G. Krishnamcaharyulu and Lalitha R. Management of Technology, Himalaya. 3. V.K. Narayan, Managing Technology and Innovation for competitive Advantage, Pearson,

2009. 4. C.K.Prahlad, The New Age of Innovation, TMH, 2009.


(AUTONOMOUS) L T P C MBA –IV Semester

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4 0 0 4 ELECTIVE - VI

12CMB44 CORPORATE FINANCE Objectives:

1. To understand the perspective and integrated view of the fundamental principles and techniques needed to make value maximizing decisions.

2. To understand the importance of capital markets.

Outcomes:

After completion of the course the student will be able to 1. Use financial information, apply time value of money concepts and formulas, appropriately apply capital

budgeting techniques, value securities, and make informed financial decisions 2. Deal with legal and ethical considerations that affect financial decision-making in corporations.

UNIT I INTRODUCTION: Corporate Finance - Nature And Scope, Valuation Of The Firm, Working Capital Management. UNIT II INVESTMENT: Investment Decision, Investment Analysis - Risk Analysis, Probability Approach. UNIT III FINANCING DECISION: Cost Of Capital - Cost Of Various Sources Of Financing, Capital Structure Determination - Equity And Debt Forms UNIT IV DIVIDEND VALUATION: Dividend Valuation Model, Dividend Policies - Walter Model - Gordon Model - Payment Ratio, Residual Payment - Mm Irrelevance Doctrine - Role Of Finance Institutions UNIT V CAPITAL MARKETS: Fiscal Policies - Government Regulation Affecting Capital Market, Role of SEBI. UNIT VI CORPORATE RESTRUCTURING: Business Failure - Mergers - Consolidations and Liquidation, Lease Finance - Venture Capital - Mutual Funds. UNIT VII INTERNATIONAL FINANCE - I: Inflation and Financial decisions - Foreign collaboration – Business Ventures abroad. UNIT VIII

INTERNATIONAL FINANCE - II: International Financial Institutions and Multinational Corporations

Text Books: 1. Stephen A.Ross Randolph Westerfield, Beadford.D, Jordan, Fundamentals of corporate

finance, Tata Mc Graw Hills.

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2. Michael C Ehrhardt,PH.D, Eugene F. Brigham, Corporate Finance, Change Learning References: 1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt., Ltd., 8th Edition,

2004. 2. Machiraju, Indian Financial System, Vikas Publishing House P.Ltd, 2nd Edition, 2002s. 3. Randolph westerfield,Stephen A.Ross, Corporate Finance, 8th Edition 4. Thomas E.Copeland and J.Fred Weston, Financial Theory & Corporate Policy, Addison –

Wesley Publishing Company. 5. Raj Aggarwal, Capital budgeting under uncertainty, Prentice Hall Englewood Cliffs, New

Jersey, 1993. 6. Aswath Damodaran, Applied Corporate Finance.



ELECTIVE - VI

12CMB45 GLOBAL HUMAN RESOURCE MANAGEMENT Objectives:

1. To understand the Concepts and strategies of International Human Resource Management. 2. To provide an outline of Global Human Resource management of MNC’s.

Outcomes:

After completion of the course the student will be able to 1. Apply basic concepts of Global Human Resource Management

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2. Apply various functions of GHRM including Industrial Relations in the liberalized environment. UNIT I INTERNATIONAL HUMAN RESOURCE MANAGEMENT - concept, A Global HR Perspective in New Economy -global issues and challenges, Implications of Managing People and Leveraging Human Resource. UNIT II HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATIONS – Cross Culture Skills and Conflicts - cross cultural differences- Managing Across Culture-cross cultural research methodologies- Hofestede’s Hermes study, managerial implications. UNIT III INTERNATIONAL STAFFING: Nature, sources, policies-human resource planning-recruitment and selection for International Assignment-Training expatriation-repatriation- factors of consideration -International assignments for women - Problems. UNIT IV COMPENSATION PRACTICES: Importance – Concepts- Issues – Methods - Designing compensation programme, approaches to international compensation, differentiating PCN’S and TCN’S. UNIT V APPRAISAL IN THE GLOBAL PERSPECTIVE: Programmes and agencies-evaluation of global HRM practices. UNIT VI TRAINING AND DEVELOPMENT: Need, cross cultural training, learning- performance management and HR process-competency appraisal-cultural issues. UNIT VII INTERNATIONAL INDUSTRIAL RELATIONS: Grievances Redressal Machinery, collective negotiations, disputes/conflicts, quality circles and participative management. UNIT VIII PEOPLE MANAGEMENT: USA-European countries, Asian countries and Middle East. Text Books: 1. Aswathappa, International human resource management, TMH, 2009 2. Tony Edwards & Chris rees, International human resource management, Pearson, 2008 3. Rao P.L, International human resource management, excel.2008 4. subba rao p, International human resource management, Himalaya, 2008 References: 1. Adler N.J, Kent, International dimensions of organizational behavior,. 2. Dowling P.J.Thomson, International dimensions of human resource management,

cengage,2009. 3. Sujata Mangaraj, Globalisation and Human Resource Management, Excel Books, New Delhi,

2008


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ELECTIVE - VI

12CMB46 CUSTOMER RELATIONSHIP MANAGEMENT Objectives:

1. To understand the perspectives of consumers and buying and their buying behavior. 2. To provide students with a good knowledge of CRM, Technological and operations issues in implementing CRM.

Outcomes:

After completion of the course the student will be able to 1. Apply various CRM concepts in Business. 2. Develop customer relations in an effective manner to increase customer loyalty.

UNIT I

CONCEPTUAL FOUNDATION OF CRM: Evolution of CRM- Building Customer Relationship-Economics of CRM-The Relationship selling concept.

UNIT II

CRM IN CONSUMER MARKETS: Customer Service and Contact centers for CRM- Customer Satisfaction and Loyalty.

UNIT III

CUSTOMER ACQUISITION: Retention and Development - Complaint Management- Sales Force Automation.

UNIT IV

TECHNOLOGICAL TOOLS FOR CRM: Components of CRM Solutions –Product offerings in the CRM Markets Space- Comparison of Siebel-Oracle-My SAP-People soft-e-CRM.

UNIT V

MANAGING CRM PROJECT: Planning CRM Programme.

UNIT VI

TECHNOLOGICAL AND OPERATIONAL ISSUES IN IMPLEMENTING CRM: Benefits and barriers to CRM.

UNIT VII

CUSTOMER RELATIONSHIP QUALITY MANAGEMENT: Designing Effective Relationship Management Systems.

UNIT VIII

CRM ROAD BLOCKS: Privacy and Ethics- Future of CRM.

Text Books:

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1. Jagadish Seth, Custmer Relationship Management,TMH,2008

2. Chaturvedi Mukesh Customer relationship Management, Excel,2008

References:

1. Peelan,Customer Relationship Management ,Pearson,2008

2. Roger J.Baran, Customer Relationship Management, Cengage, 2009

3. G.Shainesh & Jagadish N sheth Customer Relationship Management a Strategic Perspective, Macmillan

4. John W Gonsey and Thomas P Boehm Customer relationship Management PHI, 2008

5. Das Subhasish,Customer Relationship Management,Excel,2008



Page 85 of 87

ELECTIVE - VI

12CMC47 DECISION SUPPORT SYSTEMS

Objectives:

1. To explain the process of Decision making in various management functions using Information Systems. 2. To provide an understanding of decision support system for management decisions.


1. Work toward implementation of personal efficiency with a right decision support system. 2. Expedite and solve the problems.

UNIT I DECISION SUPPORT SYSTEMS: Definition – Characteristics – Performance objectives – DSS versus MIS - Technology Levels - Components of DSS. UNIT II DECISION- MAKING AND COMPUTERIZED SUPPORT: Management support systems-Managerial Decision Making and Information Systems-Computerized Decision support and supporting technologies - Decision-Making Systems - Modeling, and Support. UNIT III DIALOG MANAGEMENT: Database Management- Model Base Management. UNIT IV APPLICATION OF DSS: Application of DSS to Some Functional Areas of Management Like-Finance-Marketing-Production Planning and Control Etc. Feasibility of DSS-Technical’s and Financial viability. UNIT V DEVELOPING DECISION SUPPORT SYSTEMS AND DETERMINISTIC MODELS: The DSS Development Methodology-Decision Support Systems Technology levels and tools -Models Required to Cope with Uncertainty- Probabilistic Models and Fuzzy Sets- Fuzzy DSS and Fuzzy Expert DSS. UNIT VI DECISION SUPPORT SYSTEM: Definitions of DSS- Architecture of DSS-Scope of DSS- Characteristic and Capabilities of DSS- Components of DSS-Modules in DSS- Classification of DSS-DSS Tools-DSS Generators- Steps in Designing a DSS. UNIT VII NON-OPTIMIZING MODELS OF DSS: Intelligent Decision Support systems –Artificial Intelligence – Concepts of Expert systems. UNIT VIII DSS IMPLEMENTATION: Implementation in Industries and Applications. Text Books: 1. Efraim Turban, Decision Support and Expert Systems, Macmillan, 2. Efraim Turban, Jay E. Aronson, Ting-Peng Liang, DSS and Intelligent Systems, Pearson Education, 2009

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References: 1. Macllah, Decision Support Systems and Data Warehousing, Tata McGraw-Hill, 2000. 2. George M. Marakas, Decision Support Systems in the 21st Century, 2/e, PHI, 2008. 3. Arora, Management Information System, Excel Books, New Delhi.


L T P C MBA- IV Semester 0 0 2 2

12CMB48 SEMINAR

The Objective of the seminar is to evaluate the skills required for the managers viz., communication skills, logical skills, analytical skills, presentation skills, persuasion skills, decision making skills acquired by the students in the course of M.B.A and to analyse the managerial capabilities. Students are required to present a seminar on any contemporary issue of the business.


L T P C

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MBA- IV Semester 0 0 14 10

12CMB49 PROJECT

Students are required to take up a project work, in which the student can choose any

specific problem of Industry or Industry based project work. Alternatively it can be secondary

source based or Field based project work. Before the commencement of the project work each

student is required to submit a synopsis indicating the objectives, Methodology, Framework for

analysis, Action plan with milestones in order to have clarity for the subsequent work. The

project should have an internal faculty as guide. The student can initiate the project work in

the penultimate semester of the course.

References:

1. Business Essentials, Research Project, Viva, 2009.

2. Paul Oliver, Writing Your Thesis, Sage, 2009.

3. M.K.Rampal & S.L.Gupta, Project Report Writing, Paragon International, 2009.

4. Michael Jay Polonsky, David S Waller, Designsing and Managing a Research Project, Sage,

2009.

5. Surendra Kumar, An Aid to Project Work, Paragon International, 2009.

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