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Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 1
Tuhin Chattopadhyay
Architect Decision Science, ValueLabs
Ph.D., M.B.A., M.Sc., FDP (IIM-A),
CBA (ISB Hyderabad)
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 2
Address: 101, Sahitya, Website: http://www.tuhinchattopadhyay.com
Vasantha Valley, Ring: +91 9250674214 Whitefields, Mail: [email protected]
Hyderabad, India 500 084. Date of Birth: 30th August, 1980
Profile Highlights
1. More than a decade of accomplished academic and corporate experience in the area of data
science, statistical modelling and business analytics.
2. Successfully delivered a large number of business analytics projects as decision scientist
and delighted clients across the globe.
3. Regularly conduct training programmes, Management Development Programs (MDP) and
Workshops on Business Analytics for different analytics training organizations.
4. Visiting Professor in a number of reputed B-Schools like Institute of Management
Technology (IMT), Ghaziabad and BIMTECH, Greater Noida.
5. Published in internationally reputed refereed journals with more than 30 publications
including conference proceedings and book and presented several research papers in
international conferences.
6. Studied Business Analytics from ISB Hyderabad and an IBM Certified Specialist in SPSS
Statistics.
7. Academically, a Ph.D. in Management and double Masters in Science (M.Sc.) and
Business Administration (M.B.A.) along with UGC-NET in Management.
8. Taken management and data analysis courses from top-notch institutes like IIM
Ahmedabad, IIM Kozhikode, IIT Kharagpur etc.
9. Editor-in-Chief of International Journal of Business Analytics and Intelligence and
editorial board member of a number of international journals.
10. Fellow of The Royal Statistical Society at London, Life Member of Analytics Society of
India at IIM Bangalore and Member of the American Statistical Association at Alexandria,
Decision Sciences Institute at University of Houston and Society for Industrial and
Applied Mathematics (SIAM) at Philadelphia.
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 3
Technical Skills
1. Statistical Skills
Optimization Techniques Conjoint Analysis Correspondence Analysis
MANOVA\ MANCOVA Factor Analysis Discriminant Analysis
Multiple Regression Cluster Analysis Multidimensional Scaling
Logistic Regression Decision Trees Neural Networking Models
Structural Equation Modeling Panel Data Analysis Time Series Analysis
2. Analytics Skills
Big Data Analytics Text Analytics Social Network Analytics
Data Visualization Data Mining Marketing Analytics
Customer Analytics Simulation Predictive & Prescriptive
Analytics
3. Software and Programming Skills
IBM SPSS Statistics R Minitab
AMOS Stata TIBCO Spotfire
XLMiner NodeXL MySQL
Hadoop Python SAS Enterprise Miner
Tableau IBM SPSS Text Analytics for Surveys
Professional Certifications
SAS Certified Modeler
IBM Certified Specialist in SPSS Statistics
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 4
Certified Management Consultant
[Certified by Consultancy Development Centre, an
Autonomous Institution of Department of Scientific
and Industrial Research (DSIR), Ministry of Science
& Technology, Govt. of India]
Continuous Learning
Teachers Recommendation
Certificate in Business
Analytics
School:
Indian School of Business, Hyderabad
2015
(Mix of classroom and
online classes)
Ph.D.
Subject: Management
Thesis on:
Advertisement and Consumer Behaviour:
An Information Processing Perspective
2012
(Pursued while on job)
M.Sc. Subject: Total Quality Management 2009
(Pursued while on job)
M.B.A. Specialization: Marketing 2004
(Full time)
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 5
Scholastic Achievement
Qualified UGCNET in
Management in June, 2013.
Selected Trainings from IIMs, IIT & JNU
1. Participated in the Faculty Development
Programme on Basic Econometrics for
Management Research organized by the
Indian Institute of Management (IIM),
Kozhikode during October 01st 05th,
2012.
2. Participated in Author Workshop on 20th
September, 2012 conducted by Wiley in
collaboration with Jawaharlal Nehru University
(JNU), New Delhi.
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 6
3. Participated in the 33rd Faculty Development
Programme in Management at the Indian
Institute of Management (IIM), Ahmedabad
from 6th
June, 2011 to 24th
September, 2011.
A. Core Courses: i. Strategy Formulation and Implementation
ii. Legal Environment
iii. Information Technology for Management
iv. Communication for Management Teachers
v. Academic Writing for Management
Teachers
vi. Economic Environment & Policy
vii. Management Accounting and
Financial Management
viii. Marketing
ix. Understanding Organizational
Behaviour
x. Human Resource Management
xi. Statistics for Data Analysis
xii. Operations Management
xiii. Qualitative Research Methods
xiv. Applications for Data Analysis
xv. Research Methods
xvi. Project Management
xvii. Foundations of Management
xviii. Introduction to Case Method
B. Elective Courses:
i. Revenue Management
ii. Marketing Research
iii. Knowledge Management
iv. International Business
4. Participated in the workshop on Data Analysis
for Management Research organized by the
Indian Institute of Management (IIM),
Kozhikode during 04th
08th April, 2011.
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 7
5. Participated in short-term course on Research
Methodologies in Management and Social
Sciences offered by Indian Institute of
Technology (IIT), Kharagpur during 12th
15th
December, 2010.
6. Participated in AICTE sponsored workshop on
Methodology for Management Research at
Indian Institute of Management (IIM),
Kozhikode from 24th
29th November, 2008.
7. Participated in AICTE sponsored workshop on Data Analysis for Management Research
at Indian Institute of Management (IIM),
Kozhikode from 21st 26th May, 2007.
Book Publications
1. Chattopadhyay, T. (2012). Research for
Advertising Decision (ISBN 978-3-8454-
1015-9). [Available in Amazon]
2. Chattopadhyay, T. & Natrajan, N. (2014). How
to be a Successful Software Project Manager?
Journal Publications
1. Chattopadhyay, T. & Natrajan, N. (2014). Make Your Plan and Stick to It:
The importance of Adherence to Planning and Process Efficiency in the
Success Story of a Software Project. International Journal of System and Software
Engineering. ISSN: 2321-6017. [Indexed In Ulrich's Web, Cabell's Directory & Proquest]
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 8
2. Chattopadhyay, T. & Tripathi, M. (October, 2013). Study of behavioural dimensions of
perceived risk of investment of financial experts and laymen in equity mutual funds in India.
Journal of Commerce and Accounting Research. ISSN No. 2277-2146. 2(4), 10-27.
[Abstract]
3. Chattopadhyay, T. & Saurabh, S. (July, 2013). Auditing Communication Satisfaction Among
Banking Professionals: An Approach to Managing Workplace Communication. International
Journal of Marketing and Business Communication. ISSN No. 2277-484X. 2(2), 1-9.
[Abstract]
4. Chattopadhyay, T. & Natrajan, N. (June, 2013). Mapping the Success of Software Projects
through Employee Engagement and Employee Empowerment. International Journal of
Information Technology and Computer Sciences Perspectives. ISSN No. 2319-9024. 2(2),
452-458. [Full Text]
5. Chattopadhyay, T. & Natrajan, N. (June, 2013). The Role of Functional Requirements,
Operational Quality and Usability in the Success Story of Software Projects. International
Journal of Engineering Science Invention. ISSN No. 2319-6726. 2(6), 36-41. [Full Text]
[Indexed in ANED (American National Engineering Database) and ANED-DDL (Digital
Data link) number is 26.6718/0262036041 which is verifiable through www.aned.us]
6. Chattopadhyay, T. & Natrajan, N. (April, 2013). Is Job Satisfaction the Mystic Potion in the Success Story of Software Projects? Cyber Times International Journal of Technology &
Management. ISSN No. 2278-7518 6(1). 486 492. [Abstract]
7. Chattopadhyay, T. (January, 2011). The impact of advertising stimulus on the information
processing of middle-aged men of India: An experimental research. Management Insights.
ISSN 0975-7694. 2(2), 17-30.
8. Chattopadhyay, T. (November, 2010). Talent Development: A Strategy for Improving
Employee Engagement. AIMA Journal of Management and Research. 5(4), 203. [Full Text]
9. Chattopadhyay, T. (August, 2010). The information processing of print advertisements by
middle-aged women. Decision. ISSN 0304-0941. 37(2), 79-99. Indian Institute of
Management (IIM), Calcutta. [Full Text]
10. Chattopadhyay, T. (2010). The information processing of advertisements by urban young men of India. Global Business Review. ISSN 0972-1509. 11(3), 449-462. International
Management Institute (IMI), New Delhi. [Full Text] [Citation]
11. Chattopadhyay, T. (2010). The effects of message strategy and execution framework on male teenagers processing of print advertisements in India. International Journal of Business Science and Applied Management. ISSN No. 1753-0296. [Published from U.K. & Indexed
by EBSCO and Scopus], 5(2), 17-28. [Full Text] [Downloads: More than 6000] [Citation]
12. Chattopadhyay, T. (2009). Information processing of print advertisement by young urban
women of India. Management & Change. ISSN 0972-2149. 13(1), 147-168. [Full Text]
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 9
13. Chattopadhyay, T. (2008). The effects of message strategy and execution framework on girl
childs processing of print advertisements. Prabandhiki. ISSN No. 0974-2549. 2(1), 80-95.
14. Chattopadhyay, T. (2008). A multivariate analysis of information processing of print
advertisements by senior women. Chintan. ISSN No. 0974-2778. 1(2), 66-76.
15. Chattopadhyay, T. (2006). The metamorphosis of Indian MNCs into transnational
corporations. Synergy. ISSN No. 0972-7361. 4(2), 23-29.
Conference Presentations
1. Chattopadhyay, T. (2015). Modelling Purchase Intentions of Food and Beverage Brands Influenced by Social Media. 6
th IIMA Conference on Marketing in Emerging
Economies. Conference Proceedings ISBN No. 978-81-
920800-3-1. Venue: Indian Institute of Management
(IIM), Ahmedabad, January 7-9, 2015. Pg. 398-402
2. Chattopadhyay, T. (2013). Modelling Sales of Automobiles with Customer Engagement in Facebook. 3rd IIMA International Conference on Advanced Data
Analysis, Business Analytics and Intelligence
(ICADABAI). Conference Proceedings ISBN No. 978-81-
909529-2-7. Venue: Indian Institute of Management (IIM), Ahmedabad, 13
th & 14
th April, 2013. Pg. 37
[Abstract]
3. Chattopadhyay, T. (2012). "Leveraging Social Media Analytics in Developing Competitive Intelligence". 2
nd
International Marketing Conference MARCON 2012 held at Indian Institute of Management (IIM),
Calcutta, 28th
30th December, 2012.
4. Chattopadhyay, T. (2012). "Calibrating Business Education to Boost Employability". 7th National
Research Conference on Entrepreneurship,
Employability and Business Education, organized by
AIMA-CME at India International Centre, New Delhi,
scheduled on 27th
& 28th
November, 2012.
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 10
5. Chattopadhyay, T. (2011). Presented doctoral dissertation at 4
th Indian Institute of Management
(IIM), Ahmedabad Doctoral Colloquium on 3rd
&
4th
January, 2011.
6. Chattopadhyay, T. (2011). Advertisements and Consumer Behaviour: An Information Processing
Perspective 8th AIMS International Conference on Management(AIMS-8) jointly organized by Indian Institute of Management (IIM), Ahmedabad and AIMS International-The
Association of Indian Management Scholars [Abstract]
7. Chattopadhyay, T. (2009). Measuring Advertising Effectiveness by applying Factorial Multivariate Analysis of Variance (MANOVA) was presented at VII AIB-India International Conference on Global Economic Crisis: Challenges & Opportunities which
was organized by United Nations Conference on Trade and Development (UNCTAD)
from 17th
19th December 2009 at New Delhi.
8. Chattopadhyay, T. (2007). Ten commandments for effective retailing in India in the National Conference conducted by HIMCS-SGI held on 16
th & 17
th February, 2007.
9. Chattopadhyay, T. (2006). The Art and Science of Media Decision at the 7th International Conference on Operations and Quantitative Management organized by Association of
Indian Management Scholars (AIMS) during 3rd
5th August, 2006.
10. Chattopadhyay, T. (2006). A New Vision of Management in the 21st Century organized by I.T.S. Ghaziabad at India Habitat Centre, Lodhi Road, New Delhi on 17
th & 18
th March,
2006.
11. Chattopadhyay, T. (2006). The dynamics of Professionals in Marketing Technical Educational Service: A Paradigm from Peoples Perspective in the 3rd National Conference conducted by HIMCS-SGI held on 17
th & 18
th February, 2006.
Book Chapters
1. Chattopadhyay, T. (2012). How much should your car cost? Designing the Pricing Model for the Indian Automobile Industry. In
B. Pattanayak, K.S. Ray, P. Niranjana & U. Das (Eds.) of ASBM,
Bhubaneswar, Envisioning the Future Business ISBN No. 978-93-
5062-003-8 (pp. 348-357) Excel Books.
2. Chattopadhyay, T. (2009). Managing Creativity in Formulating Advertising Strategy: An empirical study with male child. In B. Gupta
& S.K. Singh (Eds.), Building blocks of organizational Creativity
ISBN 023-063-731-0 (pp.99-122). Macmillan Publishers India Ltd.
Case Publication
Chattopadhyay, T., Dash, D., & Rawat L. (September, 2011). Jayhind Sweets Cases in
Management (pp. 43-50) Indian Institute of Management (IIM), Ahmedabad.
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 11
Monograph
Chattopadhyay, T. (September, 2011). Andragogy, Heutagogy and Management Education
of IIM-A Anthology (pp. 60-61) Indian Institute of Management (IIM), Ahmedabad.
Book Review
Chattopadhyay, T. (July-September, 2012). Book review: Total Customer Value
Management: Transforming Business Thinking by Gautam Mahajan. Vikalpa The Journal
for Decision Makers ISSN 0256-0909 37(3). (pp. 158-159) Indian Institute of
Management (IIM), Ahmedabad.
Training Programmes Conducted
1. Conducted workshop on "Marketing Analytics"
organized by PHD Chamber and Konrad-Adenauer-
Stiftung, Germany on 18th December 2013 at PHD
House, New Delhi.
2. Multivariate Data Analysis for Management
Researchers on 16th & 17th August, 2013 at Fortune
Institute of International Business, New Delhi.
3. Research Methodology with SPSS from 14th to 16th
May, 2012 at Galgotias Business School, Greater
Noida.
4. Multivariate Data Analysis with SPSS on 12th & 13th
May, 2011 at Galgotias Business School, Greater
Noida.
5. Multivariate Data Analysis with SPSS for Management Research on 17th & 18th September, 2010 at Galgotias
Business School, Greater Noida.
6. Multivariate Data Analysis (using SPSS & AMOS) from
3rd
to 5th
June, 2010 at College of Management Studies,
IILM.
7. Research Methodology (Using SPSS) from 22nd to 23rd
April, 2010 at College of Management Studies, IILM
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 12
Awards
1. Adjudged 1st at the doctoral dissertation competition at VII AIB-India International
Conference on Global Economic Crisis: Challenges
& Opportunities which was organized by United
Nations Conference on Trade and Development
(UNCTAD) from 17th
- 19th
December, 2009 at New
Delhi.
2. Adjudged 1st at the research paper presentation competition at National Conference on Retailing The New Economic Mantra, organized by Hindustan Institute of Management & Computer
Studies (HIMCS) on 16th
& 17th
February, 2007 at
Agra.
Editorial Responsibilities
1. Editor-in-Chief of International Journal of Business
Analytics and Intelligence (ISSN: 2321-1857 and indexed
with Proquest) [Link]
2. Editorial board member of Journal of Business and
Economics (ISSN: 2155-7950)
3. Editorial board member of International Journal of
Advanced Research in Management and Social Sciences
(ISSN: 2278-6236)
4. Editorial board member of International Journal of
Advanced Research in IT and Engineering (ISSN:
2278-6244)
5. Editorial board member of International Journal of
Advanced Research in Engineering and Applied
Sciences (ISSN: 2278-6252)
6. Editorial board member of International Journal of
Core Engineering & Management [Link]
7. Ad-hoc reviewer of FIIB Business Review
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 13
Professional Associations
Member of Alumni Association
Indian Institute of Management, Ahmedabad
Alumni Code: 2011591026
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 14
Current Employment
Organization: ValueLabs
Job: Data Scientist/ Decision Scientist
Designation: Architect Decision Science
Duration: July, 2014 Current
Key Roles/Job Descriptions:
1. Business development by meeting clients and prospects to understand their business problems and
convert it to an analytics problem.
2. Design creative and unique analytics solutions through predictive and prescriptive modelling.
3. Build team capability by guiding, mentoring and training in applied statistics and analytics.
4. Develop a framework for the analytics projects.
5. Collaborate with premier academic institutes in view of a strong industry-academia liaison.
6. Select data scientists with the right talent and experience to enrich the analytics team of ValueLabs.
7. Present end results to clients in solving the business problem and ensure client satisfaction.
8. Responsible for the delivery of Integrated Marketing Communication (IMC) for Analytics Centre of
Excellence (ACE) of ValueLabs.
Key Skills Leveraged:
1. Thought Leadership for the development of the Analytics Centre of Excellence.
2. Advanced expertise in statistical analysis and modeling through R, SAS, SPSS and Tableau
3. Strong domain knowledge of consumer behaviour and marketing management.
4. Excellent verbal and written communication skills.
5. Business networking and marketing skills.
Project Portfolio:
1. Mapping the Path of Conversion for Online Purchase
2. Marketing Mix Model
3. Diminishing Return Analytics
4. Occupancy Prediction & Route Optimization
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 15
5. Mining Data from On Board Device (OBD) of Connected Cars
6. Pattern Recognition for Churn Analytics
7. Web Analytics for E-commerce Site
Model 1: Word Cloud & Sentiment Analytics on Reviews of Product Categories
Model 2: Recency, Frequency & Monetary Analysis
Model 3: Repurchase Likelihood Model
Model 4: Campaign Analytics (Uplift Modeling)
Model 5: Conversion Analytics Cart & Mobile App
Model 6: Refund Analysis
Model 7: Customer Satisfaction Model
8. Health Care Analytics
Model 1: Market Segmentation
Model 2: Fraud Predictions in Health Claim
Model 3: Disease Prediction (Heart Attack)
Model 4: Hospital Days Prediction
Model 5: Claim Segmentation
Model 6: Hospital Readmission Prediction
Model 7: Risk Analytics
Model 8: Sentiment Analysis of Drug Reviews and Insurance Policy Reviews
Model 9: Claim Prediction
Model 10: Churn Analytics
9. Media Optimization
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 16
Client Appreciation:
Work History 1
Institute: Fortune Institute of International Business, New Delhi.
Designation: Associate Professor
Duration: June, 2013 June, 2014
Performed:
1. Faculty Development Programme (FDP),
2. Management Development Programme (MDP),
3. Workshops,
4. Research (Journal Publications and Conference Presentations)
5. Consultancy,
6. Teaching to Post-Graduate Management Students,
7. Organizing National and International Conferences,
8. Launching New Courses,
9. Collaborations with Industry and
10. Brand Building
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 17
Subjects Taught:
1. Business Intelligence and Analytics (Hadoop, Hive, Pig, XLMiner, NodeXL & R)
2. Business Research Methods (IBM SPSS Statistics)
3. Advanced Marketing Research (IBM SPSS Statistics & IBM SPSS AMOS)
4. Business Data Analysis (MS Excel)
5. Marketing Metrics (MS Excel)
6. Marketing Models (IBM SPSS Modeler & R)
Conference Organized:
Organized Marketing Analytics Conference
in the capacity of Conference Director with
Professors of IIM Ahmedabad and senior vice
presidents from leading analytics industry
like Fractal Analytics at Le Meridien, New
Delhi on 19th
October, 2013. [Details]
Courses Introduced:
Launched the course of Marketing Models and Marketing Metrics.
Head of Departments Recommendation:
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 18
Work History 2
Institute: Galgotias Business School, Greater Noida.
Designation: Associate Professor
Duration: July, 2010 May, 2013
Performed:
Teaching to post-graduate management students.
Research on Success of Software Projects.
Train and assist colleagues in Conducting Research
Conduct Faculty Development Programmes (FDP) and Workshops.
Supervised research projects of post graduate management students.
Launching new courses.
Academic Administration as a member of Library and PGDM committee.
Subjects Taught:
Marketing Metrics
Business Research Methods
Advanced Marketing Research
Business Analytics
Course Introduced:
Launched the course of Marketing Metrics, well, presumably the first in India.
Peer Recommendation:
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 19
Work History 3
Institute: IILM, Greater Noida
Designation: Assistant Professor
Duration: July, 2008 June, 2010
Performed:
Teaching to post-graduate management students.
Research on Advertisement and Consumer Behaviour.
Academic Administration as a member of PGDM Committee.
Supervised research projects of post graduate management students.
Conducted Faculty Development Programmes (FDP) and Workshops.
Subjects Taught:
Business Research Methods
Marketing Research
Business Analytics
Significant Achievement:
Pioneered the culture of conducting FDPs and MDPs at College of Management
Studies, IILM and conducted them with grand success.
Peer Recommendation:
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 20
Work History 4
Institute: Asia Pacific Institute of Management, New Delhi.
Designation: Programme Director
Duration: September, 2007 June, 2008
Performed:
Academic Administration in the capacity of Programme Director of Post Graduate
Programme in Retail Management (PGPRM).
Teaching to post-graduate management students.
Supervised research projects of post graduate management students.
Research on Advertisement and Consumer Behaviour.
Subjects Taught:
Retail Analytics
Business Statistics
Marketing Research
Merchandising Mathematics
Significant Achievement:
Successfully managed Post Graduate Programme in Retail Management in the capacity of
Programme Director and placed all the students in retail industry.
Directors Recommendation:
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 21
Work History 5
Institute: HIMCS [A Sharda Group Institute]
Designation: Faculty Member
Duration: May, 2004 August, 2007
Performed:
Teaching to post-graduate management students.
Supervised research projects of post graduate management students.
Research on advertisement and consumer behaviour.
Academic Administration as a member of Library Committee.
Subjects Taught:
Research Methodology
Marketing Research
Consumer Behaviour
Advertising Management
Conference Organized:
Organized National Conference on Retailing on 16th
& 17th February, 2007 at Holiday Inn, Agra.
Visiting Professorship
1. Institute: Institute of Management Technology (IMT), Ghaziabad
Duration: January, 2013 to March, 2013
Peer Recommendation:
Curriculum Vitae of Tuhin Chattopadhyay, Ph.D. Page 22
2. Institute: BIMTECH, Greater Noida
Duration: October, 2011 to December, 2011
Peer Recommendation:
Referees
1. Name: Prof. Vijaya Sherry Chand
Institute: Indian Institute of Management, Ahmedabad IIMA
Designation: Professor
Ring: +919824051845
E-mail: [email protected]
Relationship: My teacher at IIM Ahmedabad
2. Name: Mr. Kiran Jangeti
Organization: ValueLabs
Designation: Director Engineering
Ring: +91 9666639669
E-mail: [email protected]
Relationship: My current reporting manager at ValueLabs
For further recommendations,
I certify that the above details are authentic and are true to the best of my knowledge and belief.
Date: 18
th January, 2015 (Signature)