Academic Year 2017-18 -...

MASTER OF BUSINESS

ADMINISTRATION

Academic Year 2017-18

First and Second Semesters M.B.A

Scheme and Syllabus

CONTENTS

1. Vision, Mission and Program Educational Objectives (PEO) 1-2 2. Program Outcomes (PO) with Graduate Attributes 3 3. Mapping of POs with PEOs 3

SCHEME

4. Scheme of First Semester MBA 4 5. Scheme of Second Semester MBA 5

SYLLABUS

6. Syllabus of First Semester MBA: a) MBA11 Management Principles, Concepts and Application 6-8 b) MBA12 Business Economics and Environment 9-11 c) MBA 13 Quantitative Techniques and Research Methodology 11-14 d) MBA 14 Accounting For Managers 14-17 e) MBA 15 Corporate Governance, Ethics and Society 17-20 f) MBA 16 Marketing Management 22-23 g) MBA 17 Human Resource Management 23-25 h) MBA18 Managerial Communication –I 25-27

7. Syllabus of Second Semester MBA:

a) MBA 21 Production and Operations Management 29-31 b) MBA 22 Financial Management 31-33 c) MBA 23 Business Intelligence and Analytics 34-36 d) MBA 24 Entrepreneurship Development 36-38 e) MBA 25 Strategic Management 39-41 f) MBA26 Seminar 41-43 g) MBA27 Managerial Communication – II 43-44

Appendix A Outcome Based Education 45 Appendix B Graduate Parameters as defined by National Board of Accreditation 46 Appendix C Bloom’s Taxonomy 47

1

NEW HORIZON COLLEGE OF ENGINEERING

VISION

To emerge as an institute of eminence in the fields of engineering, technology and management in serving the industry and the nation by empowering students with a high degree of technical, managerial and practical competence

MISSION

To strengthen the theoretical, practical and ethical dimensions of the learning process by fostering a culture of research and innovation among faculty members and students.

To encourage long-term interaction between the academia and industry through the involvement of the industry in the design of the curriculum and its hands-on implementation

To strengthen and mould students in professional, ethical, social and environmental dimensions by encouraging participation in co-curricular and extracurricular activities.

QUALITY POLICY

To provide services of the highest quality both curricular and co-curricular; so that our students can integrate their skills and serve the industry and society equally well at a global level.

2

DEPARTMENT OF MANAGEMENT STUDIES VISION

To evolve into a globally integrated B-school contributing towards management education,

consultancy, research leadership & corporate excellence.

MISSION

M1 The essence of Department of Management Studies is to constantly strive to provide an In-depth knowledge to its students so that they add value to the existing treasures of business and managerial concepts.

M2 Promote lateral thinking and a spirit of enquiry among our students so that they look from a different angle through a creative approach by which they are able to provide simple solutions to complex business problems.

M3 We owe to deliver through our teaching learning process the richness of entrepreneurship and multidisciplinary knowledge in a way where ethics and social commitments will be the corner stone for our students.

Program Education objectives

PEO1 To make management graduates conceptualize, critically analyze and acquire In-depth knowledge of business and management by imbibing in them the unique ability of synthesizing knowledge towards adding value in the areas of business and management.

PEO2 To promote lateral thinking by way of enabling management graduates to see at the things from different perspectives there by making them to come out with simple solutions for complex managerial problems.

PEO3 To inculcate a spirit of enquiry, so that Management Graduates search for facts and truths by developing methodologies that supports critical analysis and decision making.

PEO4 To ignite the passion for Entrepreneurship in Management graduates by orienting them in the application of Modern tools of management and make them learn to select and apply in complex decision making processes.

PEO5 To inculcate a spirit of Ethics and Social Commitment in the personal and professional life of management graduates so that they add value to the society.

3

PEO to Mission Statement Mapping

MISSION STATEMENTS

PEO1

PEO2

PEO3

PEO4

PEO5

M1 3 3 2 3 2

M2 2 3 3 3 3

M3 2 2 3 3 3

Correlation: 3- High, 2-Medium, 1-Low

Program Outcomes

1

PO1

Apply knowledge of management theories and practices to solve business problems.

2

PO2

Foster analytical and critical thinking abilities for data-based decision making.

3 PO3 Ability to develop value based leadership ability. 4

PO4

Ability to understand, analyze and communicate global, legal and ethical aspects of business.

5

PO5

Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

6

PO6

Management graduates to acquire in-depth knowledge of business management and entrepreneurship embedded with ethics and a sense of social commitment and to strive towards personal victory and value creation to society.

7

PO7

Students studying management to be passionate about multidisciplinary approach for problem solving, critical analysis and decision making by giving due importance for lateral thanking so that they see things from a perspective which are not just simple but effective.

Mapping of POs TO PEOs

3-Strong Correlation 2- Medium Correlation 1- Low Correlation

PEO/PO PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7

PEO 1 3 3 2 2 3 2 3 PEO 2 2 3 3 2 3 2 3

PEO 3 2 2 2 3 2 3 2 PEO 4 3 3 3 3 3 3 3

PEO 5 3 2 2 2 2 2 1

4

Program Specific Outcomes

PSO 1: To guide and channelize the transformation process of every management graduate by providing in-depth knowledge of business management and entrepreneurship embedded with ethics and a sense of social commitment and to make them to strive towards personal victory and value creation to society. PSO 2: To ignite a passion for multidisciplinary approach for problem solving, critical analysis and decision making by giving due importance for lateral thanking so that management graduates see things from a perspective which are not just simple but effective.

New Horizon College of Engineering

Department of Management Studies SCHEME OF FIRST SEMESTER MBA PROGRAM

Sl. NO

Course Code

Course

BOS

Credit Distribution

Over all

Credits

Marks

L P T S CIE SEE Total

1 MBA 11

Management Principles, Concepts and Applications

MBA 4 0 0 0 4 50 50 100

2 MBA 12 Business Economics and Environment

MBA 4 0 0 0 4 50 50 100

3 MBA 13

Quantitative Techniques and Research Methodology

MBA 3 0 1 0 4 50 50 100

4 MBA 14 Accounting for Managers MBA 3 0 1 0 4 50 50 100

5 MBA 15 Corporate Governance, Ethics and Society

MBA 4 0 0 0 4 50 50 100

6 MBA 16 Marketing Management MBA 4 0 0 0 4 50 50 100

7 MBA 17 Human Resource Management

MBA 4 0 0 0 4 50 50 100

8 MBA 18 Managerial Communication –I MBA Mandatory

Course 0 25 25 50

Total 28 375 375 750

5

New Horizon College of Engineering Department of Management Studies

SECOND SEMESTER MBA PROGRAM-SCHEME

Sl. NO

Course Code

Course

BOS

Credit Distribution

Over

all Credits

Marks

L P T S CIE SEE Total

1 MBA 21 Production and Operations Management

MBA 4 0 0 0 4 50 50 100

2 MBA 22 Financial Management MBA 3 0 1 0 4 50 50 100

3 MBA 23 Business Intelligence and Analytics

MBA 4 0 0 0 4 50 50 100

4 MBA 24 Entrepreneurship Development MBA 3 0 0 1 4 50 50 100

5 MBA 25 Strategic Management

MBA 4 0 0 0 4 50 50 100

6 MBA 26 Seminar MBA 0 0 2 0 2 50 50 100

7 MBA27 Managerial Communication – II

MBA 3 0 0 1 4 50 50 100

Total 26 350 350 700

6

MANAGEMENT PRINCIPLES, CONCEPTS AND APPLICATION

Course Code : MBA11 Credits : 04 L:P:T:S : 4:0:0:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Understanding of management, functions of a manager, process of planning and the

concept of MBO CO2 Analyze the organizational structure CO3 Understanding of dynamics of OB, the concept of personality and perception, values

and attitude CO4 Apply case studies on functions of management and behavioral processes. CO5 Understand Individual behavior and dynamics of groups and effective team building Mapping of Course Outcomes to Program Outcomes:

PO1

PO2

PO3

PO4

PO5

PO6

PO7

CO1 3 3 2 2 2 3 1 CO2 3 3 3 2 2 3 1 CO3 3 3 2 2 2 3 2 CO4 3 3 2 2 2 2 3

CO5 3 3 3 2 3 3 2

Sl NO CONTENTS OF MODULE Hrs Cos

1

Nature of Management: Management Defined, Nature of Management, Scope of Management, Need for Management, Management and Administration, Management-A Science or an Art, Management Levels.

Management Functions : PODSCORB ,Roles and Skills of a manager ,Fayol’s fourteen principles of management and recent trends in management The Scientific Management Stage, Contribution by F.W. Taylor - Scientific Management, Contribution by Peter F. Drucker – MBO

9

CO1

7

Sl NO CONTENTS OF MODULE Hrs Cos

2

Planning and organizing: Planning, nature of planning, planning process, objectives, strategies, level of strategies, policies, methods and programs, planning premises, decision making, process of decision making, types of decisions, techniques in decision making

Organizing, organization structure, formal Vs informal organizations, principles of organizations-chain of command, span of control, delegation, decentralization Vs Centralization , Types of Organizations, virtual organizations.

9

CO2

3

Controlling: Controlling Process, Establishing standards, Comparing measured performance with performance standards, Taking Corrective Action, Techniques of Managerial Control, Feed-forward and Feedback Control, Behavioral Implications and Guidelines for Effective Control

9 CO3, CO5

4

Organizational Behavior-introduction, definition, fundamental principles of OB, contributing disciplines, challenges and opportunities, Foundations of Individual Behavior.

Personality - determinants of personality, traits of personality, MBTI, personality attributes influencing OB. Type A and Type B Personality; Personality Dimensions; Introvert and Extrovert .Personalities; Personality Theories.

Attitude: attitude and behavior; Emotional intelligence, Motivation and Leadership

9 CO4, CO5

5

Dynamics of Group behavior: Definition, types, formation of groups, building effective teams.

Inter-Group Relations and Conflict Management: Interdependence of Groups; Nature of Conflict in Organizations; Changing View of Conflict; Types of Conflict Situations; The Causes of Conflict; Conflict Management and Negotiation

Power and Politics: Power and Politics-An Introduction; Sources of Power in Organizations-Interpersonal Sources, Organizational Sources; Organizational Politics; Ethics

Leadership in organizations: Formal and Informal Leadership; Leadership Styles; Personal Characteristics of Leaders.

9 CO5

8

TEXT BOOKS:

1) Management: Text and Cases - VSP Rao, Excel Books ,2009 2) MGMT, An Innovative approach to teaching and learning Principles of Management,

Chuck Williams, Cenage Publications, 2010 3) Management Theory & Practice Text & Cases – Subba Rao P & Hima Bindu,

Himalaya Publications, 2010. 4) Organizational behaviour, Stephen P Robbins, Timothy A. Judge, Neharika Vohra,

Pearson publications, 14th Edition, 2012. 5) Organizational behaviour: A modern approach - Arun Kumar and Meenakshi, Vikas

Publishing House, 2011.

REFERENCE BOOKS:

1) Management - Ricky W. Griffin Eigth Edition, 2005, Biztantra 2) Fundamentals of Management-Stephen P Robbins, Mary Coulter et al, Pearson

Publications, 11th edition 3) Management-Richard L. Daft, Cegage learning,12th Edition,2016 4) Organization Behaviour – Ashwathappa, Himalaya Publication,7th Edition, 2007

ASSESSMENT PATTERN CIE- Continuous Internal Evaluation (50 Marks)

Bloom’s Category Marks (out of 50)

Tests (25)

Assignments (10)

Quizzes (05)

External Participation in Curricular/Co-Curricular Activities (10)

Remember 05

Understand 05 Apply 08 10 Analyze 09

Evaluate 08 Create 05

SEE- Semester End Examination (50 Marks)

Bloom’s Category Test Remember 5 Understand 10 Apply 15 Analyze 10 Evaluate 5 Create 5

9

BUSINESS ECONOMICS AND ENVIRONMENT

Course Code : MBA12 Credits : 04 L: P: T: S : 4-0-0-0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to:

CO1 Understand the relative importance of Managerial Economics. CO2 Analyze to find firm’s equilibrium. CO3 Understand the modern managerial decision rules and optimization techniques. CO4 Evaluate features of different kinds of markets CO5 Be equipped with the various tools for analyzing pricing strategies.

Mapping of Course Outcomes to Program Outcomes:

PO1

PO2

PO3

PO4

PO5

PO6

PO7

CO1 3 2 2 2 2 2 2 CO2 3 3 2 3 2 2 1 CO3 3 3 2 3 2 2 2 CO4 2 2 2 3 3 2 2 CO5 3 2 2 3 2 2 1

S N Contents of Module Hrs Cos

1

Introduction to Business economics and Demand Analysis: Managerial Economics-Nature, Scope &significance, Role of Managerial Economist in decision making. Fundamental Principles of Managerial Economics: Opportunity Costs, Incremental, Time perspective, Discounting and Equimarginal principles Theory of Consumer Behavior: rationality, revealed preferences and utility, indifference curves, utility maximization, demand functions, substitution and income effects, substitutes and complements, demand elasticity.

9 CO1

2

Production analysis: Production function with one variable input and two variable inputs – Law of diminishing of returns – iso-quants and iso-cost analysis – Producer Equilibrium – Law of substitution – Production functions and managerial decision making – Equilibrium of a multiproduct business firm – Expansion path.

9 CO2

10

3

Cost & Revenue analysis: Kinds of costs – costs in the short run and in the long run and their behavior – Applications of cost analysis in managerial decision making – The relationship between product and cost curves, business planning or envelope curve, economies and Diseconomies of scale. Break Even Analysis- Meaning, Assumptions, Determination of BEA, Limitations and Uses of BEA in Managerial Economics. (Problems on BEP)

9 CO3

4

Market structure: Perfect Competition: Features, Determination of Price under Perfect Competition - Monopoly: Features, Pricing under Monopoly, Price Discrimination. Oligopoly: Features, Kinked Demand Curve, Cartel, Price Leadership – Monopolistic Competition: Features, Pricing under Monopolistic Competition, Product Differentiation. Pricing strategies and practices: Multi product pricing, price discrimination, transfer pricing, cost plus pricing, incremental / marginal pricing, transfer pricing and peak load pricing.

9 CO4, CO5

5

Budget and the Economy: Components of the government budget: The revenue account, the capital account, measures of government deficit, Fiscal policy: changes in government expenditure, changes in taxes and debt. Inflation: Definitions, Types of inflation, Effects of inflation – Measures to control Inflation – Monetary and Fiscal Policies

9

CO6

Text Books

1) Managerial Economics- Theory and Applications, Dr. D.M Mithani, Himalaya Publications.

2) Managerial Economics, D.N Dwivedi, 6th ed., Vikas Publication. 3) Managerial Economics, H. L Ahuja, S. Chand, 2011 4) Indian Economy, K P M Sundharam and Dutt, 64th Edition, S Chand Publication. 5) Business Environment Text and Cases by Justin Paul, 3rd Edition, McGraw-Hill

Companies.

Reference Books:

1) Managerial Economics- Principles and worldwide applications, Dominick Salvatore, Oxford Publication, 6e, 2010

2) Managerial Economics, Atmanand, Excel BOOKS, 2/e, 2010 3) Managerial Economics, Yogesh Maheshwari, PHI, 2/e, 2011

11

CIE –Breakup


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05




Bloom’s Category

Tests

Remember 5 Understand 10 Apply 15 Analyze 10 Evaluate 5 Create 5

QUANTITATIVE TECHNIQUES AND RESEARCH METHODOLOGY

Course Code : MBA13 Credits : 04 L:P:T:S : 3:0:1:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Understand the basic framework of research process CO2 Develop a comprehensive research methodology for a research question. CO3 Demonstrate a sound knowledge of statistical terms at an introductory level. CO4 Develop necessary critical thinking skills in order to apply using descriptive statistics

and inferential statistics. CO5 To formulate the hypothesis for business problems ,Apply various parametric tests to

test the hypothesis

12


PO1

PO2

PO3

PO4

PO5

PO6

PO7

CO1 3 3 2 2 3 3 1 CO2 3 3 3 3 3 3 2 CO3 2 2 3 3 3 3 1 CO4 2 2 3 3 3 3 3 CO5 3 3 3 2 3 3 1


1

Introduction: Definition and Meaning of research, Importance and Qualities of Research, Emerging trends in Business research, Steps in Research Process, Formulation of Research Problem – Management Question – research Question, Features of a good research design, Use of a good research design; Qualitative and Quantitative research approaches, Comparison, Exploratory Research Design, Qualitative techniques, Projective Techniques, Depth Interview, Experience Survey, Focus Groups, Observation. Descriptive Research Designs: Concept, types and uses. Experimental Design: Concept of Cause, Causal relationships, Concept of Independent & Dependent variables, concomitant variable, extraneous variable, Treatment, Control group.

9 CO1

2

Research Design: Concept of Measurement, Need, problems in measurement in management research, levels of measurement – Nominal, Ordinal, Interval, Ratio, Rating Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating Scales – Ranking Scales – Paired comparison & Forced Ranking, Types of Data – Primary Data & Secondary Data: Definition, Sources, Characteristics, Searching World Wide Web for data, Issues to be considered for secondary data. Data Collection: Questionnaire Construction – Personal Interviews, Telephonic survey Interviewing, Email/Internet survey, online survey sites. Concepts of Statistical Population, Sample, Sampling errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints. Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample, Area Sampling & Cluster Sampling. Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling methods, Sample size determination. Editing, Coding, Tabular representation of data, frequency tables, Construction of frequency distributions.

9 CO1, CO2

13

3

Descriptive Statistics: Meaning, Importance [Normality Assumption] & Application in Business. Central Measures: Meaning, types, Importance, suitability and properties, Business Application; Variation Measures: Meaning, Types, importance and Characteristics; Business application and Practice. Data Description Measures: Skewness and Kurtosis

9 CO3

4 Bi-variate Analysis: Correlation and Regression: Meaning, type, assumptions, properties, importance and application in business, relation of Chi-Square test. Analysis of Data in Packages [Excel; SPSS]

9 CO4, CO5

5

Probability: Basic Probability Concepts and Rules, Joint, Marginal & Conditional Probabilities – Business Applications. Random Variables: Meaning, types, and Building, Mean & Variance of Discrete R.V. Properties of Expected Values & Variance. General Distributions: Bernoulli, Binomial and Poisson Distributions. Continuous Probability Distribution: Normal Distribution, Area Concept of Probability, applications of the Normal Distribution. Hypothesis Testing: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative Hypothesis. Concept of Hypothesis Testing – Logic & Importance.

9 CO4, CO5,

Text Books:

1. Research Methodology, C R Kothari, New Age International, 2/e, 2015. 2. Business Research Methods by Donald Cooper & Pamela Schindler, TMH, 12/e, 2015. 3. Business Research Methods by Alan Bryman& Emma Bell, Oxford University Press,

4/e, 2015. Reference books:

1. Business Research Methods by William G. Zikmund, Barry J. Babin, Jon C.Carr, Mitch Griffin, Cengage Learning, 8/e, 2015.

2. Research Methodology: Cases and concepts, Deepak Chawla&NeenaSondhi, S.Chand (G/L) & Company Ltd, 2/e, 2015.

14

ASSESSMENT PATTERN CIE- Continuous Internal Evaluation (50 Marks)


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05 Understand 05 Apply 08 10 Analyze 09



ACCOUNTING FOR MANAGERS

Course Code : MBA14 Credits : 04 L: P: T: S : 3-0-1-0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Understand the conceptual framework of accounting so as to have an adequate

exposure of the subject matter in day-to-day business activities which students would use after completing their course

CO2 Apply the comprehensive treatment of accounting principles, techniques and practices

Bloom’s Category Tests

Remember 5

Understand 10

Apply 20

Analyze 10

Evaluate 5

Create

15

CO3 Infer the circumstances providing for increased exposure to fraud and define preventative internal control measures

CO4 Imbibe critical thinking skills to analyze financial data CO5 Demonstrate a knowledge of current auditing standards and international accounting

standards as to have a global competences Mapping of Course Outcomes to Program Outcomes:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 CO1 3 2 2 2 2 2 2 CO2 3 3 3 2 2 2 1 CO3 3 3 2 2 3 2 2 CO4 3 2 3 2 2 3 2 CO5 3 2 2 2 2 2 2


1

Introduction to Financial Accounting: Book-keeping, accounting and accountancy, objectives of accounting, basic terms in accounting, business entity business transactions, cash transaction, credit transaction, capital, drawings, assets, liabilities, debtor, creditor, goods purchases, sales, stock, profit, gain, expenses, loss, expenditure, revenues, discount, voucher, Generally accepted accounting principles, accounting concepts, accounting conventions, system of accounting. (Only theory)

6 CO1

2

Journal & Ledger Entries: Accounting equation, accounting cycle, types of accounts, rules of debit and credit, English and American system, journal, meaning, features, format, journal entry, ledger, meaning, features, format, posting to ledger, balancing of ledger account, preparation of ledger accounts, subsidiary books, features of subsidiary books, types of subsidiary books, purchases, purchases returns book, sales book, sales returns book, journal proper, cash book, types of cash book, simple and three column cash book. (Theory and Problems)

10 CO2

3 Preparation of Trial Balance: Meaning of trial balance, objectives of preparing the trial balance, preparation of trial balance, errors, meaning, types, and rectification of errors. (Theory and Problems)

7 CO2, CO3

4

Financial Statements: Meaning and users of financial statements, capital and revenue items, preparation of financial statements, trading account, profit and loss account, closing entries, balance sheet format (horizontal and vertical), adjustments with respect to closing stock, outstanding expenses, prepaid expenses, accrued incomes, income received in advance, depreciation, appreciation, bad debts, provision for doubtful debts, provision for discount on debtors and creditors, interest on capital,

15

CO4, CO5

16

interest on drawings, preparation of financial statements. (Theory and Problems)

5

Accounting Standards and IFRS: Accounting Standards, Objectives of accounting standards, Compliance with accounting stands issued by ICAI, Accounting standards issued by ICAI, International Accounting Standards, IFRS, human resource accounting, forensic accounting, window dressing. (Only Theory)

7

CO5

Text Books

1) Financial accounting for management: an analytical perspective, Ambrish Gupta, 4/e Pearson Education.

2) Accounting for Management, Arora M.N, HPH. 3) Essentials of Financial Accounting (based in IFRS), Bhattacharya, 3/e, PHI. 4) Introduction to Financial Statement Analysis, Ashish K Bhattacharya, Elsevier India. 5) Financial Accounting, P. C Tulsian, 2016, Pearson

Reference Books:

1) FinancialAccounting, Dhaneshk Khatri, TMH, 2015 2) Financial Accounting: A Managerial Perspective, Narayanaswamy R, 5/e, PHI, 2014. 3) A Text book of Accounting for Management, Maheshwari S, N.Maheshwari, Sharad

K Maheshwari, 2/e, Vikas Publishing House. 4) Financial Accounting, Jain S.P and Narang K L, Kalyani Publishers.

CIE –Breakup


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05

Understand 05

Apply 08 10 Analyze 09 Evaluate 08 Create 05

17


Bloom’s Category Tests

Remember 5

Understand 10

Apply 15

Analyze 10

Evaluate 5

Create 5

CORPORATE GOVERNANCE, ETHICS AND SOCIETY Course Code : MBA15 Credits : 04 L:P:T:S : 4:0:0:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Understand to connect between the corporate, ethics and society. CO2 Decide about the appropriateness of various business structures. CO3 Understand the need and importance of corporate governance with reference to

Environment protection CO4 Make the students to understand the Essence of business and how business could be

mutually beneficial to the businessman and the society. CO5 Make the students understand the fact that a “Business can survive only with the support

of the society”. Mapping of Course Outcomes to Program Outcomes:


18

SN Contents of Module Hrs COs 1 An introduction to Business, Government, and Society: The

Connect between Business, Government, and Society, BGS filed Importance of BGS relationship in management, models of BGS relationships-Market capitalism model, dominance model, countervailing forcer’s model and stakeholder model.

9 CO1

2 Business structures: Meaning and nature of business structures, types, nature, advantages, limitations and applicability of - single ownership, partnerships, private limited companies, public limited companies, co-operative societies.

9

CO2

3 Corporate governance: The concept of corporate, the concept of governance, need and importance of corporate governance, benefits of good corporate governance, OECD (Organization for economic co-operation and development) on corporate governance, Theoretical basis for corporate governance, environmental Concerns and Corporations, environmental preservation-role of stakeholders, sustainable development, industrial pollution, role of corporate in environmental management, waste management, pollution control and environmental audit.

9 CO3,

4 Business Ethics and Corporate Social Responsibility: Meaning of business ethics, need and purpose, importance, approaches to business ethics, roots of unethical behavior, ethical decision making some unethical issues, benefits from managing ethics at workplace. Nature of CSR, arguments for and against CSR, models of CSR, best practices of CSR-Indian examples.

9 CO5, CO4

5 Business Laws: A .Law of Contract, 1872: meaning of contract, agreement, essential elements of a valid contract. Meaning of Agency, Bailment and Pledge.

B. The companies Act, 2013, provisions related to governance, e-management, compliance and enforcement, disclosure norms, auditors and mergers & acquisitions.

C. Environment Protection Act, 1986: Introduction, objectives, scope, powers of the central government, offences and penalties.

D. Laws relating to Intellectual property: 1.The Patents Act, 1970, 2.The Copyright Act, 1957, 3.The Trade mark Act, 1999) Meaning, scope and objectives of intellectual property law, law relating to patents, copyrights, and trade mark.

9 CO6

19

Text Books:

1) Corporate Governance: Principles, policies and Practices by Fernando A.c. Pub: Pearson, 2014.

2) Business and Government by Francis Cherunilam, Pub: Himalayan Publishing House. 3) Corporate Governance, Ethics & Social Responsibility by Balachandran C.H, Pub:

PHI Pvt Ltd, 2015. 4) Business Ethics and Corporate Governance: Ghosh B.N., TMH, 2015 5) Business Law for manager, Goel P.K, Biztantra, 2014

Reference books:

1) Business Government and Society: A Managerial Perspective, Text and cases by John F. Steiner Pub: Tata Mc-Grahill, 2014.

2) Business Ethics and Corporate governance by Ghosh B.N, Pub: Tata McGrahill, 2013.

3) Business and Society: Lawrance and Weber, 12/e, TMH, 2013 4) Business Law and Management by N. D. Kapoor and Dinkar Pagare, Pub: Sultan

Chand and Sons, 2013. 5) COMPANY LAW AND PRACTICE: RATAN NOLAKHA; Vikas Publishing, 2015 6) Corporate Business Responsibility: A study of CSR practices in Indian Industry, Baxi

C.V and Rupamnjari Sinha Ray, Vikas publishing house, 2014

Assessment Pattern CIE- Continuous Internal Evaluation (50 Marks) Bloom’s Category Marks (out of 50)

Tests (25)

Assignments (10)

Quizzes (05)


Remember 05

Understand 05

Apply 08 10 Analyze 09 Evaluate 08 Create 05

http://www.vikaspublishing.com/author-details/-ratan-nolakha/3568

20


MARKETING MANAGEMENT

Course Code : MBA16 Credits : 04 L:P:T:S : 4:0:0:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 COURSE OUTCOMES: At the end of the Course, the Student will be able to:

CO 1 Gain a solid understanding of key marketing concepts and skills.

CO 2 Identify and demonstrate the dynamic nature of the environment in which marketing decisions are taken and appreciate the implications for marketing strategy determination and implementation.

CO 3 Develop the students' skills in applying the analytic perspectives, decision tools, and concepts of marketing to decisions involving segmentation, targeting and positioning;

CO 4 Develop an understanding of the underlying concepts, strategies and the issues involved in the exchange of products and services and control the marketing mix variables in order to achieve organizational goals.

CO5 Develop strong marketing plans and persuasively communicate your recommendations and rationale.

Mapping of CO v/s PO:

PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO 1 3 2 3 3 2 3 2

CO 2 2 3 2 2 2 2 2

CO 3 2 2 2 2 3 3 2

CO 4 2 3 2 2 3 2 3

CO 5 3 3 3 2 2 2 2 Correlation levels: 1-Slight (Low) 2-Moderate (Medium) 3-Substantial (High)

Bloom’s Category Tests Remember 5 Understand 10 Apply 15 Analyze 10 Evaluate 5 Create 5

21

SN Contents of Module Hrs COs 1 Module 1: Introduction To Marketing And Understanding

Consumer Behavior Nature and scope of marketing, various marketing orientations, Consumer need, Want and demand concepts, Evaluating Opportunities in the Changing Marketing Environment. Marketing challenges in the globalized economic scenario. Consumer Behavior: Buying motives, factors influencing buying behavior, buying habits, stages in consumer buying decision process, consumer buying decisions, Organizational buying Vs House hold buying.

8 CO1, CO2

2 Module 2: Focusing Marketing Strategy With Segmentation, Targeting And Positioning Definition, Need & Benefits. Bases for market segmentation of consumer goods, industrial goods and services. Segment, Niche & Local Marketing, Effective segmentation criteria, Evaluating & Selecting Target Markets, Concept of Target Market and Concept of positioning – Value Proposition & USP, positioning errors.

8 CO3

3 Module 3: Setting Product And Pricing Strategy: Product And Price Mix Introduction to Marketing Mix: Product, Price, Promotion and Place. Product Decisions: Concept, product hierarchy, new product development, diffusion process, Product Life cycle, Product mix strategies. Branding - concept of Branding, Types of brands, Brand equity, Branding Strategies. Packaging / Labeling: Packaging as a marketing tool, requirement of good packaging, Role of labeling in packaging. Pricing Decisions: Pricing concepts for establishing value, Pricing strategies-Value based, Cost based, Market based, Competitor based, New product pricing – Price Skimming & Penetration pricing.

9 CO3

4 Module 4: Marketing Communications: Promotion Mix Promotion Decisions: Concept of communication mix, communication objectives, steps in developing effective communication, Stages in designing message Advertising: Advertising Objectives, Advertising Budget, Advertising Copy, AIDA model, Advertising Agency Decisions Sales Promotion: Sales Promotion Mix, Kinds of promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal selling: Concept, features, and Functions, Steps/process involved in Personal Selling Publicity / Public Relation: Meaning, Objectives, Types, Functions of Public Relations. Direct Marketing: Meaning, Features, Functions. Social media and social networks marketing.

12 CO4, CO5

22

5 Module 5: Marketing Channels: Place Mix, Marketing Planning And Holistic Marketing Organisations Place/Channel Design: Channel alternatives, Factors affecting channel choice, Channel design and Channel management decisions, Channel conflict, Distribution system, Supply chain management, Multilevel Marketing (Network Marketing). Marketing Planning: meaning, Concepts of Marketing plan, Steps involved in planning. Marketing Organization - factors influencing the size of the marketing organization, various types of marketing structures/organization. International marketing.

8 CO4, CO5

Text Books: 1) Marketing Management: A South Asian Perspective - Kotler, Keller, Koshy & Jha, 13/e, Pearson Education, 2015. 2) Marketing Management - Ramaswamy V. S. & Namakumar S, 4/e, Macmillan Publishers, 2014. 3) Marketing Management - Tapan Panda, 2/e, Excel Publication, 2012. 4) Fundamentals of Marketing Management - Etzel M. J, B J Walker & William J. Stanton, 14/e, TMH, 2014. 5) Marketing Management: S.A. Sherlekar, HPH. Reference books: 1) Marketing: An Introduction - Rosalind Masterson & David Pickton, 2/e, Sage Publications, 2014. 2) Marketing Management- Karunakaran, HPH. 3) Marketing in India: Neelamegham, 4/e, Vikas publications. 4) Marketing: Lamb, Hair, Mc Danniel, Cengage Learning 2014 5) Marketing Management - Arun Kumar & Meenakshi N, 2/e, Vikas publications, 2013.

Assessment Pattern CIE- Continuous Internal Evaluation (50 Marks) Bloom’s Category Marks (out of 50)

Tests (25)

Assignments (10)

Quizzes (05)


Remember 05

Understand 05

Apply 08 10 Analyze 09 Evaluate 08

Create 05

23


Bloom’s Category Tests Remember 5 Understand 5 Apply 15 Analyse 10 Evaluate 10 Create 5

HUMAN RESOURCE MANAGEMENT Course Code : MBA17 Credits : 04 L:P:T:S : 4:0:0:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 To develop a meaningful understanding of HRM theory, functions and practices. CO2 To apply HRM concepts and skills across various types of organizations. CO3 To develop understanding on Recruitment process. CO4 To develop understanding on performance appraisal and training and development CO5 To educate on the process of handling disputes, laws pertaining to Employees welfare

and employment in the Organization. Mapping of Course Outcomes to Program Outcomes:


SN Contents of Module Hrs Cos 1 Introduction: meaning and significance of HRM, historical evolution of HRM,

major functions of HRM, line functions and staff functions, principles of HRM, HR Competencies in HRM and HRM Vs Personnel Management.

9 CO1

2 Pre-recruitment functions: Organizational structure, Job analysis, Methods of Job Analysis-Functional Job analysis,Position Analysis

24

questionnaire,Fleishman Job analysis , Competency Model , Job Scan Model Tools of Job analysis . Job Evaluation methods- Ranking ,classification, Point and Factor.

3 Recruitment & Selection: Meaning and significance of recruitment, process of recruitment, sources of recruitment, cost-benefit analysis of recruitment. Meaning and significance of selection, process of selection, selection techniques- types of tests, Types of Interviews .Appointment letter, Induction.

9 CO3

4 Training and development: Meaning and significance of training and development, Methods of training- on the job methods and off the job methods. Performance management: Meaning and significance of performance management, process of performance management, types of performance appraisal system, performance evaluation and performance feedback and Career and succession planning.

9 CO4

5 Employee Welfare: Introduction, Types of Welfare Facilities and Statutory Provisions. Employee Grievances: Employee Grievance procedure, Grievances Management in Indian Industry. Discipline: Meaning, approaches to discipline, essential of a good disciplinary system, managing difficult employees. Case study on :Industrial Relations: Overview of industrial relations and industrial conflict. Industrial disputes Act: collective bargaining, industrial relations scenario: current issues and future challenges.

9 CO5

Text Books:

1) Essentials of Human Resource Management and Industrial Relations – P SubbaRao, HPH.

2) Human Resource Management - Cynthia D. Fisher, 1/e, Cengage Learning.. 3) Human Resource Management – Rao V. S. P, Excel Books, 2010. 4) Human Resource Management-Aswathappa K HPH 5) Managing Human Resources – Luis R Gomez – Mejia , David B.Balkin, Robert L.

Cardy, 6/e, PHI, 2010 Reference books:

1) Human Resource Management in practice - Srinivas R. Kandula, PHI, 2009 2) Human Resource Management - David A. Decenzo, Stephen P. Robbins, 10/e, Wiley

India Pvt. Ltd., 2011. 3) Human Resource Management - SeemaSanghi, Macmillan, 2011. 4) Human Resources Management: A South Asian Perspective, Snell, Bohlander,

&Vohra, Cengage Learning, 16th Rep., 2012. 5) A Text Book of Human Resource Management – Dwivedi R. S, Vikas Publishing

House.

25

Assessment Pattern CIE- Continuous Internal Evaluation (50 Marks)

Bloom’s Category Tests Assignments Quizzes Marks (out of 50) 30 10 10 Remember 10 5 Understand Apply 20 10 5 Analyze Evaluate Create



MANAGERIAL COMMUNICATION-I

Course Code : MBA18 Credits : 00 L:P:T:S : 0:0:0:0 CIE Marks : 25 Exam Hours : 02 SEE Marks : 25 Course Outcomes: At the end of the Course, the Students will be able to: CO1 Develop and Integrate the use of the four language skills i.e. Reading, Writing, Speaking

and Listening CO2 Equip themselves with professional communication competencies CO3 Clearly express ideas using appropriate punctuation and cohesive devices

CO4 Identify and apply communication abilities to face corporate challenges Mapping of Course Outcomes to Program Outcomes:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 CO1 3 2 2 2 3 3 1 CO2 3 3 3 2 2 3 2 CO3 3 3 3 2 1 3 3 CO4 3 3 3 2 2 3 3

26

S No Contents of Module Hrs CO’s

1

Communication: Introduction and importance of English Grammar-Relevance of English in the Present corporate scenario; Significance of acquiring communication skills, namely Reading, Writing, Speaking and Listening

4

CO1

2

Professionalism in communication : Definition; Skills; Purpose of professionalism in communication-workplace communication; Importance of Professionalism in workplace; Types of workplace communication; Maintaining professionalism in communication

4

CO2

3

Grammar and Vocabulary: Tenses, Punctuations, Prepositions, Articles & Collocations: Vocabulary building, Degrees of comparison, One word substitution, Subject Verb Agreement, Homophones/ Homonyms; Common errors in the usage of language

4 CO3

4

Oral communication: Pronunciation, Public Speaking Skills – to come out of comfort zone, Tips on how to eliminate mother tongue influence; Regular practice to understand neutralized accent; Situational and Business situational communication.

5 CO4

5

Corporate orientation and communication: Written Communication; Business letter writing; Job Application letter writing; Email writing; CV writing - expansion of ideas, Report writing and Review/Progress Report writing, Presentation Skills

5 CO4

Text Books:

1. Grammar Practice Activities- Penny Ur, Cambridge University Press 2. Basic Business Communication: Skills for Empowering the Internet Generation-Flately

and Lesikar, Tata mc Graw Hill, 10th Edition, 2005 Reference books:

1. Wren, P.C.; Martin, H; Prasad Rao, N.D. V (1973-2010) High School English Grammar & Composition, NewDelhi: S. Chand. ISBN 81-219-2197-X

2. The Skills of Communicating-Bill Scott-Jaico

27

Assessment Pattern CIE- Continuous Internal Evaluation


Tests (10)

Assignments (10)

Presentation (05)

Remember 1 Understand 2 Apply 3 5 Analyze 2 Evaluate Create 2 5 5



NOTE: SEE marks scaled down to 25

28

SECOND SEMESTER

PRODUCTION AND OPERATIONS MANAGEMENT

29

Course Code : MBA21 Credits : 04 L:P:T:S : 4:0:0:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Improving their conceptual skills, understanding and application of tools and

techniques of operations management in business practices in real time. CO2 Understanding and application of factors in the design of effective operating systems

based on location and Layout. CO3 understand the concept of material management CO4 Apply Quality control Techniques to attain productivity optimization CO5 Understand Vendor Rating Methodology in real time situations.



SN Contents of Module Hrs Cos

1

Module1: Introduction Nature of Production - Production as a system, organizational function – Decision making in production - Characteristics of modern production and operations functions -organization of production function - Recent trends in Production and Operation function-Methods of Manufacturing - Intermittent, Continuous, Flexible Manufacturing systems - Comparison of various manufacturing system -Characteristics of Modern Manufacturing - Operations in the Service sector-Manufacturing Vs Service operations

9 CO1

2

Module 2: Facilities Location and Layout Introduction to plant location - Location need analysis ( Numerical Problems) - Factors affecting plant Location decision - Comparison of site location area - Introduction to Plant layout- Essentials of good plant Layout - Types of Layout - Process , Product, Fixed Position , Group and Cell Layout.

9 CO2

3 Module 3: Materials Handling System and Design of Work System Introduction -Elements of Material Handling System - Principles of

CO3

30

Material Handling System, Unit Load Concept - Selection of Material Handling System -Types of Material Handling Equipment - Work study - Method study and Work Measurement- Numerical Problems

9

4

Module 4: Maintenance Management and Statistical Quality Control Introduction - Areas of Maintenance - Types of Maintenances - Planning and scheduling of Maintenance - Control of Maintenance - Introduction to SQC -Inspection and Quality Control - Statistical Quality Control - Types of Control Charts for Variables and Attributes - Numerical Problems

9 CO4

5

Module 5: Purchase and stores Management Introduction - Objectives , Functions , Purchasing cycle and Purchase Policies -Vendor rating - Vendor Rating Methods - Numerical Problems in Vendor Rating -Introduction to stores management - Stores Location - Stores Layout – Stock Verification and Documents pertaining to purchase and stores management

9 CO5

Text Books: 1. Operations Management- Aswathappa K & K Sridhar Bhat , Himalaya Publications 2. Production and Operations Management – Aswathappa K & Sridhar Bhat K, Himalaya Publications. 3. Total Quality Management- Dale H Besterfield, 3rd Edition, Pearson Education 4. Operations Management, Mahadevan, Pearson Ed, 5. Production and Operations Management – Everette E, Adam Jr, Ronald J Ebert, PHI

Reference books: 1. Production and Operations Management, Text and cases, Upendra kachru, First edition excel Books. 2. Operations Now, Byron J Finch, Tata Mc Grawhill, 3rd edition, 2008 3. Operations Management, Norman Gaither & Greg Fraizer, Thomson South Western 4. Designing and Managing the supply chain – Concepts , David Simchi- Levi et al. 5. Operations Management, William J Stevenson, Tata McGraw Hill Pubs. Assessment Pattern: CIE- Continuous Internal Evaluation (50 Marks)

31


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05




FINANCIAL MANAGEMENT

Course Code : MBA22 Credits : 04 L: P: T: S : 3-0-1-0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Understand both the theoretical and practical role of financial management in the

business firm CO2 Apply financial management concepts and tools to the Problems faced by a manager

in investment decisions CO3 Understand the outside influences of economic and political factors on various

sources of funds with their costs CO4 Justify the contemporary financial management strategies which are preferred to

specific projects. CO5 Analyze the finances of individual corporations both in terms of their performance

and capital requirements Mapping of Course Outcomes to Program Outcomes:


32



1

Introduction to Financial Management: Introduction to financial management, objectives of financial management, profit maximization and wealth maximization, concept of wealth, changing role of finance managers, challenges faced by finance manager.(Only Theory)

6

CO1

2

Time value of Money: Time preference for money, future value, future value of a single cash flow, annuity of a future value, concept of present value, present value of a single cash flow, present value of an annuity, capital recovery, present value of an uneven cash flow, concept of net present value, simple interest and compound interest, capital recovery & loan amortization. (Theory and Problems)

9

CO2

3

Sources of Finance: Need for long term finance, evaluation of sources of long term finance, equity shares, preference shares, debentures, public deposits, retained earnings, long term borrowings from financial institutions, venture capital financing, lease and hire purchase finance, need and sources of short term finance. (Only Theory)

9

CO3, CO5

4

Cost of Capital: Significance of cost of capital concept, opportunity cost of capital, components of cost of capital, cost of debt, cost of preference capital, cost of term loans, and cost of equity capital (only dividend discounting), cost of retained earnings, determination of weighted average cost of capital. (Theory and Problems)

9

CO3, CO4

5

Investment Decisions: Nature of investment decisions, investment evaluation criteria, investment evaluation techniques, payback period, accounting rate of return, net present value, profitability index, internal rate of return, modified internal rate of return, NPV v/s PI, estimation of cash flows for new projects and replacement projects. (Theory and Problems)

12

CO2, CO5

Text Books

33

1) Financial Management – Prasanna Chandra, 8/e, TMH, 2011 2) Financial Management, Khan MY and Jain PK, 6/e, TMH, 2011 3) Financial Management, I M Pandey, 10th Edition, Vikas Publishing House, 2014. 4) Financial Management, Sudhindra Bhat, 2nd edition, Excel books. 5) Fundamental of Financial Management, Van Horne, 13e, PHI, 2011.

Reference Books:

1) Financial Management, V K Bhalla, 1st Editoin – S Chand 2014, 2) Fundamentals of Financial Management, Brigham & Houston, 10/e, Cengage

Learning. 3) Fundamentals of Financial Management – Sharan, 2e, Pearson, 2010. 4) Corporate finance – Damodaran, 2/e, wiley India (p) limited. 5) Fundamentals of financial management – Brighman & Houston, 10/e, Cengage

Learning.

CIE –Breakup


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05

Understand 05 Apply 08 10

Analyze 09 Evaluate 08 Create 05



BUSINESS INTELLIGENCE AND ANALYTICS

34

Course Code : MBA23 Credits : 04 L: P: T: S : 3-1-0-0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Understand the conceptual framework of business enterprise organization in order to

enhance the application of OLAP, OLTP and data models in day-to-day business activities where students would use after completing their course.

CO2 Predict the data modeling techniques and distinguish between descriptive, predictive and prescriptive analysis.

CO3 Solve the real time analytical problems through excel and other statistical tools. CO4 Examine the analytical skills to analyze statistical data. CO5 Interpret and evaluate the analytical situation through enterprise reporting. Mapping of Course Outcomes to Program Outcomes:



1 Business Enterprise Organization: Functions and Process – Use of IT in Business – Types of Digital Data - OLTP and OLAP – Architectures, Data Models – Role of OLAP in Business Intelligence Architecture.

7 CO1

2 Multidimensional Data Modeling: Types of Data model, Data Modeling Techniques. Introduction to descriptive, predictive and prescriptive analysis.

8 CO2

3

Excel Basics: Introduction to Excel, Basic formatting techniques, Conditioning formatting, Naming ranges and cells, Auto filter and Advanced data filtering. Introduction to Pivot tables, creating and designing charts (Including sparklines), Data validation with In-cell drop-down list, formula auditing and formula evaluation, five powerful excel tips, error checking and data monitoring, protecting and hiding information and formulas. Function and Formula: Math & statistical functions (e.g. SUM, AVERAGE), Lookup & reference functions (e.g. VLOOKUP,

14 CO3

& CO4

35

MATCH), Advanced VLOOKUP examples, Advanced INDEX & MATCH Lookup examples, Date and time functions (e.g. TODAY, MONTH)

4

Business Intelligence: Introduction, Evolution, Value Chain – Component Framework – Users – Applications Roles and Responsibilities – Tools. Warehouse, Data Integration: Data Integration Technologies – Data Quality and Profiling

8

CO4

5 Enterprise Reporting: Balanced Scorecard - Dashboards – Business Intelligence and Mobility, Cloud Computing – Business Intelligence for ERP Systems

8 CO5

Text Books

1. Prasad, R. N. and Seema Acharya (2011). Business Analytics, 1/e; New Delhi: Wiley

2. Evans R. Joel (2014). Business Analytics, 1/e; New Delhi: Pearson Education Reference Books

1. Christian S. Albright and Wayne L. Winston (2015). Business Analytics & Decision Making, 5/e; New Delhi: Cengage Learning

2. Microsoft Excel 2016 Bible: The Comprehensive Tutorial Resource by John Walkenbach

3. Excel: Quick Start Guide from Beginner to Expert (Excel, Microsoft Office) by William Fischer

CIE –Breakup


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05




36

Bloom’s Category Tests Remember 5 Understand 10 Apply 20 Analyze 10 Evaluate 5 Create -

ENTREPRENEURSHIP DEVELOPMENT

Course Code : MBA24 Credits : 04 L: P: T: S : 3:0:0:1 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 To understand the importance and functionalities of enterprise and entrepreneurship

and to learn basic entrepreneurial skills and knowledge to run a business efficiently and effectively.

CO2 To have knowledge on different aspect and stages of entrepreneurial process. CO3 To widen the horizon of ideas in scanning the different environments to initiate a

business, to explore entrepreneurship opportunities. CO4 To recognize the government policies feasible for the type of enterprise. CO5 To be exposed to entrepreneurial cultural and industrial growth so as to prepare them

to set up and manage their own small units. Mapping of Course Outcomes to Program Outcomes:

PO1

PO2

PO3

PO4

PO5

PO6

PO7

CO1 3 3 2 2 2 3 3 CO2 3 3 3 2 1 3 3 CO3 3 3 2 2 2 3 2 CO4 3 3 2 2 2 2 3 CO5 3 3 3 1 3 3 2


37

1

Introduction: Meaning, Definition and its importance, Evolution of the concept: Functions entrepreneur, types of entrepreneur, Concept of Entrepreneurship- evolution of entrepreneurship: Development of Entrepreneurship; the entrepreneurial cultures, Stages of Entrepreneurial process, Entrepreneurship in India and Intrepreneur, Women Entrepreneur and SHG’s.

9 CO1, CO2

2

Creativity and innovation: Idea generation–sources and methods, Identification and classification of ideas. Environmental Scanning and SWOT analysis Preparation of project plan, Components of an ideal business plan – market plan, financial plan, operational plan, and HR plan. Project formulation –project report significance and contents, Project appraisal –Aspects and methods: Economic oriented appraisal, financial appraisal, Market oriented appraisal-Technological feasibility, Managerial competency, Business Set up, concept of Creativity and Innovation.

9 CO3

3

SME’s: Meaning and definition (evolution), Role and importance, Policies governing SMEs, Organizational structure, Steps in setting up a small unit.SSI: Small industry financing developing countries, a brief overview of financial institutions in India

9 CO5

4

Institutions supporting entrepreneurs: Financial institutions in India- Central and State level Institutions, SIDBI, NABARD, IDBI, SIDCO, Indian institute of entrepreneurship, DIC, single window and industrial policy of government of India.

9 CO5, CO6

5

Venture Capital: Meaning of Venture capital and informal risk capital market, nature and overview of venture capital, venture capital process,

International Entrepreneurship opportunities: The nature and importance of international business of the firm, international versus domestic entrepreneurship, entrepreneurship entry levels into international business.

9 CO3

TEXT BOOKS:

1) Entrepreneurship Development-Small Business Enterprise-Poornima Charantimath Pearson Education, 2007

2) Entrepreneurship- Robber D Hisrich, Michael P Peters, Dean A Shepherd 6/e, the McGraw-Hill co, 2007

3) Entrepreneurship Development- Khanka, S chand Publication 4) Entrepreneurship Development-B Janakiram 5) Hisrich Peters Shephard, ―Entrepreneurship, Tata McGraw Hill

REFERENCE BOOKS:

38

1) Dr. Vasant Desai, ―Small scale industries and entrepreneurship, Himalayan

Publishing House 2) Dr. Vasant Desai, ―Management of small scale industries , Himalayan Publishing

House 3) J.C. Saboo,Megha Biyani, ―Management of small scale industries, Himalayan

Publishing House 4) Dr. Vasant Desai, ―Dynamics of entrepreneurial development and Management

Himalayan Publishing House Assessment Pattern CIE- Continuous Internal Evaluation (50 Marks)


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05

Understand 05 Apply 08 10 Analyze 09 Evaluate 08

Create 05 SEE- Semester End Examination (50 Marks)


STRATEGIC MANAGEMENT

39

Course Code : MBA25 Credits : 04 L:P:T:S : 4:0:0:0 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 To learn the fundamentals of strategic management using the case method. CO2 To understand the fundamental principles of and relationships among business

functions such as: finance, human resources, marketing, and operations. CO3 To understand the relationships of business to individuals, other organizations,

government and society. CO4 Understand the integrative nature of strategic management. CO5 Construct strategy -implementation plans. Mapping of Course Outcomes to Program Outcomes:



1

Introduction: meaning and Nature of Strategic Management, Importance and relevance, Characteristics of Strategic Management, strategic Management Process.

Strategy Formulation, developing Strategic Vision and Mission for a Company, Setting Objectives, strategic Objectives and Financial Objectives, balanced Scorecard, company Goals and Company Philosophy, hierarchy of Strategic Intent, merging the Strategic Vision, Objectives and Strategy into a Strategic Plan.

9 CO1, CO2

2

Environmental scanning: Analyzing a Company’s External Environment – The Strategically relevant components of a Company’s External Environment – Industry Analysis – Industry Analysis – Porter’s dominant economic features – Competitive Environment Analysis – Porter’s Five Forces model – Industry diving forces – Key Success Factors – RBV,

9 CO6

40

analyzing a company’s resources and competitive position, analysis of a Company’s present strategies, SWOT analysis, Value Chain Analysis, benchmarking.

3

Types of strategies: Generic Competitive Strategies, Low cost provider Strategy, differentiation Strategy, best cost provider Strategy, Focused Strategy, Strategic Alliances and Collaborative Partnerships mergers and acquisition Strategies, outsourcing Strategies, planning for large and diversified companies – brief overview of Innovation, integration, Diversification, Turnaround Strategies - GE nine cell planning grid and BCG matrix. International Business level Strategies.

9 CO4

4 Strategy Implementation: Operational strategy, Annual Objectives, Developing Functional Strategies, Developing and communicating concise policies, institutionalizing the strategy.

9 CO5

5

Strategic control: Establishing Strategic Controls, Leadership and Culture, ethical Process and Corporate Social Responsibility, Strategic Control, guiding and evaluating strategies, operational Control Systems, monitoring performance and evaluating deviations, challenges of Strategy Implementation.

8 CO1, CO3

TEXT BOOKS:

1) Crafting and Executing Strategy - Arthur A. Thompson Jr., AJ Strickland III, John E Gamble, 18/e, Tata McGraw Hill, 2012.

2) Strategic Management- Alex Miller, Irwin; TMH 3) Strategic Management- Analysis, Implementation, Control, Nag A, Vikas, 1/e, 2011. 4) Business Policy and Strategic Management – Subba Rao P, HPH. 5) Strategic Management - Kachru U, Excel Books, 2009.

REFERENCE BOOKS:

1) Strategic Management: An Integrated Approach - Charles W.L. Hill, Gareth R. Jones, Cengage Learning.

2) Strategic Management: Concepts and cases, David R, 14/e, PHI. 3) Competitive advantage, Michael Porter, Free Press NY. 4) Essentials of Strategic Management, Hunger, J. David, 5/e, Pearson. 5) Business Environment for Strategic Management, Ashwathappa, HPH.

Assessment Pattern

41

CIE- Continuous Internal Evaluation (50 Marks) Bloom’s Category Marks (out of 50)

Tests (25)

Assignments (10)

Quizzes (05)


Remember 05





SEMINAR Course Code : MBA26 Credits : 02 L: P: T: S : 0:0:2:0 CIE Marks : 50 Exam Hours : 01 SEE Marks : 50 Course Outcomes: At the end of the Course, the Student will be able to: CO1 Identify, gather, organize, analyze and interpret the data relating to a particular

concept CO2 Demonstrate the conceptual understanding of the topic chosen for presentation CO3 Develop presentation and leadership skills CO4 Demonstrate the skills required for effective presentations CO5 Justify the methodology of presenting the topic chosen CO6 Apply the creative approaches in designing and delivering the content of presentation Mapping of Course Outcomes to Program Outcomes:

42

PO1 PO2 PO3 PO4 PO5 PO6 PO7 CO1 3 3 2 1 2 2 2 CO2 3 3 2 3 2 2 2 CO3 3 2 2 2 2 2 2 CO4 3 2 2 2 2 2 2 CO5 3 2 2 2 2 1 1 CO6 3 2 2 2 3 1 3

Seminar Guidelines:

• A panel consisting of 2 faculty members will evaluate the Seminar presentation • The faculty member in the panel will value the seminar presentation for a maximum

of 50 marks. • Internal guide will also value the Seminar presentation for 50 marks.

CIE & SEE Components: 1. The marks given by guide will be considered as CIE component. 2. The marks given by Panel will be considered as SEE component. Criteria for allotting marks: Sl.NO Criteria Marks

1. Introduction, Scope and Significance 10 2 Contents and adequacy of coverage 5 3 Communication skills and level of confidence 5 4 Topic Knowledge 10 5 Recent trends and creativity 10 6. Time Management, Question and answer Session 10

TOTAL 50 Assessment Pattern: CIE – Continuous Internal Evaluation (50 Marks) SEE- Semester End Examination (50 Marks)

Bloom’s Category Seminar Remember 5 Understand 10 Apply 10 Analyze 10 Evaluate 10

43

Create 5

MANAGERIAL COMMUNICATION-II

Course Code : MBA27 Credits : 04 L: P: T: S : 3:0:0:1 CIE Marks : 50 Exam Hours : 03 SEE Marks : 50

Course Outcomes: At the end of the Course, the Student will be able to:

CO1 Understand and manage self better CO2 Set personal and professional goals CO3 Develop the right attitude for personal and professional life CO4 Apply the concept of Personality development & Grooming in real life CO5 Build self-confidence, develop critical thinking skills and communicate effectively CO6 Articulate ideas, thoughts and concepts effectively



MODULE

CONTENTS OF MODULE Hrs CO’s

1 Self Awareness and Self Management: Know yourself (Self Analysis); Self Management (Time and Stress Management); Interpersonal Skills; Knowing others; Working well with others; Team building; Developing the right attitude for work; Being proactive and positive Goal setting: Importance of Goals; Creating SMART goals; Create and Implement action Plan to meet goals; Tips for effective execution of goals.

12 CO1 CO2

2 Developing right personal and professional Attitude: Move beyond the Blocks that keep people stuck in their comfort zones; Eliminate the fear of change; Grab hold of change with a “can-do” attitude; Look at change as an opportunity to succeed; Overcoming fear of failure.

8 CO3

3 Personality development & Grooming: Expectations from the industry & Career Planning and development/ Reality Check- Networking and Mentoring; Building personal presence; Corporate grooming; Corporate etiquettes; Developing personal work code.

8 CO4

4 Thinking Skills : Creative Thinking, Critical Thinking, Decision Making, 7 CO5

44

Interpersonal Skills – Negotiation and Conflict Management

5 Articulation and Group Discussion: Ideas generation, expressing thoughts in a Logical flow, presenting views in a group

10 CO6

Reference books:

1) The 7 – Habits of Highly Effective People, Stephen R Covey, Neha Publishers. 2) How to win friends and influence people -Dale Carnegie 3) Emotional Intelligence, Daniel Coleman, Bantam Book, 2006

Assessment Pattern CIE- Continuous Internal Evaluation (50 Marks)


Tests (25)

Assignments (10)

Quizzes (05)


Remember 05




Bloom’s Category Group Discussion Remember 5 Understand 10 Apply 10 Analyze 10 Evaluate 5 Create 10

APPENDIX A

Outcome Based Education Outcome-based education (OBE) is an educational theory that bases each part of an educational system around goals (outcomes). By the end of the educational experience each student should have achieved the goal. There is no specified style of teaching or assessment in OBE; instead classes, opportunities, and assessments should all help students achieve the specified outcomes. There are three educational Outcomes as defined by the National Board of Accreditation: Program Educational Objectives: The Educational objectives of an engineering degree program arethe statements that describe the expected achievements of graduate in their career and also in particular what the graduates are expected to perform and achieve during the first few years after graduation. [nbaindia.org] Program Outcomes: What the student would demonstrate upon graduation. Graduate attributes are separately listed in Appendix C Course Outcome: The specific outcome/s of each course/subject that is a part of the program curriculum. Each subject/course is expected to have a set of Course Outcomes

Mapping of Outcomes

COURSE OUTCOME

PROGRAM OUTCOME

PROGRAM EDUCATIONAL OBJECTIVES

DEPARTMENTAL MISSION

DEPARTMENTAL VISION

APPENDIX B

Graduate Parameters as defined by National Board of Accreditation

1 PO1 Apply knowledge of management theories and practices to solve business

problems.

2 PO2 Foster analytical and critical thinking abilities for data-based decision making.

3 PO3 Ability to develop value based leadership ability.

4 PO4 Ability to understand, analyze and communicate global, legal and ethical aspects

of business.

5 PO5 Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment

6 PO6 Management graduates to acquire in-depth knowledge of business management and

entrepreneurship embedded with ethics and a sense of social commitment and to

strive towards personal victory and value creation to society.

PO7 Students studying management to be passionate about multidisciplinary approach for

7 problem solving, critical analysis and decision making by giving due importance for

lateral thanking so that they see things from a perspective which are not just simple

but effective. APPENDIX C

APPENDIX C

BLOOM’S TAXONOMY

Bloom’s taxonomy is a classification system used to define and distinguish different levels of human cognition—i.e., thinking, learning, and understanding. Educators have typically used Bloom’s taxonomy to inform or guide the development of assessments (tests and other evaluations of student learning), curriculum (units, lessons, projects, and other learning activities), and instructional methods such as questioning strategies. [eduglosarry.org]

http://edglossary.org/assessment/

http://edglossary.org/curriculum/

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