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Academy
SOCIAL EAGLE ACADEMY
Digital Marketing Course Who can benefit from this course?
Students Entrepreneurs Homemakers
New career opportunity Online promotions of business
Freelance digital marketing
Guaranteed placement Online lead generation Promotion of home run business
Business opportunity Measurable ROI Developing blogs with revenue model
Value addition to resume
Tapping new markets Content marketing
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1. INTRODUCTION: About Digital MarketingDigital Marketing StatisticsTypes of channels in Digital Marketing
(Google Ads, Facebook Ads, SEO, Youtube Marketing, LinkedIn Marketing, Twitter Marketing)
Important Terms in Digital Marketing.
2. MARKET RESEARCH:Market Research IntroCreate a Buyer Persona & Identify Your Unique Selling
Proposition
Top Tools to do Market Research
3. MARKETING FUNNEL:• What is Marketing Funnel?• Stages of Marketing Funnel
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The Old Marketing Funnel•
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Disadvantages of Old Marketing Funnel• Marketing Funnel Design Comparison• The New Marketing Funnel••
Top Tools to create successful marketing funnel.Ex: ClickFunnels, Lead Pages, Insta Page.
Chapter 1: Basics of Digital Marketing
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4. PROGRAMMATIC BUYING
● What is PROGRAMMATIC BUYING?● Programmatic Uses● Programmatic Media● Programmatic Channels and Custom Audiences● Programmatic Buying VS Traditional Paid Marketing
Approaches● Programmatic Ad Buying Approach - Publishers● Programmatic Ad Buying Approach—Advertisers● Traditional Ad Marketplace● Traditional Ad Marketplace—Disadvantages● Programmatic Ad Buying Approach● Primary Systems in Programmatic● Three Ways of Audience Targeting
5. INTEGRATED DIGITAL MARKETING
● What is Integrated Digital Marketing?
● Understanding Channel Performance
● Building An Integrated Digital Campaign: 5 Steps To
Success
● Importance of Content in Integrated Digital
Marketing
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Chapter 2: Search Engine Mastery
1. HOW TO SETUP A WEBSITE:● About Wordpress Website● How to purchase Domain & Hosting● How to Install Wordpress in Hostgator● How to add pages, Posts, Widgets & Menus.● How to set up business E-Mail using ZOHO.● Tools: Wordpress● Top 10 Wordpress Plugins..
2. SEARCH ENGINE OPTIMIZATION (SEO):● Introduction to SEO● How Search Engine Works● Importance of SEO● Keyword Research ● Checking SEO Traffic in Google Analytics● Adding a website Inside Search Console● Setting Up the Preferred website version● Fetch as Google for Quick Indexing● Security & Malware Prevention for Good SEO
A. ON Page Optimization● Introduction to ON Page SEO● Page Load Speed● Title, Meta, Description & URL● Ideal Content Length for SEO● LSI Keywords
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● Understanding OFF Page Optimization● DO Follow & NO Follow Links● Building High Quality Links● About Backlinking
C. Local SEO● Adding a listing on Google My Business● How to perform Local SEO● Advanced SEO Tools MOZ, Ahref, SEM RushAssignment
● Introduction to Copywriting● Importance of Copywriting● How to write Buyer Persona● Importance of Headlines ● AIDA Principle● Assignment
B. OFF Page Optimization
3. COPYWRITING:
4. E-MAIL MARKETING:● Why Market your business with E-Mail Marketing?● MailChimp Account Setup● Add Options / Popup to your website● Collect Emails without Website● E-Mail Marketing Campaign with Mailchimp● How to write Killer Email Subjects to get opened● E-mail Marketing Analytics | Assignment● Top Tools in E-Mail Marketing: Mailchimp, Drip.
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5. MARKETING AUTOMATION:
About Marketing AutomationAdvantages of Marketing AutomationLead Capture & Lead Nurture (Building a Relationship)Automated CampaignsImproving Customer Life Cycle
Chapter 3: Google & Youtube ADS Mastery
1. YOUTUBE & VIDEO MARKETING:
Youtube Marketing Overview Youtube Marketing StrategyYoutube Keyword ResearchYoutube Account SetupYoutube Account OptimisationYoutube BannerYoutube Channel TagYoutube SEOYoutube ThumbnailsYoutube CardsManage Multiple Youtube AccountsYoutube MonetisationYoutube VidIQ ToolYoutube AdsYoutube AnalyticsAssignmentTools: VIDIQ
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2. Google Ads:
● Introduction to Search Engine Marketing & PPC● Introduction to Google Adwords● Why Market Your Business with Google Ads?● Analyze your PPC Competition● Google Ads Account Setup● Keyword Research● KW Research Tools● Types of Keywords ([EXACT MATCH], “PHASE MATCH”,
BROAD MATCH KW)● Types of Campaign (Search Ads, Display Ads, Dynamic
Ads, App Install Ads, Video Ads)● Creating your first campaign● Select the Right Campaign Type● Determine Bids & Budgets ● Target Your Audience● Write Ads that Grab Attention● Assignment● Real Time Project● Google Ads Mock Test
3. Google Analytics:
● Introduction to Google Analytics● Google Analytics Account Setup● Google Analytics Tour● Install Tracking Code● Add Filters to Remove the Internal Traffic● Reporting Tools for Analysis● Analyzing Real Time Reports● Audience● Acquisition ● Behaviour● Conversion
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Chapter 4 : Social Media Mastery
1. FACEBOOK & INSTAGRAM ADS:
● Introduction to Facebook Ads● Advantage of Facebook Ads● How to create Facebook Ads Manager Account● Key Ad Policies Facebook & Instagram● About Campaign, Ad set & Ad● Types of Campaign Objective (Reach, Brand Awareness,
Messenger, Conversions, Video Views, App Installs)● The Facebook Pixel● Creating Custom Audiences● Creating Lookalike Audiences● Types of facebook Audiences (Saved Audiences,
Custom Audiences & Lookalike Audiences)● Facebook Lead Ads● Facebook Video Views Ads● Facebook App Install Ads● Facebook Conversion Ads● Instagram Ads● Local Awareness Ads● Offer Claim Ads● Creating Standard & Custom Conversions● About Business Manager & its Tour
Real Time Project
2. LinkedIn Ads:
● Introduction to LinkedIn Ads● Importance of LinkedIn Ads● Types of LinkedIn Ads (Sponsored Content Ads, Display
Ads, Video Ads, Text Ads, Sponsored Inmail Ads, Dynamic Ads )
● LinkedIn Ads Manager Tour● About LinkedIn Targeting Options.
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3. TWITTER ADS:
● About Twitter ● Twitter Profile Optimization● Twitter Features
4. QUORA Marketing:
● Why Market your business on QUORA?● QUORA Marketing Strategy● QUORA Account Setup● QUORA Account Optimization● Build a list of Questions to Answer● Format Your Answers to Maximum Link Clicks● QUORA Promotion● QUORA Business Page Setup● QUORA Analytics● Assignment on QUORA MARKETING.
5. Pinterest Marketing:
● Why Market your business on Pinterest?● Pinterest Account Setup● Pinterest Accounts to follow● Pinterest Account verification● Pinterest Boards● Pinterest Followers - Assignment
Course Conclusion:
● Key takeaways from the course.● Real time Projects
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Fee Structure
₹ 50,000 (Guaranteed placement) *conditions apply
₹ 35,000 (Course only)
( Fee to be paid by DD or Netbanking. )
DD in favour of Social Eagle Infotech Payable at Sivakasi
Netbanking details:
SOCIAL EAGLE INFOTECH
Account Number: 50200033245591
Account Type: Current Account
HDFC Bank Ltd,
No.5, Velayutham Road,Sivakasi - 626123 TamilNadu, India
RTGS/NEFT IFSC: HDFC0001860
SOCIAL EAGLE ACADEMY
Ph: +91 98848 75555
Email: [email protected]
Registered Office: 1/214/2B, Lakshmi Nagar, Devarkulam, Sivakasi WestSivakasi, Virudhunagar Dt, Tamil Nadu 626124
Branch Office: Flat 3A, Hiteckno Saran Apartments, Race View Colony, Guindy, Chennai
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