Alabama’s Coastal Connection Social
Introduction•
Objective - to increase awareness of Alabama’s Coastal Connection
• Meeting purpose - outline program and discuss how it will be executed
• Social Housekeeping
– Paperwork--Yay!
Byway Channelsa. Facebookb. Pinterestc. Twitterd. Instagrame. Blog
Alabama’s Coastal Connection Social
Facebook profiles vs. Facebook Pages
• Profiles represent an individual person.
• Pages represent a business, brand, or
organization and are used to connect with and
engage with their Page followers and other
businesses.
Get social with the Byway!
FacebookGet social with the Byway!
Use Facebook as your business to Like Alabama’s Coastal Connection and other stakeholder Facebook pages, post to the ACC Facebook wall, and share posts with your audience.
FacebookGet social with the Byway!
- Manage Pages- Click ‘Log In’ next to your page- Find pages to like, posts to like,
comment on and share- Post to other page walls
Comment, like and share ACC page posts…• Every time you engage, it exposes the page’s
content to your audience• Potentially increases the page’s audience• Sharing the page’s content gives maximum
exposure!
FacebookGet social with the Byway!
Posts to the page• When you post to the ACC Facebook wall, the
ACC page can engage with it by liking your post, commenting on it, and sharing it!
• When ACC likes, comments on, and shares your posts, it will increase engagement for each page
FacebookGet social with the Byway!
Tag Alabama’s Coastal Connection in your posts…When you tag the page in your post, it will:• Bring attention to the ACC page• Links back to the ACC page• Increase the audience of the page and result in
new page likes!
FacebookGet social with the Byway!
Link to the ACC website in your posts…
FacebookGet social with the Byway!
Hint: Once the link preview pops up, you can delete the long url in the dialogue box for a nice, clean looking post.
Use approved hashtags in your posts…
• These are searchable and trackable!• It exposes the page’s content to a wider
audience
FacebookGet social with the Byway!
What is Twitter?
• One of the largest social media websites
• 250 million users, 500 million tweets daily
• Streaming information network
• 140 character messages called tweets
• Popular with teens and young adults and men
Know the lingo
Tweet – a message that may contain links, photos, videos & up to
140 characters of text.
Retweets – a tweet that you share with your followers
@mentions – tag someone in a tweet using the @ symbol and
the username (@username).
Reply – a response to a tweet (automatically creates an
@mention).
Favorite – Tap the star icon under a tweet to favorite. This
indicates that you like the tweet.
• Find and follow Alabama’s
Coastal Connection
• Tag @ACCByway in your
tweets
• Look for ACC tweets to
retweet and favorite
• Use relevant #hashtags
TwitterGet social with the Byway!
@When you @mention an account it sends a notification that someone has mentioned them in a tweet. This opens the tweet up for interaction or engagement.
It also brings the attention of your Twitter audience to the ACC account, increasing the potential audience!
TwitterGet social with the Byway!
Reply to, favorite or retweet tweets from @ACCByway & other stakeholders
TwitterGet social with the Byway!
Reply to, favorite or retweet tweets from ACC & Stakeholder accounts• Replies are searchable on each profile
• Favorites are the Twitter equivalent of a Facebook Like and are also searchable
• Retweets give maximum exposure. You’re sharing that tweet with your entire twitter audience!
TwitterGet social with the Byway!
Use approved hashtags in your posts…
• These are searchable and trackable!• It exposes the page’s content to a wider
audience
TwitterGet social with the Byway!
•Mobile app available for IOS and Android devices, as well as Windows Phones 8 and above• Account access via the web to view home feed and profiles• Download app to create an account and use Instagram to its fullest• Facebook-owned service
InstagramGet social with the Byway!
Getting Familiar with Instagram
Home TabView photos/videos from people you followInteract with the photos you see on your home feed by liking and commenting on them
InstagramGet social with the Byway!
Search tab
Find new photos to like
Search for and discover other users to follow
Explore and search hashtags and places
InstagramGet social with the Byway!
InstagramGet social with the Byway!
Hint: Swipe right or left across the top to search for and discover different themes, people, places, hashtags & more!
Activity tab
See which photos/videos your connections are liking and what people they’re following
Displays your notifications
InstagramGet social with the Byway!
Camera tab
Take photos and 15 second videos within the app
Upload photos from your phone’s photo library
Add effects and filters
InstagramGet social with the Byway!
Camera tabAdd a caption! Include hashtags, tag another account or person(s) and add a place or location to your photo. Share with all of your followers or directly with to a specific account
InstagramGet social with the Byway!
Profile tab
View your posted photos and videos
Use the Map Marker to add locations to your posts
Edit your settings and profile information
InstagramGet social with the Byway!
Find and follow @acc_bywayGo to your Search tab and start typing in the name of the Instagram account
InstagramGet social with the Byway!
Find, like and comment on photos
Double tap a photo to Like it or tap the heart below the photo
Comment by clicking on the comment bubble
InstagramGet social with the Byway!
When you follow a new account or like and comment on a photo, it will show that activity in your followers’ activity tabs.
This can potentially increase the audience of that account and prompt them to follow the account and like or comment on the same photos!
InstagramGet social with the Byway!
Take area photos or any photo relevant to the ACC Byway, post and tag the account!
Examples of photos:
Local scenery along the Byway
Wildlife found within the Byway
Attractions found along the Byway
Establishments located along the Byway
InstagramGet social with the Byway!
When you tag an account on Instagram, it opens that post up to engagement and links directly back to the tagged account. Engagement such as likes and comments appear in the account followers’ activity tabs.
This also helps increase the tagged account’s audience on Instagram!
InstagramGet social with the Byway!
Don’t forget to use approved hashtags and other relevant hashtags when you post your photos.
Tapping a hashtag on Instagram will show you a stream of all photos and videos people have uploaded with that hashtag.
InstagramGet social with the Byway!
• Pinterest is a place to for people to discover ideas for all of their projects and interests
• Pins are hand-picked by people like you• Users pin your content and you pin their’s• Pins are visual bookmarks of images or videos• Pins are added directly from websites, by apps using the
Pin It button, or uploaded from the computer• Pins can be repinned• When added from websites, each Pin links back to its origin
PinterestGet social with the Byway!
Find and follow Alabama’s Coastal Connection on Pinterest!Pinterest.com/accbyway
PinterestGet social with the Byway!
Create a board dedicated to photos and video showcasing the ACC Byway!
Upload your own pins, re-pin from ACC Byway & stakeholders’ boards, or upload photos using links from your own website and alabamascoastalconnection.com
PinterestGet social with the Byway!
PinterestGet social with the Byway!
Like ACC pins and re-pin ACC pins to your business Pinterest boards.
PinterestGet social with the Byway!
Add a ‘Place’ to your pins to show on a map within Pinterest (powered by Foursquare).
PinterestGet social with the Byway!
When someone clicks the pin, they can explore a map of the location
PinterestGet social with the Byway!
Create boards with pins exploring your community and the ACC Byway. Include ‘Alabama’s Coastal Connection’ in your board titles! Tag @accbyway in your Pin descriptions!
Examples of boards:
Beautiful scenic views in your community
Wildlife found within your community on the Byway
Attractions in your community
Establishments located along the Byway
Social Media Standards and Etiquette
• Be accurate: When posting about events, dates & details, make sure you are giving the most accurate information possible.
• Respect copyright and trademark laws: If you are posting a photo that you did not take, make sure you have permission to do so.
• Maintain the privacy of others: Don’t post photos or personal information of employees or other people without permission.
Get social with the Byway!
• Do not reveal confidential information! • Be respectful and tolerant: Whether speaking on behalf
of Alabama’s Coastal Connection or not, avoid posting material that could be seen as inappropriate, demeaning, or offensive.
• Always use proper grammar and punctuation.
Social Media Standards and Etiquette
Get social with the Byway!
Content Creation
GMS will write:• Social posts • BlogsGMS will supply:• A selection of video and photography for the
ACC social channels, as well as website.
ACC Content Overview
Content Creation
GMS will use a combination of curated content from stakeholder resources and new content, and encourage stakeholders to do the same for sharing on social channels.
ACC Content Overview
Content CreationACC Content Overview
GMS will provide stakeholders with monthly pre-packaged social media posts to use on your own social channels.
Content Creation
GMS will create keyword optimized blogs for the ACC website using information gathered at the group brainstorming session held earlier this year.
Blogs: What We Do
Blogs will be posted to the ACC website and distributed to the ACC social channels.
Content Creation
Create blogs applicable to your byway attractions that can be shared and repurposed by other byway stakeholders.
Blogs: What We Hope You Will Do
Send applicable blogs to GMS at [email protected] for potential use on the ACC blog and social channels.
Content Creation
GMS will write a mixture of brief, fun and informative social posts, incorporating both photography and videos into posts. We will include links to Byway stakeholders and the ACC website, as well as other applicable materials.
Social Posts: What We Do
Content Creation
We will also share Byway stakeholders’ applicable posts and blogs.
Social Posts: What We Do
Content Creation
• Write social posts applicable to your Byway attractions
• Link to the ACC website in your posts
• Use photography and video to increase engagement
• Share other stakeholder’s social posts and blogs• Share ACC social posts and blogs
Social Posts: What We Hope You Will Do
PhotographyACC-Created
A Byway Flickr library has been set up to store both ACC-created
photography (and video) as well as stakeholder contributions.
GMS will load, organize and tag images within a shared Flickr library to make
them easy for you find and download.
• Albums
• Search
• Download
PhotographyTips for Stakeholder-Generated Photos
• Go for fun, interesting, beautiful but leave room for a little guessing.
• Fans do not expect perfection, but there is an expectation for higher
resolution imagery. DSLRs are great for high resolution, planned shoots,
but aren’t nearly as handy as your mobile device.
• Compose your shots.
– Unless you’re shooting landscapes, be sure to frame up your subject
as closely as possible.
– Pay attention to what is behind your subject
• Think “engagement.”
Load your images to the ACC Byway Flickr library on your desktop.
Desktop uploads:
• Log in to Flickr (Important! Be sure to log out of any existing Flickr/Yahoo accounts).
• Select Images
• Edit (rotate, zoom, etc.)
• Tell the story behind your photo:
– Title
– Description
• Organize for easy reference and to help others find your images:
– Tag(s)
– Album(s) - Each stakeholder will have their own album to load to.
• Upload!
PhotographyStakeholder-Generated Desktop
Uploads
PhotographyStakeholder-Generated Mobile Uploads
Load your images to the ACC Byway Flickr
library via your mobile device.
Mobile uploads:
• Download the Flickr app (iTunes or
Android)
• Upload image straight from camera roll to
Flickr
– Share (via Flickr)
– Option to choose Filter
– Add to Album
– Hit Share!
VideoWhy?
The numbers:• 74% of all internet traffic in 2017 will be video (Brainshark)• Six Billion hours of video watched per month on YouTube. (YouTube)• 50% of Americans who use Facebook on a daily basis also watch at least 1 video
on the platform every day.• 92% of mobile video viewers share videos with others. (Invodo)• Online video users are expected to double to 1.5 billion in 2016 (Cisco)
Bottom Line - Video is the most engaging and compelling form of content for social
media users.
Video Resources
Video content will come from three different resources:
• ACC-generated video (GMS will produce)
– Available via:
• YouTube Embed
• Flickr download
• Stakeholder-generated video
– Shared via:
• Stakeholder YouTube links (or embed codes)
• Upload to Byway Flickr library
• User-generated (photo/video contests)
– In Flickr for stakeholder use
VideoTips for Stakeholder-Generated Video
• Video content needs to be engaging
and shareable.
• What is engaging and shareable?
– Inspirational, educational, or
entertaining
– Authenic content
– Instant/In the moment
– Not overly branded– What works for Facebook may
not (and probably will not) work for YouTube
http://on.fb.me/1DopIFF
Shared 948 times
VideoTips for Stakeholder Generated Video
It’s not just about the
quantity of likes and shares,
it’s about the likes and
shares within your target.
http://on.fb.me/1eRvDXN
VideoTips for Stakeholder Generated Video
• As with photography there is an
expectation for higher
resolution video, but expensive
video equipment is not
required.
• Pull out your mobile device.
• Hold your device horizontally to film landscape.
• Avoid using your zoom.
• Pay close attention to what you are filming in the background.
• Avoid shakiness.
facebook.com/alabamascoastalconnection
twitter.com/ACCByway
instagram.com/acc_byway
pinterest.com/accbyway
View this presentation at any time at http://gmsthebest.biz/accsocial