ACC TOURNAMENT FAN FEST

By: Joshua Smith

Hakim Jones

Dalton Love

Brandon Pittman

BACKGROUND• THE ATLANTIC COAST CONFERENCE (ACC) WAS CREATED IN 1953

• THE ACC BASKETBALL TOURNAMENT HISTORY

• FAN FEST AT THE ACC TOURNAMENT STARTED IN 1993

FAN FEST • FOOD & BEVERAGE

• ALCOHOL

• GAMES & ACTIVITIES

• LIVE BAND

• BIG SCREEN TELEVISION

• BOUNCE HOUSE

SWOT ANALYSIS • STRENGTH- FELLOWSHIP WITH OTHER TEAM FANS, ENTERTAINMENT, CHEAPER THAN GOING INTO THE GAME, LIVE BAND, FAMILY ENVIRONMENT, SECURITY

• WEAKNESSES- FOOD AND BEVERAGES COST, WATCHING IT LIVE IN PERSON, WEATHER CONDITIONS

• OPPORTUNITIES- SOCIAL INTERACTION, WINNING PRIZES, FAN EXPERIENCE, FACE PAINTING, CORN HOLE, BEER PONG, BOUNCE HOUSES

• THREATS- COMFORT OF BEING AT HOME, FREE FOOD AND DRINKS AT HOME, WATCHING IN PERSON IN THE ARENA, WEATHER CONDITIONS

TARGET MARKETArea and Schools Population

North Carolina State University 34,009

Duke University 14,600

University of North Carolina (Chapel Hill) 29,127

Florida State University 41,477

University of Pittsburgh 35,014

Clemson University 21,303

University of Louisville 22,293

Syracuse University 21,492

Boston College 14,100

University of Notre Dame 12,126

University of Virginia 21,238

Virginia Polytechnic Institute and State University 31,205

Georgia Institute of Technology 21,471

University of Miami 17,901

Wake Forest University 7,432

The Piedmont Triad Area 1,611,243

Total 1,956,031

ATTENDANCE • RECENT ATTENDANCE – 800 PEOPLE A DAY

• GOAL ATTENDANCE – 2,000 PEOPLE A DAY

• PERCENTAGE OF PEOPLE NEEDED TO REACH GOAL- LESS THAN 1% OF TARGET MARKET

MARKET STRATEGIES • TELEVISION COMMERICALS

• FLYERS AND BANNERS AROUND THE TRIAD AREA

• SOCIAL MEDIA SITES

• FREE T-SHIRTS FOR ACC STUDENTS

MONEY BREAKDOWN • PERSONNEL COST (18,736)

• MERCHANDISE COST (5,000)

• FOOD & BEVERAGE COST (10,000)

• ALCOHOLIC BEVERAGES COST (6,000)

• TOTAL REVENUE (62,916)

• PROFIT (23,180)

ASSESSMENT• EVALUATION LINK/ APP.

• EVALUATION CARDS

• SUCCESS OF THE EVENT

• HOW CAN WE MAKE IT BETTER

QUESTIONS