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Differentiate | Maximize | Accelerate

Sarabjeet KhuranaDirector – Website Security Solutions (SE ASIA / India & SAARC)

“ Work hard, but make time for yourself, your love, family &

friends... Nobody remembers Powerpoint presentations on

your funeral ”

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Customer Success

What should be the ultimate Dream and Vision of any Business ?

Differentiate . . .Your business/offerings from your competition

Maximize . . .The Value for your customers for them to succeed

Accelerate . . .Your business growth and profits

SSL is to websites today, what anti-virus was to desktop computers 5 years ago….

It’s the foundationBut we need more!!

What are the key Goals/Challenges of any online business ?

Drive More Customers To their Site and

Increase Transactions From the Site

Protect Customers Data and Corporate

Data

Reduce Risk Exposure

What Stops online businesses to achieve goals ?

Phishing

Identity Theft

Fraud

Viruses Pharming

Trojan Horses

Spyware Scams

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What may happen if the problem is not solved ?

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BUSINESS LOSS

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IT TAKES20 YEARSTO BUILD A REPUTATION

5 MINUTESAND

TO RUIN IT.

– WARREN BUFFETT

“

”

Leveraging The Symantec Brand

What is in it for you ?

• Web hosts• Domain registrars • Security products/solutions providers• Technology / SaaS service providers• Web design and development • Cloud / Managed Security• ISPs / Telco

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What is the opportunity ? • Applications Using SSL Are Growing• Secure Browser to Server or Server to Server

communications

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• eCommerce s i tes• Bank ing app l i ca t ions• User /Member log in /S ign-up pages• Conten t De l i ve ry• VPN access• Web access to emai l• In t rane ts• Deve lopment o r tes t env i ronments

SSL Multi Brand Strategy

PREMIUM

HIGH VALUE SSL

Comprehensive Website Security Solution

COMMODITY SSL

Brand profile: Attitudes

Attitude about value Attitude about price

Wants the best brand and the best product features.

Price tolerant

Wants a credible provider who delivers SSL inexpensively, quickly and easily

Willing to pay more for the best quality product, but does not need all of the features

Wants encryption as inexpensively as possible.

Price accommodating

Price sensitive

Price obsessive

Brand profile: Product scope, customers and usage

Product Scope Customer Type Usage ScenarioPremium product with enhanced product features

High-quality, better-than-basic SSL

Best-of-basic SSL

Basic SSL

Banking, financial, insurance,e-commerce,healthcare

Education, public sector, non-profits,retail, open source

Education, public sector, healthcare, manufacturing

Web developers

Sites needing to establish trust,login pages, e-commerce,multiple servers and Web sites,sites with sensitive information

Basic Web sites, login pages, e-commerce, multiple servers and Web sites

Initial and basic Web sites, login pages, e-commerce, multiple servers . eMail servers

Internal Web sites, intranets, testing and staging servers

Website Security Partner Program

ALL BRANDSONE PROGRAM

VeriSign.com GeoTrust Thawte RapidSSL

http://go.symantec.com/wspp

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Bottom-line…

• It’s easy to Sell SSL - Best of Breed Solution !• Bundle / Package / Up-sell / Expand deal size • An SSL/Trust Seal for every customer • Deliver more value to your customers• Ensure recurring revenue / Increase customer

stickiness

• MAKE MORE MONEY !!!

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VeriSign, Symantec and Norton

The VeriSign check mark is the most recognized trust mark on the Internet. When it is automatically updated, the Norton Secured Seal will be displayed:• Over 500 million views a day.

• In over 170 countries worldwide.

• In search results on enabled browsers as well as partner shopping sites.

Symantec has supercharged the brand value of the check mark:• Symantec Norton protects over a billion

systems and users worldwide.

• Norton products are used by 135 million people worldwide and ship on 60% of Windows-based consumer PCs.

Together, Symantec, Norton, and VeriSign Authenticationform the leading source of trust online.

Most recognized trust mark in the world

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