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Prospects are 150% more likely to value an advocate’s perception as a good source of info. PERSONALIZED AVERAGE GENERATE GROWTH AT EVERY FUNNEL STAGE EVALUATE AND CHOOSE THE BEST SOLUTION FOR YOU FULL FUNNEL ANALYSIS EXISTING TECHNOLOGY STACK Ensure integration and coordination with existing systems to manage and optimize programs. Assess current functionality, integration points, strengths, and weaknesses. The maximum impact varies by accelerator at every stage. Understand existing conversion rates, identify strengths and gaps with a buyer journey map. GO-TO- MARKET STRATEGY The way customers expect to engage, the complexity of the sale, and the competitive nature of the industry all effect a go-to- market plan. [email protected] • www.lenati.com • 800-848-1449 TEAM & ORGANIZATION STRUCTURE To reach maximum efficiencies requires organizations to build expertise. Understand the current state and future optimized state, and map an organizational plan to get there. @Lenati Improve ad performance by targeting prospects most likely to convert based on behavioral indicators and past customer analysis. SMARTER TARGETING Serve up dynamic content in retargeted ads based on what the prospect viewed across multiple devices and networks. DYNAMIC AD TARGETING only 30% Never miss an opportunity to engage in real-time conversations about your brand, your solutions, and prospective buyer pain points. of tweets that mention a company include their handle. Companies leverage data from multiple sources to create more robust segment models: Gain insight into what topics generate results and prioritize content production accordingly. IMPROVE CONTENT ROI Create customized experiences for top prospective accounts across all devices and marketing touchpoints. ACCOUNT-BASED CONTENT CUSTOMIZATION Customers who perceived supplier content to be tailored to them were 40% more willing to purchase from that supplier. Ensure sales talk to the right prospects first by scoring a lead’s propensity to close. PRIORITIZE LEADS SMARTER Supplement email nurture streams with social campaigns (e.g. Sponsored InMail) to generate higher response rates. HIGHER RESPONSE RATES LinkedIn InMail receives 3 times higher response rate over regular email. Help sales find, personalize, and share approved content in a timely and relevant manner. PERSONALIZED CONTENT FOR SALES Prospects presented with more personalized content convert 5 times higher than average. HIGHER CUSTOMER LIFETIME VALUES Create customized experiences for top prospective accounts across all devices and marketing touchpoints. Companies with strong omnichannel customer engagement retain 63% more of their customers. Discover, nurture, and empower influencers in specific industries to educate on your behalf. INDUSTRY TARGETED PEER INFLUENCE of people trust recommendations from individuals (even if they don’t know them). Activate advocates and provide social sharing mechanisms to harness the most powerful review type: peers. ADVOCATE PROSPECTING REAL-TIME SOCIAL ENGAGEMENT Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine will only get marketers so far. Marketers should not invest in more top of funnel advertising, but rather in programs that will accelerate their pipeline capacities and leap their program forward. UNKNOWN Listen, learn, and share content that aligns with the topics and conversation trends in real-time. of posts by companies that prospects follow on social media impact their purchases. SWAY PURCHASE DECISIONS Collect reviews and testimonials, and integrate into content streams automatically. EXPAND YOUR TESTIMONIAL LIBRARY Testimonials have the highest effectiveness rating of all content types. Empower employees to share marketing- approved content with their networks. ENABLE EMPLOYEES TO SELL Leads developed through employee social marketing convert higher. Organize and reward your most loyal customers and deepen brand affinity. DEEPER ENGAGED COMMUNITIES Customers who are promoters of a company have an average lifetime value between 3 and 12 times that of detractors. Topics created using predictive analytics generated 4.4 times more organic search visits than posts published without. 47% website activity 44% demographics KNOWN NURTURE GROW PREDICTIVE ANALYTICS Comb through company data to find patterns, risks, trends, and opportunities. Supplement with 3rd party data to uncover new segments, rank prospects according to their propensity to buy, and maximize up-sell and cross-sell opportunities. The ultimate form of targeted marketing, adjusted for your type of buyer. Serve up real time suggestions to lengthen prospect engagement and build relationships faster with behavior-based engagement flows. PERSONALIZATION Create a robust social presence and be active in relevant conversations. Gather insights about market trends and buyer needs, be immersed in buyer initiated conversations, and empower employee advocates. SOCIAL ENABLEMENT CUSTOMER ADVOCATES Engage, refer, and retain loyal customers. Empower advocates and influencers to amplify your brand messaging and improve credibility with other potential buyers. Increase customer lifetime value through re-sell and cross-sell opportunities. 41% transactions 39% social ACCELERATE YOUR ENTERPRISE LEAD GENERATION ENGINE 726% lift in site visitation after four weeks of retargeted ad exposure. 7 8% 9 2% 89% 7x PROMOTERS STRONG ENGAGEMENT WEAK ENGAGEMENT DETRACTORS WITH PREDICTIVE WITHOUT PREDICTIVE NURTURE UNKNOWN GROW KNOWN (SOURCE: MENTION) (SOURCE: BZZAGENT) (SOURCE: MARKET FORCE) (SOURCE: NIELSEN) (SOURCE: LINKEDIN) (SOURCE: WEBDAM) (SOURCE: BAIN & COMPANY) (SOURCE: IBM) (SOURCE: EMARKETER) (SOURCE: COMSCORE) (SOURCE: CONVINCE & CONVERT) (SOURCE: HARVARD BUSINESS REVIEW) (SOURCE: MARKETINGPROFS) (SOURCE: MARKETO) Uncover timely cross-sell, up-sell, and next-sell opportunities that balance a customer’s propensity to respond and churn, against the economics of running a profitable enterprise. Predictive marketers are 2.9 times more likely to have above industry average revenue growth. (SOURCE: FORRESTER RESEARCH INC.) SEAMLESS CROSS-DEVICE MARKETING (SOURCE: ABERDEEN GROUP) With predictive analytics, DocuSign experienced a 38% improvement in leads that converted to closed deals.
