Date post: | 17-Jul-2015 |
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1© 2015 Samsung Electronics America - Confidential
Accelerating AdoptionSimpler Pathways to Digital Signage Deployment
Kevin Schroll
Snr. Manager, Smart SignageSamsung Business
March 11, 2015
2© 2015 Samsung Electronics America - Confidential
Smart Digital Signage: A Natural Technology Evolution
3© 2015 Samsung Electronics America - Confidential
Digital Signage Adoption Growing, But Huge Potential Untapped
-
100,000
200,000
300,000
400,000
500,000
600,000
Y2009 Y2010 Y2011 Y2012 Y2013 Y2014
U.S. Commercial Display Market
16% CAGR 525 905
210
6,360
Commercial LFD Retail TV RAW Untapped Market
Units
8 Million Unit Market Potential
Units
Source: IHS worldwide tracker
4© 2015 Samsung Electronics America - Confidential
• Display
• Other hardware
• Installation
• Software fees
• Power
• Content
development
Hidden Costs of Digital Signage Have Been a Barrier to Adoption
70%
How Smart Makes It Simple
6© 2015 Samsung Electronics America - Confidential
PCEmbedded
Chip
Setback
Box
The Evolution of Media Players is Driving Smart Signage
7© 2015 Samsung Electronics America - Confidential
Smart Signage Simplifies Installation & Deployment
Media
Player
AV cables
RS-232C
Power
Power
LAN
8© 2015 Samsung Electronics America - Confidential
Power
LAN
Smart Signage Simplifies Installation & Deployment
Wi-Fi
9© 2015 Samsung Electronics America - Confidential
The Samsung Smart Signage Platform
Provides a simple, cost-effective, turnkey solution
Total cost of ownership is reduced by up to 33% compared with traditional deployment
Open Software Platform with an SDK for partners
10© 2015 Samsung Electronics America - Confidential
Supported by a Growing Ecosystem of Partners
10
New Smart Signage Applications
12© 2015 Samsung Electronics America - Confidential
Large Format: Go Big or Go Home
Displays of 85-inches and above are now more affordable and are entering the mainstream
UHD adoption beginning to expand, especially in high-end retail
105”
13© 2015 Samsung Electronics America - Confidential
Video Walls: Another Display in the Wall
Bezel gaps now virtually seamless
Easier control of content across multiple displays in any configuration.
14© 2015 Samsung Electronics America - Confidential
Small Signage: Small in Size, Big on Impact
A full digital signage solution in a tablet-like factor
Opening up new opportunities for touch applications
Re
tail
She
lf
Table
Pro
mo
Co
nci
erg
e
Me
etin
g Rm
s
15© 2015 Samsung Electronics America - Confidential
High-Brightness: Taking Signage to the Great Outdoors
High-brightness displays provide sunlight readable outdoor solution
Configurations for window displays, open frame displays for inclusion in kiosk/enclosure, and IP56 all-in-one solution
Store
Win
do
w
QSR
Tran
spo
rtat
ion
Retail
16© 2015 Samsung Electronics America - Confidential
SMB – An Underserved Market
2 million small storefronts in US with 1-9 employees
Digital signage adoption rate less than 2%
Most purchasing consumer TVs
17© 2015 Samsung Electronics America - Confidential
Enterprise Signage in a ‘Mom & Pop Shop’ Package
Digital Signage in a Box, offering a turnkey professional solution for SMBs
Simple content authoring and management software, with drag and drop interface and 200+ templates
The Future
19© 2015 Samsung Electronics America - Confidential
The Internet of Signs?
Wireless digital signs will become a key component of the IoT
Interactive and analytics applications will make signs smarter and more powerful
Visit us at Booth #1813