Date post: | 11-Nov-2014 |
Category: |
Technology |
Upload: | alteryx |
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1 © 2013 Alteryx, Inc.
Accelerating the Sales and Marketing Cycle with Analytics
Bob Laurent Director of Industry Marketing, Alteryx
2 © 2013 Alteryx, Inc.
Salesforce allows you to answer questions related to the sales process
3 © 2013 Alteryx, Inc.
But, answering most business questions requires other data sources
4 © 2013 Alteryx, Inc.
And, integrating these data sources can be complex for IT staff:
Requires Detailed Scope of Work
Balances Multiple Concurrent Projects
Not Familiar with Business Problem
5 © 2013 Alteryx, Inc.
Alteryx takes a Different Approach
Faster data blending with access to all
available data
Easier to use analytics with
no coding required
Simpler to share and iterate analytics for
decision makers
Alteryx Empowers the Business Analyst to Answer the Important Questions Faster & Easier
6 © 2013 Alteryx, Inc.
Step 1: Fast Blending of Any Data
Blend
Blend ALL Collected Customer Data
With Packaged Market and Geospatial Data
Enrich
To Create an Ideal Customer Dataset for Analytics
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Step 2: Easy to Build Analytics
Analyze
Drag & Drop Dozens of Analytics Tools into a Graphical Workflow • Predictive/R • Statistical • Behavioral • Spatial
Analyze
8 © 2013 Alteryx, Inc.
Step 3: Simple Sharing of Insight
Publish and Share Analytic Applications
Output for Visualization
Create Reports and Output Data
9 © 2013 Alteryx, Inc.
Optimized for How Business Gets Done
The Producer: Modern Data Analyst • Business or data analyst • Understands industry and LOB • Analytic thinker • Builds Workflows & Analytic Apps
The Consumer: Business Decision Maker • Asks the questions and makes decisions that drive change • Consumes reports, visualizations, etc. • Runs Analytic Apps to get needed output • Shares Analytic Apps as appropriate
10 © 2013 Alteryx, Inc.
• Find New Revenue Opportunities
• Optimize Marketing Campaigns
• Improve Planning & Forecasting
• Set Sales Team Territories
• Make Sales Calls More Efficient
• And Much More
More Insight = Better Decisions
11 © 2013 Alteryx, Inc.
Next Steps
Dreamforce Table Talk: Are You Leveraging Omni-Channel Customer Analytics? Tomorrow from 11:30am to 1:30pm Yerba Buena Gardens: Table 17
Alteryx Booth: See Analytic Apps, plus talk about your specific challenges Monday through Thursday Cloud Expo: Booth #N1418
12 © 2013 Alteryx, Inc.