Date post: | 14-Jan-2017 |
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www.buzzer.biz
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Word of Mouth MarketingIt’s not what people hear, it’s what they repeat.
slideshare.net/sodderland/accelerator2011
Willem Sodderland, Founder & CEO of Buzzer
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2005: the Birth of Buzzer
Potential Proposition+ =Purpose
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(THE BUZZER PLATFORM)
Buzzer: Product, Story & Buzz
THE BRAND
(THE
MAR
KET)
(SELECTED CONSUMERS)
Product-experience & BuzzTools
Generate Trial & Buzz
Feedback on Product & Marketing
www.buzzer.biz
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125.000 Buzzers, 150 campaigns, 5 countries
Word of Mouth MarketingGiving people a reason to talk about products and make it easy to do so.
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Traditional vs. Social Marketing
Attention • RelevanceCredibility • Interaction+
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The essence of Marketing.
Advertising makes people
curious1
Product experiences create
word of mouth2
Word of Mouth makes curious people
comfortable to buy3
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Optimizing Buzzability.
Engage your Buzzers
Boost the Buzz
Feed the CampfireListen & Learn
www.buzzer.biz
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The Trojan Horse
Link personal stories to the product experience
www.buzzer.biz
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Boost the Buzz.
Engage your Buzzers
Boost the Buzz
Feed the CampfireListen & Learn
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Build buzz into the product.
Whipped Cream...?
Capuccino-Something !
www.buzzer.biz
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Feed the Campfire.
Engage your Buzzers
Boost the Buzz
Feed the CampfireListen & Learn
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Listen & Learn
Engage your Buzzers
Boost theBuzz
Feed the CampfireListen & Learn
www.buzzer.biz
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Net Promoter Score: WoM & Groei
“If growth is what you’re after, you simply need to know what your customers tell their friends about you”
www.buzzer.biz
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Your turn.
Engage your Buzzers
Boost the Buzz
Feed the CampfireListen & Learn
www.buzzer.biz
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Buzzable Books/Blogs
StorytellingVirality Word of Mouth
Consumer Behaviour
http://www.contagiousmagazine.com/
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What’s your story ?
sodderland
@sodderland
sodderland
Willem_Sodderland
slideshare.net/sodderland/accelerator2011