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© 2010 Accenture All Rights Reserved. The Dawn of a New Age in Healthcare March 2010 An early look at the market for networked devices in mHealth
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Page 1: Accenture Mobile Healthcare Report

© 2010 Accenture All Rights Reserved.

The Dawn of a New Age in

Healthcare

March 2010

An early look at the market for networked devices in

mHealth

Page 2: Accenture Mobile Healthcare Report

2© 2010 Accenture All Rights Reserved.

Berg Insight: Home Health Monitoring

market (wired & wireless) $11 billion in

US and Europe, growing at 10%

annually

Manhattan Research: 81% of physicians

to own smartphones by 2012

Aggressive market forecasts signal explosive growth of wireless

technology in the healthcare industry

Analysts forecast strong growth for mHealth

Triple Tree: Global market for remote

patient monitoring at $3 billion, growing

to $8 billion by 2012

Page 3: Accenture Mobile Healthcare Report

3© 2010 Accenture All Rights Reserved.

Cost efficiencies from mHealth address rapidly

rising healthcare costs due largely to chronic

disease

3

• Point of care tools can reduce risk and

errors

• The increased adoption of Electronic

Medical Records, and the use of digital

communications saves time and

reduces cost

• Remote monitoring and self-assessment

can reduce the need for office visits

• Patient disease management and

prevention can help avoid costly

treatments

Chronic disease accounts for 75% of

healthcare spending in the US, and

95% for those 65+ under Medicare

$0.0

$0.5

$1.0

$1.5

$2.0

$2.5

$3.0

$3.5

$4.0

$4.5

$5.0

US National Health Expenditures (trillions)

Actual

Projected

Chronic diseases account for 60%

of deaths worldwide and 80% in lower

and middle income countries

300 million people in the US and EU have a chronic disease that could be

more effectively managed through remote healthcare monitoring

Source: http://mobihealthnews.com Source: http://www.cms.hhs.gov/NationalHealthExpendData

Chronic disease source: http://www.usatoday.com/news/health

Page 4: Accenture Mobile Healthcare Report

4© 2010 Accenture All Rights Reserved.

mHealth can help with improving quality of care

for aging populations while reducing costs

Source: UN

Mobile enabled care giver systems can provide independence for the

elderly and peace of mind for their loved ones

Key Factors

• By 2020, the US is expected to have a

shortage of 1 million registered nurses

• Baby Boomers are living longer and

elderly individuals determined to live

independently are at risk

• Care through a nursing home or assisted

facility is costly and often goes against

the wishes of the elderly

• Adult children of elderly parents are

looking for better ways to manage their

parents care and the ability to respond

quickly to problems

Sources: http://www.nursesinternational.us/hospitalnursingshortage.html

http://www.un.org/esa/population/publications/worldageing

Page 5: Accenture Mobile Healthcare Report

5© 2010 Accenture All Rights Reserved.

Industry Mobile Network Operators Tech Forwards

• 12 respondents

• Senior mobile network

operator (MNO) executives

• Thought leaders in embedded

area

• US, Europe, Asia

• 22 respondents in mHealth

• Managers responsible for

product development

– Device makers

– Providers

– Insurers

– Other participants

• Part of a large study of the

market for networked mobile

devices

• 1,000 respondents – US,

China, India, Japan, Brazil,

UK, Germany, France, Italy,

Spain

• Own at least 4 networked

devices and use at least 4

Internet services

• Incidence of about one-third of

all online survey respondents

• Evenly divided between

men/women and 18-35/>35

Accenture market research focuses on the

application of networking to new devices –

including devices for mHealth

Page 6: Accenture Mobile Healthcare Report

6© 2010 Accenture All Rights Reserved.

Accenture and the GSMA conducted research on the embedded mobile market

between November 2009 and February 2010 to assess the opportunity and main

barriers to its development.

Interviews were conducted with technologically innovative corporations and mobile

network operators

• 65 corporate innovators across NA, Europe and Asia covering four vertical markets:

– Automotive

– Digital Home

– Energy

– Healthcare

• 12 thought leaders in embedded mobile from mobile network operators across NA,

Europe and Asia

This presentation reports the findings for the Healthcare market

Research methodology on embedded mobile

technologies for healthcare

Page 7: Accenture Mobile Healthcare Report

7© 2010 Accenture All Rights Reserved.

19 out of 22 healthcare respondents say networking technology is “very

important” to their firms’ competitive future

• Actively developing networked devices or services that depend on networked

devices

• Primary targets: Chronic diseases and eldercare

Mobile Network Operators are aggressively building out their capabilities

to help outside companies build, deploy and market networked devices

• Establishing stand-alone “embedded” organizations

• Targeting healthcare along with energy (Smart Meters) and automotive applications

• Developing new technology platforms

• Collaborative approach to pricing and risk sharing

From the industry perspective, mHealth is

poised to take off

Page 8: Accenture Mobile Healthcare Report

8© 2010 Accenture All Rights Reserved.

• Devices that monitor vital signs associated

with diabetes, asthma, heart conditions,

Parkinson‟s and other diseases

• Eldercare devices to detect falls, track

behavior changes and locate Alzheimer's

patients

• Personalized databases that collect and

analyze device data

• Video conferencing between doctor and

patient

• Services that link consumer devices to

hospital networks

Examples of projects mHealth respondents

are undertaking

Page 9: Accenture Mobile Healthcare Report

9© 2010 Accenture All Rights Reserved.

Builders of mHealth applications are breaking

through the barriers that have constrained the

industry in the past

1

Business Model

2Interoperability

&

Standards

3

Market Readiness

• Coming to grips with ambiguous funding source – provider,

payer, consumer

• Finding benefits that more than offset networking costs

• Moving from “every project unique” to best practices

• Standards slowly converging to enable “plug and play”

• Poised to move beyond early adapter consumers

• Developers becoming more proficient in networking technology

Barriers holding back mHealth…

Page 10: Accenture Mobile Healthcare Report

10© 2010 Accenture All Rights Reserved.

Industry comments on business model

1

Business Model

2Interoperability

&

Standards

3

Market Readiness

That has to do with healthcare reimbursement, which, historically and to the

present time has been reimbursement for procedures, not reimbursement for

preventative or monitoring type solutions. … Proof has to be generated that cost

savings do, in fact, come with the use of networking technology.

- Health Insurer

The biggest issue is the cost of deploying life science devices on the wireless

network – every device can't be another $49.95 monthly subscription.

- Component maker

It is not clear who pays for these things on an ongoing basis, or who will fund the

initial investments and the infrastructure. It's going to be resolved largely when

people use retail consumer business models, not healthcare services business

models. Most of the people in the industry are thinking like healthcare providers as

opposed to retailers of consumer products.

- Component maker

There is currently no way to get reimbursement in the healthcare space for

technology that enables monitoring from a distance, but this is being resolved by

getting Medicaid and Medicare to pay for it.

- Health monitoring company

The biggest challenge for our networked application is determining who is going to

pay for it. Is it the employer? The insurance company? A government agency?

Or is the model that we're testing: the consumer pays out of pocket for

supplemental care?

- Healthcare provider

Page 11: Accenture Mobile Healthcare Report

11© 2010 Accenture All Rights Reserved.

Industry comments on interoperability and

standards

1

Business Model

2Interoperability

&

Standards

3

Market Readiness

Let‟s say you have a blood pressure cuff, a weight scale, and a blood glucose

meter. The blood glucose meter might work with the blood pressure cuff, but not

with the weight scale. You find yourself using what you can, instead of what you

want to. When you talk about technology platforms you have the same sort of

issue with going on with PDMA, GSM or Bluetooth. Every company has different

standards and different radios and different platforms.

-Healthcare provider

The market today is very fragmented. There are no device class standards that

matter in this space. There are no end-to-end standards. Every network requires

individual certification. There are no standards for Wi-Fi or the wireless personal

area network. Fragmentation on connectivity, fragmentation on application and

fragmentation on tools are very significant problems.

- Component maker

Standards is a problem because there are so many of them, and it's difficult to keep

up with them all. Nothing's plug and play, so it's almost like starting over with a new

development each time you have to work in this space – whether it's networking or

the other things that require standards. I think the government's going to have to

become fairly prescriptive in the standards area because I don't think the market

will do it.

- Healthcare provider

We are having a lot of trouble with interoperability from various vendors who have

different platforms. There is a lot of behind-the-scenes work to make sure

everything plugs and plays together, and that costs a lot of money.

- Healthcare provider

Page 12: Accenture Mobile Healthcare Report

12© 2010 Accenture All Rights Reserved.

1

Business Model

2Interoperability

&

Standards

3

Market Readiness

We're finding that the sales and marketing channels geared toward the medical or

healthcare industries are very highly fragmented.

- Device maker

While our networked product is selling commercially, we are still in the

demonstration phase of the launch where we have to explain the value of why – it

makes sense immediately when you describe it to somebody, but then they still

have to go figure out how to use it, how to change, how they deliver care, and do it

efficiently and effectively.

- Device maker

Right now, with the technologies around mobile, we‟re only reaching people who

are very tech-savvy and using Twitter, etc. That is such a narrow piece of the

market we want to reach, and it‟s really not our target market because the people

we most need to reach are people who are lower income, less educated, and with

the worst health outcomes.

- Public Health Organization

Marketing messages have promoted the idea that networking is simple and easy.

Then people try to build their own applications without the proper expertise and

they end up as miserable failures.

- Solution provider

Industry comments on market readiness

Page 13: Accenture Mobile Healthcare Report

13© 2010 Accenture All Rights Reserved.

Healthcare

Organization

DeviceDevice

Device

DeviceDevice

Device

Device Device

• Persistence refers to the always-on /

always-connected nature of networked

devices

• Term coined by Accenture‟s Mobility

Group

• Creates new opportunities for services-

based businesses

– Real-time data

– Add-on sales

– Software updates

– Device diagnostics

– Usage statistics

– Community

• Central to business model discussion

Persistence is revolutionizing business models

by transforming products into services

Page 14: Accenture Mobile Healthcare Report

14© 2010 Accenture All Rights Reserved.

Our business model is to connect patients with their healthcare provider in a way that keeps them out of the

hospital. We engage them through back and forth interaction that includes updating their software, connecting to

the devices that they have in their home, and asking them questions such as when they took their medication or

exercised.

- Health Monitoring Company

Depending on the vital signs of person with a chronic illness, or how he answers a question, our system may

suggest an educational video for him to view, to learn more about his condition. The idea is to teach the patient at

point of event instead of saying two months later, “When you had your chest pain you should have done this.”

- Medical device maker

The next version of our platform generates revenue through persistence. We think the person with the implanted

device will be the source of revenue, and there will be less reliance on the healthcare reimbursement for physicians

by tapping into a patient's willingness to pay for applications.

- Medical device maker

We collect personal health information in digital form and then depersonalize it in a way that lets us do studies that

do not violate anyone‟s privacy. For instance, how many folks in the community are suffering high blood pressure,

and what drugs are we using to treat them with?

- Healthcare provider

Comments on Persistence

Page 15: Accenture Mobile Healthcare Report

15© 2010 Accenture All Rights Reserved.

Three-fourths of healthcare respondents feel systems will be “very important” to

their own organizations within the next 3 to 5 years

• Stand-alone products just the beginning

• More holistic solutions require multiple devices and services – “It takes more

than one device to treat a patient”

It remains unclear who will develop and market these systems

• No individual device maker dominates healthcare market

• Integration may evolve as a federation of devices and Web apps

• Some see large healthcare providers as best positioned to drive market

mHealth will achieve critical mass once stand-

alone products give way to systems that

address more holistic patient needs

Page 16: Accenture Mobile Healthcare Report

16© 2010 Accenture All Rights Reserved.

Comments on systems

The standalone product will survive, but it will be for more niche markets, such as emergency medicine where their

are very specific needs. But for holistic medicine, general health and wellness, preventative care and operation on

the daily routine level, systems will dominate over the single products. We haven't been able to get any traction with

single products. It takes more than just one product to figure out the patient.

- Healthcare provider

In the future stand-alone devices will connect into a larger system. There will be different health solutions that are

web-based, and that can be accessed through a simple mobile phone. Every mobile phone will get access to a

larger group of mobile help tools – not with a single application on the phone, but with a web-based set of different

applications.

- Non-profit healthcare organization

Stand-alone devices exist only because of the maturity curve of this technology. The need is more comprehensive.

For example, in elderly care it isn't going to be simply a blood pressure monitor within the home. It's going to be a

suite of applications that look at the gait of an individual, what they're eating, how often they're eating, and how they

taking personal care of themselves. The value is so much greater when you have the multiple data points to help in

the management of that particular situation.

- Healthcare provider

Systems are going to be important, but I think it will be a slow burn. At some point you'll have large health plans

and large health delivery networks, and probably some long-term care providers that will begin to aggregate and

provide their own solutions – that is, they'll look across multiple vendors' products and aggregate those products

into cloud-based services. They will make money by providing their own value-added services on top of those

products.

- Software company

Page 17: Accenture Mobile Healthcare Report

17© 2010 Accenture All Rights Reserved.

mHealth companies see Mobile Network

Operators as significant players in the

emerging healthcare ecosystem

17© 2010 Accenture All Rights Reserved.

1

Technology

Resources

2Commercial

Resources

3

Facilitation of

Systems

• Device management and diagnostics

• Managed services

• One-stop global deployment

• Participate in sales and marketing of devices and services

• Finance sales through up-front subsidization

• Tailor connectivity fees to individual offerings

• Accommodate patient mobility

• Manage device and service diversity at network level

Look to Mobile Network Operators for…

Page 18: Accenture Mobile Healthcare Report

18© 2010 Accenture All Rights Reserved.

Comments on mobile operator technical

resources

1

Technology

Resources

2

Commercial

Resources

3

Facilitation of

Systems

Currently we have to maintain the operation and maintenance of multiple servers,

multiple databases in a redundant configuration. This is a huge burden for a

company that's trying to deliver a wireless device and solution to the healthcare

market. A wireless carrier should be able to do this for half the cost and still make

a tremendous amount of money, simply because it would be a very small

incremental investment on their part.

- Device maker

We would like the wireless operator to control and service the devices that we are

putting out as part of our services in the patient's home or in their own living

environment, because that is definitely not something we want to do ourselves.

That's a service we would be more than happy to buy from someone else.

- Non-profit healthcare organization

If we had a service provider that offered one-stop global deployment, we could start

immediately marketing our product overseas.

- Device maker

One-stop global deployment is a big area where the telecoms could be helpful. If I

wanted to go across Europe, I could go to my telecom company and say, “I want to

be able to set up databases for France, Croatia, or the U.K. We could do it in the

cloud with the carrier and not be in violation of healthcare law.

- Healthcare monitoring company

Page 19: Accenture Mobile Healthcare Report

19© 2010 Accenture All Rights Reserved.

Comments on mobile operator commercial

resources

1

Technology

Resources

2

Commercial

Resources

3

Facilitation of

Systems

We require persistence, but we are generally moving rather small amounts of data

around. Current pricing plans in the UK don't address this situation. So to get

persistence, you have to pay a rate that buys you a lot of data transfer. We would

like to work with the carriers to get a better price by scheduling our traffic for off

hours or doing something else to optimize our use of the network.

- Non-profit healthcare organization

Mobile operators already have access to the clients or to the patients and so

leveraging that customer base would be a big plus in my mind. Financing is also a

potential interest. Particularly if there are abilities for partnerships that would

require less upfront spending on our part, maybe some sort of win-win approach

that reaches hard-to-reach audiences with a device that helps with their health and

is also good business for the operator .

- Public Health Organization

A telco price plan that includes up-front financing would be interesting. Something

similar to the consumer gets the phone for free if they sign up for two years. The

question is how do you tailor this to the patient care environment, which is different

from selling a chat phone to teenagers.

- Device maker

We tailor the whole business model, not just the pricing plan. We are totally flexible

in the business model that we„ll go into with the customer.

- Mobile network operator

Page 20: Accenture Mobile Healthcare Report

20© 2010 Accenture All Rights Reserved.

Comments on how mobile operators could

facilitate systems

1

Technology

Resources

2

Commercial

Resources

3

Facilitation of

Systems

What we‟re looking for is a platform that is sufficiently robust to engage a patient. It could

be a cell phone, a stand-alone device, a wireless device, a wireline device, an IVR, or a

hosted solution. We're going to have challenges from country to country on how patient

data are stored, so we're need to do cloud computing as well. In short, there's going to be

a lot of things that need to be solved by a central carrier, a central organization. The

carrier already has all of those attributes available to them to help solve that problem.

- Health monitoring company

We've become a very mobile population. The ability to transmit something to your

physician while you're standing in Wal-Mart is going to become more and more important.

And currently, the mobile operators have that infrastructure. They don't have it just in small

communities, they've got it across the nation and across the world. So even if they are not

the main provider, they are definitely going to be a connection point.

- Health insurer

The ability of a network mobile operator to put multi-class, multi-device, multi-brand

devices seamlessly into a systems approach is non-existent today. If the network operators

get their act together and start acting like a family of operators versus individual

companies, they create value from that standpoint then additional margin – services

margin will go to the network operators, not just the connectivity margin but the systems

services margin.

- Component maker

Systems would create a need for gatekeeper to manage the basket of services. Someone

has to make sure one party isn‟t hogging all the bandwidth, and make sure that one

person's application doesn't interfere and disable or disrupt another person's application.

So there's a need to manage this multi-application scenario. And I think that is a small and

logical extension of the communication providers' role.

- Mobile Network Operator

Page 21: Accenture Mobile Healthcare Report

21© 2010 Accenture All Rights Reserved.

This new infrastructure would ideally provide:

• A standards-based home network gateway that provides a “wireless base

station” for any in-home healthcare device

• The ability for mobile networked devices to “stay connected” anywhere in the

world without incurring excessive roaming charges

• A development platform that gives developers access to families of devices and

allows them to write applications that integrate these devices

• A means for all participants to bill for services and share in revenues

The industry is approaching development of this infrastructure from several

different directions

• Many parties are developing home gateways

• Several Mobile Network Operators are developing robust development and

deployment platforms for networked devices and services

• Expectation is that individual efforts will ultimately lead to best practices and

standards

A new infrastructure is needed to facilitate

systems that interoperate across devices and

regions

Page 22: Accenture Mobile Healthcare Report

22© 2010 Accenture All Rights Reserved.

Comments on new infrastructure needs

Now you have to figure out how to reach patients in different parts of the world on different networks, which is a

problem in healthcare that we don't want to deal with. We want somebody else to fix it. We don't want to do it on

our own.

- Healthcare provider

We need to have a unified way of dealing with the different devices and services that are available, and to integrate

them into our healthcare systems. It's too expensive to make any kind of integrations product by product. That's not

feasible in the long run.

- Non-profit healthcare organization

There are lots of medical and other small apps that need access to a broad development community. But setting

standards too early would discourage mobile network operators from innovating and differentiating their offerings

with value-added features.

- Mobile network operator

If the industry could have one developer interface it would be good for us because we could sell a wider range of

products. But right now there are too many standards with respect to screen sizes, operating systems, etc.

- Mobile network operator

Hospitals are starting to use digital band aids to monitor patients. Pretty soon you‟ll see people being sent home

with these band aids and you‟ll see the emergence of a hundred-million unit wireless device market. They will take

advantage of the cellular networks through some kind of specialized gateway device.

- Component maker

Page 23: Accenture Mobile Healthcare Report

23© 2010 Accenture All Rights Reserved.

Total USA UK Germany France Spain Italy Japan India Brazil China

Conventional cell phone 90% 81% 84% 91% 94% 97% 96% 89% 89% 93% 87%

Laptop computer or NetBook 81% 80% 89% 91% 80% 84% 79% 69% 80% 74% 79%

A desktop PC with broadband 79% 76% 64% 61% 70% 83% 87% 76% 89% 95% 85%

Mobile music player such as iPod 74% 77% 79% 78% 62% 57% 70% 82% 87% 74% 77%

Video game player 59% 66% 72% 65% 65% 65% 62% 61% 43% 48% 39%

Smart phone such as iPhone 40% 50% 44% 50% 36% 18% 41% 35% 47% 33% 52%

Automotive device 32% 33% 39% 44% 40% 41% 50% 16% 22% 16% 19%

Any device that links TV 26% 30% 18% 25% 21% 10% 27% 17% 44% 27% 42%

A large household appliance 22% 10% 15% 22% 9% 8% 36% 29% 40% 12% 42%

A home security system 19% 9% 9% 13% 8% 16% 30% 20% 34% 23% 29%

A fitness device 18% 13% 12% 19% 10% 11% 24% 35% 27% 13% 20%

A small household appliance 17% 11% 10% 14% 3% 7% 27% 26% 28% 13% 28%

Mobile device for reading books 16% 8% 11% 9% 4% 12% 25% 12% 25% 15% 41%

An energy management system 16% 8% 10% 12% 4% 9% 25% 17% 23% 21% 27%

Medical device 10% 5% 8% 12% 2% 7% 11% 17% 20% 9% 14%

Any other device 56% 55% 57% 64% 55% 58% 53% 28% 72% 50% 65%

Mean 6.5 6.1 6.2 6.7 5.6 5.8 7.4 6.3 7.7 6.1 7.5

Owns device that connects to a network …

Tech Forwards are a global demographic that

leads the way in the adoption of networked

devices – including healthcare devices

Page 24: Accenture Mobile Healthcare Report

24© 2010 Accenture All Rights Reserved.

Devices that connect to the Internet make my life

richer and more enjoyable 81%

Devices that connect to the Internet bring me

closer to my friends and family78%

Devices that connect to the Internet save me time

Devices that connect to the Internet help me make

money

Devices that connect to the Internet simplify my life

In the future, most electronic devices I purchase

will connect to the Internet

87%

86%

76%

58%

Agree that …

Devices that connect to the Internet improve

my health and fitness43%

Tech Forwards are upbeat on networked

devices and are in the early stages of

recognizing their value in health and fitness

Page 25: Accenture Mobile Healthcare Report

25© 2010 Accenture All Rights Reserved.

It takes too much time to set up a device that

connects to the Internet 37%

Different devices that connect to the Internet

don't work together as well as they should 54%

I don't know who to call when things go wrong

with a device connected to the Internet 41%

When I call customer support they are unable

to solve my problem 50%

I worry that devices connected to the Internet

expose me to viruses and other malware 77%

I worry that data from my devices connected to the

Internet could get into the wrong hands 76%

It will take several years for devices that connect

to the Internet to be truly useful to most people 60%

Agree that …

Tech Forwards are highly concerned with

security / privacy, and about half cite

interoperability as a problem area

Page 26: Accenture Mobile Healthcare Report

26© 2010 Accenture All Rights Reserved.

Where I download applications for my networked devices 35% 51%

Prefer different

supplier for each

networked device

Prefer single

supplier for

everything

Where I go to manage my networked devices 26% 59%

Who I contact for customer support 27% 59%

Who bills me for services related to my networked devices 25% 61%

Where I go on the Web to view my networked devices 30% 56%

Where I purchase my networked devices 34% 51%

Tech Forwards favor services that consolidate

devices – which buttresses trend toward

systems

Prefer bundled services from a single provider…

Page 27: Accenture Mobile Healthcare Report

27© 2010 Accenture All Rights Reserved.

41% interest overall

72% among caregivers to elders

Caregiver System

This product is targeted to people who are

responsible for looking after elders who prefer to

remain in their own homes rather than move to an

assisted living facility.

The system includes a set of devices that connect to

one another and the Internet to monitor the person's

vital signs (such as heart rate), level of physical

activity, and physical conditions that signal risk of

falling.

The system also includes devices that monitor the

environment for safety hazards such as a left-on gas

range or water on the bathroom floor from an over-

flowing tub.

The caregiver can monitor the person through any

PC or Smart Phone and can set "alerts" that notify

them of emergency situations such as a fall or other

abnormal activity. There is a voice communications

feature that allows the parties to communicate

instantly with one another at the touch of a button.

Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

30%

48%

19%

4%

$500 at time of purchase + $40 per month

$900 at time of purchase + $30 per month

$1,500 at time of purchase + $10 per month

A one-time payment of $2,000 with no

monthly fee

46%

24%

16%

14%

Preferred payment terms(among those interested)

Likelihood of purchase at preferred

terms (among those interested)

Concept Test: Tech Forwards respond

favorably to mHealth system for elders that

bundles multiple devices and services

Page 28: Accenture Mobile Healthcare Report

28© 2010 Accenture All Rights Reserved.

The cable operator or satellite company that

provides your TV service

A software company such as Apple, Google or

Microsoft

A device maker such as Sony, Nokia or Samsung

A retailer such as Best Buy or Wal-Mart

The telephone company that provides your landline

The wireless operator who provides your

cellphone service

Your electric utility company

69%

69%

45%

44%

41%

39%

Regard as excellent provider…

44%

Tech Forwards regard software companies

and device makers as best providers of

eldercare system – MNOs still in running

Page 29: Accenture Mobile Healthcare Report

29© 2010 Accenture All Rights Reserved.

The healthcare market is making significant investment in mHealth

• The industry is developing networked devices and services

• MNOs are investing in the embedded space

• Tech Forwards are poised to become boosters of next-generation systems

The industry is making strides in overcoming the barriers to mHealth

• Business models based on “persistence”

• Best practices that facilitate interoperability across devices and networks

• Growing comfort with technology across all stakeholders

• Pilots starting to demonstrate ROI benefits to providers and payers

Big breakthrough will come with shift from stand-alone products to systems

• Opens industry to many players – can tap into established value chains

• Order-of-magnitude improvement in healthcare productivity

Conclusions


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