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Acceptability of Phone Cards - BUSINESS RESEARCH
METH!S "BRM# REPRT
RESEARCH PROPOSAL
LETTER OF REQUEST
The !irector$
Pa%&Teleco''(nication$
)arachi&
Contact No* +++++
E'ail* +++++
The researcher$
Instit(te f Mana,e'ent Sciences$
Peshaar&
E'ail* +++++
S(b.ect:To Chec% The Acceptability f Phone Cards In Peshaar Re,ion
In this era of fast communication, ever sun rises !ith a ne! techni"ue of contact# In the $ast
%eca%e a ne! tren% emer&e% in this fie$% an% that is a 're'ai% 'hone car%# In $ast t!e$ve ears
a''ro(imate$ )* com'anies entere% this mar+et in Pa+istan# com'an is intereste% in
$aunchin& a ne! car%- !e nee% to con%uct a research to chec+ the acce'ta.i$it of 'hone car% inPesha!ar re&ion#
/e a$so nee% to fin% out the attractive features of 're'ai% 'hone car% so that !e can tai$or our
'ro%uct accor%in& to the 'u.$ic %eman%# In the first 'hase !e nee% com'rehensive an%
informative research 'ro'osa$ from our si%e #The fina$ authori0ation for this research !i$$ .e&rante% ou after receivin& our 'ro'osa$#
Sincere$#
http://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.htmlhttp://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.htmlhttp://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.htmlhttp://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.html8/9/2019 Acceptability of Phone Cards (BRM)
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LETTER OF TRA1SITTAL
The Researcher$
Instit(te of Mana,e'ent Sciences$/Peshaar&
Phone* +++++
E'ail* +++++
The director$
Pa%& Teleco''(nication$
)arachi&
0a1* +++++
E'ail* +++++
SU23ECT:T CHEC) THE ACCEPTABI2IT3 0 PHNE CAR!S
In res'onse to our re"uest, !e have co$$ecte% initia$ information on acce'ta.i$it of PhoneCar%s, !e have a$so 're'are research 'ro'osa$ !hich !i$$ 'rovi%e ou necessar information on
initia$ sta&e so that ou can assess the !orth of this activit#
In this fast era, ever.o% !ants a fast an% eas contact !ith others, 're'ai% ca$$in& car% is the
.est o'tion for them #there are so man car%s avai$a.$e in the mar+et #As the 'ros'ective investorin this mar+et, the res'onse of the mar+et is ver im'ortant for ou # This research !i$$ 'rovi%e
ou the %etai$e% information in this re&ar%# It !i$$ 'rovi%e ou the .ase on !hich ou !ou$% have
to .ui$% our Pro%uct# After sen%in& ou the 'ro'osa$, !e !i$$ .e &$a% to 'rovi%e ou anA%%itiona$ information that ma he$' ou to ta+e a ri&ht %ecision#
Sincere$,
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RESEARCH PRPSA2
TIT2E*
ACCEPTABI2IT3 0 PHNE CAR!
BAC)4RUN!*
4ue to im'rovement in communication, the !or$% has .ecome a &$o.a$ vi$$a&e# /e can contact at
an time !ith an 'erson in this &$o.a$ !or$%# Te$e'hone is one of the most common mean ofcontact# In Pa+istan, .asica$$ Pa+istan Te$ecommunication 5PTCL6 !hich is sti$$ un%er the
su'ervision of &ovt# is 'rovi%in& this service# 2ut there are )7 more com'anies, !hich are a$so
offerin& 'hone faci$ities# These com'anies are usin& the infrastructure of PTCL as a mean ofcommunication# PTCL is 'rovi%in& $icense to ever com'an . receivin& re&istration fee of
Rs#8**, ***#
These com'anies are $aunchin& their 'hone car%s in the mar+et# Phone car%s main$ can .e
%ivi%e% into t!o cate&ories i9e 4i&ita$ 4ia$in& Car%s an% Insert Car%s# ost$ 4i&ita$ 4ia$in&Car%s are use% in homes# S'ecific num.er is a$$otte% to the customers# The customer on the %ia$
that num.er an% can ca$$ ever!here# 2ut in case of insert car%, car% is entere% in 'hone set an%
then an one can ca$$# 2ut insert car% can .e use% on$ in the set of same com'an#
Accor%in& to the $atest avai$a.$e officia$ fi&ures, there are )7,*** 'a 'hones across the countr,as com'are% to 87,*** 'a 'hones in 3une 8*, ***# In fact car% 'a 'hones &ro!th has
"ua%ru'$e% over $ast t!o ears# As at 3une **;, Pa+istan ha% 7
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To fin% the +e factors .ehin% the acce'ta.i$it of 'hone car%s#
To fin% the main features of 'hone car% those are 'o'u$ar in the 'u.$ic#
To estimate the 'otentia$ mar+et for the 'hone car%s
To 'resent recommen%ations to intro%uce a ne! car% in the mar+et#
ARENA 0 RESEARCH*
/e sha$$ 'rovi%e our res'on%ent into our cate&ories#
2USI1ESSE1
PCO
STU4E1TS
COO1 PERSO1
This c$assification is necessar .ecause each c$ass ma have %ifferent 'references#
The res'onse of the res'on%ent !i$$ .e he$'fu$ for us to fin% out the +e factors .ehin% theacce'ta.i$it of 'hone car%s accor%in&$#
2IMITATINS
Our research has some $imitations %escri.e% .e$o!:
;6 /e have $imite% fun%s that ma affect the activit# Avai$a.i$it of sufficient
Fun%s ma .e he$'fu$ in 'ro%ucin& .etter an% more 'erfect resu$ts#
6 Time is another $imitation# A com'rehensive an% 'erfect research ma ta+e more time !e havea $imite% short 'erio% of time to accom'$ish this activit#
86 The research !i$$ .e con%ucte% in Pesha!ar an% its surroun%in&s# It is "uite 'ossi.$e that
resu$ts ma %iffer if other areas of Pa+istan are a$so covere% .ecause the .ehavior of the mar+et
varies from 'erio% to 'erio%#
=6 /e are not 'rovi%e% !ith necessar %ata from the mana&ement si%e# This %ata cou$% .ehe$'fu$ to move the activit in the ri&ht %irectiona$ these hin%rances $iste% a.ove must .e
consi%ere% !hi$e eva$uatin& this activit#
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AREAS 0 IN6ESTI4ATIN
In the 'ro'ose% research there are severa$ ma@or com'onents in a%%ition to Chec+ Acce'ta.i$it
Of Phone Car%s, the severa$ su. com'onents !i$$ a$so .e Investi&ate%#
These are $iste% .e$o!:
)E3 0ACTRS*
The +e factors that are im'ortant in acce'ta.i$it of 'hone car%s !i$$ .e foun%#
MAIN 0EATURES*
/e sha$$ a$so %etermine the main features %ue to !hich a customer $i+es a 'hone car%#
PTENTIA2 MAR)ET*
/e sha$$ use 'rimar an% secon%ar %ata to estimate 'otentia$ mar+et of Phone Car%s#
CST*
4irect cost5materia$ an% su''$ies6Rs&7***
4irect cost5Other Person6
Tota$ < 'ersonRs#7**Bmonth
For $ast =#79months 7***
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E+P2RATR3 RESEARCH
ACCEPTABI2IT3 0 PHNE CAR!
6ARIAB2ES*
D Contro$ On Phone 2u%&et
D Eas Access
D 4irect Internationa$ 4ia$in&
D Ta( Concea$ment
D Affor%a.i$it
D Innovative Techno$o&
D ar+et Share
D 2a$ance Can 2e Chec+e% At An Time
D S'ecific 1um.ers Are Assi&ne% To In%ivi%ua$
D Restriction On isuse
D 4iscount Faci$it
D ift Schemes
D 1o Phone 2i$$
D /ithout CE4 An% LI1E RE1T
D Chan&in& Attitu%e
D Hi&h$ A%vertisement Chan&in& The Attitu%e Of Peo'$e
D A!areness
D Time Savin&
D Fashion
D ovt# Restriction On PCO
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7UESTINNAIRE
/e are the stu%ents of 22A 5IS6# /e are con%uctin& the research on Acce'ta.i$it of Phone
Car%sG# /e re"uire our recommen%ations so that !e cou$% 'rocee% our research# P$ease a%viseus va$ua.$e information &iven .e$o!#
Respondent Na'e !ate
Se1 2ocation
Marital Stat(s !esi,nation
7&8 !o yo( (se phone card9 If yes "hy#$ if no "hy#
Ans&
7&: ;hat %ind of card do yo( (se9
a) Digital Dialing Card
b) Inserted Card
7&< Na'e of the card9
Ans&
7&= ;hy do yo( select phone card9
Ans&
7&> !o yo( thin% this card has any i'pact on yo(r ho(sehold b(d,et9
Ans&
7&? Ha@e yo( e@er en.oyed disco(nt facility offered by the co'pany9
Ans#
7& Ha@e yo( e@er en.oyed ,ift sche'e offered by the co'pany9
Ans&
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7& Is it (sef(l for international dialin,9
Ans&
7& Is it econo'ical9
Ans&
7&8/ hatDs abo(t the sec(rity facility9
Ans&
7&88 !o yo( thin% it is beneficial9 "Reasons#
Ans&
7&8: Are yo(r satisfied ith this inno@ation in co''(nication syste'9
Ans&
7&8< !o yo( thin% it helps yo(9
Ans&
7&8= Is it really ti'e sa@in,9
Ans&
7&8> ;hat do yo( thin% abo(t the perfor'ance of phone cards9
Ans&
7&8? Is it co'plicated for illiterate person9
Ans&
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7&8 ;hat is yo(r opinion abo(t balance chec% facility9
Ans&
7&8 !o yo( thin% sa'e prices per 'in(te are char,ed as co'pared to the PTC29
Ans&
7&8 !o yo( feel any dist(rbance hile dialin, card9
Ans&
7&:/ Is it alays a@ailable or (na@ailability also occ(rred9
Ans&
SURVEY RESULTS
6ariables B(siness'en Pco St(dent Co''onperson
2u%&et contro$ 7*#**> ;*> ))#) #J>
Eas Access #J> *> ;;#J*>
Internationa$ 77#77> *> ))#) 88#88>
Ta( concea$# #J> *> *> ))#)
Time Savin& 77#77> )*> 88#88>
Economica$ #> *> 7> 88#88>
Innovative Tech#
2a$ance chec+ )#7*> J*> > ))#)
isuse
4iscount )7#7)> ;*> *> *>
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Schemes ==#==> *> *> *>
Phone .i$$ ;#7*> =*> *>
Line rent *> ;**> ;**> *>
Fashion ;;#;;> *> ;#7*> 88#88>
A%vertisement 88#88> ;*> 7#**> 7;#7
ovt#Restrict# *> J*> *> *>
1um.er ;**> *> *> ;**#**>
!ESCRIPTI6E RESEARCH
RESEARCH !ESI4N
In our research of measurement of Acce'ta.i$it of Phone Car%sG !e !i$$ fo$$o! an
e('erimenta$ %esi&n# In this %esi&n, !e !i$$ con%uct a FIEL4 EKPERIE1TG# 2ecause !e
con%uct a surve throu&h "uestionnaire in actua$ environments from
2usinessmen, common 'erson an% stu%ents#
E('erimenta$ %esi&n !ith e('eriments in fie$% is necessar, .ecause it is im'ossi.$e to con%uct a
La.orator E('eriment in an artificia$ environment# 2ut it !i$$ .e ina''ro'riate to fo$$o!
EKPOST FACTO %esi&n .ecause after e('$orator research, no! situation is c$ear an% can .emani'u$ate%#
2E6E2 0 MEASUREMENT
In our research of acce'ta.i$it of Phone Car%sG !e !i$$ use four
8# No'inal
:# rdinal
a# Ran%in,
b# Ratin,
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=# Ratio
SAMP2IN4 !ESI4N
In sam'$in& %esi&n .asic thin& is an E$ement #In our research, in case of stu%ent each stu%ent is
an e$ement an% in the same !a# In case of .usinessmen an% common 'erson ever .usinessmenan% common 'erson is an e$ement#
PPU2ATIN
There are four areas in 'o'u$ation
E2EMENT
;6Stu%ent
62usinessmen
86Common Person
SAPLI1 U1IT
Users of te$e'hone car%s#
E+TENT
Pesha!ar
TIE
On arch ),*;;
SAPLI1 4ESI1
1on9Pro.a.i$it %esi&n throu&h @u%&ement#
SAMP2E SIE "n#
1 'o'u$ation 5un+no!n6
M $eve$ of confi%ence
' 'ro.a.i$it of success
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" ;9'
N A$$o!a.$e Error
n 5M6 '"
n 5;#J)6 5*#65*#6
5*#*76
n =)
7UESTINNAIRE
5STU4E1T6
/e are the stu%ent of 22A 5IS, Universit of Pesha!ar6# /e are con%uctin& a research onAcce'ta.i$it of Phonecar%sG# our res'onse is ver im'ortant for us to accom'$ish this tas+#
Na'e: # Se1: ma$eBfema$e
Ed(cation:
7&8 !o yo( ha@e telephone facility at yo(r ho'e9
a6 ES .6 1O
7&: If yes fro' ho lon, yo( are (sin, the telephone facility9
a6 ; ear 9 7 ears
.6 7 ear 9 ;*ears
c6 ore than ;* ears
7&< ;hat is yo(r opinion abo(t this facility9
a6 It is .asic necessit#
.6 It is $u(urious#
c6 An other
7&= Are yo( a@ailin, any special ser@ices offered by PTC2 li%e C2I9
a6 ES .6 1O
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7&> !o yo( ha@e any infor'ation abo(t the telephone card a@ailable in 'ar%et9
a6 ES .6 1O
7&? Ha@e yo( e@er p(rchased any telephone card9
a6 ES .6 1O
7& If yes$ are yo( re,(lar b(yer of telephone card9
a6 ES .6 1O
7& ;hich pac%a,e do yo( prefer nor'ally9
s a6 Rs#7* .6Rs#7** c6 Rs#;***
%6 other
7& ;hich co'pany do yo( prefer nor'ally9
a6 /ORL4 CALL .6TELECAR4
c6 4A1CO %6PTCL
7&8/ Either yo(r preferred card is easily a@ailable in the 'ar%et9
a6 ES .6 1O
7&88 0ro' here yo( ,et the infor'ation related to the phone card9
a# From me%ia
.# From frien%s
c# From fami$
%# An other
7&8: 0ro' ho lon, yo( are (sin, telephone card9
a# Since $ast ) months
.# ore than ) months .ut $ess than ; ear
c# From more than ; ear
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7&8< Are yo( satisfied ith this facility pro@ided in the for' of card9
a6 ES .6 1O
7&8= !o yo( a,ree that telephone cards nor'ally help to control the ho(sehold b(d,et9
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
7&8> Telephone card pro@ides
TIME SA6IN4
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
ECNMICA2
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
BA2ANCIN4 0ACI2IT3
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
MISUSE PRTECTIN
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
SA6E 2INE RENT
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
PRI6AC3
A6 STRO1L AREE 26 AREE C6 1EUTRAL
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46 4ISAREE E6 STRO1L 4ISAREE
7&8? Any special feat(re that force yo( to p(rchase telephone card9
a6 Internationa$ %ia$in&
.6 Time savin&
c6 Safet
7&8 Ha@e yo( e@er face any proble' hile (sin, phone card9
a6 ES .6 1O
7&8 ;o(ld yo( li%e to 'ention partic(lar proble'9
#
7&8 !o yo( prefer to (se 'ore than one telephone card9
a6 ES .6 1O
7&:/ Ha@e yo( e@er sitched fro' one to another co'pany9
a6 ES .6 1O
7&:8 If yes$ beca(se of
a6 E('ensive
.6 4ia$in& 'ro.$em
c6 1on9avai$a.i$it of car%
%6 An other
7&:: If no$ the e1istin, card pro@ide
a6 Ease to %ia$
.6 Internationa$ %ia$in&
c6 Time savin&
%6 Safet
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7&:< ;o(ld yo( li%e to s(,,est any specific thin, related to phone card9
7UESTINNAIRE
52usinessmen6
/e are the stu%ent of 22A 5IS, Universit Of Pesha!ar6# /e are con%uctin& a research on
acce'ta.i$it of 'honecar%sG#our res'onse is ver im'ortant for us to accom'$ish this tas+#
Na'e: # Se1: ma$eBfema$e
Ed(cation: !ESI4NATIN:
7&8 !o yo( ha@e telephone facility at yo(r ho'e9
a6 ES .6 1O
7&: If yes fro' ho lon, yo( are (sin, the telephone facility9
a6 ; ear 9 7 ears
.6 7 ear 9 ;*ears
c6 ore than ;* ears
7&< ;hat is yo(r opinion abo(t this facility9
a6 It is .asic necessit#
.6 It is $u(urious#
c6 An other
7&= Are yo( a@ailin, any special ser@ices offered by PTC2 li%e C2I9
a6 ES .6 1O
7&> !o yo( ha@e any infor'ation abo(t the telephone card a@ailable in 'ar%et9
a6 ES .6 1O
7&? Ha@e yo( e@er p(rchased any telephone card9
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a6 ES .6 1O
7& If yes$ are yo( re,(lar b(yer of telephone card9
a6 ES .6 1O
7& ;hich pac%a,e do yo( prefer nor'ally9
a6 Rs#7* .6Rs#7** c6 Rs#;***
%6 other
7& ;hich co'pany do yo( prefer nor'ally9
a6 /ORL4 CALL .6TELECAR4
c6 4A1CO %6PTCL
7&8/ Either yo(r preferred card is easily a@ailable in the 'ar%et9
a6ES .6 1O
7&88 0ro' here yo( ,et the infor'ation related to the phone card9
e# From me%ia
f# From frien%s
From fami$
h# An other
7&8: 0ro' ho lon, yo( are (sin, telephone card9
a# Since $ast ) months
.# ore than ) months .ut $ess than ; ear
c# From more than ; ear
7&8< Are yo( satisfied ith this facility pro@ided in the for' of card9
a6 ES .6 1O
7&8= !o yo( a,ree that telephone cards nor'ally help to control the ho(sehold b(d,et9
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A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
7&8> Telephone card pro@ides
TIME SA6IN4
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
ECNMICA2
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
BA2ANCIN4 0ACI2IT3
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
MISUSE PRTECTIN
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
SA6E 2INE RENT
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
PRI6AC3
A6 STRO1L AREE 26 AREE C6 1EUTRAL
46 4ISAREE E6 STRO1L 4ISAREE
7&8? Any special feat(re that force yo( to p(rchase telephone card
%6 Internationa$ %ia$in&
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e6 Time savin&
f6 Safet
&6 TAK CO1CEALE1T
7&8 Ha@e yo( e@er face any proble' hile (sin, phone card9
a6 ES .6 1O
7&8 ;o(ld yo( li%e to 'ention partic(lar proble'9
#
7&8 !o yo( prefer to (se 'ore than one telephone card9
a6 ES .6 1O
7&:/ Ha@e yo( e@er sitched fro' one to another co'pany9
a6 ES .6 1O
7&:8 If yes$ beca(se of
e6 E('ensive
f6 4ia$in& 'ro.$em
&6 1on9avai$a.i$it of car%
h6 An other
7&:: If no$ the e1istin, card pro@ide
e6 Ease to %ia$
f6 Internationa$ %ia$in&
&6 Time savin&
h6 Safet
7&:< ;o(ld yo( li%e to s(,,est any specific thin, related to phone card9
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7UESTINNAIRE
5Common Person6
/e are the stu%ent of 22A 5IS, Universit of Pesha!ar6# /e are con%uctin& a research onacce'ta.i$it of 'honecar%sG#our res'onse is ver im'ortant for us to accom'$ish this tas+#
Na'e: # Se1: ma$eBfema$e
Ed(cation: Profession:
Q&8 !o yo( ha@e telephone facility at yo(r ho'e9
a6 ES .6 1O
7&: If yes fro' ho lon, yo( are (sin, the telephone facility9
a6 ; ear 9 7 ears
.6 7 ear 9 ;*ears
c6 ore than ;* ears
7&< ;hat is yo(r opinion abo(t this facility9
a6 It is .asic necessit#
.6 It is $u(urious#
c6 An other
7&= Are yo( a@ailin, any special ser@ices offered by PTC2 li%e C2I9
a6 ES .6 1O
7&> !o yo( ha@e any infor'ation abo(t the telephone card a@ailable in 'ar%et9
a6 ES .6 1O
7&? Ha@e yo( e@er p(rchased any telephone card9
a6 ES .6 1O
7& If yes$ are yo( re,(lar b(yer of telephone card9
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a6 ES .6 1O
7& ;hich pac%a,e do yo( prefer nor'ally9
a6 Rs#7* .6Rs#7** c6 Rs#;***
%6 other
7& ;hich co'pany do yo( prefer nor'ally9
a6 /ORL4 CALL .6TELECAR4
c6 4A1CO %6PTCL
7&8/ Either yo(r preferred card is easily a@ailable in the 'ar%et9
a6ES .6 1O
7&88 0ro' here yo( ,et the infor'ation related to the phone card9
i# FRO E4IA
@# FRO FRIE14S
+# FRO FAIL
$# A1 OTHER
7&8: 0ro' ho lon, yo( are (sin, telephone card9
a# Since $ast ) months
.# ore than ) months .ut $ess than ; ear
c# From more than ; ear
7&8< Are yo( satisfied ith this facility pro@ided in the for' of card9
a6 ES .6 1O
7&8= !o yo( a,ree that telephone cards nor'ally help to control the ho(sehold
b(d,et9
a6 stron&$ a&ree .6 a&ree c6 neutra$
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%6 %isa&ree e6 stron&$ %isa&ree
7&8> Telephone card pro@ides
TIME SA6IN4
a6 stron&$ a&ree .6 a&ree c6 neutra$
%6 %isa&ree e6 stron&$ %isa&ree
ECNMICA2
a6 stron&$ a&ree .6 a&ree c6 neutra$
%6 %isa&ree e6 stron&$ %isa&ree
BA2ANCIN4 0ACI2IT3
a6 stron&$ a&ree .6 a&ree c6 neutra$
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Mis(se Protection
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Sa@e 2ine Rent
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Pri@acy
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7&8? Any special feat(re that force yo( to p(rchase telephone card
h6 Internationa$ %ia$in&
i6 Time savin&
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@6 Safet
7&8 Ha@e yo( e@er face any proble' hile (sin, phone card9
a6 ES .6 1O
7&8 ;o(ld yo( li%e to 'ention partic(lar proble'9
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7&8 !o yo( prefer to (se 'ore than one telephone card9
a6 ES .6 1O
7&:/ Ha@e yo( e@er sitched fro' one to another co'pany9
a6 ES .6 1O
7&:8 If yes$ beca(se of
i6 E('ensive
@6 4ia$in& 'ro.$em
+6 1on9avai$a.i$it of car%
$6 An other
7&:: If no$ the e1istin, card pro@ide
i6 Ease to %ia$
@6 Internationa$ %ia$in&
+6 Time savin&
$6 Safet
7&:< ;o(ld yo( li%e to s(,,est any specific thin, related to phone card9
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RESU2TS
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RESULTS
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RESU2TS
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Interpretation
"Co''on Person#
/e can inter'ret the resu$ts of surve con%ucte% for common 'erson as fo$$o!s
ost$ 'eo'$e have te$e'hone faci$it at their home# Their ratio increase% $ast fe! ears
after rea$i0in& the im'ortance of te$e'hone an% %ifferent schemes offere% . PTCL to&ive ne! connections, ma@orit of 'eo'$e have !e$come the free CLI faci$it #
Our unit of ana$sis is the users of te$e'hone car%s so our res'on%ents are a!are of
te$e'hone car%s an% .uers of Te$e'hone car%s .ut not a$$ the re&u$ar users# a@orit of
users have .een usin& car%s for $ast one ear that sho!s the increasin& tren% of te$e'honecar%#
Common 'erson &et information from me%ia an% satisfie% !ith this faci$it, $itt$e .it
contro$ on househo$% .u%&et .ut some 'eo'$e o'inion a&ainst it#
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4i&ita$ %ia$in& car% 'rovi%e not more than time savin& faci$it .ut in case of internationa$
%ia$in& it is time savin& ,same 'rices are char&e% , it 'rovi%e .a$ance chec+ faci$it ,it is
a$so use 'rotection a&ainst misuse , common 'erson !hi$e usin& %i&ita$ %ia$in& car%
1o $ine rent save, 'rivac is a$so not much as %irect %ia$in ost im'ortant 'ro.$em that
common 'erson face is .us $ine 'ro.$em, if customer is satisfie% not s!itche% %ue to ease to%ia$ or s!itch %ue to %ia$in& 'ro.$em#
BUSINESSMEN
2usinessmen most$ havin& te$e'hone faci$it from more than ;*9ears it is .asic e$ement for.usinessmen environment this cate&or of 'eo'$e a$!as en@o $i+e %iscount, eas avai$a.i$it
,eas access an% 'ro.$em can .e overcome !hen arises# These are the 'eo'$e !ho most$ use
te$e'hone car%s .ecause of their .usiness re$ations .asic e$ements !hich is hi%%en ,mostim'ortant crucia$ is ta( concea$ment# ost$ 'eo'$e %urin& surve e('$ains
In their communication .ut not mention on the "uestionnaire %ue to secrac# These are'rofessiona$ !ho are most$ concentrate% on time, savin&, an% .enefits .ut on their investment
norma$$ Rs#7*, Rs#7**,
Rs#;***, %iscount a$so offere% to the .usinessmen# The norma$$ concentrate on PTCL
CALLATE car%s .ut
Other com'anies a$so invo$ve% .ut ta+in& a $itt$e share from the mar+et #car%s norma$$ avai$a.$e
or com'an a&ent 'rovi%e to the .usinessmen at the s'ot#
ost$ 'eo'$e are satisfie% !ith this faci$it s'ecifica$$ .usinessmen !ith this faci$it househo$%
.u%&et a$so contro$$e%#
It is a$so time savin& .ut not economica$ .a$ancin& faci$it a$so ver im'ortant it ma .e misuse
.ut not as much#%ont save an $ine rent 'rivac a$so not it is same as %ia$in& 'hone #most
im'ortant faci$it is ta( concea$ment#
That is offere% to the .usinessmen #common 'erson an% .usinessmen face %ia$in& 'ro.$em#