19
Linda Jones Sales Operations Director @lindasfjones, talk-direct.c Digital Inclusion Franchise Q4 Forum Birmingham 10th Dec 2015
| Date post: | 16-Apr-2017 |
| Category: |
Retail |
| Upload: | linda-jones-o2-franchise-sales-operations-director |
| View: | 241 times |
| Download: | 2 times |
Linda JonesSales Operations Director @lindasfjones, talk-direct.com
Digital InclusionFranchise Q4 ForumBirmingham 10th Dec 2015
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.com
Kim was born with 10% vision - how she use twitter
Mark Skeltons StoryTalk Direct, O2 Franchise in Yorkshire (14 stores)For 6 years, Mark was the ASL at RotherhamDeveloped eye condition Diabetic RetinopathyRegistered Blind in 2014Can no longer do the ASL job!Mark to use his disability to help others Use a smart phone to #BeMore DigitalReceived the Action for Blind Employer AwardSee the Capability, not the DisabilityPlease follow @marklskelton, Project iCare
@lindasfjones, talk-direct.com
Did you know2 million people living with sight loss in UK (1 in 30 people)360k registered blind/partially sighted2 in 3 are unemployed Almost 25k blind & partially sighted children in UK (2 in 1,000)96.5k people who have a learning disability suffer from sight lossFeel moderately or completely cut off from people and things around them ..Data source - Action for Blind, RNIB website
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.comEarly Research - RNIB phones are expensive & have limited functions
@lindasfjones, talk-direct.com
iPhoneZoomVoiceover/Speak SelectionInvert Colourstext Size/BoldLED Flash for notificationSiri Voice Control..and more
Accessibility within handsetsAndroidTalk BackGoogle NowFont Sizemagnification GesturesHigh ContrastColour Correction..and more
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.com
BlindFold ChallengeSim Specs
Do guide to a seatAsk the customer their level of visual impairmentAsk the customer their current handset and offersWhat else would their customer likeWhats important for the customerTry to offer more than one solutionExplain T&Cs, refund and exchange policiesTo involve their friend/family member as they will be the sounding board
Dos & DontsDont assume the customer has no visionDo not use the word Blind - the correct term is Visually ImpairedTry not to sound patronising as customer will pick up on any negative vibeTry not to treat the customer any differentlyDo not fuss the customers Guide dog!
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.com
@lindasfjones, talk-direct.comAction for Blind Technology Day, Living with Sight loss
@lindasfjones, talk-direct.comSheffield Hallam UniversityEnterprise ProjectSchool kids aged 10-11 years oldTo invent a product for Visually Impaired marketTo create design, market & sell their ideasTo present to the judging panel , Mark Skelton was one of the Judge
@lindasfjones, talk-direct.com2016 Marketing Campaign: Name a puppy
To raise 5k across 14 storesThe store that contribute the most will Name a Puppy for Talk DirectPhoto call, Press & PR in that storeStore to arrange local marketing activitiesFund raising eventBake saleLocal GuideDog owners present to drive footfall into the storeTo raise awareness for their local communitiesTo reach out to the visually impaired / disable markets
@lindasfjones, talk-direct.comiPhone 6S Launch with a twist
Customer had a major accident in the 80sZero eyesightSuffered with other disabilitiesWheelchair boundLimited use to one armNever seen a mobile phone !Apple iPhone Using the headphones and microphone to activate SiriNeil said I cant believe how simple and easy the phone is to use and its brilliant that people have taken the extra time to show me what to do
@lindasfjones, talk-direct.com
talk-direct.com (Project iCare Blogs, videos)
@lindasfjones, talk-direct.com
The 1 in 30 could be you !
