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Accessing our Digital, Trade and Publicity Platforms Marketing Plans 2020
Accessing our
Digital, Trade and Publicity Platforms
Marketing Plans 2020
Accessing our Platforms
Mark Henry, Central Marketing Director
Brian Harte, Head of Customer Engagement & eMarketing
Louise Finnegan, Head of Business Partnership
Brian Twomey, Head of Content & Marketing Communications
Neil Aulton, Head of Strategy & Insight
Industry Opportunities
1. No Cost Opportunities
2. Paid Partnership Programmes
3. Overseas Sales Events
4. CoOp Marketing Campaigns
5. Tools to Help You
Ireland.com
23 million
Annual visits
700Offers across Ireland.com
250,000Community visits
per year
5.7million
followers
YouTube
19million
views (2019)
600,000Database
20million
Email sends
€350mEAV
2019
Publicity
Media Visits ProgrammeIn partnership with our sister agency Fáilte Ireland, hosted over 800 media in 2019
Interested in hosting media with us? Contact Claire Redmond in the Overseas Publicity team at Fáilte Ireland
Media ezine & media.ireland.com
Have You Got A Story To Tell?
The Best Stories
Brief
Accolades
Myths/legends
VIP guests
Quirky & Fun
The Best Imagery
Quirky animals
Beautiful pub fronts
Stunning castles
Thatched cottages
Literary quotes
Starting from €140
Up to€25K +
Paid Partnership Programmes
Ireland.com
Social
Targeted Media
Be market ready -saleable product
Register via
tradeportal.failteireland.ie
45+ overseas trade &
consumer events
Overseas Sales Events
Picture of trade events here
19
Co-operative Marketing Campaigns €25K+
Helping you with your Sales & Marketing
New Public Portal to Ireland's Content Pool
Benefits:
▪ Focus on Search
▪ Easier to find assets
▪ Easy Self Registration
Single home for all assets for marketing the island of Ireland as a tourism destination
Log InScreen
Media Assets Screen
FeaturedAssets Screen
SearchAssets Screen
Insight for your Sales & Marketing
TourismIreland.com
FailteIreland.ie
TourismNI.com
Monitoring performance
Island of Ireland performance
Data collected by NISRA
Data collected by CSO & Fáilte
Ireland
Tourism Ireland.com ➔ Research ➔ Key Facts
Facts & figures
Tourism Ireland.com ➔ Research ➔ Visitor Facts & Figures
Facts & figures
Tourism Ireland.com ➔ Research ➔Market profiles
GB US DE FR CA
ES IT AU NT NO
Market reviews
Tourism Ireland.com ➔ Research ➔Market reviews
SOAR
Tourism Ireland.com ➔ Research ➔ Reports
Economic outlookOfficial performance dataAccess and capacity updatesTravel trendsOverseas market outlookIndustry feedback
More information
tourismIreland.com failteireland.ie
itic.ie
Thank you
Q & A
Mark Henry, Central Marketing Director
Brian Harte, Head of Customer Engagement & eMarketing
Louise Finnegan, Head of Business Partnership
Brian Twomey, Head of Content & Marketing Communications
Neil Aulton, Head of Strategy & Insight
