ACCESSORIES MARKET IN INDIA!

INDIAN FASHION INDUSTRY

GEOGRAPHICAL DISTRIBUTIONAll the major metropolitan cities like Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Pune, Calcutta.

OUTPUT PER ANNUMAccording to approximations, the total market in India is calculated to be about Rs 20,000 crore.

BRANDED FASHION MARKET The branded fashion market’s size is nearly one fourth of this or Rs 5,000 crore.

ESTIMATED GROWTH RATE 20% - 30% per annum

HOW INDIANS SPEND

MARKET OPPORTUNITIES IN ACCESSORIES1. Rising per capita income- average income in India is rising by 10

percent.

2. Rising Urbanization- 42% by 2030.

3. Younger population.

4. Dropping dependency ratio- 35% in 1991 to 28% in 2016.

MARKET SIZE OF FASHION JEWELRY

Jewellery market in India is home to more than 500,000 players, with the majority being small players.

UAE, US, Russia, Singapore, Hong Kong, Latin America and China are the biggest importers of Indian jewellery.

The overall gross imports of Gems & Jewellery in December 2015 stood at US$ 2.23 billion.

According to a report by Research and Markets, the jewellery market in India is expected to grow at a Compound Annual Growth Rate (CAGR) of 15.95 per cent over the period 2014-2019.

TARGET MARKET

From the profiling, the target customers are:

Urban women- in Metros and Tier 1 cities for stores. Online channel - Pan India Age group- 22 to 40 years Value, affordable fashion buyers Everyday usage

 

WOMEN FASHION ACCESSORIES, ALSO INCLUDE BAGS, BELTS, WALLETS ETC.

BAGS WOMEN HANDBAGS

COLLEGE BAGS

OFFICE BAGS

GYM/ SPORTS BAGS

TOTAL

Value (Rs billion)

 5.85  3.70  3.90 1.25 Rs. 15 billion 

Volume (millions nos.)

6.3  4.6  1.4 1.2  13.5 million units

Source : TechnoPak

Fashion accessories command 10 % of the overall fashion market, or $30 billion, according to the Accessories Council

Bags, handbags and office bags in the premium range are usually purchased through organized sector retail outlets at high streets and malls.

Although the presence of brands is certainly limited as 74% of the market is dominated by unbranded players, thus making it a style driven market.

TRENDING ACCESSORIES FOR WOMEN!

http://www.theclosetlabel.com/ Malaika handpicks collections are affordable but without

sacrificing quality. Her unmatched sense of style is at the core of our distinct selection of clothing and accessories.

Malaika wants everyone to look effortlessly stylish every single day, whether you’re at the gym or rushing off to your 10 AM meeting.

PRICE RANGENECKLACES RS 999 – 1799

BRACELETS RS 599 – 1199

EARRINGS RS 599 – 1999

BROOCHES RS 799 - 999

HAIR ACCESSORIES RS 399 – 1299

SCARVES RS 599 - 1899

TRENDING ACCESSORIES FOR MEN!

MEN'S JEWELLERY GETS IN THESPOTLIGHT!HOW BIG IS IT?

India is quickly overtaking the US to become the third largest market for men's jewelry.

The size of the accessories market ranges from Rs 1,500 crore to Rs 3,000 crore and has been growing at 15 to 18 per cent.

Margins are 10 to 15 per cent higher on accessories than apparel.

Fancy bracelets, studs, rings, cufflinks, and chains are becoming a fashion statement for men.

For instance, accessories contribute 5 per cent to Raymond’s revenues and the company expects this to go up to 10 per cent in the next two years.

PRICE RANGE @ FLIPKART.COM

CATEGORY PRICETIES RS 300 – 4000CUFFLINKS RS 600 – 8000CAPS RS 400 – 2000MUFFLERS RS 500 – 4000SCARFS RS 800 – 1000BANDANAS RS 300 – 500POCKET SQUARES RS 300 – 1500HANDKERCHIEFS RS 165 – 600WRISTBANDS RS 300 - 5000

PRICE RANGE @ EBAY.COMCATEGORY PRICEBELTS N BUCKLES RS 70 – 12500WALLETS RS 250 – 14000CAPS N HATS RS 100 – 3500 CIGARETTE LIGHTERS RS 300 – 11400TIES RS 300 – 4000CUFFLINKS RS 300 – 3000HANDKERCHIEFS RS 100 – 850ORGANIZERS N PLANNERS RS 149 – 13000SUSPENDERS RS 250 – 1600OTHERS (BANDANAS, BRACELETS, STOLES, POCKET SQUARES)

RS 100 – 1600

PRICE RANGE @ SNAPDEAL.COM

CATEGORY PRICEBELTS RS 200 - 2200WALLETS RS 100 – 2500

PRICE RANGE @ AMAZON.COM

CATEGORY PRICE

BROOCHES RS 200 – 2500

BRACELETS RS 200 – 22000

CUFFLINKS RS 400 - 31000

TECH ACCESSORIES MARKET!HOW BIG IS IT??

The size of the market for mobile accessories is about Rs 1,500 crore, according to industry estimates, in 2015.

Online retailing plays a big part.

Mobile accessories constitute seven per cent of overall mobiles related searches on Junglee.com.

46% of consumers searched for accessories such as cases and covers, followed by headsets (14%) and screen protector foils, in 4 weeks.

Cases were most often bought by consumers at 36% of all accessories purchased.

http://propshop24.in/

PropShop24 offers lifestyle essentials, awesome gifts, perennial party supplies & both whimsical and practical ‘Props’ for your home, workplace, bar & parties.

It is this dilemma coupled with a passion for offbeat design & the unavailability of fun, unique products in India that drew 4 friends into co founding PropShop24.

They are currently working with designers/ design houses in France, Germany, Holland, Hong Kong, Israel & USA.

JUST A GLIMPSE!

PRICE RANGE

IPHONE COVERS INR 600 -1400IPAD COVERS INR 1000IPAD MINI COVERS INR 600 - 1400FLASHDRIVES INR 800EARPHONES INR 600MOBILE CHARM INR 300IPAD STAND INR 1400IPHONE BUTTONS INR 400WIRE WRAP INR 350

http://www.chumbak.com/

They have always wanted to do something different. Something that was fun, something that we loved. Well then they said Hello Chumbak .

Their inspiration comes from just looking all around .

They have over 30 categories of products including fridge magnets, keychains, bobble heads, tshirts and boxer shorts, coffee mugs, phone cases, laptop sleeves and a whole bunch more.

JUST A GLIMPSE!

http://indiacircus.com/

India Circus Retail Pvt. Ltd. offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories.

With an All-Indian palette, they draw inspiration from both Mughal Royalty as well as road-side chai.

They offer a diverse and distinct array of moods and tones, which we feel represents India.

JUST A GLIMPSE!

WEBSITE EXAMPLES FOR TRENDING WOMEN ACCESSORIES

1. http://www.theclosetlabel.com/2. http://paperlillie.com/3. http://street311.com/4. http://www.limeroad.com/5. http://www.forever21.com/6. http://www.tidebuy.com/7. http://www.gojane.com/

WEBSITE EXAMPLES FOR TRENDING TECH ACCESSORIES

1. www.chumbak.com2. http://propshop24.in/3. http://indiacircus.com/4. http://www.happilyunmarried.com/5. www.griffintechnology.com6. www.moschino.com

Thank You