Account Map Friends Swarms

The TeamFounders

Marco De NichiloFounder/CEOTechnical/Developer/Keeper of the visionProduct/Strategy/Business

David McNabbFounder/CTOTechnical/Engineering/Server/iOSPlatform/Architecture/DevelopmentBAE Systems/Lloyds/nPower

Iain McDougall, CEO @ TaragenyxSerial Entrepreneur / Raising / Growth

Jim Duffy, CEO @ Entrepreneurial SparkSerial Entrepreneur & Mentor

Brian McGuire, Co-Founder @ EntrepreneurialSparkSerial Entrepreneur & Advisor

Advisors

Why us?•Wealth of experience and history of combining new technologies to extract value.•Anticipated incoming co-processing technology to ensure platform groundwork was in place for the new enabling location tech.•Excellent support network of entrepreneurs and advisors facilitated by E-Spark.•Advantage in understanding of current location technologies and what is possible.

Aidan Smeaton Android Dev (Glasgow Bus Finder App)Marek Siupik Server Dev (MSc CS Warsaw UoT)Jordan Wright Server/Front-End Dev

What is Swarmly?Swarmly is the worlds first live public location sharing & communication platform.-iOS & Android Apps-Proprietary Location API-Strong Trademarked Brand/Logo & Brand Recognition-5+ years experience & know-how in latest location tech-2+ Man years development work in platform-ValidationOur MissionTo help you discover and get the best of the world around you with a real time map of the globe. Friends, people, places and crowds – as it happens – on your smartphone.

Validation12.7k+ signups, 5-15 unmarketed downloads per day100-500 concurrent continuous daily live sharers1.57m venue pollinations110m+ location updates

Multiple marketing requestsMultiple 3rd Party API requests3rd party use for location based competitions

TechCrunch called Swarmly ‘Waze for People’Featured on Dragons DenFeatured on CNN MexicoFeatured on VentureBeatFeatured Startup @ Dublin Web Summit 2013

Checkins Concurrent Users Concurrent Live Sharers

Hardware[Monitoring Hardware]

Software[Smartphone app]

Private[siloed data]

Public[visible data]

Swarmly:Location Sharing Platform Life 360:Family Tracker Service

Not focused on a small group of family

Foursquare:Checkin Service

Automated check-in

Euclid:Hardware foot traffic reporting

Wider coverage

PlacedFoot traffic reporting

Network/Country/Platform Agnostic

Competition

Seed Round

Year 1 2 3Sales £ 212,595.99 £1,041,623.15 £3,934,108.56

Cost of Sales £ 67,544.32 £115,151.51 £465,789.47Overheads £78,450 £579,000 £1,394,000Profit/Loss £66,601.67 £347,471.64 £2,074,319.08

Route to Market - Activity

Swarmly is distributed via•iOS App store•Google Play store

• Payments for in-app subscription will be paid via app store• Payments for advertising campaigns will be taken via a web based

campaign management interface

We intend to reach our target market (initially students) via•PR Campaigns

• Club/Pub Venue Partnerships [CPL first partner]• University Student Union PR & Event Sponsorship [Ideally,

Strathclyde]• Twitter/FB/Google & Social Media Campaigns• Reaching out to location sharing communities (ex google

latitude for example)• Interacting with users and requesting product feedback

directly within the app•Marketing

• App Install Ads [Facebook/Twitter] - Targeting growth locations and demographics – Approx 25p per user acquisition

Route to Market - Product

We will also grow interest and business through product innovation:

ProductWeb based product – no sign in required – aimed at piquing curiosity from non-users and giving existing users desktop accessUser Communication & InteractionAd unit capabilities - On Map/Proximity NotificationsMarketing & analytics dashboard

BusinessSimple self-service interface for proximity based campaigns.Branded Marketing partnerships / Promoted SwarmsIn-app purchases Swarmly As A Platform – 3rd party data supply/display

In the next 3-5 years we aim to:

•Grow to 5M Registered Users•3M Simultaneous Logged in Users•1M Simultaneous Live Sharers

•Grow as an independent location data provider or Seek Exit, Potential Acquirers

• Google - Augment their private location sharing features

• Twitter - Augment their tweet geo-location functionalities

• Placed - Augment their location-collection capabilities

• Euclid - Augment their location-collection capabilities

Exit