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Accounting & Business Law

Juan Alejandro, adjunct lecturer and director of Internal Audit and Management Analysis, presented “Participative Auditing: Working with Management” at the Texas Internal Auditor’s 2011 Annual Conference sponsored by the Texas Association of College/University Auditors held in Houston, Texas, April 2011.

Martha Agee, senior lecturer, presented “Advanced Purchasing Law” at The University of Texas - LBJ School of Public Affairs, March 2011.

Laurie Burney, associate professor, with coauthors Timothy Biggart, Richard Flannagan and William Harden wrote “Is a Balanced Scorecard Useful in a Competitive Retail Environment?” published in Management Accounting Quarterly, Vol. 12, No. 1.

Gia Chevis, clinical professor and director of Graduate Accounting Programs, served as a discussant at the American Accounting Association’s (AAA) Annual Meeting, August 2010. Chevis also served as a discussant at the International Accounting Section Midyear Meeting, January 2011.

Charles Davis, department chair and Walter Plumhoff Professor of Accounting, with Elizabeth Davis, Baylor University provost and executive vice president, wrote a solutions manual, instructor’s manual and PowerPoint slides to accompany their book Managerial Accounting, Preliminary Edition, Hoboken, NJ: John Wiley & Sons, October 2010.

Carie Ford, clinical professor, served as a discussant for “Improving Audit Evidentiary Triangulation Through the Utilization of Order Effects” at the AAA ABO Midyear meeting held in Denver, Colo., October 2010.

Ford, with coauthor Justin Lim, wrote “Are You Linked In? An Introduction to the Social Media Tool” published in the Journal of Accountancy, March 2011. Ford presented “Are You LinkedIn?” at the Annual Central Texas Chapter of TSCPAs CPE Expo held at McLennan Community College in Waco, Texas, May 2011.

Kathy Hurtt, associate professor and holder of the KPMG/Holton Chair of Accountancy, presented “Linking Professional Skepticism to Auditor’s Behaviors” at the European Accounting Association meeting held in Istanbul, Turkey, May 2010. Coauthors for the presentation were Martha Eining and David Plumlee.

Hurtt presented “Using Qualitative Techniques in Enterprise Research Planning Systems Research” at the SIG-AYS Pre-ICIS conference held in St. Louis, Mo., December 2010. Coauthors for the presentation were Martha Eining and Kimberly Dodson Gilbey.

Jason MacGregor, assistant professor, presented “The Effect of Patriotism on Tax Morale and Attitude Towards Tax Compliance,” coauthored by Brett Wilkinson, associate professor and the Roderick L. Holmes Chair of Accountancy, at the AAA’s ABO Sectional Meeting held in Denver, Colo., October 2010.

Patricia Nunley, associate professor, presented “Call to Action: Employers Prepare for the Expanding Liability Threat of Employee Retaliation Claims” at the Academy of Legal Studies in Business Annual Meeting held in Richmond, Va., August 2010.

Michael Robinson, professor, wrote “Evidence on the Effect of Financial Distress on Type II Audit Errors,” which was presented by coauthor Paul Wertheim, at the Southwest Regional Meeting of the Decision Sciences Institute held in Dallas, Texas, March 2010.

Marty Stuebs, associate professor, served as a discussant at the AAA Public Interest Section Meeting, April 2010.

Bill Thomas, professor and holder of the J.E. Bush Professorship in Accounting, presented “Ethics Education for CPAs in Texas: An Update” at Ethics Boot Camp sponsored by the AAA held in San Francisco, Calif., July 2010.

Thomas, with coauthor Kathy Hurtt, wrote “Ethics Education for CPAs in Texas: Is it Working?” published in Today’s CPA, June 2011. Thomas, with coauthor Jan Taylor Morris, wrote “Clarified Global Auditing Standards: The Quiet Revolution” published in the Journal of Accountancy, June 2011. Thomas also contributed the article “Reflections on Leadership” for the spring 2011 Baylor Business Review.

Thomas serves as a regular contributor for Today’s CPA and wrote “Proposed Standard for Leases Requires Big Changes in Financials,” Vol. 38, No. 4; “Carbon Accounting: New Opportunities for CPAs,” Vol. 38, No. 4; “Global Auditing Standards: Ready or Not,” Vol. 38, No. 6. Thomas also wrote “An Update on Today’s CPA” published in Today’s CPA, Vol. 38, No. 6. Blake LeCrone, senior lecturer, presented “Sexual Harassment and Gender Issues” for the Sexual Harassment Training for Economics 3335 held at Baylor University, April 2010.

Brett Wilkinson, with coauthor Tracy Noga, wrote “Cost-Sharing Agreements and the Arm’s-Length Standard” published in The Tax Adviser, January 2011. Wilkinson, with coauthor Marty Stuebs, wrote “Ethics and the Tax Profession: Restoring the Public Interest Focus” published in Accounting and the Public Interest, Vol. 10.

Economics

Linda K. Carter, assistant professor, wrote “Evening Schools and Child Labor in the United States, 1870-1910 (Dissertation Summary)” published in the Journal of Economic History, Vol. 70, No. 2.

Lee Bewley, adjunct professor, wrote “Evaluating the Impact of Investments in Information Technology on Structural Inertia in Health Organizations” published in the Army Medical Department’s AMEDD Journal, October 2010.

Scott Cunningham, assistant professor, presented “Moonlighting Prostitution and the Returns to Education” for

the Economics department at Tulane University held in New Orleans, La., and at the Baylor College of Medicine in Houston, Texas, 2010. The presentation was coauthored by Todd Kendall. Cunningham presented “Reputation and Contract Enforcement: The Case of Professional Escorts,” which was coauthored by Todd Kendall, at the Association of Private Enterprise Annual Meeting held in Las Vegas, Nev., 2010.

Cunningham, with coauthors Todd Kendall and John Cawley, presented “Prostitution Wages, Returns to Beauty, and Penalties for Obesity” for the American Society of Health Economists Annual Conference held in Ithaca, N.Y. Cunningham, with coauthor Keith Finlay, wrote and presented “Methamphetamine and Foster Care” at the Rural Law Enforcement Methamphetamine Initiative Summit held in Denver, Colo., 2010.

Cunningham, with coauthor Todd Kendall, wrote the manuscript “Men in Transit and Prostitution: Using Political Conventions as a Natural Experiment” published in the B.E. Journal of Economic Analysis & Policy, Vol. 11.

Tisha Emerson, associate professor and associate department chair for Undergraduate Programs, served as a discussant at the Southern Economic Association’s meeting held in Atlanta, Ga., November 2010. Emerson also served as a discussant for the American Economic Association’s meeting held in Denver, Colo., January 2011.

Steve Gardner, department chair, Herman Brown Professor of Economics and director of the McBride Center for International Business, presented “Forecast for 2011” at the Austin Chamber of Commerce’s Forecast Luncheon held in Austin, Texas, December 2010.

Kent Gilbreath, professor, contributed “How Fed’s Plan Will Really Work ... Or Not” for the Waco Tribune Herald, Nov. 14, 2010.

Steve Green, professor, presented “An Econometric Model of the U.S. Healthcare Sector” at the Missouri Valley Economic Association’s Annual Conference held in St. Louis, Mo., October 2010.

Earl Grinols, Distinguished Professor of Economics, with coauthor Hwan Lin, wrote “Patent Replacement and Welfare Gains” published in the Journal of Economic Dynamics and Control, 2010. Grinols presented “Patent Replacement and Welfare Gains” for a research seminar held at Baylor University, January 2010. The paper was also presented by coauthor Hwan Lin at a research seminar sponsored by the Institute for Advanced Studies held in Vienna, Austria, May 2010.

Grinols presented “Route to Restoration: Individual Insurance” at the Association of Private Enterprise Education’s (APEE) conference on Health Care Markets and Efficiency held in Las Vegas, Nev., April 2010.

Grinols presented “Business Communication” as a guest lecturer at the University of Caen in Caen, France, May 2010. Grinols also presented “Dignity and the Future of Health Care” at Baylor University’s Symposium on Faith and Culture, October 2010.

Grinols, with coauthor Peri da Silva, wrote “Rules of Origin and Gains from Trade” published in Economic Theory, 2010. Grinols, with coauthors David Mustard and Melissa Staha, wrote “How do Visitors Affect Crime?” published in the Journal of Quantitative Criminology, 2010.

Grinols wrote an invited commentary “Should Internet Gambling be Legalized?: Too Many Negative Side Effects” published in the New York Times, July 30, 2010. Grinols wrote “The Hidden Social Costs of Gambling” published in Christian Reflection, 2010.

James Henderson, Ben Williams Professor in Economics and academic director of the Robbins MBA Healthcare program, presented “Post-Obamacare Prospects for the Future of Medical Care Delivery” and “Medical Travel: A New Form of Competition in Medical Markets” at the Institutional Evolution Toward Freedom and Prosperity meeting sponsored by the Association of Private Enterprise Education held in Nassau, Bahamas, April 2011.

Henderson presented “Institutional Supports for Ideal Health Insurance” at the Allied Social Science Association meeting sponsored by the American Economic Association held in Denver, Colo., January 2011.

Charles North, associate professor and associate director of Baylor Business Fellows, presented “Religion and the Emergence of the Rule of Law” at the Western Economic Association International held in Portland, Ore., June 2010. North, with coauthor Carl Gwin, wrote “Religion and the Emergence of the Rule of Law,” which was included in Religion, Economy and Cooperation, Berlin: De Gruyter, August 2010.

North presented “How to Build a Sustainable Research Agenda in Religion, Economics, and Culture” at the Association for the Study of Religion, Economics, and Culture 2011 Meeting held in Arlington, Va., April 2011.

Van Pham, associate professor, presented “Walmart as Catalyst to U.S.-China Trade” for the Economics department at Dong Thap University in Dong Thap, Vietnam, October 2010. Pham presented “Imports R Us: Retail Chains as a Platform for Developing Country Imports” for the School of Economics at Singapore Management University in Singapore, China, February 2011.

Pham presented “Trade Cooperation and Conflict” for the School of Economics and Finance at the University of Western Sydney in Sydney, Australia, April 2011, and for the School of Economics at the National Institute of Development Administration in Bangkok, Thailand, March 2011.

Pham presented “Trade Cooperation and Conflict” at the Southeast Asia Fulbright Enrichment Conference held in Bangkok, Thailand, March 2011. He also presented “The Role of Technology Change and Economies of Scale in Expanding Platforms for Developing Country Trade” for the faculty of Development Economics at the University of Economics in Ho Chi Minh City, Vietnam, July 2011.

John Pisciotta, associate professor, presented “Ten Reasons Why Government Intervention in the Economy Does Not Work (Very Well)” at the Southwestern Society of Economists 2010 Annual Conference held in Dallas, Texas, March 2010.

Pisciotta, with coauthor Earl Grinols, wrote “Taxing Wealth is No Answer to the Budget Crisis” and “Social Security ‘Trust Fund’ Doesn’t Earn our Trust” published in the Waco Tribune Herald in July 2010 and October 2010, respectively. Pisciotta wrote “Gridlock Defines Congress, Budget” published online at NEWSMAX.com, January 2011.

David VanHoose, Herman W. Lay Professor of Private Enterprise, wrote “Regulation of Bank Management Compensation” included in the book Financial Market Regulation: Legislation and Implications, published by Springer, 2011. VanHoose presented “Regulating Bankers’ Pay” for the Scott College of Business at Indiana State University in Terre Haute, Ind., February 2011.

VanHoose wrote “Regulatory Constraints on Performance-Based Managerial Compensation, Bank Monitoring, and Aggregate Loan Quality” published in the Atlantic Economic Journal, June 2011. VanHoose wrote the textbook E-Commerce Economics, 2nd Ed., London and New York: Routledge, March 2011. VanHoose also wrote “Systemic Risks and Macroprudential Bank Regulation: A Critical Appraisal” published in the Networks Financial Institute Policy Brief 2011-PB-04, April 2011.

Finance, Insurance & Real Estate

Soku Byoun, associate professor, presented “Finance, Predation, and Financial Crisis” at the Korea Institute of Finance Annual Conference held in Seoul, Korea, May 2010. Byoun presented “External Finance Dependence and Corporate Financial Decisions During a Financial Crisis” and “Risk Management with Leverage: Evidence from Project Finance” at the 2010 Financial Management Association International Annual Meeting held in New York City, N.Y., October 2010.

Byoun presented “External Finance Dependence and Corporate Financial Decisions During a Financial Crisis” at the 2010 Midwest Financial Management Association Annual Meeting held in Las Vegas, Nev., March 2010.

Charles Delaney, associate professor, wrote “Oak Park Place: A Case Study in Investment Analysis” a written case with instructional materials, published in the American Real Estate Society’s Journal of Real Estate Practice and Education, Vol. 2, No. 1, 2011. The case study is being used as a training tool for real estate analysts at DB Capital Partners, a private equity firm in New York City.

James Garven, professor, the Frank S. Groner Memorial Chair of Finance, and Risk Management and Insurance program

director, presented “The Use of Web 2.0 Technologies for Enhancing Course Delivery” at the educational showcase held at Baylor University, March 2011.

William Reichenstein, professor and the Pat and Thomas R. Powers Chair in Investment Management, presented “Taking Back Control of Taxes” for a MetLife nationwide webinar held in December 2010.

Reichenstein, with coauthor William Meyer, wrote the book Social Security Strategies, self-published in May 2011. Reichenstein, with coauthors Jean Brunel, William Jennings and Stephen Horan, wrote “Perspectives from the Literature of Private Wealth Management” published in the Journal of Wealth Management, Vol. 14, No. 1.

Reichenstein presented “Taxes Exist! Implications for Asset Allocation, Location, and Withdrawal Strategies in Retirement” at the Financial Planning Association of National Capital Area meeting held in Vienna, Va., May 2011. He presented “Baylor Investment Courses” at a Rotary Club meeting in April 2011.

Reichenstein presented “The Social Security Question - Best Strategies for Taking Benefits” at a Financial Planning Association of Phoenix meeting held in Phoenix, Ariz., May 2011, and “Yes, Virginia, There are Taxes: Asset Allocation, Location, and Withdrawal Rates in the Presence of Taxes” at a Financial Planning Association NorCal Conference held in San Francisco, Calif., June 2011.

Steve Rich, associate professor, served as the contributor of “The Weekly Review” published in The Wall Street Journal, 2010. Rich also served as the Finance class lesson planner for the Wall Street Journal online, 2010.

Information Systems

John Carlson, associate professor, with coauthor Joey George, wrote ““Lying at Work: A Deceiver’s View of Media Characteristics” published in Communication of the Association of Information Systems (CAIS), Vol. 27, No. 44.

Theresa Edgington, assistant professor, presented “Evidentiary Database Analysis of Organizational Coordination and Questions of Group Fragmentation” at the INFORMS Annual Conference sponsored by the Institute for Operations Research and Management Science held in Austin, Texas, August 2010.

Edgington wrote the case study and instructional materials “Mobile Phone Service Process Hiccups At Cellular Inc.” published in the Journal of Information Systems Education, February 2011.

Fred Hulme, senior lecturer, presented “Effective Teaching Practices” at the Hankamer School of Business’ Best Practices Teaching Lecture held at Baylor’s McMullen-Connally Faculty Center, March 2010. Hulme contributed “The Use of Net Present Value Calculations in Accounting” to the textbook Financial Accounting, Pearson Publishing, 2010.

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John Knue, senior lecturer and coordinator for the Business Education major, presented “The Business Administration Minor” at the A.D.V.I.S.E Workshop sponsored by Baylor Academic Advising, February 2011.

Hope Koch, associate professor, with coauthor Ulrike Schultze, wrote “Stuck in the Conflicted Middle: A Practice Perspective on B2B E-Marketplaces” published in MIS Quarterly, Vol. 35, No. 1, March 2011.

Cindy Riemenschneider, associate professor, presented “Challenges and Barriers Facing Women in the IS Workforce - How Far Have We Come?” at the Association for Computing Machinery’s 2011 SIGMIS meeting held in San Antonio, Texas, May 2011. Coauthors for the presentation were Margaret Reid and Jason Nelms.

Riemenschneider, with Nita Brooks, Bill Hardgrave and Anne O’Leary-Kelly, wrote “IT Professional Identity: Needs, Perceptions, and Belonging” published in the European Journal of Information Systems, Vol. 20. Riemenschneider, with Bill Hardgrave, Anne O’Leary-Kelly and Paige Rutner, also wrote “Work Exhaustion in IT Professionals: The Impact of Emotional Labor” published in the Association for Computing Machinery’s DATA BASE for Advances in Information Systems, Vol. 42, No. 1.

Riemenschneider, with coauthors Deb Armstrong, Margaret Reid and David Gomillio, wrote and presented “A Study of the Perceived Uniqueness of the IS Profession: The Role of Gender” at the 2011 Americas Conference on Information Systems, held in Detroit, Mich., August 2011.

Juli Rosenbaum, lecturer, presented “A Whole Brain Approach to Teaching Communication: Using Narrative in the Art of Persuasion” at the American Business Communication’s National Conference held in Chicago, Ill., October 2010.

Randal Vaughn, professor, served as a discussant for “The Future of Counter eCrime Research” at the IEEE eCrime Researchers Summit held in Dallas, Texas, October 2010.

Management & Entrepreneurship

Kendall Artz, department chair and director of the Baylor Entrepreneurship Program, presented “Self-employed or Employing Others? Pre-Entry Capabilities, Entrepreneurial Action, and the Learned Resourcefulness of Microcredit Firm Founders,” which was coauthored by Steve Bradley, assistant professor, Jeff McMullen and Edward Simiyu, at the Babson College Entrepreneurship Conference held in Syracuse, N.Y., June 2011.

Artz presented “Does Marketing Strategy Matter for the Poor? Market Orientation, Innovation and Performance in Microcredit Firms,” which was coauthored by Christopher

Blocker, assistant professor of Marketing, and Jeff McMullen, at the Strategic Management Society’s CK Prahalad: Reaching over Boundaries and Expanding Possibilities conference held in San Diego, Calif., June 2011.

Steve Bradley presented “Entrepreneurial Networks – the Ties That Free or the Ties that Bind? Evidence from Microcredit Lending Groups,” coauthored by Mitchell Neubert, associate professor and Chavanne Chair for Christian Ethics in Business, Hana Milanov and Edward Simiyu, at the Babson College Entrepreneurship Conference held in Syracuse, N.Y., June 2011. Bradley also presented “Searching Wide or Deep? Absorptive Capacity, Slack Resources and the Role of External Search in Small Firm Growth,” coauthored by Jeff McMullen, Vinit Parida and Pankaj Patel, at the conference.

Bradley, with coauthors Kendall Artz, Jeff McMullen and Edward Simiyu, wrote “Capital is Not Enough: Innovation in Developing Countries” published in the Journal of Management Studies, 2011. Bradley presented “Study of Development Entrepreneurship” at the 4th Annual Social Entrepreneurship Research Forum held at Rutgers University, June 2011. The paper was coauthored by Kendall Artz and Edward Simiyu.

Kevin Castello, director of the Baylor Angel Network, presented “Creating, Building, and Growing Effective Angel Networks” at the Venture Monterrey 2011 Conference sponsored by the Institute of Innovation & Technology Transfer held in Monterrey, Nuevo Leon, Mexico, March 2011. Castello served as a panelist for fundability at the “Is Your Venture Fundable?” conference sponsored by EFactor and Blue Entrepreneur held in Dallas, Texas, March 2011.

Jamie Collins, assistant professor, wrote “Waco’s Miller Family Celebrates 100-year-old Car Business” published in the Waco Tribune Herald, August 2010.

Greg Leman, Curtis Hankamer Chair in Entrepreneurship and director of University Entrepreneurial Initiatives, with coauthor Cynthia Fry, dean of Baylor’s School of Computer Science and Engineering, presented “Telling your Story the Supercoach® Way” at the KEEN Network fall meeting sponsored by the Kern Family Foundation and held in Milwaukee, Wis., October 2010.

Mitchell Neubert, with coauthors Emily Hunter, assistant professor; Sara Perry, Evan Weinberger, Lisa Penney, L. Witt and Lisa Walther; presented “The Virtues of Servant Leadership” at the annual meeting of the Society for Industrial and Organizational Psychology held in Chicago, Ill., April 2011.

Marlene Reed, adjunct professor, working with Rochelle Fashion Merchandising, contributed “Starbucks” to the textbook Strategic Management, 14th edition, April 2011. Reed wrote and presented “Daktronics: Staffing for a Billion Dollar Dream” at the North American Case Research Association meeting held in Gatlinburg, Tenn., October 2010.

Pedro Reyes, associate professor, wrote and presented “RFID in the Service Industry” at the Industry Studies Association 2nd

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Annual Conference held in Chicago, Ill., May 2010. Coauthors were Patrick Jaska and Gregory Heim.

Reyes, with coauthor Patrick Jaska, wrote and presented “Coordination in Emergency Supply and Distribution: Practices, Challenges, and Opportunities” at the 41st Annual Meeting of the Decision Sciences Institute held in San Francisco, Calif., November 2010.

Reyes, with coauthor Patrick Jaska, wrote and presented “Technology Applications for Emergency Supply Chain Response” at the Institute for Operations Research and the Management Sciences Annual Meeting held in Austin, Texas, November 2010.

Reyes, with coauthors Patrick Jaska and Gregory Heim, wrote and presented “Impacts of RFID on Customer Service” at the ALIO-INFORMS Joint International Meeting sponsored by the Institute for Operations Research and the Management Sciences held in Buenos Aires, Argentina, June 2010.

Mike Umble, professor, with Liz Humble, associate professor, wrote and presented “Enhancing Decision Sciences Curricula with the Theory of Constraints’ Thinking Process Tools” at the 41st Annual Decision Sciences Institute Conference held in San Diego, Calif, November 2010.

Theodore Waldron, assistant professor, with coauthor Gideon Markman, wrote and presented “Activist Attack Strategies” at the Academy of Management Meeting held in Montreal, Canada, August 2010.

Waldron presented “Non-Market Action: Exploring How Non-Market Players Disruptively Change Corporate Competitive Practices” and “Organizational Conflict: Explicating the Influence of Non-Market Players on Firms and Markets,” coauthored by Gideon Markman, at the Academy of Management Meeting, held in San Antonio, Texas, August 2011. Waldron also presented “Activist Campaigns Against Markets: Conceptualizing the Role of Corporate Identity in Campaign Effectiveness,” coauthored by Chad Navis and Greg Fisher, at the meeting.

William Worthington, assistant professor, Jamie Collins, assistant professor, and John Shoen’s, lecturer, research on succession planning was cited in Garden Center magazine, May 2010.

Cindy Wu, associate professor, with coauthor and co-presenter Ju-Chien Wu, presented “Sustainable Social Work Practice: How Social Support Affects Worker Health” at the Council on Social Work Education Annual Meeting held in Portland, Ore., October 2010.

Wu, with coauthor Joe Cox, and coauthor and co-presenter Yongmei Liu, presented “Linking Ethics-focused HR Practices to Firm Performance” at the Society for Industrial and Organizational Psychology meeting held in Chicago, Ill., April 2011. Wu also wrote and presented “Guiding Undergraduates to I/O: Attracting Talent and Providing Opportunities” at the conference. Sharmin Tunguz and Ju-Chien Wu served

as coauthors and co-presenters, and Jennifer Diamond also served as co-presenter.

Marketing

Christopher Blocker, assistant professor, wrote “Are We on the Same Wavelength? How Emotional Intelligence Interacts and Creates Value in Agent-Client Encounters” published in Baylor University’s Keller Center Research Report, December 2010. Blocker presented “Emotional Intelligence Symmetry in Consumer-Salesperson Interactions” at the Texas Marketing Faculty Colloquium held at the University of Texas-San Antonio in San Antonio, Texas, March 2010.

Blocker presented “Deprivation of Desire: Exploring the Nature of Consumer Desire for Individuals Living within Conditions of Poverty” at the Consumer Culture Theory Workshop held at Northwestern University in Chicago, Ill., July 2011.

Blocker, with coauthors Daniel Flint and Mark Houston, wrote “Unpacking What a ‘Relationship’ Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience” forthcoming in the Journal of Consumer Research, 2012.

Marjorie Cooper, professor, presented “I’m Number One!: Biblical Perspectives on Narcissistic Leadership” at the Christian Business Faculty Association’s Making the Familiar Different Annual Conference, held at Mount Vernon Nazarene University in Mount Vernon, Ohio, June 2011.

Brennan Davis, assistant professor, presented “Research Roundtable III: Food Advertising and Marketing to Children and Youth” at the Food Marketing Roundtable Meeting sponsored by the Robert Wood Johnson Foundation held in Washington, D.C., April 2011.

Richard Easley, associate professor and director of the European Business Seminar, contributed the manuscript “Study Abroad Programs Roundtable” for the Society of Marketing Advances, November 2010.

Charles Fifield, senior lecturer, wrote “The 10 Necessary Conditions to Highly Effective Personal Selling” published in Baylor University’s Keller Center Research Report, summer 2010, and “Necessary Condition #1 - The Right Attitude” for the fall 2010 issue.

Morris George, assistant professor, with coauthors V. Kumar and Dhruv Grewal, presented “Multi-category Catalog Mailing” at the Direct Marketing Education Foundation’s Direct/Indirect Marketing Research Summit held in San Francisco, Calif., October 2010.

Stan Madden, Ben H. Williams Professor of Marketing and director of the Center for Non-Profit Studies, with Richard Easley, contributed the manuscript “Teaching the Ethics

Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics” for the Society of Marketing Advances, November 2010.

Ann Mirabito, assistant professor, with coauthor Leonard Berry, presented “Social Movements Meet Social Marketing” at the American Marketing Association’s Winter Educators’ Meeting held in Austin, Texas, February 2011.

Mirabito, with coauthors Leonard Berry and William Baun, wrote “The Value of Worksite Health Promotion” published in International Association for Worksite Health Promotion’s Worksite Health Journal, Vol. 2, No. 1. Mirabito, with coauthors Debra Scammon, Punam Keller et al., wrote “Transforming Consumer Health” published in the Journal of Public Policy & Marketing, 2011.

Mirabito, with coauthor Leonard Berry, wrote “Partnering for Prevention with Workplace Health Promotion Programs” published in the Mayo Clinic Proceedings, April 2011.

Chris Pullig, department chair, presented “Trademark Dilution: New Conceptualizations of Perceptual Dilution and Visual Diversion” for PhD students at the University of Caen in Caen, France, December 2010.

Pullig, with coauthors Adele Huber and Alexander Haas, wrote and presented “Effective Strategy Implementation in Marketing: The Strategy Implementation Capability Scale” at the American Marketing Association’s Annual Conference held in Austin, Texas, February 2011. Pullig, with coauthor Sujay Dutta, wrote “Brands in Crisis: A Test of Three Response Strategies” published in the Journal of Business Research, February 2011.

Kirk Wakefield, the Edwin W. Streetman Professor of Retail Marketing, presented the keynote address “How Sponsorship Works to Benefit Events, Venues, and Sponsors” at the Festivals & Events Research: State of the Art, Global Events Conference IV, held in Leeds, England, July 2010.

Wakefield wrote Team Sports Marketing, 2nd edition, published by London: Elsevier, fall 2010. Wakefield, with Robin Wakefield, associate professor of Information Systems; Julie Baker and Liz Wang, wrote “How Website Socialness Leads to Website Use” published in the European Journal of Information Systems, Vol. 20.

Wakefield, with coauthor Fanny Poujoul, wrote and presented “An Assessment of DISC Behavioral Styles on Salesperson Performance” at the 2011 National Conference in Sales Management held in Orlando, Fla., March 2011.

Office of the Dean

Mark Dunn, professor and associate dean of Undergraduate Programs, with Gary Carini, associate dean of Graduate Business Programs, wrote “The Sustainability Supply Chain: Interaction” published in the Harvard Business Review, Vol. 89.

CJ Jackson, director of Communications and Marketing, presented “Linking In, Tweeting Up, Creating Interactivity: How Nonprofit Organizations Can Use Social Media and Interactive Strategies to Build Community” for a Waco Nonprofit Network meeting sponsored by the Cooper Foundation in Waco, Texas, February 2011.

Jackson presented “Linking In, Tweeting Up, Creating Interactivity: Using Social Media and Interactive Strategies to Build Brand and Community” for the Public Relations Student Society of America at Baylor University, March 2011, and for the National Association of Female Executives meeting held in Waco, Texas, April 2011.

Jeff Tanner, associate dean of Research and Faculty Development, with coauthors Christophe Fournier and F. Poujol, wrote “Compliance Versus Preference: Understanding Salesperson Response to Contests” published in the Journal of Business Research, Vol. 64.

Tanner, with coauthors Tom DeCarlo, Manfred Krafft and F. Poujol, wrote “Incentive Systems and Corporate Strategy, Sales Managers, Sales Professionals, and Customers—What We Know and Need to Know,” which was presented by DeCarlo at the Academy of Marketing Science Annual Conference, May 2011.

Recognitions & HonorsSeveral faculty members were recognized at the Hankamer School of Business Outstanding Faculty Awards at the Senior Appreciation Banquet on April 11, 2011. Joseph McKinney, Ben Williams Professor of Economics, received the Distinguished Professor Award and Steve Bradley, assistant professor of Management and Entrepreneurship, received the Young Researcher Award. Kimberly Mencken, senior lecturer of Economics, and Les Palich, associate professor of Management and Entrepreneurship, both received the Outstanding Teaching Award. Alpha Kappa Psi presented the Most Popular Business Professor Award to Fred Hulme, senior lecturer of Information Systems.

Bill Thomas, professor and holder of the J.E. Bush Professorship of Accounting, received the Outstanding Professor Award from Baylor’s Austin Executive MBA Program. Mark Barfield, adjunct professor, was honored with the Outstanding Professor Award from Baylor’s Dallas Executive MBA Program. Gary Carini, associate dean of Graduate Business Programs, received the Outstanding Professor Award from the Army-Baylor Graduate Program in Health and Business Administration.

Four faculty members were granted tenure, effective August 1, 2011, in the most recent tenure review process: Kathy Hurtt, associate professor of Accounting; Marty Stuebs, associate professor of Accounting; Cindy Riemenschneider, associate professor of Information Systems; and Christopher Meyer, associate professor of Management.

Susan Etheredge, senior lecturer in Finance and managing director of the Southwest Securities Financial Markets Center, was honored at commencement as a 2010-2011 Outstanding Professor by Baylor University.

Mike Nolen, computer hardware technician, and John Adams, program coordinator for the Center for Professional Selling, were named the 2010-2011 Outstanding Staff Members for the Hankamer School of Business.

In MemoriumW. James Truitt, Professor Emeritus of Economics at the Hankamer School of Business, passed away June 7, 2011. Truitt earned a bachelor’s degree in Economics and Mathematics from Southern Methodist University. He then attended Purdue University, where he earned his master’s degree in Economics and met his wife Cecile, who was working on her master’s degree in Mathematics. They married and moved to the University of Illinois to work on their PhDs in their respective disciplines. After obtaining his doctorate in 1969, Truitt became chair of the department of Economics and Finance at Baylor. After the departments were split, he continued as chair of the department of Economics until 2000. When Truitt retired as department chair, he continued as a part-time faculty member until August 2004.

After becoming a part-time faculty member, Truitt served the Lord through his work with One Mission Society (OMS) and Asbury University, serving as chair of both organizations’ finance committees and the investment committees. He is survived by his loving and encouraging wife, Cecile; two daughters, Susan Truitt and Catherine Truitt Newman and her husband, Tod, and their three children, Zachary, Hannah and Samuel; brother, Dale Truitt and wife, Alice; and numerous cousins, nieces and nephews.

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www.baylor.edu/bbr/research