ACE / CAE Brand Identity Presentation 14.04

Red&Grey Design and Branding

ACE / CAE Brand Identity Presentation 14.04.2021

If we can understand the needs of others, design can address them.

Charles Eames

Needs Communicate key messages Converse with multiple audiences Showcase influence and impact Share knowledge and value Adapt to internal / external change

Output What it is – Dynamic Identity

Consistency & Change

Sustainability Climate change New Technologies Urban Space Circular Economy

Real World Problems





Outcome Why we do it – Impactful Change

Growth & Transformation

Brand Essence In 6 words

For Sale Baby Shoes Never Worn

How

What

Why

Hemmingway

Tell people - and they may forget... show them, they may remember... but involve them and they will understand.

Confucius

ACE : Key Messages + SMART Objectives EU : Growth / Social Cohesion / Economic Potential Rich mix of people, cultures and architecture, tradition and innovation Representative organisation – Advocacy Unified voice for the advancement of architecture Integration of architecture in everything we do – Holistic approach Ongoing conversation – Best practice : Prosperity / wellbeing for all Regulation / Practice / Value Monitor relevant policy and legislative developments at EU level Quality and sustainable growth of the built environment

Lexicon : Expertise / Knowledge / Education / Diversity / Tradition / Innovation / Place / Circularity / Adaptability / Resilience / Material / Quality / Sustainability / Efficiency / Co-Creation / Influence / Security / Fairness / Flexibility / Dialogue

Brand Essence In 6 words

Diverse Voices / What it is Influential Dialogue / What it does Holistic Growth / Why we do it

How

What

Why

We need to see what everybody else sees but think what nobody has thought…

Source

Research Themes : Conversation / Movement / Material / Growth / Collaboration Macro. Mezzo. Micro.

Desire Paths – Human movement Relationship between nature and buildings Spaces become places with people Liminal spaces – Interior / exterior Place and time – materiality and sustainability

8o MAPS: THEIR USES AND CONSTRUCTION

cotan latitude to the radius assumed. Mark off degreesof longitude on each parallel (in practice every fifth or

tenth may be enough) and draw curved lines to representmeridians. This suits well for a map with great differ-

ence of latitude and comparatively little difference

FIG. 37

of longitude, and can be used advantageously in areas

crossed by the Equator, such as Africa. In this respect

it differs essentially from the simple conical projection,

which is suitable only for moderate differences of

latitude, but can take in great differences of longitude.

PROJECTIONS CONSIDERED MATHEMATICALLY 71

corrective to Mercator, because the distortion is less than

on that generally used map.The next projection to be considered is Conical. It

is well known that the surface of a cone is what is called

a developable surface, i.e. it can be laid flat if cut open.

In fig. 31 let the circle represent the outline of a

globe of which A B is the Equator and the lines E M, E N,

FIG. 32

H

the outline of a cone touching the sphere at the parallel

DF. Let fig. 32 show the conical surface laid flat, the

line G D F H being the line where the surface of the cone

touched the surface of the sphere along the parallel

D F. This line G D F H will of course be the develop-

ment of the parallel D F;

and if it be divided

into 360 equal parts, and radii drawn through the

Concept : Conversation – To turn together

Turning together :

Architecture +

Technology Climate Change Materials Sustainability Regeneration Migration

ACE + EU Tradition + Innovation Influence + Impact Economy + Efficiency Growth + Culture Education + Expertise

If you aren’t different, you have no identity and to have a brand you need an identity

System

Be yourself; Everyone else is already taken.

Oscar Wilde

Identity Toolkit

Theme : Conversation – To turn together

Language Grid

Film

Photography

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FontColour

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Graphic Pattern

Identity Toolkit


Language Grid

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Turns of phrase Architectural Idioms

Turning a corner Make a house a home If these walls could talk A bridge too far Behind closed doors Bounce off the walls Bring the house down Castles in the air Drive someone up the wall Feel at home Get on like a house on fire Good walls make good neighbours Hammer something home Hold the fort Like talking to a wall Home sweet home Like a ton of bricks On the house proclaim it from the rooftops Safe as houses Take the floor Close to home Put one’s house in order The writing’s on the wall

Turns of phrase Architectural quotes

Architecture is music in space, as it were a frozen music. — Friedrich von Schelling

I call architecture frozen music. — Johann Wolfgang von Goethe

Less is more. — Ludwig Mies van der Rohe

Less is a bore. — Robert Venturi

Recognising the need is the primary condition for design. — Charles Eames

When I’m working on a problem, I never think about beauty. But when I’ve finished, if the solution is not beautiful I know it’s wrong. — Buckminster Fuller

Turning words Epanalepsis

The king is dead; long live the king.

Once more unto the breach, dear friends, once more — Shakespeare, Henry V, 3.1.1

To each the boulders that have fallen to each — Robert Frost, Mending Wall

In times like these, it is helpful to remember that there have always been times like these — Paul Harvey

Turn together A list of turns

turn around turn against turn back turn over turn with turn to turn in turn out turn into turn up turn down turn about turn loose turn your head turn your ankle turn the stomach turn on / off turn it up / down turn left / right turn inside-out turnkey turncoat turning point turning page turning corner tables have turned turned out

Returning together First/Last line

When I stepped out into the bright sunlight from the darkness of the movie house, I had only two things on my mind: Paul Newman and a ride home. S.E. Hinton, The Outsiders

A way a lone a last a loved a long the / riverrun, past Eve and Adam's, from swerve of shore to bend of bay, brings us by a commodius vicus of recirculation back to Howth Castle and Environs. James Joyce, Finnegans Wake

Words turning Circular Poetry

Poetic form devised by Algernon Charles Swinburne (1837–1909) who is building w

hat are you build

ing

fo

r

le mouvement définit l'espace

déf

init

le chemin le plus cour

t est

le chemin du désir est

the shortest path is the desire p

ath

is

movement defines space def

ines who is building w

hat are you build

ing

fo

r

Language



t est



ath

is

First Line. Last line. — Hero’s Return

— Circular Poetry

Identity Toolkit


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t est



ath

is


— Circular Poetry

Language

Film/Photography



t est



ath

is


— Circular Poetry

Language

Film/Photography

Identity Toolkit


Language Grid

Film

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t est



ath

is


— Circular Poetry

Language

Film/PhotographyColour

Identity Toolkit


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Amazingly few discotheques provide jukeboxes

My ex pub quiz crowd gave joyful thanks

Pack my red box with five dozen quality jugs

How quickly daft jumping zebras vex

Six big devils from Japan quickly forgot how to waltz

Atlas Typewriter

Atlas Grotesk Light

Atlas Grotesk Regular

Atlas Grotesk Medium

Atlas Grotesk Black



t est



ath

is


— Circular Poetry

Language

Film/Photography

Font

Colour

Pack my red box with five dozen quality jugs — Atlas

0123456789 &@£!$&*#?

Identity Toolkit


Language Grid

Film

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01

02

Case Study 02

Case Study 01

Moore Street : 9.05am

Moore Street 9.06am+



t est



ath

is


— Circular Poetry

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Grid

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0123456789 &@£!$&*#?

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Language Grid

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Language



t est



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— Circular Poetry Grid

Film/Photography

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0123456789 &@£!$&*#?

Pattern

Identity Toolkit


Language Grid

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Film/Photography

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0123456789 &@£!$&*#?

Typography Graphic Pattern

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is



Film/Photography

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Logotype


There was no fog in London until Whistler painted it …

Sketch

Architecture+ Urban Space

ProfessionalDevelopment Network Architecture

+ TechnologyProfessionalDevelopment Network Architecture

+ Climate ChangeProfessionalDevelopment Network

Council des Architects d’EuropeArchtects’ Council of Europe

+ Afordable Housing

+

Research Study

Denmark, Germany,The Netherlands

+


+ Adaptive Reuse

Research Study


+


+ Terirorial PLanning

Research Study

UK, Belgium, Italy,France

spaces between place

s are

les espaces entre les lieux

son

t

+ Circular economy


structures describe movement w

ithin le mouvement définit l’espace

défi

nit

+ Économie circulaire

Council des Architects d’EuropeArchtects’ Council of Europe Étude de cas

A2 Architects, Ireland

Connemara House

+ Meilleur entrainement


Archtects’ Council of EuropeCouncil des Architects d’Europe

Urban Space PlaceWorkshop


Register onlineace-cae.eu

Education+ Ethics


Presentation14.08.2021



Urban Space PlaceWorkshop

le mouvement définit l’espace

défi

nit

movement defines space defi

nes

Circular Economy


movement divides space into places

whereCircular Economy


a building hosts a house homes a building hosts a house homes


Architecture+ Regulatory Practice


+ Afordable Housing

Research Study


NewB uhausWorkshop


Register onlineace-cae.eu

12.05.21

Adaptive Cities ConferenceAmsterdam


06.06.22

Julie DeutschmannCommunications [email protected]






29 rue Paul Emile JansonB-1050 Brussels


[email protected]: +32 2 543 11 40F: +32 2 543 11 41


29 rue Paul Emile JansonB-1050 Brussels

[email protected]: +32 2 543 11 40F: +32 2 543 11 41


Menu

Clarify > Simplify > Multiply


Menu

MembersPoliticiansMediaExternal


Menu

FlowComfortPlayScaleAdapability


Menu

Our greatest problemsare our greatest opportunities :

Climate ChangeFair & Afordable HousingTerirorial PlanningCircular EconomyGlobalisationSustainabile Future

MenuCouncil des Architects d’EuropeArchtects’ Council of Europe

Access Activities About

MenuCouncil des Architects d’EuropeArchtects’ Council of Europe

Architecture + Transformation

Language



t est



ath

is



Film/Photography

Font

Colour


0123456789 &@£!$&*#?

Logotype


Macro comprehensive – Big Picture. Everything connected to everything else.

Mezzo Empathetic – People focused. If we understand the needs of others, then design can address them.

Micro Incisive – The devil is in the detail. Weight, texture, line, stitching, quality…

Turn up Turn down Turn off

Turn together

Identity Toolkit


ACE + Red&Grey

Why turn together?

Understanding the needs of others

Sustainable growth, wellbeing for all

Build consistency and impact change

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ACE / CAE Brand Identity Presentation 14.04

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