ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

ACE-The SufferfestLESOTHO MTB TEAM

2015 PROSPECTUS

Africa’s Newest &Most Exciting

UCI Mountain Bike Team

ACE-The SufferfestLESOTHO MTB TEAM

2015 PROSPECTUS

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

Table of Contents:1. Introduction2. Vision & Goals3. Achievements’4. Media & Market Opportunities5. Rider Profiles6. Investment Opportunities7. Calendar of Events8. Contact Details

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

1. INTRODUCTION TO ACE LESOTHO MTB TEAM

ACE Lesotho MTB Team is a UCI MTB Team with a difference. Thepurpose of the team is to identify cycling talent from the developingnations of Africa, particularly Lesotho and give those riders anopportunity to cycle on the world’s biggest MTB stages. We have aproven record of seeing young riders aspiring to big dreams, developingself-confidence and rising above the poverty and hopelessness that theywere born into. Four of the 2014 team members have lost either oneor both parents, which is not uncommon in a country with such a highHIV/AIDS rate.

Not Another Charity CaseBefore dismissing this proposal as another charity case - one of manythat you receive (and your brand is already committed to other greatcauses) please consider our results. This team is bridging the gapbetween social upliftment and a Pro Team endorsement. You may welldiscover that our team is actually achieving better results than some ofthe teams you are already considering for sponsorship. We started offour racing programme well-off the pace of international standards, butwe are quickly improving and are currently ranked in the top half of UCIrankings. We are matching other “factory” and “pro” teams in thoserankings.

The Switzerland/ Colorado/ Columbia of AfricaLesotho has great potential to produce good MTB riders. Its high altitude,mountain topography and climate reminds many of Colorado US andSwitzerland in Europe. Its people can be compared to Columbians witha good power to rate ratio and natural VO2 max. There is justified

optimism to believe that Lesotho can produce world class athletes inthe future if given the right support.

We Need Your SupportIt has not been an easy road for the team so far. In the 2014 season theteam only had 3 bikes between 7 team riders and we had to share bikesbetween race categories or loan bikes, but that did not stop us. Rankeda lowly 162 in the UN Development Index, Lesotho has little or noattractive market potential for African distributors so finding the rightpartners and sponsors has been difficult. We need your support!

Great Brand AmbassadorsWe stand out from the rest of the crowd and provide your brand withgreat ambassadors. The polite and courteous upbringing of our ridersleads them to be natural appreciative and loyal ambassadors. Thestunning scenery of Lesotho, which is renowned for its harsh nature,also provides a great backdrop for you to highlight your brand.

2. VISION & GOALS

The standard of competitive cycling in Lesotho has been growing at anexponential rate over past seasons. Lesotho riders are setting the pacefor African MTB and have already made an impact on the internationalcycling scene. This proposal sets out our plans and how you can be partof this exciting team and grass-roots cycling initiative.

We have succeeded in becoming the first indigenous (black) Africanteam to be licensed as an International Cycling Union MTB Team andin 2015/16 we plan to build on our successes towards RIO 2016 OlympicGames.

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

VISION:

Riders: We are committed to showcasing the talent ofLesotho cyclists on the international stage and providingeach aspiring rider with a positive and safe environment todevelop to their full potential in the sport of cycling, whilstat the same time inspiring the next generation of riders totake up the sport.

Partners: We are committed to providing our partners andsponsors with a unique platform to promote products,services and social responsibility and to be loyal, industriousand inventive in our approach bringing our partnersunrivalled value for investment.

GOALS:

� To see the team represented in at least 30 internationalquality races in 2015/16 with an estimated total of30,000 competitors and 500,000 spectators.

� To see riders racing in World-Class Races - World Cup,World Championship and Olympic Games 2016.

� To win at least 3 National Championship titles.

� To initiate a grass-roots development programme forchildren, involving at least 100 local children.

� To provide 365 day media coverage through website,Facebook and Twitter.

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

3. PROVEN TRACK RECORD OFACHIEVEMENT

We have a proven track record of delivering onpromises:-

First African team to register as UCI MTB Team

ü Team ranked in top half of UCI world rankings =44th out of 109 teams

ü First black African woman to win a podium spotin UCI accredited race.

üCompetition at the highest level

ü2014 Commonwealth Games

ü2014 Youth Olympic Games

ü2014/ 2013 World MTB Championships

ü2014/ 2012 UCI World Cup

ü7 x 2014 National Championship Titles

üOver 20 International level races in 2014

ü2000+ Followers on Facebook with weeklyreach of 5,000 - 30,000.

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

4. CYCLING MEDIA AND MARKET OPPORTUNITIES

� Cycling is the fastest growing sport in South Africa and has a conservative participation of1,000,000 people and value of €63million ¹

� Race audience:

� Team Pit Concept: -� Visible presence at all events� Branding appears on TV, photos and to spectators� Great platform to demonstrate team bikes , components, tools and gear� Easy for media, fans and competitors to interact with riders.

� Attractive and recognisable team kit with options for branding.

� Association of brand with� Social upliftment story� Rugged mountain country with harsh conditions� Upcoming cycling nation with good prospects for Rio 2016

¹ http://www.moneyweb.co.za/moneyweb-business-of-sport/cycling-is-the-new-golf

Audience Type (based on 2014 Figures) Frequency EstimatedAudience

Live Television 2 races 200000Live Internet & Replay (Redbull) 1 race 100000Live Internet & Replay (360Live) 3 races 30000TV Highlights 2 races 50000Online Articles 3 articles 540000Website Visits Year 40000Facebook reach (5,000 - 35,000 per week) Year 100000Printed Newspapers (local) 3 articles 50000Spectators & Competitors at races Year 40000TOTAL AUDIENCE 1150000

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

PHETETSO MONESE22/09/19842014 NATIONAL XCCHAMPIONGLASGOW 2014 CWGUCI RANK 127

Full profile and results onhttp://mtbcrosscountry.com/riders/phetetso-monese/

TEBOHO KHANTSI01/01/19912nd 2014 NATIONAL XCCHAMPIONSHIPsGLASGOW 2014 CWGUCI RANK 157

Full profile and results onhttp://mtbcrosscountry.com/riders/teboho-khantsi/

LIKELELI MASITISE02/02/19932014 NATIONAL XCCHAMPION2 x PODIUM SA MTB CUP2014UCI RANK 146

Full profile and results onhttp://mtbcrosscountry.com/riders/likeleli-masitise/

TSEKO TSELILE31/05/19942014 NATIONAL U23 XCCHAMPION2014 UCI WORLD CUPUCI RANK 291

Full profile and results onhttp://mtbcrosscountry.com/riders/tseko-shelile/

LICHABA WEST18/02/19952013 NATIONAL XC JUNIORCHAMPION2013 TOP 20 UK RANKINGSUCI RANK 558

Full profile and results onhttp://mtbcrosscountry.com/riders/lichaba-west/

MALEFETSANE LESOFE22/03/19962014 NATIONAL XC JUNIORCHAMPION2014 NANJING YOUTHOLYMPIC GAMESUCI RANK 77

Full profile and results onhttp://mtbcrosscountry.com/riders/malefetsane-lesofe/

KATLEHO MANASI20/09/19972014 NATIONAL MARATHONJUNIOR CHAMPION2014 AFRICAN YOUTHGAMESUCI RANK 90

Full profile and results onhttp://mtbcrosscountry.com/riders/katleho-patrick-manasi/

ACE LESOTHO TEAMUCI RANK 44

LESOTHO NATIONWORLD RANK 31 5. RIDER PROFILES:

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

6. INVESTMENT OPPORTUNITIES

We are looking for CASH SPONSORS and PRODUCT SPONSORS.In order to compete at international level and to give the best exposure toour sponsors and partners, our minimum annual budget for 2015/16 is€40.000/ $50,000/ R500,000.

We are structured our sponsorship into 3 levels:

TITLE SPONSOR (Maximum two title sponsors):� Minimum investment of €15.000 / $20,000/ R200,000 per annum as

cash or in-kind product or services sponsorship.� The official Team name will include the Sponsor’s Brand Name on all levels

of publicity, media, communication, clothing and branding opportunities.� The Official Team name including sponsors brand will feature on the

International Cycling Union database.� The Sponsor Brand will feature very prominently on the Team Kit, both

chest and back of team jersey and on shorts.� Team branding will give prominent exposure at the Team Pit Area at all

events where the team is participating. The Gazebo will act as a teamarea, VIP reception and a hub for promoting your products at events.� Full access to team/ individual athletes for marketing purposes.� A loyal and committed team who will treasure your brand/ products, give

great feedback and always act as responsible brand ambassadors.

MAIN SPONSOR:� Minimum investment of €4.000/ $5,000/ R50,000 per annum as cash or

in kind product or services sponsorship.� Large sponsor logo to appear on team jersey, website and Team Pit

branding� Regular Social Media feedback and interaction.

� Use team photos/ news etc for brand marketing.� A loyal and committed team who will treasure your brand/ products,

give great feedback and always act as responsible brand ambassadors.

PREMIER LOCAL SPONSOR/ SUPPLY PARTNER:� Minimum investment of €1000/ $1,300/ R13,000 per annum as cash or

in kind product or services sponsorship or discount on product.� Small sponsor logo to appear on team jersey, website and Team Pit

branding.� Regular Social Media feedback and interaction.� A loyal and committed team who will treasure your brand/ products,

give great feedback and always act as responsible brand ambassadors.

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

7. PROPOSED CALENDAR - MAIN OBJECTIVES1 UCI World Cup May 2015 Nove Mesto (Czech Rep.)

May 2015 Albstadt (Germany)

alternatively Aug 2015 Mont-St Claire-Anne (Canada)

Aug 2015 Windham (USA)

2 African XC Championships May 2015 RWANDA

3 World MTB Marathon Series Feb 2015 South Africa

April 2015 South Africa

4 SA MTB Cup XC Series Mar 2015 South Africa

Apr 2015 South Africa

May 2015 South Africa

Jun 2015 South Africa

5 UCI World MTB MarathonChampionships Jun 2015 Italy

6 UCI World MTB XCOChampionships Aug 2015 Vallnord (Andorra)

7 Lesotho Sky Stage Race Sep 2015 Lesotho

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team

Pride of the Continent - The World’s First Black African UCI MTB Team

Team Manager: Mark Westmarklesotho@gmail.com

Mobile Lesotho: +266 63050135South Africa: + 27 (0)781927471

U.K.: +44 7547180429

8. Contact Information:Team website: http://www.ace-lesotho-mtb-team.infoTeam Facebook: Lesotho ACE MTB Race TeamTeam Twitter: @lesothocycling