ACHIEVEWELL-BEING

New Well-being Tools & Capabilities

ENGAGE THROUGH DIGITAL COMMUNICATION

CHANNEL OPT-INS

SEE MEASURABLE RESULTS &

PROVEN OUTCOMES

DELIVER CUSTOMIZED MESSAGES USING

DATA & ANALYTICSDRIVE ENGAGEMENT

IN TOOLS & RESOURCES

Engagement starts with MAKING IT EASY for members to their goals

CAPTURE DELIVER MEASURE

@ WELL-BEING BETTER CARE

KNOWLEDGE SAVINGS

Empowering Members to Achieve Better Health and Greater Savings

Well-being solution built around the whole person

STRONGER ENGAGEMENT • Fully integrated with member portal • Multimodal• Gaming mechanics - Intrinsic/extrinsic motivators

REAL BEHAVIOR CHANGE • Leveraging behavior science (tiny habits) and

predictive modeling principles • Mass personalization

New Well-Being Program

• Flexible/Intuitive/User-friendly

• Fully integrated portal

• Multimodal (online/mobile/tablet)

• Group program support

• Biometrics and claims integration

• Device and wearable integration

• Personalized member experience ͂ Powered by gaming mechanics, behavior science, and predictive modeling principles

• Program offerings span across the user’s entire well-being journey ͂ Nutrition, fitness, stress, financial insight, disease management, smoking cessation, etc.

• Creating a self-guided well-being platform

Well-Being Platform Enhancements

WELL-BEING PROFILE• More intuitive• Gain insights

ACTION PLAN • Drive behavior change• Personalized experience with curated

programs and content• Integrated with applications and devices • Integrated with rewards and challenges

PERSONALIZED DASHBOARD• Earn points/badges

CONNECT YOUR APPS• Get connected• Stay engaged• Personal dashboard

The Member Journey

• HEALTH TRACKERSMembers can monitor and track their activity levels and biometric readings, including weight, blood pressure, labs, and screenings. The Health Trackers also collect and compile data from a member’s personal health apps and wearable devices like Fitbit® or MapMyFitness, so a member can chart their progress over time.

• HEALTH NAVIGATORHelps members identify and diagnose health problems. The newly enhanced resource provides faster, more intuitive health searches with fewer clicks. Members select health search topics including symptoms, injuries, self-care, diseases, tests, and surgeries, and selected areas of the body. Search results highlight the most relevant health articles and corresponding medical images, videos, and illustrated presentations.

• PERSONAL HEALTH RECORDA confidential resource for managing, storing, and maintaining personal health information to make it easier for members to keep track of their health history.With mobile access and the ability to print copies of records, members can easily review and discuss their records with their providers. Members can also access and print health assessment reports, immunizations, physician visits, tests, surgeries, allergies, medications, chronic conditions and claims.

• HEALTH CONTENTAn expansive library of reliable health information and interactive tools that educates, engages, and enlightens members on a wide variety of health topics. An “at your fingertips” resource, it includes the most current, clinically accurate, evidenced-based, award-winning content provided by the world’s leading online health content source.

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Wave 1 Tools Available February 2017