ACHIEVEMENTSYSTEMSEXPLAINED

Luca Galli, Piero FraternaliPolitecnico di Milano, ItalyEmail: lgalli@elet.polimi.it

Gaming and Social Media 2012 Singapore

Click here to add textWHAT IS AN ACHIEVEMENT?

Gaming and Social Media 2012 Singapore

Click here to add textDEFINITIONS

An Achievement is a set of tasks, defined by a designer, for the player to fulfill so to achieve a milestone and track the progress in a system.

A Badge is an artifact associated to the completion of an achievement and given to a player after its completion.

An Achievement System, also called Reward System, is a component of an entertainment platform used to offer, present, manage and share achievements, at a global scale and across multiple games or entertainment systems.

Gaming and Social Media 2012 Singapore

Click here to add textDEFINITIONS

The Player score is a numerical value that represents a measure of the skill of a player.

A Leaderboard is an ordered list of players based on the scores they have obtained in a specific game.

Gaming and Social Media 2012 Singapore

Click here to add textA BIT OF HISTORY

The achievement concept is older than what you may think…

Gaming and Social Media 2012 Singapore

Click here to add textA MECHANICAL ANCESTOR…

1953: First score tracking in an entertainment machine

Gaming and Social Media 2012 Singapore

Click here to add text… AND THE DIGITAL ONE

1978: The term “High Score” , as it’s known today, is introduced

Gaming and Social Media 2012 Singapore

Click here to add textGOOD OLD FASHIONED SEWING

1977: The first game badges:Activision’s Fabric Patches

Gaming and Social Media 2012 Singapore

Click here to add textDIGITAL ACHIEVEMENTS

1990: Amiga E-Motion introduces achievements

Gaming and Social Media 2012 Singapore

Click here to add textTHE TURNAROUND…

2005: Microsoft improved Xbox Live!service is launched

Gaming and Social Media 2012 Singapore

Click here to add text…AND THE COMPETITORS

2007: Valve introduces Steam Achievements

Gaming and Social Media 2012 Singapore

Click here to add text…AND THE COMPETITORS

July 2008: Sony introduces PS3 Trophies

Gaming and Social Media 2012 Singapore

Click here to add text…AND THE COMPETITORS

October 2008: Activision Blizzard adds an achievement system to World of Warcraft

Gaming and Social Media 2012 Singapore

Click here to add text…AND THE COMPETITORS

2010: Apple announces Game Center

Gaming and Social Media 2012 Singapore

Click here to add textCOOL STORY BUT… WHAT’S THE

PURPOSE?

“Games do not work without incentives for the players to perform actions and to strive towards their goals”

Staffan Björk

“Players play for personal goals, are aware of the goals of other players, and the shared understanding of intentionality makes game actions socially meaningful”

Jesper Juul

Motivation and Social Recognition!

Gaming and Social Media 2012 Singapore

Click here to add textDISSECTING AN ACHIEVEMENT

•TITLE: Suggest theme or actions•ICON: Visual clues to attract interest •DESCRIPTION: Defines conditions and rewards•POINTS: Difficulty, effor measure•ECA: Event Condition Action

Fundamental Components:

Gaming and Social Media 2012 Singapore

Click here to add textPLAYER DOSSIER

Gaming and Social Media 2012 Singapore

Click here to add textACHIEVEMENT TAXONOMY

Game TitleGhost Recon: Advanced Warfighter

Heavy Rain Team Fortress 2 World Of Warcraft Tyrant The Sims Social

Platform Xbox 360 Playstation 3 Steam (PC) Battle.net Kongregate Facebook

InstructorsCompleted tutorial level on any skill level

Complete the drawing, Set the table, Play with kids

Use Jarate to reveal a cloaked Spy

Learn how to transform into a dragon.

N/APlant something in two empty garden patches

QuestsSecure the US president

Leave home without being spotted by the journalists

Win 2Fort with a shutout

Get in the arena at the Amphitheater of Anguish and defeat Vladof the Butcher

Location 2 reachedComplete the quest: Roominating

Content Discovery

Win 5 matches on each Map

See all endingsEnter the editor while watching a replay

Fully explore the Duskwood map.

N/ABreak The Ice - Automatically Earned

Socializers

Win 30 co-op matches with at least 6 gamertags in the room

N/AAchieve 100,000 YouTube views for your movie

Win 1000 ranked arena matches while in a guild group.

N/APost to news feed and have 3 friends click your message

Secret Chests N/AFind all clues of the Origami Killer in the scene

Get to Loot Island and claim your reward!

N/A52 unique cards collected

N/A

GrindersGet a total of 10,000 kills

Knock down at least 50 passers-by

Do 1 million points of fire damage

Complete 1000 quests

N/AEarn 600 simoleons from cooking

Herculean TaskGet 4 kills in 4 seconds or less

Perfect CrimeGet a melee kill with a sticky jump

Fish up Old Crafty in Orgrimmar.

Nexus campaign completed

N/A

TrophiesClimb to the top of the universal leaderboard

N/A N/AFirst person on the realm to achieve level 80.

N/A N/A

Red Marks N/AGive up or fail the Butterfly Trial

N/A N/A N/A N/A

Loyalties N/A N/A N/AOwner of Wrath of the Lich King's Collector's Edition

N/A N/A

•Instructors•Quests•Content Discovery•Socializers•Secret Chests•Grinders•Herculean Tasks•Trophies•Red Marks•Loyalties

The ten categories:

Gaming and Social Media 2012 Singapore

Click here to add textINSTRUCTORS

Game: Viva Piñata (Rare)

Purpose: Onboarding

Gaming and Social Media 2012 Singapore

Click here to add textQUESTS

The Elder Scrolls V: Skyrim (Bethesda Softworks)

Purpose: Progression

Gaming and Social Media 2012 Singapore

Click here to add textCONTENT DISCOVERY

The Simpsons Game (Electronic Arts)

Purpose: Replay Value

Gaming and Social Media 2012 Singapore

Click here to add textSOCIALIZERS

NBA Live 07 (Electronic Arts)

Purpose: Longevity, Viral Advertisement

Gaming and Social Media 2012 Singapore

Click here to add textSECRET CHESTS

Halo 3 (Bungie Software)

Purpose: Longevity, Surprise

Gaming and Social Media 2012 Singapore

Click here to add textGRINDERS

Sonic the Hedgehog (Sega)

Purpose: Fillers, Secondary game mechanics

Gaming and Social Media 2012 Singapore

Click here to add textHERCULEAN TASK

Dead Rising (Capcom)

Purpose: Extreme Challenge

Gaming and Social Media 2012 Singapore

Click here to add textTROPHIES

Tom Clancy's Ghost Recon: Advanced Warfighter (Ubisoft)

Purpose: Fierce competition, Pride

Gaming and Social Media 2012 Singapore

Click here to add textRED MARKS

F.E.A.R. 2 (Monolith Production)

Purpose: Onboarding, Mocking

Gaming and Social Media 2012 Singapore

Click here to add textLOYALTIES

Diablo 3 (Activision Blizzard)

Purpose: Customer Loyalty, Pride

Gaming and Social Media 2012 Singapore

Click here to add textTO DO AND NOT-TO-DO

•Completion and actions•No Secrets!•Trophies may be demotivating…•Red marks?•This is my work! (or not?)

•Acknowledge highest difficulty•Always Earnable•Reward strange and emerging behaviors!

Bad design

Good practices

Gaming and Social Media 2012 Singapore

Click here to add textGAMING ARCHITECTURE

Achievement System insidea Game Engine

Gaming and Social Media 2012 Singapore

Click here to add textACHIEVEMENT SYSTEM ARCHITECTURE

Gaming and Social Media 2012 Singapore

Click here to add textDATA STRUCTURE

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Gaming and Social Media 2012 Singapore

The CUbRIK Project

● CUbRIK is a research project financed by the European Union

● Goals:

● Advance the architecture of multimedia search

● Exploit the human contribution in multimedia search

● Use open-source components provided by the community

● Start up a search business ecosystem

● http://www.cubrikproject.eu/