Creativity and Design

Day 3: Aesthetics and experience

Day 3: Creativity and Design

The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.

From: http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104

Representing ideas (Sketching)

Thomas Edison

J. Utzon

Frank Gehry

http://www.brookbanham.com/sketches

A. G. Bell

Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas

Sketching is quite useful to organise your ideas

And you will use it individually and in teams to generate ideas

Lines

Basic 2D Shapes

• To draw freehand sketches• Train you to use pencils, pens and markers to draw sketches

3. Basic 3D shapes[15”]

Extrusion

Orthogonal

http://images.bit-tech.net/content_images/2010/08/fun-with-remote-control-vehicles/ar.drone.jpg

http://www.lowcostbathrooms.com/images/products/zoom/1276601703-25790600.jpg

Top and front views

http://www.clker.com/cliparts/d/8/3/1/1310140523740641197apple-macbook-pro-mc374lla-13.3-inch-laptop-front-top-view-1.jpghttp://www.hightech-edge.com/wp-content/uploads/2007/04/macbook-pro.jpg

http://www.lenovo.com/images/gallery/main/lenovo-laptop-ideapad-z400-touch-dark-chocolate-front-back-view-1.jpg

Draw

http://inhabitat.com/wp-content/blogs.dir/1/files/2012/07/Marfa-10by10-Candid-Rogers-Architect-3.jpg

Draw top and front view of:

http://www.bryanchina.com/BPB-250H%20Squares%20Square%20Bowl%20Porcelain.jpg

Draw 3 views of:

http://www.piborg.com/images/TriBorg/TriBorg-PiCy-Full.png

Draw 3 views of:

http://freshome.com/2013/06/10/table-with-a-twist-the-kaari-table-by-juhani-horelli/

Build something with:

url

Form Activity

Draw a box (simple shape)

Form Activity

• A box for a child (1 year old)• A luxurious box• A feminine box• A box for X-sports• A Singaporean box

Use 2 geometries of 3 sides as initial

shapes to generate as many unique

compositions resulting in more

than 2 final geometries

1

2

1 2

sample composition resulting in more than 2 shapes

3

Use 2 geometries of 3 sides as initial

shapes to generate as many unique

compositions resulting in more

than 2 final geometries

this composition features:shape #1 = 6 sidesshape #2 = 4 sidesshape #3 = 3 sides

how many unique compositions can you create combining 2 triangles?

3

2

1

(6, 4, 3)(6, 4, 3)

• please spend the next 15 minutes drawing in silence and individually

• combine 2 triangles in order to generate as many unique compositions as you can

• write down the number of sides between parentheses

• cross out redundant solutions

• do not include your name• use the A3 paper provided

Richard Seymour: How beauty feels

http://www.ted.com/talks/richard_seymour_how_beauty_feels.html

BREAK

Form

Why products look that way?

http://www.flickr.com/photos/cuellar/4410049009/sizes/o/in/photostream/

stability, strength, motion, action, conventional , change, rules, natural, settlement, rotate, lap

Frame: to arrange or adjust for a purpose: ”The question was framed to draw only one answer”

http://www.mathsisfun.com/numbers/golden-ratio.html

http://www.youtube.com/watch?v=085KSyQVb-U

http://www.flickr.com/photos/pedrolmc/7164090959/sizes/c/in/photostream/ http://www.flickr.com/photos/tonythemisfit/3216348493/sizes/z/in/photostream/

http://www.flickr.com/photos/noyzmedia/2903967082/sizes/z/in/photostream/http://www.flickr.com/photos/g4r37h/3753545070/sizes/z/in/photostream/

http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/A%20study%20on%20classifying%20the%20form%20of%20mobile%20phones%20with%20eidetic%20reduction%20method.pdf

http://world-viewer.com/data_images/volkswagen-bug/volkswagen-bug-06.jpghttp://2.bp.blogspot.com/-RbmKklO4n7o/TayJOee4d1I/AAAAAAAAdtI/od3XLTlDPrs/s1600/2012-volkswagen-beetle-live-4.jpg

http://www.thesupercars.org/wp-content/uploads/2009/07/Volkswagen-Beetle1.jpghttp://www.carsbase.com/photo/Volkswagen-New_Beetle_mp53_pic_1296.jpg

http://people.gnome.org/~federico/news-photos/2006-06-6755-casa-mila.jpghttp://www.natures-desktop.com/images/wallpapers/800x600/man-made/brick-red-chimneys.jpg

http://www.flickr.com/photos/jingleslenobel/6806186496/http://www.flickr.com/photos/tr1stan27/4408550933/

http://www.flickr.com/photos/wildhiss/4114375011/http://www.flickr.com/photos/thorhakonsen/3343636461/

http://nbu.bg/cogs/events/2002/materials/Peter/Recognition%20by%20Components.pdf

http://www.popularmechanics.com/technology/gadgets/news/4307736

http://www.popularmechanics.com/technology/gadgets/news/4307736

http://www.thedesignquest.com/post.php?id=2803

Miloš 'Mickey' Vujičić http://www.designscene.net/2013/03/mickey-egg-chair-by-milos-mickey-vujicic.html

http://redmodernfurniture.com/2007/03/18/mickey-mouse-glove-chair/

http://www.coroflot.com/miguelalmena/Childrens-Furniture

http://bid.profilesinhistory.com/Mickey-Mouse-leather-chair-from-Disney-World-Toon-Town_i11538165

http://www.bonhams.com/auctions/20105/lot/1229/

http://blog.ba-stores.com/2010/12/20/walt-disney-furniture-for-children-room/http://www.k24childplay.com.sg/product_info.php?cPath=5&products_id=48

http://www.coroflot.com/miguelalmena/Childrens-Furniture

http://www.comparethebazaar.com/Compare-Prices/Mother-Amps;-Baby/Nursery-Care/Baby-Furniture_174

BREAK

Meaning

significance

interpretation

intent

express

sense

message

value

purpose

meaning

Chris Bangle: “Great cars are Art”

http://www.ted.com/talks/chris_bangle_says_great_cars_are_art.html

“Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it -- your anger, whatever. It's an avatar.”

http://www.straitstimes.com/sites/straitstimes.com/files/coe%20chart%20large.html

http://significantobjects.com/about/

Original price: 99 cents. Final price: $157.50

http://www.slideshare.net/stephen.cox/design-anthropologists-mindset-ux-australia-2012

Design Anthropology

Personal meaning• What are your 3 most valuable (material) possessions

in life? • What does your stuff say about you?• “Show and tell”

Rapid ethnography project• Religious items (faith, belonging, protection)• Vespa (achievement, independence)• House, flat, car (achievement, personality, security)• Soccer shoes (function), fountain pen from college (memories)• Glasses (function), hair gel (identity), oven (it’s complicated), Pokemon toy (hard to

obtain)• Painting (confidence, self-esteem), ring last present given from his father (loneliness,

reconciliation)• Portraits, rings, presents, blankets, suitcase, custom-made: book, pillows, journals,

signed items (promises, attachment, relationships, memories from times, self and others)• Traditional musical instruments (authority, pride, belonging, giving)• Beyond objects: smells, ways of acquiring, spaces

• Context, stories, past and memories, achievement, plans, items lost, from 8 to 90 years old (family members, colleagues, helpers), conscious effort of reflection, articulation and empathy, maker culture and ‘scars’, honest/accurate responses, future: investment or preparing something for children, giving and receiving, children more functional but even from young age (2): “mommy/daddy bought it”, things that lose vs. gain value over time.

Rapid ethnography project• Mode: Individual• Ask 3 people what is their most meaningful object

(personal, irreplaceable, valuable, not necessarily expensive)

• Ask them “Why?”

• Mode: Pairs• Find similarities in the reasoning, the type of objects

and the reactions that you got from people

• Accomplishment: achieving goals• Beauty: appreciation of qualities that give pleasure to the senses or spirit• Community: sense of unity with others around us and a general connection• Creation: sense of having produced something new and original• Duty: willing application of oneself to a responsibility• Enlightenment: clear understanding through logic or inspiration• Freedom: sense of living without unwanted constraints• Harmony: balanced and pleasing relationship of parts to a whole• Justice: assurance of equitable and unbiased treatment• Oneness: sense of unity with everything around us• Redemption: atonement or deliverance from past failure or decline• Security: freedom from worry about loss• Truth: commitment to honesty and integrity• Validation: recognition of oneself as a valued individual worthy of respect• Wonder: awe in the presence of a creation beyond one’s understanding

http://www.makingmeaning.org/meanings.html

Jan Chipchase: Design anthropology

http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html

Reading meaning• 3 words that you would associate with each of these designs:

a)

b)

http://www.2011mediocrity.com

http://www.paceshave.com/sxa5000

SNL

http://wordlock.com/

Product Features:•Letter Lock™ - Popular combination lock with easy to dial and remember 3-letter combinations•Easy to remember phrase included with each padlock for additional convenience

•Extra wheels on-pack allows for greater personalization

http://www.masterlock.com/

The Secret and Beauty of Ancient Chinese Padlocks Hong-Sen Yan, Hsing-Hui Huang

http://140.116.71.92/lock/english/char.htm

http://www.datagenetics.com/blog/march32012/index.html

1876 CLARKE http://restraintsblog.blogspot.sg/2010/12/1876-clarke-10-letter-combination.html

BREAK

Precedents Activity

Marketing brief:Design a “classroom in a bus” where children learn about recycling

Project for TetraPak Mexico (1997-1998)

classroomplayground

Project for TetraPak Mexico (1997-1998)

Museum in a Bus Fernando Prieto / Ricardo Sosa

Project for TetraPak Mexico (1997-1998)

Project for TetraPak Mexico (1997-1998)

‘ROBOT GRACIOUS GAIT’ RoboMods

Sosa, R., Mohan, R.E., Rojas, N. and Nansai, S.

KANSEI across SCALES SUTD for SC @ JEM

Sosa, R., Lee, J.B., Albarran, D., Otto, K., Chia, H.M.L, Kabincalan, R.P., Poh, W.Y., Haruki, S., Toh, H.P., Clifford, M. K. (2013) Scaling Kansei in Engineering Product Development (forthcoming)

Varying the radius and the tension on the elastic rope, the assembly can be fine-tuned to capture the Kansei of the desired wave movement

Elastic rope

Transformation of a Mechanism

From: torsion of a steel cable(Order of Magnitude: 10-1 m)

To: elongation of an elastic rope(Order of Magnitude: 101 m)

http://auto-blogger.org/automatic-transmission-vs-manual-transmission

http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg

http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg

http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg

http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg

http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg

http://www.youtube.com/watch?v=4Nau7b0JTck

http://www.youtube.com/watch?v=Imhu7L2Jri0

http://getmeoffthisthing.com/archives/tag/kids http://www.colorfulplaces.com/family-fun/wild-about-rollercoasters

“Chindogu”

http://lab.rekimoto.org/projects/happinesscounter/

Design a Chindogu Product or Service

Target users found this product irrelevant(reasons are weak,

unclear or hard to justify)

Target users find this product vital

(reasons are strong, clear or easy to justify)

Semantic Differential

1. Create a scale using polar adjectives (opposite-meaning terms)2. Use as a guide three dimensions: strength, value, and activity3. Ask subjects to rate an object or concept, assigning a mark on one of the

five (or seven) spaces along each dimension4. Positive and negative attributes should be varied from left to right

http://psychology.ucdavis.edu/sommerb/sommerdemo/scaling/semdiff.htm

Shang H Hsu, Ming C Chuang, Chien C Chang, A semantic differential study of designers’ and users’ product form perception, International Journal of Industrial Ergonomics, Volume 25, Issue 4, May 2000, Pages 375-391

http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/170/146

Perceptual Maps

http://www.core77.com/reactor/04.06_xbox.asp

http://vimeo.com/6827740

‘Homework’

• Do something new that you’ve never done before

Day 3 Reflection Activity• What did you learn?

– New knowledge or tools– Things that you didn’t know that you didn’t know– Three most “sticky” ideas– One to three key questions– Actions that you can follow up

Kansei Engineering

http://www.dissertations.se/dissertation/519af530a6/

Kansei Engineering

http://www.fkm.utm.my/~arahim/car%20interior.pdf

Kansei Engineering

http://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/491.pdf

http://www.youtube.com/watch?v=oTZo-T0SZRI

http://www.mazda.com/mazdaspirit/functionality/craftsmanship/craftsmanship4.html

http://socialinformaticsblog.com/2012/11/13/the-ethics-of-design-in-increasingly-complex-situations-the-case-of-a-broken-voting-machine/

“A failing of functionality indicts

the designer on charges of poor craftsmanship,

while a failure of procedure points to

general ineptitude”

Working right vs. Doing the right thing

www.youtube.com/watch?v=4XiWuxYHivU

“A fridge for the common man that does not require electricity and keeps food fresh too. It works on the principle of evaporation. Water from the upper chambers drips down the side, and gets

evaporated taking away heat from the inside , leaving the chambers cool. The top upper chamber is used to store water. A small lid made

from clay is provided on top. A small faucet tap is also provided at the front lower end of chamber to tap out the water for drinking

use.”

http://www.mitticool.in/pdf/case-study-on-mitticool.pdf

http://www.mitticool.in/pdf/case-study-on-mitticool.pdf