Copyright 2020 Ackroo Inc. All rights reserved.
Ackroo Inc.TSX Venture: AKROTC Pink: AKRFF
APRIL 2020
Copyright 2020 Ackroo Inc. All rights reserved.
ACKROO INC. DISCLAIMER
Certain written and oral statements included in this presentation may constitute “forward-looking information” which reflect thecurrent expectations of Ackroo. This information reflects Ackroo’s current beliefs with respect to future events and are based oninformation currently available to management. Forward-looking information involves significant known and unknown risks,uncertainties and assumptions. Many factors could cause actual results, performance or achievements to be materially differentfrom any future results, performance or achievements that may be expressed or implied by such forward-looking information.Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-lookinginformation prove incorrect, actual results, performance or achievements could vary materially from those expressed or impliedby the forward-looking information contained in this presentation. Although forward-looking information contained in thispresentation is based upon what Ackroo believes to be reasonable assumptions, management cannot assure Users that actualresults, performance or achievements will be consistent with this forward-looking information and cautions that undue relianceshould not be placed on the forward-looking information. The forward-looking information is made as of the date of thispresentation and Ackroo does not assume any obligation to update or revise it to reflect new events or circumstances, except asrequired by law.
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Copyright 2020 Ackroo Inc. All rights reserved.
What we do
Our Vision
To simplify, consolidate and improve the merchant marketing and payments landscape
Our Mission
To help Automotive, Petroleum, Hospitality and Retail merchants of all sizes attract, retain and grow their customers and their revenues
Our Solution
▪ An easy to use, self-serve marketing platform that manages important currencies including loyalty, gift card, promotions and payment.
▪ An open solution that integrates seamlessly into a merchants point-of-sale environment or customer engagement application
▪ A product that provides merchants with key insights and tools to help shift, lift, retain, and engage their customers
▪ An in-store and online solution that will continue to evolve through product and industry consolidation
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Gift Cards Loyalty Marketing Payments
Copyright 2020 Ackroo Inc. All rights reserved.
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
2012 2013 2014 2015 2016 2017 2018 2019 2020
Our Results – Revenue
Fiscal Year Amount +/-%
2012 $681,142 N/A
2013 $1,284,016 89%
2014 $1,328,166 3%
2015 $1,822,224 37%
2016 $2,224,165 22%
2017 $2,737,830 23%
2018 $4,435,019 62%
2019 $5,233,227 18%
2020* TBD X%
Annual Revenue Revenue Data
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Copyright 2020 Ackroo Inc. All rights reserved.
-$4,000,000
-$3,500,000
-$3,000,000
-$2,500,000
-$2,000,000
-$1,500,000
-$1,000,000
-$500,000
$0
$500,000
$1,000,000
2012 2013 2014 2015 2016 2017 2018 2019
Our Results - EBITDA
Fiscal Year Amount +/-%
2012 - $3,421,920 N/A
2013 - $2,509,484 27%
2014 - $1,608,162 36%
2015 - $853,021 47%
2016 - $607,466 29%
2017 - $502,315 17%
2018 + $406,427 N/A
2019 +$614,034 51%
2020*(TBD) +$X X
Annual adjusted EBITDA EBITDA Data
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Copyright 2020 Ackroo Inc. All rights reserved.
Financial Highlights
✓
Proven Execution
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36% Revenue CAGR Since
Founded
Closed 9 M&A deals
96% + Retention Rate
9-1 Organic CAC to LTV Ratio
80% + Gross Margins
$200k + Revenue per employee
4-1 Inorganic CAC to LTV Ratio
EBITDA Positive as of 2018
51% EBITDA CAGR since 2018
12% net margin/EBITDA
and growing
✓ ✓
✓✓
✓
✓
✓ ✓
✓75% + of Revenue
Recurring ✓
Cash Flow Positive as of Q2
2019✓
Copyright 2020 Ackroo Inc. All rights reserved.
•Founded & began trading on TSX-V•Added 1st
Primary Channel Partner
Our Story – Major Milestones
•Rebuilt Ackroo technology•Defined commercial model
•Steve Levely becomes CEO•Added 2nd Channel Partner•10-1 Share consolidation
•Acquired PhotoGIFTCARD & Dealer Rewards
•Acquired OnTab, D1 Mobile & Loyalint•Added 3rd Channel Partner
•Integrated many POS solutions•Acquired KESM/LoyalMark
•Specialization into Auto, Petro, Hosp & Retail•First EBITDA positive year
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2015
2017
20122014
20162018
2019
•Acquired IQ 724•Launched 1st self serve signup product w/ Clover•Added AckrooPAY & BI
2020
•Acquired WinWinMarketing & BNA Smart Payments
2013
Copyright 2020 Ackroo Inc. All rights reserved.
• 77 millionShares
Outstanding1
• 6.5 millionOptions
Granted 2
• 10.4millionWarrants3
• C$11 millionMarket Cap4
• Approx. 50%Insiders &
Management
• Approx. 70% Top 15 Shareholders
• 10 % of i/o Options Pool
1. As of April 28th 20202. Average weighted options strike price is $0.133 3. Strike is $0.10 for 10,375,364 warrants expiring July 2022 4. As of April 28th 2020
Share Structure & Ownership
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Copyright 2020 Ackroo Inc. All rights reserved.
Industry Comparables
$6M $4M $3M
$128M
$0M
$20M
$40M
$60M
$80M
$100M
$120M
$140M
AKR.V ALY.V OSS.V LSPD.TO
2x
5x
13x
16x
0x
5x
10x
15x
20x
AKR.V ALY.V OSS.V LSPD.TO
18%
-24%-38%
50%
-50%
0%
50%
100%
AKR.V ALY.V OSS.V LSPD.TO
Market Cap Trending Annualized Revenues
Revenue Multiple Estimated YOY Growth Rate
(Data as of April 28th 2020) Ackroo is the ONLY EBITDA Positive Company
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AKR = Ackroo ALY = Analytix Insight OSS = One Soft Solutions LSPD = Lightspeed POS
$10M $21M $39M
$2,000M
$0M
$500M
$1,000M
$1,500M
$2,000M
$2,500M
AKR.V ALY.V OSS.V LSPD.TO
Copyright 2020 Ackroo Inc. All rights reserved.
Ackroo will continue to differentiate in the future by expanding into other aspects of the industry’s ecosystem
Market Positioning
Payment
P.O.S.Marketing
Gift/Loyalty
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Ackroo Today Industry Ecosystem
Companies within all 4 areas are partnering, competing and
consolidating
Ackroo Future
Ackroo is differentiated today by providing expanded marketing
and payments services
Marketing
Payments
Gift/Loyalty Marketing
PaymentsTBD
Gift/Loyalty
Copyright 2020 Ackroo Inc. All rights reserved.
The North American Gift Card & Loyalty market is estimated at $180B
Estimated 20% CAGR
Addressable Market
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Automotive Petroleum Hospitality Retail
Ackroo’s current % penetration of the CDN & US Market
CDN Market US Market
SIGNIFICANT ROOM FOR GROWTH
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Copyright 2020 Ackroo Inc. All rights reserved.
How we do it
We provide a closed loop in-store and online automated marketing solution
We also provide additional services to help our clients grow
Process gift card, loyalty & promotional transactions at
the point-of-sale
Provide merchants with important administrative
and marketing data
Allow consumers to access and manage their gift card &
loyalty accounts
Help merchants sell their gift cards at
other retailers
Digital and physical marketing services to maximize results
Distribution Marketing
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Email Marketing
Direct Mail
Gift Card Mall
Payments
Credit & Debit Transaction processing
Copyright 2020 Ackroo Inc. All rights reserved.
Client Benefits
Gift cards increase merchant revenues and cash flow
Loyalty protects margin, attracts customers, creates lift and drives behavior
Marketing platforms provide key insights and actionable tools to drive results
Other Ackroo platform benefits for merchants
✓ Removes manual labor, fraud and theft from paper
based options
✓ Centralizes data and reporting for gift card and
loyalty programs
✓ Enhances their customers experience
✓ Provides a self-serve platform allowing for swift
changes to marketing strategy & admin setup
✓ Provides a centralized solution for all primary
merchant currencies
✓ Provides significant cost savings for debit and credit
card processing
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Payment Processing is a necessary service needed for all merchant types
Copyright 2020 Ackroo Inc. All rights reserved.
Large/Enterprise Merchants:
Medium Sized Merchants:
Small Sized Merchants:
Some of our Clients
ACKROO SUPPORTS OVER 4,800 CLIENT LOCATIONS AND GROWING
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Copyright 2020 Ackroo Inc. All rights reserved.
Some of our Partners
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Copyright 2020 Ackroo Inc. All rights reserved.
Monthly Subscription
Revenue (MRR)
•Platform access, development & support
Other Subscription
Revenue (MRR)
•Payment & specialty services commissions
One Time Services Revenue
(OTR)
•Platform setup, design & custom development
Marketing Services Revenue
(OTR)
•Cards + collateral•E-mail & direct Mail marketing
Company Business Metrics 2019/2020 Description
MRR to OTR Ratio 77% | 23 % Fixed vs. Variable Revenue
Average MRR per location per month $84 Monthly Recurring Revenue
Average OTR per location per month $22 Monthly One Time Revenue
Average TR per location per month $106 Monthly Total Revenue
Gross Margin 84% Revenues less COGS
Approximate LTV (7 year min) $8,904 TR x 84 months
Average CAC (Organic) $975* Sales, Marketing and Channel costs % added locs
RPE (29 staff) $200,000 + Revenue Per Employee
Retention 96%+ Lost locations % by total locations
Organic Closing Ratio 35% Inbound & Channel leads
Locations 4,800 + Active customer locations
Business Model
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Copyright 2020 Ackroo Inc. All rights reserved.
Via new partners + offerings
Organic Growth
Specialization
Sales ChannelProduct Partners
Cross Sell Customers
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ProductApproach
Gift
Geography
Product = Self Serve SMB + Business Intelligence (BI) Advancement
Services = Marketing + Payment
Increase # of POS
Expand Services
Expand Product
US Expansion
CDN Expansion
MSLoyalty
PromoE-Gift
PS
Copyright 2020 Ackroo Inc. All rights reserved.
Past Inorganic Growth
Photo GIFTCARD
Dealer Rewards
OnTab D1 Mobile
Loyalint KESMLoyalMark
IQ 724 WinWinMarketing
BNA
Rev MultPaid
2.5x 2x N/A 1x 2x 1.5x 1.5x 1.5x 1.5x
Structure 100% stock 80% cash | 20% stock
Cons Ag 100% stock
80% cash | 20% stock
10% cash | 90% stock
100% cash
100% cash 100% cash
Customer loc adds
900 + 107 None 100 + 138 locations
2,400 + 400 + 40+ 120+
AnnualRevenues
$60k $900k None $100k $230k $1.8M $1.9M $75k $450k
Integration Time
3 months 24 months 6 months 5 months 8 months 18 months TBD TBD TBD
Inorganic Growth Strategy
Go forward strategy
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Acquire 1 -2 Per Year
Add customers, tech + talent
40%+ of rev adds to EBITDA
Expand solution & reach
Focus on cash/Earn-outs
Copyright 2020 Ackroo Inc. All rights reserved.
Gift Card LoyaltySM
B
• North American • Many small and large players with specific niches• Ackroo covers all 4 quadrants • Ackroo is helping to consolidate this marketplace
Larg
e M
erch
ants
Direct Competition
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Copyright 2020 Ackroo Inc. All rights reserved.
How we differentiate today
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FOCUS: Loyalty marketing, gift card and payments for all merchants
PARTNERSHIPS: Deeply integrated selected strategic partners
PLATFORM: Latest technology-UI/ arch, developer friendly, self-serve
AFFORDABILITY & TRANSPARENCY:
Priced for all sizes with no hidden costs
GO TO MARKET: Specialization, channel approach + market consolidation
OTHER SERVICES: Distribution, marketing and payment services
PUBLIC CURRENCY: Access to growth capital & liquidity draws interest for M&A
Copyright 2020 Ackroo Inc. All rights reserved.
Senior Management
▪ Steve Levely | CEOSales, Marketing and Executive leadership expertise; Pitney Bowes, Maritz, and Ackroo
▪ Derek Schaaf | CFOFinance & Executive leadership expertise; CMC Distribution, Great Blue Resorts and Ackroo
▪ Ihab Kazem | VP of ProductEngineering & Product Management expertise; Bridgewater Systems and Ackroo
Board of Directors
▪ Steve Levely | DirectorSales, Marketing and Executive leadership expertise; Pitney Bowes, Maritz, and Ackroo
▪ Sam Cole | DirectorCorporate securities law expertise; ASKD Law and Cassels Brock & Blackwell LLP
▪ Wayne O’Connell | DirectorPublic and Private accounting expertise; Jones & O’Connell LLP
▪ Kristaps Ronka | DirectorTechnology founder, investor and executive; AdParlour and Namesilo
▪ Jason Donville | DirectorCapital markets research and investment expertise; Cormark Securities and DKAM
Our Team
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Copyright 2020 Ackroo Inc. All rights reserved.
Ackroo Inc.Steve Levely
(416) 360-5619 x730
HAMILTON OFFICE
1250 South Service Road, A3-1
Hamilton, Ontario L8E 5R9
OTTAWA OFFICE
62 Steacie Drive, Suite 201
Ottawa, Ontario K2K 2A9
Contact Information
Simplify, Consolidate & Improve!
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